{"id":13585,"date":"2023-07-05T23:54:34","date_gmt":"2023-07-05T15:54:34","guid":{"rendered":"https:\/\/www.cyberbiz.io\/blog\/?p=13585"},"modified":"2024-12-09T11:34:55","modified_gmt":"2024-12-09T03:34:55","slug":"edm-2","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/edm-2\/","title":{"rendered":"EDM\u884c\u92b7CP\u503c\u8d85\u9ad8\uff1f\u904b\u75283\u6b65\u9a5f\u63d0\u5347\u8f49\u63db\u7387\uff01\u624b\u628a\u624b\u6559\u4f60\u88fd\u4f5cEDM"},"content":{"rendered":"<p>\u5c0d\u96fb\u5546\u696d\u8005\u4f86\u8aaa\uff0c<a href=\"https:\/\/zh.wikipedia.org\/zh-tw\/%E9%9B%BB%E5%AD%90%E9%83%B5%E4%BB%B6%E8%A1%8C%E9%8A%B7\" target=\"_blank\" rel=\"noopener\">EDM (Electronic Direct Mail)<\/a> \u96fb\u5b50\u5831\u884c\u92b7\u662f\u500b\u6210\u672c\u8f03\u4f4e\uff0c\u53c8\u80fd\u6709\u6548\u63d0\u9ad8\u8f49\u63db\u7387\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u4f46\u662f\u4e00\u5c01EDM\u4e0d\u53ea\u662f\u6587\u5b57\u52a0\u5716\u7247\u5c31\u597d\uff0c\u5982\u4f55\u8a2d\u8a08\u4e00\u5c01\u597d\u7684EDM\uff0c\u8b93\u6d88\u8cbb\u8005\u6536\u5230\u4fe1\u4ef6\u9858\u610f\u9ede\u958b\u95b1\u8b80\uff0c\u672c\u6587\u6211\u5011\u5c31\u8981\u8a0e\u8ad6\u8a2d\u8a08EDM\u6709\u54ea\u4e9b\u5fc5\u52dd\u6280\u5de7\u4ee5\u53ca\u5e6b\u4f60\u52a0\u5206\u7684\u5de5\u5177\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span 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title=\"EDM\u884c\u92b7\u7684\u597d\u86553\uff1a\u7bc0\u7701\u4ed8\u8cbb\u6d41\u91cf\u8207\u5ee3\u544a\u6210\u672c\">EDM\u884c\u92b7\u7684\u597d\u86553\uff1a\u7bc0\u7701\u4ed8\u8cbb\u6d41\u91cf\u8207\u5ee3\u544a\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%954%EF%BC%9A%E5%88%A9%E6%96%BC%E5%93%81%E7%89%8C%E5%95%86%E5%93%81%E8%A1%8C%E9%8A%B7%E6%8E%A8%E5%BB%A3\" title=\"EDM\u884c\u92b7\u7684\u597d\u86554\uff1a\u5229\u65bc\u54c1\u724c\u5546\u54c1\u884c\u92b7\u63a8\u5ee3\">EDM\u884c\u92b7\u7684\u597d\u86554\uff1a\u5229\u65bc\u54c1\u724c\u5546\u54c1\u884c\u92b7\u63a8\u5ee3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%955%EF%BC%9A%E6%8F%90%E9%AB%98%E5%84%AA%E6%83%A0%E6%B4%BB%E5%8B%95%E7%9A%84%E9%A1%A7%E5%AE%A2%E5%8F%83%E8%88%87%E5%BA%A6\" title=\"EDM\u884c\u92b7\u7684\u597d\u86555\uff1a\u63d0\u9ad8\u512a\u60e0\u6d3b\u52d5\u7684\u9867\u5ba2\u53c3\u8207\u5ea6\">EDM\u884c\u92b7\u7684\u597d\u86555\uff1a\u63d0\u9ad8\u512a\u60e0\u6d3b\u52d5\u7684\u9867\u5ba2\u53c3\u8207\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%956%EF%BC%9A%E5%A2%9E%E5%8A%A0%E7%B6%B2%E7%AB%99%E7%87%9F%E6%94%B6\" title=\"EDM\u884c\u92b7\u7684\u597d\u86556\uff1a\u589e\u52a0\u7db2\u7ad9\u71df\u6536\">EDM\u884c\u92b7\u7684\u597d\u86556\uff1a\u589e\u52a0\u7db2\u7ad9\u71df\u6536<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E7%AB%8B%E5%8D%B3%E4%B8%8A%E6%89%8B%EF%BC%81%E5%96%84%E7%94%A8%E5%B9%B3%E5%8F%B0%E5%B7%A5%E5%85%B7%E8%A3%BD%E4%BD%9CEDM\" title=\"\u7acb\u5373\u4e0a\u624b\uff01\u5584\u7528\u5e73\u53f0\u5de5\u5177\u88fd\u4f5cEDM\">\u7acb\u5373\u4e0a\u624b\uff01\u5584\u7528\u5e73\u53f0\u5de5\u5177\u88fd\u4f5cEDM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E5%BF%AB%E9%80%9F%E8%A3%BD%E4%BD%9CEDM_%E5%8F%AA%E8%A6%813%E6%AD%A5%E9%A9%9F\" title=\"\u5feb\u901f\u88fd\u4f5cEDM \u53ea\u89813\u6b65\u9a5f\">\u5feb\u901f\u88fd\u4f5cEDM \u53ea\u89813\u6b65\u9a5f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E8%A3%BD%E4%BD%9CEDM%E6%AD%A5%E9%A9%9F1%EF%BC%9AEDM%E5%B0%BA%E5%AF%B8\" title=\"\u88fd\u4f5cEDM\u6b65\u9a5f1\uff1aEDM\u5c3a\u5bf8\">\u88fd\u4f5cEDM\u6b65\u9a5f1\uff1aEDM\u5c3a\u5bf8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E8%A3%BD%E4%BD%9CEDM%E6%AD%A5%E9%A9%9F2%EF%BC%9A%E5%8D%80%E5%A1%8A%E7%B5%90%E6%A7%8B\" title=\"\u88fd\u4f5cEDM\u6b65\u9a5f2\uff1a\u5340\u584a\u7d50\u69cb\">\u88fd\u4f5cEDM\u6b65\u9a5f2\uff1a\u5340\u584a\u7d50\u69cb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E8%A3%BD%E4%BD%9CEDM%E6%AD%A5%E9%A9%9F3%EF%BC%9A%E6%96%87%E5%AD%97%E5%9C%96%E7%89%87\" title=\"\u88fd\u4f5cEDM\u6b65\u9a5f3\uff1a\u6587\u5b57\u5716\u7247\">\u88fd\u4f5cEDM\u6b65\u9a5f3\uff1a\u6587\u5b57\u5716\u7247<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