1.0CYBERBIZ 電商部落格https://www.cyberbiz.io/blogKim.hsiehhttps://www.cyberbiz.io/blog/author/kim-hsieh/beBit TECH攜手CYBERBIZ舉辦零售產業革新分享會 助攻企業以OMO策略實現通路經營綜效 - CYBERBIZ 電商部落格rich600338<blockquote class="wp-embedded-content" data-secret="wgKqJfJ1Sr"><a href="https://www.cyberbiz.io/blog/omo%e5%88%86%e4%ba%ab%e6%9c%83/">beBit TECH攜手CYBERBIZ舉辦零售產業革新分享會 助攻企業以OMO策略實現通路經營綜效</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.cyberbiz.io/blog/omo%e5%88%86%e4%ba%ab%e6%9c%83/embed/#?secret=wgKqJfJ1Sr" width="600" height="338" title="beBit TECH攜手CYBERBIZ舉辦零售產業革新分享會 助攻企業以OMO策略實現通路經營綜效 — CYBERBIZ 電商部落格" data-secret="wgKqJfJ1Sr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.cyberbiz.io/blog/wp-content/uploads/2022/11/beBit.jpg1599836疫情間實體通路受限、零售業者重新審視通路經營彈性，線下融合線上的全通路策略（OMO, Online Merge Offline）逐漸受到關注。根據 beBit 最新《2022 零售產業消費者行為研究洞察》，54% 業者表示多元通路經營為公司首要發展目標，而領先佈局虛實整合 OMO