{"id":13424,"date":"2023-08-21T18:36:29","date_gmt":"2023-08-21T10:36:29","guid":{"rendered":"https:\/\/www.cyberbiz.io\/blog\/?p=13424"},"modified":"2023-10-27T11:39:43","modified_gmt":"2023-10-27T03:39:43","slug":"omo-4","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/omo-4\/","title":{"rendered":"2023\u96fb\u5546\u8da8\u52e2\uff1a\u4ee5\u300c\u4eba\u300d\u70ba\u672c \u6253\u9020\u500b\u4eba\u5316OMO\u6d88\u8cbb\u65b0\u9ad4\u9a57"},"content":{"rendered":"<p>2023\u5e74\u5e74\u521d\uff0c\u7f8e\u570b\u79d1\u6280\u696d\u5439\u8d77\u88c1\u54e1\u98a8\uff0c\u4e0d\u52301\u500b\u6708\uff0c\u7d2f\u8a08\u88c1\u54e1\u4eba\u6578\u5c31\u7a81\u78342\u842c\u4eba\uff0c\u751a\u81f3\u4e0d\u4e4f\u77e5\u540d\u4f01\u696d\u9f8d\u982d\u5982Amazon\u3001\u5fae\u8edf\u3001Google\u548c\u96c5\u864e\u7b49\u3002\u6df1\u7a76\u539f\u56e0\uff0c\u75ab\u60c5\u671f\u9593\u904e\u5ea6\u6a02\u89c0\u7684\u8cc7\u672c\u64f4\u5f35\u53ca\u4eba\u529b\u6295\u5165\uff0c\u5728\u75ab\u60c5\u8da8\u7de9\u5f8c\u958b\u59cb\u56de\u6b78\u9577\u671f\u8da8\u52e2\u6c34\u6e96\uff0c\u9700\u8981\u7d93\u6b77\u4e00\u6bb5\u6642\u9593\u6d88\u5316\u624d\u5f97\u4ee5\u91cd\u56de\u5065\u5168\u6210\u9577\u8ecc\u8de1\u3002<\/p>\n<p>\u75ab\u5f8c\u96fb\u5546\u767c\u5c55\u614b\u52e2\u4ea6\u7136\uff0c\u6839\u64da\u570b\u5916\u8abf\u67e5\u6a5f\u69cb<a href=\"https:\/\/www.digitalcommerce360.com\/\">digitalcommerce360<\/a>\u7684\u8abf\u67e5\u6578\u64da\u986f\u793a\uff0c\u5168\u7403\u7dda\u4e0a\u8cfc\u7269\u5546\u6a5f\u5f9e\u75ab\u60c5\u7206\u767c\u524d\u6bcf\u5e74\u6210\u9577\u7387\u7d0410%\uff0c\u5728\u75ab\u60c5\u7206\u767c\u5f8c\u6210\u9577\u7387\u98c6\u5347\u523020~30%\uff0c\u5118\u7ba1\u5e36\u52d5\u4e00\u6ce2\u96fb\u5546\u6ef2\u900f\u7387\u6210\u9577\uff0c\u4f46\u4f34\u96a8\u75ab\u60c5\u8da8\u7de9\uff0c\u96fb\u5546\u767c\u5c55\u540c\u6a23\u5c07\u56de\u5230\u9577\u671f\u767c\u5c55\u8da8\u52e2\uff0c\u5c0d\u6bd4\u82f1\u570b\u3001\u97d3\u570b\u3001\u4e2d\u570b\u7b49\u5e02\u5834\u96fb\u5546\u6ef2\u900f\u7387\u5747\u5df2\u4f86\u523020% \u4ee5\u4e0a\uff0c\u53f0\u7063\u96fb\u5546\u6ef2\u900f\u7387\u4ecd\u7d04\u50c5\u670910%\u5de6\u53f3\uff0c\u56e0\u6b64\u9577\u671f\u800c\u8a00\uff0c\u53f0\u7063\u96fb\u5546\u5e02\u5834\u4ecd\u5177\u6709\u8da8\u52e2\u5411\u4e0a\u7684\u6f5b\u529b\u3002<\/p>\n<p>\u6839\u64da\u53e6\u4e00\u4efd<a