E8%A3%BD%E4%BD%9CEDM%E7%9A%845%E5%A4%A7%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\" title=\"\u88fd\u4f5cEDM\u76845\u5927\u6ce8\u610f\u4e8b\u9805\">\u88fd\u4f5cEDM\u76845\u5927\u6ce8\u610f\u4e8b\u9805<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E8%A3%BD%E4%BD%9CEDM%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%851%EF%BC%9A%E8%A8%82%E5%87%BA%E7%B0%A1%E6%BD%94%E6%9C%89%E5%8A%9B%E7%9A%84%E9%83%B5%E4%BB%B6%E4%B8%BB%E6%97%A8\" title=\"\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98051\uff1a\u8a02\u51fa\u7c21\u6f54\u6709\u529b\u7684\u90f5\u4ef6\u4e3b\u65e8\">\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98051\uff1a\u8a02\u51fa\u7c21\u6f54\u6709\u529b\u7684\u90f5\u4ef6\u4e3b\u65e8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" 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class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E8%A3%BD%E4%BD%9CEDM%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%854%EF%BC%9A%E5%AF%84%E5%87%BA%E5%89%8D%E9%80%B2%E8%A1%8C%E6%B8%AC%E8%A9%A6\" title=\"\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98054\uff1a\u5bc4\u51fa\u524d\u9032\u884c\u6e2c\u8a66\">\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98054\uff1a\u5bc4\u51fa\u524d\u9032\u884c\u6e2c\u8a66<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#%E8%A3%BD%E4%BD%9CEDM%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%855%EF%BC%9A%E8%92%90%E9%9B%86%E9%9B%BB%E5%AD%90%E5%A0%B1%E6%A1%88%E4%BE%8B\" title=\"\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98055\uff1a\u8490\u96c6\u96fb\u5b50\u5831\u6848\u4f8b\">\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98055\uff1a\u8490\u96c6\u96fb\u5b50\u5831\u6848\u4f8b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#EDM%E8%A8%AD%E8%A8%88%E7%AF%84%E4%BE%8B\" title=\"EDM\u8a2d\u8a08\u7bc4\u4f8b\">EDM\u8a2d\u8a08\u7bc4\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/#EDM%E8%A1%8C%E9%8A%B7_%E6%8F%90%E9%AB%98%E8%BD%89%E6%8F%9B%E7%8E%87%E7%A5%9E%E5%99%A8\" title=\"EDM\u884c\u92b7 \u63d0\u9ad8\u8f49\u63db\u7387\u795e\u5668\">EDM\u884c\u92b7 \u63d0\u9ad8\u8f49\u63db\u7387\u795e\u5668<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E6%84%8F%E6%80%9D\"><\/span>EDM\u884c\u92b7\u610f\u601d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>EDM\u884c\u92b7\u662f\u6307\u300c\u96fb\u5b50\u90f5\u4ef6\u76f4\u6548\u884c\u92b7\u300d\uff0c\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u5411\u6f5b\u5728\u6216\u73fe\u6709\u5ba2\u6236\u50b3\u905e\u54c1\u724c\u8cc7\u8a0a\u3001\u4fc3\u92b7\u6d3b\u52d5\u6216\u500b\u6027\u5316\u63a8\u85a6\uff0c\u4ee5\u5be6\u73fe\u4fc3\u9032\u92b7\u552e\u3001\u589e\u52a0\u54c1\u724c\u66dd\u5149\u548c\u7dad\u7e6b\u5ba2\u6236\u95dc\u4fc2\u7684\u76ee\u6a19\u3002\u9019\u7a2e\u884c\u92b7\u65b9\u5f0f\u4ee5\u9ad8\u6548\u4e14\u4f4e\u6210\u672c\u8457\u7a31\uff0c\u9069\u7528\u65bc\u5404\u7a2e\u898f\u6a21\u7684\u4f01\u696d\u3002\u4e0d\u50c5\u80fd\u900f\u904e\u5206\u773e\u5316\u7684\u5167\u5bb9\u7cbe\u6e96\u89f8\u9054\u5ba2\u6236\uff0c\u9084\u80fd\u6709\u6548\u63d0\u5347\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u548c\u8f49\u63db\u7387\u3002EDM\u884c\u92b7\u7684\u9ad8\u6295\u8cc7\u5831\u916c\u7387\u548c\u9748\u6d3b\u6027\uff0c\u4f7f\u5176\u6210\u70ba\u73fe\u4ee3\u6578\u4f4d\u884c\u92b7\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u4e4b\u4e00\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-17420\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-5474294-1024x683.jpg\" alt=\"EDM\u884c\u92b7\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-5474294-1024x683.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-5474294-300x200.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-5474294-768x512.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-5474294-1536x1024.