{"id":1417,"date":"2023-10-04T11:15:08","date_gmt":"2023-10-04T03:15:08","guid":{"rendered":"https:\/\/www.cyberbiz.co\/blog\/?p=1417"},"modified":"2023-11-30T16:32:11","modified_gmt":"2023-11-30T08:32:11","slug":"6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/","title":{"rendered":"6\u500b\u96fb\u5546\u884c\u92b7\u5fc5\u61c2\u540d\u8a5e\uff0c3\u79d2\u964d\u4f4e\u6210\u672c\u63d0\u9ad8\u71df\u6536\uff01 &#8211; PART 2"},"content":{"rendered":"\r\n<p>\u96f6\u552e\u4f01\u696d\u6578\u4f4d\u8f49\u578b\u6642\u4ee3\uff0c\u7d93\u71df\u54c1\u724c\u96fb\u5546\u7684\u8001\u95c6\u5011\uff0c\u5982\u679c\u641e\u4e0d\u5b9a\u96fb\u5546\u540d\u8a5e\uff0c\u4e0d\u4f46\u5167\u90e8\u6e9d\u901a\u6210\u672c\u589e\u52a0\uff0c\u5916\u90e8\u5ee0\u5546\u8ac7\u5408\u4f5c\u66f4\u6703\u5403\u8667\uff01\u9084\u8a18\u5f97 CYBERBIZ \u96fb\u5546\u5c0f\u8fad\u5178\u4e0a\u6b21\u4ecb\u7d39\u7684<span style=\"color: ea6172;\"> CAC (Customer Acquisition Cost) \u5e73\u5747\u7372\u5ba2\u6210\u672c\u3001ASP (Average Selling Price) \u5e73\u5747\u5ba2\u55ae\u50f9 \u53ca LTV (Life-time Value) \u9867\u5ba2\u7d42\u8eab\u50f9\u503c<\/span>\u55ce\uff1f\u4eca\u5929\u5c31\u4f86\u5b78\u5b78\u65b0\u76843\u500b\u5fc5\u61c2\u540d\u8a5e\uff0c\u8001\u95c6\u5011\u9084\u80fd\u53c3\u8003\u6848\u4f8b\u548c\u5229\u7528\u8a23\u7ac5\uff0c\u73fe\u5b78\u73fe\u7528\uff0c\u8a02\u51fa\u6b63\u78ba KPI\u3001\u8ffd\u8e64\u884c\u92b7\u6210\u6548\u3001\u964d\u4f4e\u71df\u904b\u6210\u672c\u90fd\u4e0d\u6210\u554f\u984c\uff01<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.cyberbiz.co\/blog\/6%E5%80%8B%E9%9B%BB%E5%95%86%E8%A1%8C%E9%8A%B7%E5%BF%85%E6%87%82%E5%90%8D%E8%A9%9E%EF%BC%8C%E7%A0%B4%E8%A7%A3%E4%BD%8E%E5%88%A9%E6%BD%A4%E9%AB%98%E6%88%90%E6%9C%AC%E7%87%9F%E9%81%8B%E5%8D%B1%E6%A9%9F\/\">\u5fd8\u8a18\u96fb\u5546\u884c\u92b7\u5fc5\u61c2\u540d\u8a5e\uff1f\u8d95\u7dca\u9ede\u6211\u770bPART1\ud83d\udd1c<\/a><\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#KPI_Key_Performance_Indicators_%E9%97%9C%E9%8D%B5%E7%B8%BE%E6%95%88%E6%8C%87%E6%A8%99\" title=\"KPI (Key Performance Indicators) \u95dc\u9375\u7e3e\u6548\u6307\u6a19\">KPI (Key Performance Indicators) \u95dc\u9375\u7e3e\u6548\u6307\u6a19<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" 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title=\"CPC (Cost Per Click) \u6bcf\u6b21\u9ede\u64ca\u6210\u672c\">CPC (Cost Per Click) \u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#CPM_Cost_Per_Mille_Impression_%E6%AF%8F%E5%8D%83%E6%AC%A1%E6%9B%9D%E5%85%89%E6%88%90%E6%9C%AC\" title=\"CPM (Cost Per Mille Impression) \u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\">CPM (Cost Per Mille Impression) \u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#CTR_Click_Through_Rate_%E9%BB%9E%E6%93%8A%E7%8E%87\" title=\"CTR (Click Through Rate) \u9ede\u64ca\u7387\">CTR (Click Through Rate) \u9ede\u64ca\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#CPA_Cost_Per_Action_%E6%AF%8F%E6%AC%A1%E5%AE%8C%E6%88%90%E8%A1%8C%E5%8B%95%E6%88%90%E6%9C%AC\" title=\"CPA (Cost Per Action) \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c\">CPA (Cost Per Action) \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#CVR_Conversion_Rate_%E8%BD%89%E6%8F%9B%E7%8E%87\" title=\"CVR (Conversion Rate) \u8f49\u63db\u7387\">CVR (Conversion