href=\"https:\/\/zh.oosga.com\/e-commerce\/twn\/\">OOSGA\u7814\u7a76\u5831\u544a<\/a>\u6307\u51fa\uff0c\u53f0\u7063\u5728\u75ab\u60c5\u671f\u9593\u9632\u75ab\u6709\u6210\uff0c\u9664\u4e86\u907f\u514d\u5927\u898f\u6a21\u67d3\u75ab\uff0c\u4e5f\u4f7f\u5f97\u6d88\u8cbb\u8005\u5efa\u7acb\u8d77\u7db2\u8def\u8cfc\u7269\u7fd2\u6163\uff0c\u7814\u7a76\u9810\u4f302026\u5e74\u6642\uff0c\u53f0\u7063\u96fb\u5546\u4ea4\u6613\u5c07\u5360\u6bd4\u6574\u9ad4\u96f6\u552e\u76849.5%\u5de6\u53f3\uff0c\u5c46\u6642\u6574\u9ad4\u96fb\u5546\u5e02\u5834\u898f\u6a21\u7d04\u9054\u65b0\u53f0\u5e636,524\u5104\u5143\uff0c\u53ef\u898b\u53f0\u7063\u96fb\u5546\u5e02\u5834\u9084\u662f\u500b\u6b63\u5728\u767c\u5c55\u7684\u85cd\u6d77\u5e02\u5834\uff01<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #474747;color:#474747\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #474747;color:#474747\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cyberbiz.io\/blog\/omo-4\/#%E4%BB%A5%E3%80%8C%E4%BA%BA%E3%80%8D%E7%82%BA%E6%9C%AC%E7%9A%84%E9%9B%BB%E5%95%86%E6%96%B0%E8%B6%A8%E5%8B%A2\" title=\"\u4ee5\u300c\u4eba\u300d\u70ba\u672c\u7684\u96fb\u5546\u65b0\u8da8\u52e2\">\u4ee5\u300c\u4eba\u300d\u70ba\u672c\u7684\u96fb\u5546\u65b0\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cyberbiz.io\/blog\/omo-4\/#D2C%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E7%9B%9B%E8%A1%8C%EF%BC%8C%E6%95%B4%E5%90%88OMO%E6%8F%90%E4%BE%9B%E9%A1%A7%E5%AE%A2%E6%9C%80%E4%BD%B3%E6%B6%88%E8%B2%BB%E9%AB%94%E9%A9%97\" title=\"D2C\u5546\u696d\u6a21\u5f0f\u76db\u884c\uff0c\u6574\u5408OMO\u63d0\u4f9b\u9867\u5ba2\u6700\u4f73\u6d88\u8cbb\u9ad4\u9a57\">D2C\u5546\u696d\u6a21\u5f0f\u76db\u884c\uff0c\u6574\u5408OMO\u63d0\u4f9b\u9867\u5ba2\u6700\u4f73\u6d88\u8cbb\u9ad4\u9a57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cyberbiz.io\/blog\/omo-4\/#%E7%B6%93%E7%87%9F%E6%9C%83%E5%93%A1%E5%80%8B%E4%BA%BA%E5%8C%96%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%89%93%E9%80%A0%E7%A4%BE%E7%BE%A4%E7%A7%81%E5%9F%9F%E6%B5%81%E9%87%8F%E6%B1%A0%EF%BC%8C%E5%89%B5%E9%80%A0%E6%96%B0%E3%80%8C%E7%95%99%E3%80%8D%E9%87%8F\" title=\"\u7d93\u71df\u6703\u54e1\u500b\u4eba\u5316\u884c\u92b7\uff0c\u6253\u9020\u793e\u7fa4\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u5275\u9020\u65b0\u300c\u7559\u300d\u91cf\">\u7d93\u71df\u6703\u54e1\u500b\u4eba\u5316\u884c\u92b7\uff0c\u6253\u9020\u793e\u7fa4\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u5275\u9020\u65b0\u300c\u7559\u300d\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cyberbiz.io\/blog\/omo-4\/#Cookieless_%E6%99%82%E4%BB%A3%E4%BE%86%E8%87%A8%EF%BC%8C%E6%8E%8C%E6%8F%A1%E6%9C%83%E5%93%A1%E6%95%B8%E6%93%9A%E6%88%90%E9%97%9C%E9%8D%B5\" title=\"Cookieless \u6642\u4ee3\u4f86\u81e8\uff0c\u638c\u63e1\u6703\u54e1\u6578\u64da\u6210\u95dc\u9375\">Cookieless \u6642\u4ee3\u4f86\u81e8\uff0c\u638c\u63e1\u6703\u54e1\u6578\u64da\u6210\u95dc\u9375<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%A5%E3%80%8C%E4%BA%BA%E3%80%8D%E7%82%BA%E6%9C%AC%E7%9A%84%E9%9B%BB%E5%95%86%E6%96%B0%E8%B6%A8%E5%8B%A2\"><\/span>\u4ee5\u300c\u4eba\u300d\u70ba\u672c\u7684\u96fb\u5546\u65b0\u8da8\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u300cConnecting People\u300d\u4e2d\u6587\u7ffb\u8b6f\u6210\u300c\u79d1\u6280\u59cb\u7d42\u4f86\u81ea\u65bc\u4eba\u6027\u300d\u3002\u9019\u662f\u7576\u5e74\u624b\u6a5f\u5ee0\u5546 Nokia \u5f88\u6709\u540d\u7684\u4e00\u53e5\u5ee3\u544a slogan\uff1b\u56de\u5230\u96fb\u5b50\u5546\u52d9\u7684\u8da8\u52e2\u8207\u89c0\u5bdf\uff0c\u9019\u53e5\u8a71\u540c\u6a23\u9069\u7528\uff0c\u85c9\u7531\u79d1\u6280\u7db2\u8def\u7684\u9032\u5c55\uff0c\u96fb\u5546\u767c\u5c55\u7684\u672a\u4f86\uff0c\u540c\u6a23\u6703\u56de\u6b78\u5230\u6d88\u8cbb\u8005\u672c\u8eab\uff0c\u9032\u800c\u6210\u70ba\u672a\u4f86\u96fb\u5546\u8da8\u52e2\uff1a<\/p>\n<ol>\n<li>D2C\u5546\u696d\u6a21\u5f0f\u76db\u884c\uff0c\u6574\u5408OMO\u63d0\u4f9b\u9867\u5ba2\u6700\u4f73\u6d88\u8cbb\u9ad4\u9a57<\/li>\n<li>\u7d93\u71df\u6703\u54e1\u500b\u4eba\u5316\u884c\u92b7\uff0c\u6253\u9020\u793e\u7fa4\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u5275\u9020\u65b0\u300c\u7559\u300d\u91cf<\/li>\n<li>Cookieless \u6642\u4ee3\u4f86\u81e8\uff0c\u638c\u63e1\u6703\u54e1\u6578\u64da\u6210\u95dc\u9375\u3002<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"D2C%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E7%9B%9B%E8%A1%8C%EF%BC%8C%E6%95%B4%E5%90%88OMO%E6%8F%90%E4%BE%9B%E9%A1%A7%E5%AE%A2%E6%9C%80%E4%BD%B3%E6%B6%88%E8%B2%BB%E9%AB%94%E9%A9%97\"><\/span>D2C\u5546\u696d\u6a21\u5f0f\u76db\u884c\uff0c\u6574\u5408OMO\u63d0\u4f9b\u9867\u5ba2\u6700\u4f73\u6d88\u8cbb\u9ad4\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9019\u4e00\u5e74\u4f86\uff0c\u6211\u5011\u4e0d\u65b7\u5f37\u8abfOMO\u7dda\u4e0a\u5546\u52d9\u8207\u7dda\u4e0b\u901a\u8def\u6574\u5408\u7684\u5fc5\u8981