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-5474294-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E6%88%90%E9%95%B7%E5%85%AC%E5%BC%8F%EF%BC%8C%E7%94%A8EDM%E5%8A%A9%E6%94%BB%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span>\u96fb\u5546\u6210\u9577\u516c\u5f0f\uff0c\u7528EDM\u52a9\u653b\u8f49\u63db\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u96fb\u5546\u7d93\u71df\u8981\u6210\u529f\uff0c\u6709\u4e09\u9805\u6578\u64da\u975e\u5e38\u91cd\u8981\uff0c\u9019\u4e5f\u662f\u96fb\u5546\u6210\u9577\u516c\u5f0f\uff1a<\/p>\n<p>\u71df\u6536\uff1d\u6d41\u91cf x \u8f49\u63db\u7387 x 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class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%951%EF%BC%9A%E9%A1%A7%E5%AE%A2%E5%86%8D%E8%A1%8C%E9%8A%B7%EF%BC%8C%E5%88%86%E7%9C%BE%E8%A1%8C%E9%8A%B7%E4%B8%A6%E7%B2%BE%E6%BA%96%E5%8F%97%E7%9C%BE\"><\/span>EDM\u884c\u92b7\u7684\u597d\u86551\uff1a\u9867\u5ba2\u518d\u884c\u92b7\uff0c\u5206\u773e\u884c\u92b7\u4e26\u7cbe\u6e96\u53d7\u773e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7576\u6211\u5011\u64b0\u5bebEDM\u6642\uff0c\u4e3b\u984c\u8981\u975e\u5e38\u9bae\u660e\uff0c\u4ee5\u6d17\u9aee\u7cbe\u70ba\u4f8b\uff0c\u6211\u5011\u53ef\u4ee5\u5c07\u76ee\u6a19\u53d7\u773e\u7684\u7bc4\u570d\u7e2e\u5c0f\uff0c\u50cf\u662f\u300c\u4f60\u6700\u8fd1\u6709\u6389\u9aee\u56f0\u64fe\u55ce\uff1f\u300d\u3001\u300c\u89ba\u5f97\u982d\u76ae\u592a\u4e7e\u71e5\u55ce\uff1f\u300d\uff0c\u5c07\u9019\u6ce2EDM\u6298\u6263\u7684\u4e3b\u984c\u5283\u5206\u66f4\u7d30\uff0c\u91dd\u5c0d\u6709\u9019\u4e9b\u9700\u6c42\u7684\u6d88\u8cbb\u8005\u64b0\u5beb\u767c\u9001\uff0c\u63d0\u9ad8\u9ede\u95b1EDM\u7684\u6a5f\u7387\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%952%EF%BC%9A%E5%AE%9A%E6%9C%9F%E6%8E%A8%E5%BB%A3%EF%BC%8C%E5%BB%BA%E7%AB%8B%E5%93%81%E7%89%8C%E8%88%87%E9%A1%A7%E5%AE%A2%E7%9A%84%E8%89%AF%E5%A5%BD%E9%97%9C%E4%BF%82\"><\/span>EDM\u884c\u92b7\u7684\u597d\u86552\uff1a\u5b9a\u671f\u63a8\u5ee3\uff0c\u5efa\u7acb\u54c1\u724c\u8207\u9867\u5ba2\u7684\u826f\u597d\u95dc\u4fc2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u767d\u8a71\u6587\u4f86\u8aaa\u5c31\u662f\u5237\u5b58\u5728\u611f\uff0c\u7576\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u773e\u591a\uff0c\u6d88\u8cbb\u8005\u7372\u53d6\u8cc7\u8a0a\u5bb9\u6613\u7684\u60c5\u6cc1\u4e0b\uff0c\u54c1\u724c\u5546\u5bb6\u8981\u5982\u4f55\u6293\u4f4f\u6d88\u8cbb\u8005\u7684\u5fc3\uff1f\u3010\u5b9a\u671f\u767c\u9001EDM\u3011\u5c31\u662f\u4f4e\u6210\u672c\u53c8\u80fd\u8b93\u6d88\u8cbb\u8005\u8a18\u5f97\u4f60\u7684\u5b58\u5728\uff0c\u4e5f\u80fd\u77e5\u9053\u54c1\u724c\u6301\u7e8c\u7528\u5fc3\u7d93\u71df\uff0c\u4e26\u5f97\u77e5\u512a\u60e0\u6d3b\u52d5\u8a0a\u606f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%953%EF%BC%9A%E7%AF%80%E7%9C%81%E4%BB%98%E8%B2%BB%E6%B5%81%E9%87%8F%E8%88%87%E5%BB%A3%E5%91%8A%E6%88%90%E6%9C%AC\"><\/span>EDM\u884c\u92b7\u7684\u597d\u86553\uff1a\u7bc0\u7701\u4ed8\u8cbb\u6d41\u91cf\u8207\u5ee3\u544a\u6210\u672c<span 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id=\"EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%954%EF%BC%9A%E5%88%A9%E6%96%BC%E5%93%81%E7%89%8C%E5%95%86%E5%93%81%E8%A1%8C%E9%8A%B7%E6%8E%A8%E5%BB%A3\"><\/span>EDM\u884c\u92b7\u7684\u597d\u86554\uff1a\u5229\u65bc\u54c1\u724c\u5546\u54c1\u884c\u92b7\u63a8\u5ee3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u54c1\u724c\u5546\u5bb6\u900f\u904eEDM\u767c\u5e03\u65b0\u7522\u54c1\u3001\u63a8\u51fa\u4fc3\u92b7\u6d3b\u52d5\u3001\u63d0\u4f9b\u512a\u60e0\u5238\u6216\u6298\u6263\u78bc\u7b49\u65b9\u5f0f\u4f86\u5438\u5f15\u5ba2\u6236\uff0c\u4e26\u4e14\u5d4c\u5165\u5c0e\u8cfc\u6309\u9215\uff0c\u63d0\u9ad8\u9867\u5ba2\u7684\u95dc\u6ce8\u5ea6\uff0c\u4fc3\u9032\u8f49\u63db\u7387\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%955%EF%BC%9A%E6%8F%90%E9%AB%98%E5%84%AA%E6%83%A0%E6%B4%BB%E5%8B%95%E7%9A%84%E9%A1%A7%E5%AE%A2%E5%8F%83%E8%88%87%E5%BA%A6\"><\/span>EDM\u884c\u92b7\u7684\u597d\u86555\uff1a\u63d0\u9ad8\u512a\u60e0\u6d3b\u52d5\u7684\u9867\u5ba2\u53c3\u8207\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u900f\u904eEDM\u7acb\u5373\u5c07\u512a\u60e0\u8a0a\u606f\u50b3\u9054\u7d66\u76ee\u6a19\u6703\u54e1\uff0c\u54c1\u724c\u5546\u5bb6\u80fd\u5920\u201c\u5373\u6642\u901a\u77e5\u201d\u6703\u54e1\u6709\u95dc\u512a\u60e0\u6d3b\u52d5\u7684\u8a73\u7d30\u8cc7\u8a0a\uff0c\u5305\u62ec\u6298\u6263\u3001\u7279\u50