Rate) \u8f49\u63db\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#ROAS_Return_on_AD_Spending_%E5%BB%A3%E5%91%8A%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87\" title=\"ROAS (Return on AD Spending) \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 \">ROAS (Return on AD Spending) \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#UTM_Urchin_Tracking_Module_%E8%BF%BD%E8%B9%A4%E7%B6%B2%E5%9D%80%E6%88%90%E6%95%88%E5%8F%83%E6%95%B8\" title=\"UTM (Urchin Tracking Module) \u8ffd\u8e64\u7db2\u5740\u6210\u6548\u53c3\u6578\">UTM (Urchin Tracking Module) \u8ffd\u8e64\u7db2\u5740\u6210\u6548\u53c3\u6578<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#UTM_%E5%8F%83%E6%95%B8%E5%88%B0%E5%BA%95%E6%98%AF%E7%94%9A%E9%BA%BC%EF%BC%9F%E5%A6%82%E4%BD%95%E4%BD%BF%E7%94%A8%EF%BC%9F\" title=\"UTM \u53c3\u6578\u5230\u5e95\u662f\u751a\u9ebc\uff1f\u5982\u4f55\u4f7f\u7528\uff1f\">UTM \u53c3\u6578\u5230\u5e95\u662f\u751a\u9ebc\uff1f\u5982\u4f55\u4f7f\u7528\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#UTM_%E5%8F%83%E6%95%B85%E5%A4%A7%E5%85%83%E7%B4%A0%E6%98%AF%E7%94%9A%E9%BA%BC%EF%BC%9F%E5%85%A7%E5%AE%B9%E8%A6%81%E5%A1%AB%E7%94%9A%E9%BA%BC%EF%BC%9F\" title=\"UTM \u53c3\u65785\u5927\u5143\u7d20\u662f\u751a\u9ebc\uff1f\u5167\u5bb9\u8981\u586b\u751a\u9ebc\uff1f\">UTM \u53c3\u65785\u5927\u5143\u7d20\u662f\u751a\u9ebc\uff1f\u5167\u5bb9\u8981\u586b\u751a\u9ebc\uff1f<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#Campaign_Source_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E4%BE%86%E6%BA%90\" title=\"Campaign Source \u5ee3\u544a\u6d3b\u52d5\u4f86\u6e90\">Campaign Source \u5ee3\u544a\u6d3b\u52d5\u4f86\u6e90<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#Campaign_Medium_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%AA%92%E4%BB%8B\" title=\"Campaign Medium \u5ee3\u544a\u6d3b\u52d5\u5a92\u4ecb\u00a0\">Campaign Medium \u5ee3\u544a\u6d3b\u52d5\u5a92\u4ecb\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#Campaign_Name_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%90%8D%E7%A8%B1\" title=\"Campaign Name \u5ee3\u544a\u6d3b\u52d5\u540d\u7a31\">Campaign Name \u5ee3\u544a\u6d3b\u52d5\u540d\u7a31<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#Campaign_Term_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%AD%97%E8%A9%9E\" title=\"Campaign Term \u5ee3\u544a\u6d3b\u52d5\u5b57\u8a5e\">Campaign Term \u5ee3\u544a\u6d3b\u52d5\u5b57\u8a5e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#Campaign_Content_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%85%A7%E5%AE%B9\" title=\"Campaign Content \u5ee3\u544a\u6d3b\u52d5\u5167\u5bb9\">Campaign Content \u5ee3\u544a\u6d3b\u52d5\u5167\u5bb9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/#%E5%A6%82%E4%BD%95%E8%A8%AD%E5%AE%9A_UTM_%E5%8F%83%E6%95%B8%EF%BC%9F%E9%96%8B%E5%A7%8B%E6%93%8D%E4%BD%9C%E5%90%A7%EF%BC%81\" title=\"\u5982\u4f55\u8a2d\u5b9a UTM \u53c3\u6578\uff1f\u958b\u59cb\u64cd\u4f5c\u5427\uff01\">\u5982\u4f55\u8a2d\u5b9a UTM \u53c3\u6578\uff1f\u958b\u59cb\u64cd\u4f5c\u5427\uff01<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_Key_Performance_Indicators_%E9%97%9C%E9%8D%B5%E7%B8%BE%E6%95%88%E6%8C%87%E6%A8%99\"><\/span><strong><span style=\"color: #303f6e;\">KPI (Key Performance