\uff0c\u800c\u9a45\u52d5\u7dda\u4e0a\u7dda\u4e0b\u6574\u5408\u7684\u95dc\u9375\uff0c\u5c31\u662f\u6703\u54e1\u7684\u6d88\u8cbb\u6b77\u7a0b\uff0c\u4f34\u96a8\u6578\u4f4d\u5de5\u5177\u9032\u5c55\uff0c\u6d88\u8cbb\u8005\u80fd\u6253\u7834\u5730\u57df\u53d7\u9650\uff0c\u4e0d\u53d7\u6642\u9593\u9650\u5236\uff0c\u771f\u6b63\u505a\u5230Anytime, Anywhere\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u56e0\u6b64\u54c1\u724c\u5e03\u5c40D2C\uff0c\u5c31\u662f\u70ba\u4e86\u80fd\u5920\u66f4\u5b8c\u5584\u54c1\u724cOMO\u5168\u901a\u8def\u7684\u767c\u5c55\uff0c\u4e26\u900f\u904e\u54c1\u724c\u5b98\u7db2\u4f86\u4f5c\u70ba\u7dda\u4e0a\u3001\u7dda\u4e0b\u6574\u5408\u7684\u6700\u4f73\u5229\u5668\u3002<\/p>\n<p>\u6839\u64da\u96fb\u5546\u8abf\u7814\u6a5f\u69cb<a href=\"https:\/\/www.insiderintelligence.com\/\">eMarketer<\/a>\u5831\u544a\uff0c\u53d7\u75ab\u60c5\u5f71\u97ff\uff0c2020\u5e74\u5168\u7f8e\u96fb\u5b50\u5546\u52d9\u5e02\u5834\u898f\u6a21\u5e74\u589e45.5%\uff0c\u800cD2C\u54c1\u724c\u7684\u71df\u6536\u589e\u9577\u7387\u9810\u8a08\u5c07\u57282023\u5e74\u9054\u52301,750\u5104\u7f8e\u5143\u7684\u898f\u6a21\uff0c\u800c\u5168\u7403\u5c07\u670958%\u7684\u6d88\u8cbb\u8005\u6703\u56e0D2C\u54c1\u724c\u63d0\u4f9b\u66f4\u5be6\u60e0\u7684\u50f9\u683c\u800c\u9078\u64c7\u8cfc\u8cb7\u3002\u9032\u4e00\u6b65\uff0c\u6ce8\u91cd\u6d88\u8cbb\u9ad4\u9a57\u7684Z\u4e16\u4ee3\u6d88\u8cbb\u8005\uff0c\u4e5f\u5f88\u5bb9\u6613\u88abD2C\u54c1\u724c\u63d0\u4f9b\u7684\u670d\u52d9\u6240\u5438\u5f15\uff0c\u56e0\u70baD2C\u80fd\u63d0\u4f9b\u66f4\u591a\u500b\u4eba\u5316\u884c\u92b7\u5de5\u5177\uff0c\u4ee5\u6eff\u8db3\u9019\u7fa4\u672a\u4f86\u96f6\u552e\u5e02\u5834\u7684\u6d88\u8cbb\u4e3b\u529b\u65cf\u7fa4\u3002<\/p>\n<p>\u81f3\u65bc\u70ba\u4f55\u4e00\u76f4\u8981\u9ad8\u558a<a href=\"https:\/\/www.cyberbiz.io\/blog\/omo\/\">OMO (Online Merge Offline)\u865b\u5be6\u6574\u5408<\/a>\uff1f2022\u5e74\u96f6\u552e\u7522\u696d\u898f\u6a21\u5e74\u589e\u5e45 7.43%\u5beb\u4e0b\u8fd118\u5e74\u65b0\u9ad8\uff0c\u800c2022\u5e74\u5404\u5be6\u9ad4\u96f6\u552e\u696d\u5225\u898f\u6a21\u5168\u6578\u6210\u9577\uff0c\u92b7\u552e\u7e3d\u984d\u589e\u5e45\u90547.34%\uff0c\u4ea6\u5275\u4e0b2004\u5e74\u5f8c\u65b0\u9ad8\u3002\u9019\u4e5f\u8aaa\u660e\u75ab\u5f8c\u5be6\u9ad4\u5fa9\u7526\u529b\u9053\u5f37\u52c1\uff0c\u56e0\u6b64\u552f\u6709\u5be6\u73fe\u54c1\u724cOMO\u4e26\u5b8c\u6210\u7dda\u4e0a\u7dda