f9\u7b49\u7b49\uff0c\u589e\u52a0\u4ed6\u5011\u53c3\u8207\u6d3b\u52d5\u7684\u610f\u9858\u3002<\/p>\n<p>\u53e6\u5916\u9084\u80fd\u5229\u7528\u201c\u7dca\u8feb\u611f\u201d\u548c\u201c\u9650\u6642\u201d\u4f86\u63d0\u9ad8\u512a\u60e0\u6d3b\u52d5\u53c3\u8207\u5ea6\uff0c\u5728\u90f5\u4ef6\u4e2d\u8a2d\u5b9a\u6d3b\u52d5\u671f\u9650\u6216\u6578\u91cf\u9650\u5236\uff0c\u8b93\u9867\u5ba2\u611f\u89ba\u8981\u7acb\u5373\u884c\u52d5\u624d\u80fd\u7372\u5f97\u512a\u60e0\uff0c\u6fc0\u767c\u5ba2\u6236\u7684\u8cfc\u8cb7\u610f\u9858\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%A5%BD%E8%99%956%EF%BC%9A%E5%A2%9E%E5%8A%A0%E7%B6%B2%E7%AB%99%E7%87%9F%E6%94%B6\"><\/span>EDM\u884c\u92b7\u7684\u597d\u86556\uff1a\u589e\u52a0\u7db2\u7ad9\u71df\u6536<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u54c1\u724c\u5546\u5bb6\u5411\u76ee\u6a19\u9867\u5ba2\u767c\u9001EDM\uff0c\u6839\u64da\u9867\u5ba2\u7684\u8cfc\u8cb7\u6b77\u53f2\u3001\u8208\u8da3\u548c\u504f\u597d\u63d0\u4f9b\u7522\u54c1\u63a8\u85a6\u548c\u4ea4\u53c9\u92b7\u552e\u6a5f\u6703\uff0c\u5305\u542b\u5438\u775b\u7684\u5167\u5bb9\u548c\u9023\u7d50\u5230\u54c1\u724c\u7db2\u7ad9\u7684<a href=\"https:\/\/en.wikipedia.org\/wiki\/Call_to_action_(marketing)\" target=\"_blank\" rel=\"noopener\">Call-to-Action\uff08CTA\uff09<\/a>\u6309\u9215\uff0c\u5f15\u5c0e\u9867\u5ba2\u524d\u5f80\u7db2\u7ad9\uff0c\u589e\u52a0\u9032\u7ad9\u6d41\u91cf\uff0c\u4fc3\u4f7f\u63d0\u5347\u9867\u5ba2\u8cfc\u8cb7\u6a5f\u7387\uff0c\u589e\u52a0\u71df\u6536\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-17421\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-olly-3768911-1024x683.jpg\" alt=\"EDM\u884c\u92b7\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-olly-3768911-1024x683.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-olly-3768911-300x200.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-olly-3768911-768x512.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-olly-3768911-1536x1024.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-olly-3768911-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AB%8B%E5%8D%B3%E4%B8%8A%E6%89%8B%EF%BC%81%E5%96%84%E7%94%A8%E5%B9%B3%E5%8F%B0%E5%B7%A5%E5%85%B7%E8%A3%BD%E4%BD%9CEDM\"><\/span>\u7acb\u5373\u4e0a\u624b\uff01\u5584\u7528\u5e73\u53f0\u5de5\u5177\u88fd\u4f5cEDM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5982\u679c\u54c1\u724c\u5546\u5bb6\u7f3a\u4e4f\u8a2d\u8a08\u4eba\u624d\u7684\u60c5\u6cc1\u4e0b\uff0c\u53ef\u4ee5\u900f\u904e<a href=\"https:\/\/www.canva.com\/zh_tw\/\">Canva<\/a>\u7684\u5de5\u5177\u88fd\u4f5cEDM\uff0cCanva\u53ef\u7528\u65bc\u5efa\u7acb\u793e\u7fa4\u5a92\u9ad4\u5716\u5f62\u3001\u7c21\u5831\u3001\u6d77\u5831\u3001\u6587\u4ef6\u548c\u5176\u4ed6\u8996\u89ba\u5167\u5bb9\u7684\u5e73\u9762\u8a2d\u8a08\u5e73\u53f0\uff0c\u63d0\u4f9b\u8a2d\u8a08\u6a21\u677f\u7d66\u4e88\u4f7f\u7528\uff0c\u8a72\u5e73\u53f0\u70ba\u514d\u8cbb\u4f7f\u7528\uff0c\u4ea6\u6709\u4ed8\u8cbb\u7684\u8a02\u95b1\u65b9\u6848\u3002<\/p>\n<p>\u4f7f\u7528Canva\u76844\u500b\u597d\u8655\uff1a<\/p>\n<ol>\n<li>\u5927\u91cf\u514d\u8cbb\u5716\u7247\u3001\u7167\u7247\u3001icon<\/li>\n<li>\u8a3b\u518a\u5373\u4f7f\u7528\u514d\u4ed8\u8cbb<\/li>\n<li>\u652f\u63f4\u591a\u985e\u578b\u7d20\u6750\u88fd\u4f5c\uff08\u793e\u7fa4\/EDM\u2026\u7b49\uff09<\/li>\n<li>\u53ef\u9080\u8acb\u5718\u968a\u6210\u54e1\u5171\u540c\u7de8\u8f2f<\/li>\n<\/ol>\n<p>Canva\u63d0\u4f9b\u8a31\u591a\u6a21\u677f\u3001\u5716\u7247\u3001\u5716\u5f62\u548c\u5b57\u9ad4\uff0c\u53ef\u4ee5\u6839\u64da\u54c1\u724c\u9700\u6c42\u548c\u98a8\u683c\u4f86\u8a2d\u8a08EDM\u3002\u4e5f\u63d0\u4f9b\u591a\u7a2e\u5c3a\u5bf8\u9078\u9805\uff0c\u5305\u62ec\u5e38\u898b\u7684EDM\u5c3a\u5bf8\uff0c\u5982\u96fb\u5b50\u90f5\u4ef6\u5c01\u9762\u3001\u6a6b\u5e45\u3001\u5e73\u9762\u5ee3\u544a\u7b49\u7b49\uff0c\u5373\u4f7f\u6c92\u6709\u8a2d\u8a08\u7d93\u9a57\u7684\u4eba\u4e5f\u53ef\u4ee5\u8f15\u9b06\u4e0a\u624b\u3002\u6211\u5011\u63a8\u85a6\u54c1\u724c\u5546\u5bb6\u53ef\u4ee5\u5229\u7528Canva\u9019\u9805\u5de5\u5177\u4f86\u88fd\u4f5c\u4e00\u5c01\u7cbe\u7dfb\u52d5\u4eba\u7684EDM\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BF%AB%E9%80%9F%E8%A3%BD%E4%BD%9CEDM_%E5%8F%AA%E8%A6%813%E6%AD%A5%E9%A9%9F\"><\/span>\u5feb\u901f\u88fd\u4f5cEDM \u53ea\u89813\u6b65\u9a5f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6211\u5011\u8981\u5982\u4f55\u7de8\u8f2fEDM\uff0c\u53ef\u4ee5\u5206\u70ba\u4e09\u6b65\u9a5f\uff1a<\/p>\n<ol>\n<li>EDM\u5c3a\u5bf8<\/li>\n<li>\u5340\u584a\u7d50\u69cb<\/li>\n<li>\u6587\u5b57\u5716\u7247<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9CEDM%E6%AD%A5%E9%A9%9F1%EF%BC%9AEDM%E5%B0%BA%E5%AF%B8\"><\/span>\u88fd\u4f5cEDM\u6b65\u9a5f1\uff1aEDM\u5c3a\u5bf8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7b2c\u4e00\u6b65\u3010\u78ba\u8a8dEDM\u5c3a\u5bf8\u3011\u3002\u901a\u5e38\u6211\u5011\u5efa\u8b70\u7248\u578b\u70ba\u5782\u76f4\u7248\u9762\uff0c\u6a19\u6e96\u5bec\u5ea6600\u5230900\u50cf\u7d20\u3002\u55ae\u5f35\u7684\u9577\u5ea6\u4e0d\u5b9c\u8d85\u904e1,728\u50cf\u7d20\uff0c\u539f\u56e0\u662f\u64d4\u5fc3\u67d0\u4e9b\u88dd\u7f6e\uff0c\u5982\u679c\u9577\u5ea6\u904e\u9577\u53ef\u80fd\u986f\u793a\u4e0d\u51fa\u4f86\uff0c\u6d88\u8cbb\u8005\u6703\u770b\u5230\u4e00\u689d\u7dda\u7684\u5931\u771f\u60c5\u5f62\u3002\u5168\u9577\u5247\u5efa\u8b70\u5728800\u50cf\u7d20\u4ee5\u4e0a\u4e14\u4e0d\u8d85\u904e2,200\u50cf\u7d20\uff0c\u907f\u514d\u56e0\u70ba\u4fe1\u4ef6\u592a\u9577\uff0c\u6d88\u8cbb\u8005\u5bb9\u6613\u5931\u53bb\u8010\u5fc3\u95b1\u8b80\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9CEDM%E6%AD%A5%E9%A9%9F2%EF%BC%9A%E5%8D%80%E5%A1%8A%E7%B5%90%E6%A7%8B\"><\/span>\u88fd\u4f5cEDM\u6b65\u9a5f2\uff1a\u5340\u584a\u7d50\u69cb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6211\u5011\u53ef\u4ee5\u7c21\u55ae\u7684\u628a\u4e00\u5c01EDM\u7d50\u69cb\u62c6\u62105\u500b\u90e8\u5206\uff0c\u7531\u4e0a\u5f80\u4e0b\u5206\u5225\u662f\uff1a\u3010LOGO\u3001\u4e3b\/\u526f\u6a19\u984c\u3001\u4e3b\u8981\u6587\u5b57\u6558\u8ff0\u3001\u5546\u54c1\u5167\u5bb9\uff0c\u6700\u5f8c\u662f\u7d50\u5c3e\u3011\u3002<\/p>\n<p>\u7b2c\u4e00\u500bLOGO\u8981\u6ce8\u610f\u7684\u5c31\u662f\u5c3a\u5bf8\uff0c\u800c\u4e14\u4e5f\u4e0d\u8981\u7d93\u5e38\u66f4\u63dbLOGO\uff0c\u907f\u514d\u964d\u4f4e\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u8fa8\u8b58\u5ea6\u3002\u9867\u5ba2\u4ee5\u524d\u5c31\u662f\u8a8d\u4f60\u5011\u5bb6\u7684LOGO\uff0c\u5982\u679c\u7a81\u7136\u63db\u4e86\uff0c\u4ed6\u4e5f\u4e0d\u66c9\u5f97\u4f60\u662f\u4ec0\u9ebc\u54c1\u724c\uff0c\u6050\u6015\u6703\u8a8d\u70ba\u4f60\u662f\u5176\u4ed6\u5546\u5bb6\uff0c\u9032\u800c\u964d\u4f4e\u95b1\u8b80EDM\u7684\u610f\u9858\u3002<\/p>\n<p>\u4e00\u5c01EDM\u7684\u91cd\u9ede\u5247\u662f\u4e3b\/\u526f\u6a19\u984c\uff0c\u7528\u7c21\u8981\u7684\u65b9\u5f0f\u63cf\u7e6a\u51fa\u4f86\uff0c\u4e3b\u6a19\u984c\u4f8b\u5982\u300c2023\u5bf5\u611b\u6bcd\u89aa\u7bc0\u7279\u520a\u300d\uff0c\u50b3\u905e\u6d3b\u52d5\u7cbe\u83ef\u3002\u526f\u6a19\u984c\u88dc\u8ff0\u52a0\u5f37\u6bcd\u89aa\u7bc0\u7684\u5ba3\u50b3\uff0c\u4f8b\u5982\u201d\u9650\u6642\u512a\u60e0\u201d\u3001\u201d\u5f37\u6a94\u71b1\u8ce3\u201d\u7b49\u7b49\uff0c\u52a0\u5f37\u4e3b\u6a19\u984c\u7684\u5438\u5f15\u529b\u3002<\/p>\n<p>\u4e3b\u8981\u6587\u5b57\u6558\u8ff0\u662f\u91dd\u5c0d\u4eca\u5929\u9019\u5c01EDM\u4e3b\u984c\uff0c\u52a0\u5165\u8a98\u5c0e\u9867\u5ba2\u4e0b\u55ae\u7684\u6587\u5b57\uff0c\u50cf\u662f\u6bcd\u89aa\u7bc0\u79ae\u7269\u4f60\u8cb7\u597d\u4e86\u55ce\uff1f\u6216\u662f\u4f60\u5bf5\u611b\u5abd\u54aa\u4e86\u55ce\uff1f\u884d\u4f38\u51fa\u66f4\u9577\u7684\u6587\u5b57\uff0c\u7d0450\u5b57\u5230100\u5b57\u3002<\/p>\n<p>EDM\u7684\u5546\u54c1\u5167\u5bb9\uff0c\u6211\u5011\u6703\u5206\u70ba\u5546\u54c1\u5716\u7247\u3001\u5546\u54c1\u4ecb\u7d39\u3001CTA\u4e5f\u5c31\u662fcall to action\u5c0e\u8cfc\u6309\u9215\uff0c\u4ee5\u96fb\u5546\u7684EDM\u4f86\u8aaa\uff0c\u901a\u5e38\u662f\u54c1\u724c\u6709\u65b0\u54c1\u4e0a\u5e02\u3001\u5f37\u6a94\u4fc3\u92b7\u7b49\u7b49\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\u5230\u5b98\u7db2\u8cfc\u8cb7\uff0c\u6240\u4ee5\u5207\u8a18\u4e00\u5b9a\u8981\u52a0\u5165\u5c0e\u8cfc\u6309\u9215\u3002<\/p>\n<p>\u6700\u5f8c\u7684\u7d50\u5c3e\u5c31\u662f\u7f6e\u5165\u54c1\u724c\u793e\u7fa4\u9023\u7d50\u3001\u5b98\u7db2\u8cc7\u8a0a\u4ee5\u53ca\u806f\u7d61\u65b9\u5f0f\uff0c\u65b9\u4fbf\u6d88\u8cbb\u8005\u80fd\u5920\u641c\u5c0b\u5f97\u5230\u4f60\u7684\u54c1\u724c\uff0c\u4e26\u4e14\u4e86\u89e3\u66f4\u591a\u54c1\u724c\u8cc7\u8a0a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9CEDM%E6%AD%A5%E9%A9%9F3%EF%BC%9A%E6%96%87%E5%AD%97%E5%9C%96%E7%89%87\"><\/span>\u88fd\u4f5cEDM\u6b65\u9a5f3\uff1a\u6587\u5b57\u5716\u7247<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u88fd\u4f5cEDM\u7684\u6587\u5b57\u548c\u5716\u7247\u6642\uff0c\u6211\u5011\u6574\u74068\u500b\u91cd\u9ede\uff1a<\/p>\n<p>1.