Indicators) \u95dc\u9375\u7e3e\u6548\u6307\u6a19<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u7121\u8ad6\u884c\u92b7\u9810\u7b97\u591a\u5c11\uff0c\u96fb\u5546\u8001\u95c6\u5011\u60f3\u8981\u512a\u5316\u884c\u92b7\u8cbb\u7528\uff0c\u8861\u91cf\u884c\u92b7\u7e3e\u6548\u7d55\u5c0d\u662f\u95dc\u9375\uff01KPI \u662f\u57f7\u884c\u7b56\u7565\u7ba1\u7406\u6642\u6240\u8a02\u5b9a\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff0c\u6578\u4f4d\u884c\u92b7\u9818\u57df\u4e2d\uff0cKPI \u662f\u898f\u5283\u3001\u57f7\u884c\u8207\u8a55\u4f30\u6d3b\u52d5\u7684\u6a19\u6e96\uff0c\u5f9e\u793e\u7fa4\u5230\u5a92\u9ad4\u5404\u7a2e\u5167\u5bb9\u3001\u5ee3\u544a\u6295\u653e\u548c\u696d\u7e3e\u8f49\u63db\uff0c KPI \u7121\u6240\u4e0d\u5728\u3002\u4eca\u5929\u5c31\u5f9e\u96fb\u5546\u4e2d\u6700\u8b93\u4eba\u982d\u75db\u7684\u5ee3\u544a\u6295\u653e\u4f86\u770b\u770b\u5982\u4f55\u8a02\u5b9a\u6e96\u78ba KPI\uff01<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.bnext.com.tw\/article\/39901\/BN-2016-06-13-163733-178\">\u6d41\u91cf\u7684\u79d8\u5bc6\uff1a\u96fb\u5546\u7d93\u7406\u4eba\u3001\u884c\u92b7\u4eba\u22ef\u22ef\u4e0d\u540c\u89d2\u8272KPI\u8a2d\u5b9a\u79d8\u8a23\u4e00\u6b21\u638c\u63e1\uff01<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A8%82%E5%AE%9A%E8%A1%8C%E9%8A%B7_KPI_%E5%89%8D%EF%BC%8C%E8%A1%8C%E9%8A%B7%E7%9B%AE%E6%A8%99%E8%A8%82%E4%BA%86%E6%B2%92%EF%BC%9F\"><\/span><span style=\"color: #303f6e;\">\u8a02\u5b9a\u884c\u92b7 KPI \u524d\uff0c\u884c\u92b7\u76ee\u6a19\u8a02\u4e86\u6c92\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u8a31\u591a\u884c\u92b7\u4eba\u54e1\uff0c\u5728\u9084\u6c92\u8a2d\u5b9a\u884c\u92b7\u76ee\u6a19\u524d\uff0c\u5c31\u8a02\u5b9a\u4e86 KPI \uff0c\u5982\u6b64\u53ef\u80fd\u5c0e\u81f4\u4f7f\u7528\u932f\u8aa4\u6307\u6a19\u8861\u91cf\u6210\u6548\uff0c\u4e0d\u50c5\u6d6a\u8cbb\u6642\u9593\uff0c\u66f4\u6d88\u8017\u884c\u92b7\u8cc7\u6e90\u3002\u56e0\u6b64\uff0c\u552f\u6709\u78ba\u5b9a\u884c\u92b7\u76ee\u6a19\u5f8c\uff0c\u6839\u64da\u76ee\u6a19\u8a02\u5b9a\u6b63\u78ba KPI \uff0c\u624d\u80fd\u6709\u6548\u7387\u5730\u8ffd\u8e64\u53ca\u8861\u91cf\u6210\u6548\u3002\u5ee3\u544a\u6295\u653e\u5e38\u898b\u7684\u76ee\u6a19\u6709\u54ea\u4e9b\uff1f\u5206\u5225\u5c0d\u61c9\u7684\u95dc\u9375\u6307\u6a19\u53c8\u662f\u54ea\u4e9b\uff1f\u8001\u95c6\u5011\u5feb\u8ddf\u5c0f\u7de8\u4e00\u7779\u70ba\u5feb\uff01<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B0%8E%E6%B5%81%E5%B0%8E%E8%B3%BC%E5%A4%A7%E4%B8%8D%E5%90%8C%EF%BC%8C%E4%BD%A0%E6%90%9E%E6%B8%85%E6%A5%9A%E4%BA%86%E5%97%8E%EF%BC%9F\"><\/span><span style=\"color: #303f6e;\">\u5c0e\u6d41\u5c0e\u8cfc\u5927\u4e0d\u540c\uff0c\u4f60\u641e\u6e05\u695a\u4e86\u55ce\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><span style=\"color: ea6172;\">\u65b0\u7522\u54c1\u63a8\u51fa\u6642\uff0c\u70ba\u4e86\u589e\u52a0\u7522\u54c1\u66dd\u5149\u53ca\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u9069\u5408\u63a1\u7528\u5c0e\u6d41\u578b\u5ee3\u544a\uff1b\u800c\u4e2d\u5f8c\u671f\u5927\u529b\u63a8\u5ee3\u7522\u54c1\u6642\uff0c\u70ba\u4e86\u885d\u9ad8\u92b7\u552e\u91cf\uff0c\u4fbf\u96c6\u4e2d\u706b\u529b\u65bc\u5c0e\u8cfc\u578b\u5ee3\u544a\u3002<\/span>\u5c0e\u6d41\u578b\u8207\u5c0e\u8cfc\u578b\u5ee3\u544a\uff0c\u5206\u5225\u5c0d\u61c9\u7684 KPI \u662f\u751a\u9ebc\uff1f\u8981\u600e\u9ebc\u770b\u6578\u64da\u8207\u5831\u8868\uff1f\u73fe\u5728\u5c31\u8ddf\u5c0f\u7de8\u4f86\u770b\u770b\uff01<\/p>\r\n\r\n\r\n\r\n<p><span style=\"color: #303f6e;\">\u9867\u597dCPC\u3001CTR\u3001CPM\uff0c\u66dd\u5149\u5c0e\u6d41\u6c92\u554f\u984c<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u54c1\u724c\u6210\u7acb\u6216\u65b0\u7522\u54c1\u4e0a\u5e02\u521d\u671f\uff0c\u85c9\u7531\u793e\u7fa4\u884c\u92b7\u53ca\u5167\u5bb9\u884c\u92b7\uff0c\u64f4\u6563\u54c1\u724c\u8a8d\u77e5\u3001\u722d\u53d6\u6d88\u8cbb\u8005\u95dc\u6ce8\u53ca\u8208\u8da3\uff0c\u4ee5\u5438\u5f15\u65b0\u5ba2\u4e26\u64f4\u5927\u5ba2\u7fa4\uff0c\u5f15\u5c0e\u9032\u5165\u7279\u5b9a\u7684 Landing Page \u5230\u9054\u9801\uff0c\u5c31\u662f\u5c0e\u6d41\uff0c\u5c0e\u6d41\u505a\u5f97\u5230\u4f4d\uff0c\u624d\u80fd\u523a\u6fc0\u8f49\u63db\u3002\u96fb\u5546\u8ce3\u5bb6\u9ad8\u558a\u300c\u5c0e\u6d41\u8b8a\u73fe\u300d\u524d\uff0c\u5148\u4f86\u641e\u61c2\u9069\u5408\u7684 KPI \uff0c\u907f\u514d\u932f\u4f30\u6210\u6548\uff01<\/p>\r\n\r\n\r\n\r\n<p><span style=\"color: #303f6e;\">\u5c0e\u6d41\u76ee\u6a19 KPI\uff1a<\/span><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC_Cost_Per_Click_%E6%AF%8F%E6%AC%A1%E9%BB%9E%E6%93%8A%E6%88%90%E6%9C%AC\"><\/span><span style=\"color: #303f6e;\">CPC (Cost Per Click) \u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u6307\u7684\u662f\u6bcf\u6b21\u6d88\u8cbb\u8005\u9ede\u64ca\u5ee3\u544a\u6642\uff0c\u96fb\u5546\u8ce3\u5bb6\u6240\u9700\u652f\u4ed8\u7d66\u5e73\u53f0\u7684\u8cbb\u7528\uff0c\u7121\u8ad6\u662fFacebook\u9084\u662fGoogle\uff0c\u90fd\u63a1\u7528\u7af6\u50f9\u6a5f\u5236\uff0c\u56e0\u6b64\u82e5\u6709\u5f88\u591a\u4eba\u8a66\u5716\u9396\u5b9a\u540c\u4e00\u7fa4 TA (Target Audience) \u9032\u884c\u5ee3\u544a\u6295\u653e\uff0cCPC \u81ea\u7136\u6703\u4e0a\u5347\uff0c\u800c\u8a08\u8cbb\u6a19\u6e96\u7686\u70ba\u700f\u89bd\u8005\u9ede\u64ca\u5f8c\u624d\u6536\u8cbb\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a08\u7b97\u516c\u5f0f\u70ba\uff1a<span style=\"color: ea6172;\">\u6bcf\u6b21\u9ede\u64ca\u6210\u672c = \u7e3d\u82b1\u8cbb\u91d1\u984d \/ \u9023\u7d50\u9ede\u64ca\u6b21\u6578<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u96fb\u5546\u8ce3\u5bb6\u80fd\u5920\u85c9\u7531 CPC\uff0c\u89c0\u5bdf\u6295\u653e\u5ee3\u544a\u7684\u300c\u5167\u5bb9\u8cea\u91cf\u9ad8\u4f4e\u300d\u4ee5\u53ca\u300c\u53d7\u773e\u7cbe\u6e96\u7a0b\u5ea6\u300d\uff0c\u8abf\u6574\u7b56\u7565\u4ee5\u5229\u5728\u6709\u9650\u9810\u7b97\u5167\uff0c\u5e36\u4f86\u6700\u5927\u7684\u6d41\u91cf\uff0c\u6545\u70ba\u5c0e\u6d41\u76f8\u7576\u91cd\u8981\u7684\u6307\u6a19\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPM_Cost_Per_Mille_Impression_%E6%AF%8F%E5%8D%83%E6%AC%A1%E6%9B%9D%E5%85%89%E6%88%90%E6%9C%AC\"><\/span><span style=\"color: #303f6e;\">CPM (Cost Per Mille Impression) \u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u6307\u7684\u662f\u6bcf\u7576\u6709\u4e00\u5343\u500b\u4eba\u770b\u5230\u5ee3\u544a\u6642\uff0c\u96fb\u5546\u8ce3\u5bb6\u6240\u9700\u8981\u652f\u4ed8\u7684\u5ee3\u544a\u8cbb\u7528\uff0c\u53ea\u8981\u7522\u54c1\u6216\u670d\u52d9\u300c\u66dd\u5149\u300d\u5728\u641c\u5c0b\u7d50\u679c\u6216\u662f\u5e73\u53f0\u4e0a\uff0c\u5c31\u9700\u8981\u652f\u4ed8\u6536\u8cbb\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a08\u7b97\u516c\u5f0f\u70ba\uff1a<span style=\"color: ea6172;\">\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c = \uff08\u5ee3\u544a\u8cbb\u7528 \/ \u5230\u9054\u4eba\u6578\uff09\u00d7 