\u4e0b\u6574\u5408\uff0c\u624d\u80fd\u6253\u7834\u71df\u6536\u7684\u5929\u82b1\u677f\u8207\u60f3\u50cf\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B6%93%E7%87%9F%E6%9C%83%E5%93%A1%E5%80%8B%E4%BA%BA%E5%8C%96%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%89%93%E9%80%A0%E7%A4%BE%E7%BE%A4%E7%A7%81%E5%9F%9F%E6%B5%81%E9%87%8F%E6%B1%A0%EF%BC%8C%E5%89%B5%E9%80%A0%E6%96%B0%E3%80%8C%E7%95%99%E3%80%8D%E9%87%8F\"><\/span>\u7d93\u71df\u6703\u54e1\u500b\u4eba\u5316\u884c\u92b7\uff0c\u6253\u9020\u793e\u7fa4\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u5275\u9020\u65b0\u300c\u7559\u300d\u91cf<span 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href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%9a%b4%e9%81%b8%e7%a0%a5%e5%ae%b6%e5%9c%98%e8%b3%bc\/\">\u96fb\u5546\u90e8\u843d\u683c<\/a>\u3011\u6587\u7ae0\uff0c\u6216\u5831\u540d\u6211\u5011\u3010<a href=\"https:\/\/www.cyberbiz.io\/seminar\/\">\u8b1b\u5ea7<\/a>\u3011\uff0c\u7576\u7136\u4e5f\u53ef\u4ee5\u76f4\u63a5\u8207\u6211\u5011\u806f\u7e6b\uff0c\u90fd\u6709\u5c08\u4eba\u6703\u63d0\u60a8\u89e3\u7b54\u8207\u670d\u52d9\u5594\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023\u5e74\u5e74\u521d\uff0c\u7f8e\u570b\u79d1\u6280\u696d\u5439\u8d77\u88c1\u54e1\u98a8\uff0c\u4e0d\u52301\u500b\u6708\uff0c\u7d2f\u8a08\u88c1\u54e1\u4eba\u6578\u5c31\u7a81\u78342\u842c\u4eba\uff0c\u751a\u81f3\u4e0d\u4e4f\u77e5\u540d\u4f01\u696d\u9f8d\u982d\u5982Amazon &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.cyberbiz.io\/blog\/omo-4\/\"> <span class=\"screen-reader-text\">2023\u96fb\u5546\u8da8\u52e2\uff1a\u4ee5\u300c\u4eba\u300d\u70ba\u672c \u6253\u9020\u500b\u4eba\u5316OMO\u6d88\u8cbb\u65b0\u9ad4\u9a57<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":36,"featured_media":13425,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[18,823,117,1016,226,30,859,766,16,42],"class_list":["post-13424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos","tag-cyberbiz","tag-d2c","tag-omo","tag-z","tag-226","tag-30","tag-859","tag-766","tag-16","tag-42"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023\u96fb\u5546\u8da8\u52e2\uff1a\u4ee5\u300c\u4eba\u300d\u70ba\u672c \u6253\u9020\u500b\u4eba\u5316OMO\u6d88\u8cbb\u65b0\u9ad4\u9a57 - CYBERBIZ \u96fb\u5546\u90e8\u843d\u683c<\/title>\n<meta name=\"description\" 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