\u9396\u5b9a\u4f60\u7684\u300c\u76ee\u6a19\u8b80\u8005\u662f\u8ab0\u300d<\/p>\n<p>\u54c1\u724c\u5546\u5bb6\u8981\u5148\u601d\u8003\u9019\u5c01EDM\u662f\u70ba\u4e86\u7d66\u8ab0\u95b1\u89bd\uff0c\u4f8b\u5982\u9396\u5b9a\u559c\u6b61\u6298\u6263\u512a\u60e0\u7684\u9867\u5ba2\uff0c\u6216\u662f\u60c5\u5883\u9700\u6c42\u50cf\u662f\u559c\u6b61\u9732\u71df\u3001\u767b\u5c71\u7b49\u7b49\uff0c\u9019\u4e9b\u90fd\u6703\u5f71\u97ff\u5230\u5716\u7247\u7684\u8a2d\u8a08\u3002<\/p>\n<p>2.\u7784\u6e96\u75db\u9ede\uff0c\u5206\u985e\u8a2d\u8a08\u6a19\u984c<\/p>\n<p>\u4ee5\u6d17\u9aee\u7cbe\u70ba\u4f8b\uff0c\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6d17\u9aee\u7cbe\u6642\u6703\u4f9d\u7167\u9700\u6c42\u4f86\u6311\u9078\uff0c\u4f8b\u5982\u4ed6\u60f3\u627e\u4fdd\u6fd5\u67d4\u4eae\u6216\u662f\u63a7\u6cb9\u84ec\u9b06\u6d17\u9aee\u7cbe\uff0c\u6216\u662f\u4f9d\u7167\u7bc0\u6176\u505a\u6a94\u671f\u6d3b\u52d5\uff0c\u4f8b\u5982\u904e\u5e74\u5c07\u8fd1\uff0c\u5c0b\u627e\u5e74\u83dc\u3001\u4f34\u624b\u79ae\u3001\u7a7f\u65b0\u8863\u7b49\u7b49\uff0c\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u75db\u9ede\u9700\u6c42\uff0c\u4fc3\u9032\u8cfc\u8cb7\u610f\u9858\u3002<\/p>\n<p>3.\u6108\u6709\u91dd\u5c0d\u6027\u7684\u8a71\u984c\uff0c\u6bd4\u5927\u7bc4\u570d\u8a71\u984c\u66f4\u6709\u5438\u5f15\u529b<\/p>\n<p>\u7576\u54c1\u724c\u5546\u5bb6\u5c07\u7bc4\u570d\u7e2e\u5c0f\uff0c\u91dd\u5c0d\u7684\u53d7\u773e\u4fbf\u8d8a\u7cbe\u6e96\uff0c\u90a3\u9ebc\u5bc4\u767c\u51fa\u53bb\u7684EDM\uff0c\u8f49\u63db\u7387\u5c31\u6703\u8d8a\u9ad8\uff0c\u56e0\u70ba\u4f60\u8d8a\u6709\u6a5f\u6703\u5207\u4e2d\u9019\u4e9b\u5546\u54c1\u9700\u6c42\u7684\u6d88\u8cbb\u8005\u3002<\/p>\n<p>4.\u5716\u7247\u548c\u6587\u5b57\u7684\u5167\u5bb9\u642d\u914d<\/p>\n<p>\u901a\u5e38\u64b0\u5beb\u6587\u6848\u548c\u8a2d\u8a08\u5716\u7247\u6703\u662f\u4e0d\u540c\u7684\u540c\u4ec1\uff0c\u6240\u4ee5\u5169\u8005\u4e4b\u9593\u7684\u6e9d\u901a\u5c31\u5f88\u91cd\u8981\uff0c\u5fc5\u9808\u78ba\u8a8d\u6587\u6848\u642d\u914d\u9019\u5f35\u5716\u7247\u5408\u9069\u55ce\uff1f\u5982\u679c\u6d88\u8cbb\u8005\u88ab\u9019\u5f35\u5716\u7247\u5438\u5f15\u4e86\uff0c\u53ef\u662f\u4e0b\u9762\u7684\u6587\u5b57\u6c92\u6709\u547c\u61c9\u5230\u5716\u7247\u8981\u50b3\u9054\u7684\u8a0a\u606f\uff0c\u5c31\u6703\u5f88\u53ef\u60dc\u3002\u5716\u7247\u548c\u6587\u5b57\u90fd\u6709\u505a\u5230\u7cbe\u6e96\u65b9\u5411\u7684\u8a71\uff0c\u9019\u5c01EDM\u5c31\u6703\u5f88\u52a0\u5206\u3002<\/p>\n<p>5.\u627e\u5230\u8b80\u8005\u7684\u554f\u984c\uff0c\u5617\u8a66\u63cf\u7e6a\u51fa\u89c0\u773e\u7684\u6b32\u671b<\/p>\n<p>\u5229\u7528\u6587\u5b57\u7684\u529b\u91cf\u6316\u6398\u51fa\u6d88\u8cbb\u8005\u5167\u5fc3\u8cfc\u8cb7\u7684\u6b32\u671b\uff0c\u6709\u4e9b\u6d88\u8cbb\u8005\u70ba\u4e86\u7701\u9322\uff0c\u89ba\u5f97\u9019\u9805\u5546\u54c1\u4e0d\u662f\u5fc5\u9700\u54c1\uff0c\u597d\u50cf\u6c92\u90a3\u9ebc\u9700\u8981\uff0c\u4f46\u5982\u679c\u6587\u6848\u5beb\u5f97\u6f02\u4eae\uff0c\u5229\u7528\u60c5\u5883\u5f0f\u7684\u92ea\u9673\uff0c\u52fe\u52d2\u51fa\u5176\u5be6\u6211\u4e5f\u7528\u5f97\u5230\u9019\u9805\u5546\u54c1\uff0c\u5c31\u80fd\u5438\u5f15\u6d88\u8cbb\u8005\u4e0b\u55ae\u8cfc\u8cb7\u3002<\/p>\n<p>6.