1000<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u7576\u5ee3\u544a\u76ee\u6a19\u662f\u300c\u5927\u91cf\u66dd\u5149\u300d\u6216\u300c\u63a5\u89f8\u66f4\u591a\u9084\u4e0d\u662f\u4f60FB\u7c89\u7d72\u7684\u7528\u6236\u300d\u6642\uff0cCPM \u5c31\u53ef\u4f5c\u70ba\u6709\u6548\u7684\u6307\u6a19\uff0c\u7576\u5ee3\u544a\u700f\u89bd\u6b21\u6578\u8d85\u904e500\u4eba\u5f8c\uff0c\u6703\u51fa\u73fe\u4e00\u500b\u65b0\u6578\u64da \u2500 \u76f8\u95dc\u6027\u5206\u6578\uff0c\u6b64\u6578\u64da\u70ba\u5ee3\u544a\u53d7\u773e\u5c0d\u5ee3\u544a\u7684\u56de\u61c9\uff0c\u5f9e 1 \u5230 10 \u5206\u7684\u8a55\u5206\u6b78\u7d0d\u51fa\u7684\u7d50\u679c\uff0c\u53ef\u4f5c\u70ba\u96fb\u5546\u8ce3\u5bb6\u512a\u5316\u5167\u5bb9\u54c1\u8cea\u53ca\u8abf\u6574\u53d7\u773e\u6642\u7684\u53c3\u8003\u6578\u64da\u3002<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/imjaylin.com\/score\/\">FB \u5ee3\u544a\u6548\u76ca\u4e0d\u597d\u600e\u9ebc\u8fa6\uff1f\u5148\u5f9e\u76f8\u95dc\u6027\u5206\u6578\u6539\u5584\u505a\u8d77\uff01<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTR_Click_Through_Rate_%E9%BB%9E%E6%93%8A%E7%8E%87\"><\/span><span style=\"color: #303f6e;\">CTR (Click Through Rate) \u9ede\u64ca\u7387<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u6d88\u8cbb\u8005\u770b\u5230\u5ee3\u544a\u4e26\u4e14\u9ede\u64ca\u5ee3\u544a\u7684\u6bd4\u7387\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a08\u7b97\u516c\u5f0f\u70ba\uff1a<span style=\"color: ea6172;\">\u9ede\u64ca\u7387 = \u5ee3\u544a\u88ab\u9ede\u64ca\u6b21\u6578 \/ \u5ee3\u544a\u88ab\u66dd\u5149\u6b21\u6578 * 100%<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u7576\u4f60\u7684\u5ee3\u544a\u66dd\u5149\u70ba1000\u6b21\uff0c\u5728\u90191000\u6b21\u7684\u66dd\u5149\u4f60\u7684\u5ee3\u544a\u88ab\u7528\u6236\u9ede\u64ca\u4e8650\u6b21\uff0c\u90a3\u5ee3\u544a\u7684 CTR \u5c31\u7b49\u65bc 50 \/ 1000 = 5%<\/p>\r\n\r\n\r\n\r\n<p>\u7576 CTR \u904e\u4f4e\u6642\uff0c\u8868\u793a\u6b64\u5ee3\u544a\u7d44\u66dd\u5149\u5f88\u591a\uff0c\u5be6\u969b\u9ede\u64ca\u537b\u5f88\u5c11\uff0c\u9019\u6642\u5019\u5c31\u8981\u8abf\u6574\u6587\u6848\u3001\u5716\u7247\u53ca\u5f71\u7247&#8230;&#8230;\u7b49\u5ee3\u544a\u7d20\u6750\uff1b\u800c CTR \u70ba\u6240\u6709\u5ee3\u544a\u7cfb\u7d71\u53ca SEO \u7d66\u4e88\u8a55\u7d1a\u5176\u4e2d\u4e00\u500b\u53c3\u6578\uff0c\u56e0\u6b64\u597d\u7684 CTR \u6709\u6a5f\u6703\u5f97\u5230\u8f03\u4f4e\u7684 CPC\u3002\u6aa2\u8996\u5ee3\u544a\u6210\u6548\u5831\u8868\u6642\uff0c\u4e0d\u91cd\u8907 CTR \u6307\u7684\u662f\u89c0\u770b\u4eba\u6b21\u4e2d\u90fd\u662f\u65b0\u7684\u7528\u6236\uff0c\u53ef\u7528\u6b64\u6307\u6a19\u6aa2\u8996\u76ee\u524d\u5ee3\u544a\u9ede\u64ca\u7684\u53d7\u773e\u5ee3\u5ea6\uff0c\u6240\u4ee5\u4e0d\u91cd\u8907 CTR \u904e\u4f4e\u6642\uff0c\u8868\u793a\u90fd\u662f\u76f8\u540c\u7684\u9ede\u64ca\uff0c\u5c31\u5f97\u8abf\u6574\u5ee3\u544a\uff0c\u907f\u514d\u884c\u92b7\u8cbb\u7528\u7684\u6d6a\u8cbb\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"920\" height=\"664\" class=\"wp-image-1420\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2019\/07\/Media_AD.png\" alt=\"\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/Media_AD.png 920w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/Media_AD-300x217.png 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/Media_AD-768x554.