1.0CYBERBIZ 電商部落格https://www.cyberbiz.io/blogKim.hsiehhttps://www.cyberbiz.io/blog/author/kim-hsieh/電商經營新潮流 各大品牌關注「私域流量」｜《打造快速獲利的電商生意腦》書摘分享 - CYBERBIZ 電商部落格rich600338<blockquote class="wp-embedded-content" data-secret="XAGj1QJy54"><a href="https://www.cyberbiz.io/blog/%e7%a7%81%e5%9f%9f%e6%b5%81%e9%87%8f-2/">電商經營新潮流 各大品牌關注「私域流量」｜《打造快速獲利的電商生意腦》書摘分享</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.cyberbiz.io/blog/%e7%a7%81%e5%9f%9f%e6%b5%81%e9%87%8f-2/embed/#?secret=XAGj1QJy54" width="600" height="338" title="電商經營新潮流 各大品牌關注「私域流量」｜《打造快速獲利的電商生意腦》書摘分享 — CYBERBIZ 電商部落格" data-secret="XAGj1QJy54" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.cyberbiz.io/blog/wp-content/uploads/2024/12/私域流量.jpg1600837私域流量，指的是品牌能自行掌握、與客戶直接互動，且不須支付廣告費的流量，包含在Facebook 粉絲團發布貼文、在Instagram 專頁發布限時動態、在LINE 官方帳號推播優惠資訊和直播等。相對來說，公域流量則是指無法被品牌掌握的流量，例如品牌在Google、社群媒體等平台必須購買廣告版面才能獲得流量。