\u5f15\u767c\u540c\u611f\u548c\u5171\u9cf4\uff0c\u540c\u6642\u63d0\u4f9b\u89e3\u6c7a\u65b9\u6848<\/p>\n<p>\u7ad9\u5728\u6d88\u8cbb\u8005\u7684\u7acb\u5834\u601d\u8003\uff0c\u7576\u4f60\u5728\u4ec0\u9ebc\u60c5\u6cc1\u4e0b\u6703\u8cfc\u8cb7\u5546\u54c1\uff0c\u4f8b\u5982\u6700\u8fd1\u60f3\u6539\u5584\u8eab\u6750\uff0c\u9700\u8981\u559d\u5927\u91cf\u7684\u6c34\uff0c\u53ef\u662f\u627e\u4e0d\u52302,000CC\u7684\u5927\u6c34\u58fa\uff0c\u90a3\u9ebc\u54c1\u724c\u5546\u5bb6\u5c31\u53ef\u4ee5\u85c9\u7531\u9019\u6a23\u7684\u8b70\u984c\u767c\u63ee\uff0c\u8a2d\u8a08\u51fa\u76f8\u95dc\u7684\u6587\u5b57\u548c\u5716\u7247\uff0c\u5f15\u767c\u6d88\u8cbb\u8005\u7684\u5171\u9cf4\u3002<\/p>\n<p>\u4ee5\u4fdd\u5065\u98df\u54c1\u70ba\u4f8b\uff0c\u5c31\u80fd\u64b0\u5beb\u300c\u6700\u8fd1\u95dc\u7bc0\u5361\u5361\u7684\u55ce\uff1f\u300d\u3001\u300c\u4e0a\u73ed\u8001\u662f\u60f3\u7761\u89ba\u55ce\uff1f\u300d\uff0c\u904b\u7528\u6d88\u8cbb\u8005\u771f\u7684\u6703\u78b0\u5230\u7684\u60c5\u6cc1\uff0c\u63a8\u85a6\u76f8\u95dc\u7684\u4fdd\u5065\u98df\u54c1\u4f86\u63d0\u9ad8\u4ed6\u7684\u8208\u8da3\u3002<\/p>\n<p>7.\u6240\u9700\u8981\u89e3\u6c7a\u7684\u554f\u984c\uff0c\u6108\u6709\u91dd\u5c0d\u6027\u8f49\u63db\u6548\u679c\u6108\u597d<\/p>\n<p>\u7576\u54c1\u724c\u5546\u5bb6\u5c07EDM\u7684\u60c5\u5883\u63cf\u7e6a\u5f97\u6108\u660e\u78ba\uff0c\u8f49\u63db\u6548\u679c\u5c31\u6703\u6108\u597d\uff0c\u56e0\u70ba\u4f60\u63cf\u7e6a\u5f97\u5920\u6df1\uff0c\u5716\u7247\u8ddf\u6587\u5b57\u505a\u5f97\u7cbe\u78ba\uff0c\u6d88\u8cbb\u8005\u5c31\u5bb9\u6613\u6210\u529f\u88ab\u4f60\u5438\u5f15\u3002<\/p>\n<p>8.\u5373\u4f7f\u662f\u514d\u8cbb\u7684\u96fb\u90f5\u60c5\u5831\uff0c\u4e5f\u8981\u7559\u610f\u5167\u5bb9\u54c1\u8cea\u548c\u6df1\u5ea6<\/p>\n<p>\u5373\u4fbfEDM\u6210\u672c\u8f03\u4f4e\uff0c\u4f46\u4e0d\u80fd\u53ea\u662f\u5ee3\u7051\uff0c\u9084\u662f\u8981\u5c07\u7bc4\u570d\u7e2e\u5c0f\uff0c\u9396\u5b9a\u76ee\u6a19\u7fa4\u773e\uff0c\u978f\u56fa\u54c1\u8cea\u548c\u6df1\u5ea6\uff0c\u624d\u80fd\u505a\u5230\u7cbe\u6e96\u518d\u884c\u92b7\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9CEDM%E7%9A%845%E5%A4%A7%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><\/span>\u88fd\u4f5cEDM\u76845\u5927\u6ce8\u610f\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u900f\u904eEDM\u884c\u92b7\u5e73\u53f0<a href=\"https:\/\/www.benchmarkemail.com\/tw\/?partner=510434&amp;gclid=CjwKCAjw44mlBhAQEiwAqP3eVgR0_x7D6YpKAUyfwPDN8NU4j_8mcC-s8XAIc-TccQj4L2cvt15TqRoCfbUQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Benchmark<\/a>\u7d71\u8a08\u7684\u6578\u64da\u986f\u793a\uff0c35%\u7684\u4eba\u55ae\u6191\u4e3b\u65e8\u6c7a\u5b9a\u662f\u5426\u8981\u6253\u958b\u90f5\u4ef6\uff0c\u800c\u670969%\u7684\u4eba\u6703\u4f9d\u64da\u4e3b\u65e8\u5167\u5bb9\uff0c\u5c07\u90f5\u4ef6\u5206\u81f3\u5783\u573e\u90f5\u4ef6\u593e\uff0c\u6240\u4ee5\u8981\u8b93\u6d88\u8cbb\u8005\u9858\u610f\u9ede\u958bEDM\uff0c\u8a02\u51fa\u3010\u7c21\u6f54\u6709\u529b\u7684\u90f5\u4ef6\u4e3b\u65e8\u3011\u5c31\u5f88\u91cd\u8981\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9CEDM%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%851%EF%BC%9A%E8%A8%82%E5%87%BA%E7%B0%A1%E6%BD%94%E6%9C%89%E5%8A%9B%E7%9A%84%E9%83%B5%E4%BB%B6%E4%B8%BB%E6%97%A8\"><\/span>\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98051\uff1a\u8a02\u51fa\u7c21\u6f54\u6709\u529b\u7684\u90f5\u4ef6\u4e3b\u65e8<span 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id=\"%E8%A3%BD%E4%BD%9CEDM%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%853%EF%BC%9A%E5%BB%BA%E7%AB%8B%E5%90%B8%E7%9D%9B%E7%9A%84CTA%E6%8C%89%E9%88%95\"><\/span>\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98053\uff1a\u5efa\u7acb\u5438\u775b\u7684CTA\u6309\u9215<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u300cCTA\u300d\u662f\u7528\u4f86\u544a\u8a34\u9867\u5ba2\u300c\u5e0c\u671b\u4ed6\u5011\u600e\u9ebc\u505a\u300d\uff0c\u5c31\u662f\u5f15\u5c0e\u7684\u6982\u5ff5\uff0c\u50cf\u662f\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\u3001\u300c\u99ac\u4e0a\u5831\u540d\u300d\u7b49\u7b49\uff0c\u8a18\u5f97\u5c07\u300cCTA\u300d\u505a\u6210\u53ef\u9ede\u64ca\u7684\u6309\u9215\uff0c\u8996\u89ba\u6548\u679c\u9bae\u660e\u624d\u6703\u8f03\u7a81\u51fa\uff0c\u544a\u8a34\u9867\u5ba2\u6709\u4e0b\u4e00\u6b65\uff0c\u56e0\u70ba\u4ed6\u597d\u4e0d\u5bb9\u6613\u88ab\u4f60\u7684EDM\u6587\u6848\u5438\u5f15\uff0c\u7d50\u679c\u627e\u4e0d\u5230\u5b98\u7db2\u5c31\u6703\u5f88\u53ef\u60dc\u3002<\/p>\n<p>\u300cCTA\u300d