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\r\n<figcaption>\u5ee3\u544a KPI \u597d\u8907\u96dc\uff1f\u9019\u6a23\u5206\u985e\u6700\u6e05\u695a\uff01 (\u5716\u7247\u4f86\u6e90\uff1aqreachers\u6578\u4f4d\u5a92\u9ad4\u516c\u53f8)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><span style=\"color: ea6172;\">\u5c0e\u8cfc\u578b\u5ee3\u544a\u9ec3\u91d1\u6e96\u5247\uff1a\u9996\u5148\u4ee5\u4f4e\u66dd\u5149\u6210\u672c\u53ca\u9ad8\u9ede\u64ca\u7387\u70ba\u4e3b\uff0c\u800c\u6700\u7d42\u76ee\u6a19\u5fc5\u5b9a\u662f\u964d\u4f4e\u9ede\u64ca\u6210\u672c\uff01<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"color: #303f6e;\">\u8f49\u63db\u5c0e\u8cfc\u6210\u6548\u600e\u9ebc\u770b\uff1f\u9396\u5b9a CPA\u3001CVR\u3001ROAS \u6e96\u6c92\u932f\uff01<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u6839\u64daForrester \u7814\u7a76\uff0c\u6709 96% \u7684\u7db2\u7ad9\u8a2a\u5ba2\u672a\u5b8c\u6210\u9810\u671f\u52d5\u4f5c\uff08\u4f8b\u5982\uff1a\u8cfc\u8cb7\u4e0b\u55ae\uff09\u524d\u5373\u96e2\u7ad9\uff0c\u96fb\u5546\u8ce3\u5bb6\u80fd\u5920\u5982\u4f55\u63d0\u5347\u6709\u8208\u8da3\u8207\u9700\u6c42\u7684\u6f5b\u5728\u5ba2\u6236\u7684\u7d50\u5e33\u6bd4\u7387\uff1f\u5c31\u8981\u9760\u300c\u5c0e\u8cfc\u578b\u5ee3\u544a\u300d\u4e86\uff01\u6b64\u985e\u578b\u5ee3\u544a\u65e8\u65bc\u589e\u52a0\u71df\u6536\uff0c\u96fb\u5546\u8ce3\u5bb6\u900f\u904e\u7db2\u7ad9\u884c\u70ba\u5206\u6790\u8207\u884c\u92b7\u6d3b\u52d5\u8a2d\u5b9a\u5f8c\uff0c\u63a8\u5ee3\u54c1\u724c\u65b0\u8a0a\u53ca\u5546\u54c1\u8cc7\u8a0a\u7d66\u4e0d\u540c\u65cf\u7fa4\u7684\u7528\u6236\uff0c\u523a\u6fc0\u6f5b\u5728\u5ba2\u6236\u8003\u616e\u4e26\u9032\u4e00\u6b65\u5f15\u5c0e\u6d88\u8cbb\uff0c\u4ee5\u589e\u52a0\u65b0\u5ba2\u4ea6\u7dad\u6301\u820a\u5ba2\u3002\u60f3\u8981\u512a\u5316\u300c\u5c0e\u8cfc\u578b\u5ee3\u544a\u300d\u523a\u6fc0\u92b7\u552e\u55ce\uff1f\u5feb\u8ddf\u5c0f\u7de8\u770b\u770b KPI \u5427\uff01<\/p>\r\n\r\n\r\n\r\n<p><span style=\"color: #303f6e;\">\u5c0e\u8cfc\u76ee\u6a19KPI\uff1a<\/span><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPA_Cost_Per_Action_%E6%AF%8F%E6%AC%A1%E5%AE%8C%E6%88%90%E8%A1%8C%E5%8B%95%E6%88%90%E6%9C%AC\"><\/span><span style=\"color: #303f6e;\">CPA (Cost Per Action) \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>CPA \u4ee5\u5be6\u969b\u884c\u52d5\u6548\u679c\u4f86\u8a08\u7b97\u6210\u672c\uff0c\u4f8b\u5982\uff1a\u6703\u54e1\u8a3b\u518a\u8868\u55ae\u3001APP \u4e0b\u8f09\u5b89\u88dd\u3001\u586b\u5beb\u554f\u5238\u53ca\u8cfc\u8cb7\u4e0b\u55ae&#8230;&#8230;\u7b49\u52d5\u4f5c\uff0c\u5728\u7528\u6236\u5b8c\u6210\u5f8c\u624d\u6703\u8a08\u50f9\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a08\u7b97\u516c\u5f0f\uff1a<span style=\"color: ea6172;\">\u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c = \u5ee3\u544a\u6210\u672c \/ \u8f49\u63db\u6b21\u6578<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u822c\u800c\u8a00\u6b64\uff0cCPA \u8207 CAC (Customer Acquisition Cost) \u7372\u5ba2\u6210\u672c \u70ba\u5f71\u97ff\u516c\u53f8\u9810\u4f30\u71df\u6536\u503c\u7684\u91cd\u8981\u6307\u6a19\u3002\u7576\u96fb\u5546\u8ce3\u5bb6\u89c0\u5bdf\u5230 CPC \u8f03\u4f4e\uff0c\u4f46 CPA \u537b\u9ad8\u51fa\u8a31\u591a\u6642\uff0c\u53ef\u4ee5\u6aa2\u8996\u770b\u770b Landing Page \u5230\u9054\u9801\u9801\u9762\u5448\u73fe\uff0c\u54c1\u724c\u53ca\u5546\u54c1\u8cc7\u8a0a\u662f\u5426\u5b8c\u6574\u53ca\u5546\u54c1\u8cea\u91cf\u662f\u5426\u6709\u7af6\u722d\u529b\uff0c\u85c9\u4ee5\u8a02\u5b9a\u512a\u5316\u7b56\u7565\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CVR_Conversion_Rate_%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span><span style=\"color: #303f6e;\">CVR (Conversion Rate) \u8f49\u63db\u7387<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u662f\u6307\u9ede\u64ca\u5ee3\u544a\u5230\u9054\u8a72\u9801\u9762\u7684\u4eba\u4e2d\uff0c\u6709\u591a\u5c11\u4eba\u5b8c\u6210\u8f49\u63db\u7684\u6bd4\u7387\uff0c\u4e0d\u540c\u7db2\u7ad9\u700f\u89bd\u91cf\u3001\u700f\u89bd\u4f86\u6e90\uff08\u700f\u89bd\u8cea\u91cf\uff09\u3001\u54c1\u724c\u6545\u4e8b\u53ca\u89c0\u773e\u7686\u4e0d\u540c\uff0c\u4e5f\u56e0\u6b64\u8f49\u63db\u7387\u6703\u6709\u5dee\u7570\uff0c\u96fb\u5546\u8001\u95c6\u5011\u4e0d\u7528\u8207\u5176\u4ed6\u884c\u696d\u505a\u6bd4\u8f03\uff0c\u62c9\u51fa\u6642\u9593\u8ef8\u89c0\u5bdf\u81ea\u5df1\u4e0b\u7684\u5ee3\u544a\u8f49\u63db\u7387\u662f\u5426\u6709\u9010\u6f38\u63d0\u5347\uff0c\u6bd4\u8f03\u7576\u671f\u7684\u884c\u92b7\u6d3b\u52d5\u3001\u5ee3\u544a\u7d20\u6750\u3001\u53d7\u773e\u53ca\u5176\u4ed6\u56e0\u7d20\uff0c\u5373\u53ef\u4f5c\u70ba\u512a\u5316\u53c3\u8003\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a08\u7b97\u516c\u5f0f\uff1a<span style=\"color: ea6172;\">\u8f49\u63db\u7387 = \u8f49\u63db\u6b21\u6578 \/ \u5ee3\u544a\u88ab\u9ede\u64ca\u6b21\u6578 * 100%<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/85hqWhkYa-4F2GlSrxZJxdOAzTx6IH05o2p_0c8ElPFIyw_Gs6dGb-tLkbNAdsy-DLEN6qiE8QgHixXCgluFHRlkhzSdTjcYTpARP9rEidTzI8mHskVfeqpPQ_pRipMBsvunws-D\" alt=\"\" \/>\r\n<figcaption><a href=\"https:\/\/www.doofinder.com\/en\/blog\/optimize-the-conversion-rate-of-the-online-store\">1\u5206\u9418\u6d1e\u6089\u6578\u64da\uff0c\u512a\u5316\u8f49\u63db\u7387\u4e00\u9ede\u90fd\u4e0d\u96e3\uff01<\/a>(\u5716\u7247\u4f86\u6e90\uff1adoofinder\u641c\u5c0b\u5f15\u64ce\u7db2)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.cyberbiz.co\/blog\/%E6%B5%81%E9%87%8F%E8%AE%8A%E7%8F%BE%E2%86%97%E6%8F%90%E5%8D%87%E9%9B%BB%E5%95%86%E8%BD%89%E6%8F%9B%E7%8E%87%E2%86%97%E7%9A%84-7-%E5%80%8B%E5%B0%8F%E7%A7%98%E8%A8%A3%EF%BC%81\/\">\u6436\u5148\u770b\ud83d\udc4f\u6d41\u91cf\u8b8a\u73fe\u2197\u63d0\u5347\u96fb\u5546\u8f49\u63db\u7387\u2197\u7684 7 \u500b\u5c0f\u79d8\u8a23\uff01<\/a><\/p>\r\n\r\n\r\n\r\n<h4><span class=\"ez-toc-section\" id=\"ROAS_Return_on_AD_Spending_%E5%BB%A3%E5%91%8A%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87\"><\/span><span style=\"color: #303f6e;\">ROAS (Return on AD Spending) \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u6307\u7684\u662f\u5ee3\u544a\u4e0a\u6bcf\u6295\u5165\u4e00\u5143\u6240\u7372\u5f97\u7684\u71df\u6536\u5360\u6bd4\uff0c\u5373\u6bcf\u4e00\u5143\u7684\u5ee3\u544a\u82b1\u8cbb\u80fd\u5e36\u4f86\u591a\u5c11\u6536\u5165\uff0c\u7136\u800c\uff0cROAS\u53ea\u8981\u662f\u9ad8\u5ba2\u55ae\u50f9\u7684\u5546\u54c1\uff0c\u5c31\u975e\u5e38\u5bb9\u6613\u8b8a\u9ad8\uff0c\u4e5f\u56e0\u6b64\u6839\u64da\u4e0d\u540c\u7522\u696d\uff0c\u6578\u503c\u6703\u6709\u4e0d\u540c\u7684\u5224\u65b7\u6a19\u6e96\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a08\u7b97\u516c\u5f0f\uff1a<span style=\"color: ea6172;\">\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 = \u7e3d\u6536\u5165 \/ \u5ee3\u544a\u652f\u51fa * 100%<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u70ba\u4f7f\u5206\u6790\u6578\u64da\u66f4\u52a0\u5ba2\u89c0\u5230\u4f4d\uff0c\u5373\u4fbf\u4e00\u822c\u5728 