\u7684\u8996\u89ba\u6548\u679c\u8981\u7c21\u55ae\u4fd0\u843d\uff0c\u6587\u5b57\u8a0a\u606f\u4e5f\u4e00\u6a23\u8981\u7c21\u6f54\u6709\u529b\uff0c\u5efa\u8b70\u4e0d\u8d85\u904e5\u500b\u5b57\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9CEDM%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%854%EF%BC%9A%E5%AF%84%E5%87%BA%E5%89%8D%E9%80%B2%E8%A1%8C%E6%B8%AC%E8%A9%A6\"><\/span>\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98054\uff1a\u5bc4\u51fa\u524d\u9032\u884c\u6e2c\u8a66<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u88fd\u4f5c\u5b8cEDM\u5f8c\uff0c\u6700\u597d\u91dd\u5c0d\u300c\u4e3b\u6d41\u6536\u4ef6\u7a0b\u5f0f\u300d\u88dd\u7f6e\u9032\u884c\u6e2c\u8a66\uff0c\u5305\u62ec\u624b\u6a5f\u7248E-mail APP\u3001\u7db2\u9801\u7248Gmail\u3001\u684c\u6a5f\u7248Outlook\u7b49\u7b49\uff0c\u67e5\u770bEDM\u662f\u5426\u6709\u56e0\u4e0d\u540c\u7684\u88dd\u7f6e\u986f\u793a\u800c\u8dd1\u7248\uff0c\u9023\u7d50\u662f\u5426\u6b63\u78ba\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A3%BD%E4%BD%9CEDM%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%855%EF%BC%9A%E8%92%90%E9%9B%86%E9%9B%BB%E5%AD%90%E5%A0%B1%E6%A1%88%E4%BE%8B\"><\/span>\u88fd\u4f5cEDM\u7684\u6ce8\u610f\u4e8b\u98055\uff1a\u8490\u96c6\u96fb\u5b50\u5831\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6211\u5011\u53ef\u4ee5\u591a\u591a\u8490\u96c6\u5176\u4ed6\u54c1\u724c\u7684EDM\uff0c\u5c24\u5176\u662f\u8a02\u95b1\u7af6\u54c1\u7684EDM\uff0c\u53c3\u8003\u5225\u4eba\u7684\u7528\u8272\u3001\u6587\u5b57\u3001\u6392\u7248\u7b49\uff0c\u80fd\u5920\u5354\u52a9\u4f60\u5728\u77ed\u671f\u5167\u7d2f\u7a4d\u53ef\u4ee5\u53c3\u8003\u7684\u96fb\u5b50\u5831\u5167\u5bb9\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A8%AD%E8%A8%88%E7%AF%84%E4%BE%8B\"><\/span>EDM\u8a2d\u8a08\u7bc4\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13586 size-large\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/EDM\u7bc4\u4f8b-1024x769.jpg\" alt=\"EDM\" width=\"1024\" height=\"769\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/EDM\u7bc4\u4f8b-1024x769.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/EDM\u7bc4\u4f8b-300x225.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/EDM\u7bc4\u4f8b-768x577.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/EDM\u7bc4\u4f8b.jpg 1424w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-17422\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-divinetechygirl-1181352-1024x684.jpg\" alt=\"EDM\u884c\u92b7\" width=\"1024\" height=\"684\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-divinetechygirl-1181352-1024x684.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-divinetechygirl-1181352-300x200.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-divinetechygirl-1181352-768x513.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-divinetechygirl-1181352-1536x1025.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2023\/07\/pexels-divinetechygirl-1181352-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7_%E6%8F%90%E9%AB%98%E8%BD%89%E6%8F%9B%E7%8E%87%E7%A5%9E%E5%99%A8\"><\/span>EDM\u884c\u92b7 \u63d0\u9ad8\u8f49\u63db\u7387\u795e\u5668<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>EDM\u884c\u92b7\u5c0d\u54c1\u724c\u5546\u5bb6\u4f86\u8aaa\uff0c\u4e0d\u50c5\u80fd\u5920\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u92b7\u552e\u696d\u7e3e\uff0c\u540c\u6642\u4e5f\u80fd\u5920\u5efa\u7acb\u826f\u597d\u7684\u9867\u5ba2\u95dc\u4fc2\u3002\u6b64\u5916\uff0cEDM\u884c\u92b7\u9084\u80fd\u7bc0\u7701\u6210\u672c\u548c\u6642\u9593\uff0c\u662f\u500bCP\u503c\u9ad8\u7684\u6703\u54e1\u518d\u884c\u92b7\u5de5\u5177\u3002<\/p>\n<p>CYBERBIZ\u6bcf\u500b\u6708\u6703\u63d0\u4f9b\u54c1\u724c\u5546\u5bb6\u514d\u8cbb\u4f7f\u75285\u5343\u5c01\u7684EDM\uff0c\u4f5c\u70ba\u8207\u820a\u5ba2\u806f\u7e6b\u7684\u7ba1\u9053\uff0c\u6709\u6548\u63d0\u5347\u5546\u5bb6\u7684\u8f49\u63db\u7387\u4e26\u5e36\u4f86\u7372\u5229\uff0c\u6709\u4efb\u4f55\u95dc\u65bc\u7db2\u8def\u958b\u5e97\u6216\u662f\u6578\u4f4d\u8f49\u578b\u7684\u7591\u554f\uff0c\u6b61\u8fce<a 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