Google Ads \u5f8c\u53f0\u8ddf Facebook \u5f8c\u53f0\u53ea\u80fd\u770b\u5230ROAS\uff0c\u96fb\u5546\u8ce3\u5bb6\u5011\u9084\u662f\u5f97\u53c3\u8003\u53e6\u4e00\u500b\u6578\u503c\uff1aROI (Return on Investment) \u6295\u8cc7\u5831\u916c\u7387\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a08\u7b97\u65b9\u5f0f\uff1a<span style=\"color: ea6172;\">\u6295\u8cc7\u5831\u916c\u7387 = \uff08\u7e3d\u6536\u5165-\u6210\u672c\u6295\u5165\uff09\/ \u6210\u672c\u6295\u5165 * 100%<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u9664\u4e86 FB \u5ee3\u544a\u6295\u653e\u5ee3\u544a\u4e4b\u5916\uff0c\u96fb\u5546\u8ce3\u5bb6\u6210\u672c\u6295\u5165\u9084\u8981\u518d\u52a0\u4e0a\u7a05\u8cbb\u3001\u904b\u8cbb\u53ca\u4eba\u5de5&#8230;&#8230;\u7b49\u96dc\u9805\uff0c\u56e0\u6b64 A \u7522\u54c1\u6210\u672c 100 \u7f8e\u91d1\uff0c\u8ce3 200 \u7f8e\u91d1\uff0c\u7e3d\u5171\u8ce3\u51fa 6 \u4ef6\uff0c\u92b7\u552e\u6536\u5165 1200 \u7f8e\u91d1\uff0c\u5ee3\u544a\u82b1\u8cbb 200 \u7f8e\u91d1\uff0c\u6578\u64da\u8a08\u7b97\u5982\u4e0b\uff1a<\/p>\r\n\r\n\r\n\r\n<p>\u5229\u6f64\uff1a1200 &#8211; 6*100 &#8211; 200 = 400\u00a0<br \/>\u6210\u672c\uff1a6*100 + 200 = 800<br \/>ROI\uff1a (1200-800) \/ 800 *100% = 50%<\/p>\r\n\r\n\r\n\r\n<p>\u5373\u4fbf ROI \u8a08\u7b97\u904e\u7a0b\u8f03\u7e41\u7463\uff0c\u4e5f\u7121\u6cd5\u5728\u5ee3\u544a\u5f8c\u53f0\u76f4\u63a5\u5f97\u77e5\uff0c\u7136\u800c\u55ae\u770b ROAS \u6050\u4f7f\u96fb\u5546\u8ce3\u5bb6\u89e3\u8b80\u6578\u64da\u6642\u5931\u771f\uff0c\u4ee5\u81f4\u505a\u51fa\u932f\u8aa4\u6c7a\u7b56\uff0c\u56e0\u6b64\u5206\u6790\u6578\u64da\u6642\u5c07 ROI \u53ca ROAS \u90fd\u7d0d\u5165\u8003\u91cf\u8f03\u70ba\u5168\u9762\u3002<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.bnext.com.tw\/article\/49337\/10-key-data-for-digital-marketing?utm_source=line&amp;utm_medium=message&amp;utm_content=20180601\">10\u500b\u95dc\u9375\u6578\u5b57\uff0c\u624b\u628a\u624b\u6559\u4f60\u770b\u61c2Facebook\u6d1e\u5bdf\u5831\u544a\u548c\u6578\u4f4d\u884c\u92b7\u6578\u64da\ud83d\udc49<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_Urchin_Tracking_Module_%E8%BF%BD%E8%B9%A4%E7%B6%B2%E5%9D%80%E6%88%90%E6%95%88%E5%8F%83%E6%95%B8\"><\/span><strong><span style=\"color: #303f6e;\">UTM (Urchin Tracking Module) \u8ffd\u8e64\u7db2\u5740\u6210\u6548\u53c3\u6578<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u7d93\u71df\u54c1\u724c\u96fb\u5546\u5b98\u7db2\uff0c\u4f60\u77e5\u9053\u6bcf\u500b\u6d41\u91cf\u5f9e\u54ea\u88e1\u4f86\u7684\u55ce\uff1fGoogle\u641c\u5c0b\u3001FB\u4ed8\u8cbb\u5ee3\u544a\u3001KOL\u5206\u4eab\uff0c\u9084\u662fEDM\uff1f\u6d41\u91cf\u662f\u5426\u5e36\u4f86\u8f49\u63db\uff1f\u8a2d\u5b9a\u884c\u92b7\u6d3b\u52d5\u76ee\u6a19\u53ca\u8a02\u5b9a\u6b63\u78ba KPI \u5f8c\uff0c\u638c\u63e1\u54c1\u724c\u5b98\u7db2\u6bcf\u4e00\u500b\u6d41\u91cf\u8a2a\u5ba2\u4e5f\u662f\u76f8\u7576\u91cd\u8981\u7684\uff01\u6709\u4e86 UTM \u53c3\u6578\uff0c\u5728 Google Analytics (GA) \u5831\u8868\u4e2d\u5c31\u80fd\u7cbe\u6e96\u5206\u8fa8\u7db2\u7ad9\u6d41\u91cf\u5566\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_%E5%8F%83%E6%95%B8%E5%88%B0%E5%BA%95%E6%98%AF%E7%94%9A%E9%BA%BC%EF%BC%9F%E5%A6%82%E4%BD%95%E4%BD%BF%E7%94%A8%EF%BC%9F\"><\/span><span style=\"color: #303f6e;\">UTM \u53c3\u6578\u5230\u5e95\u662f\u751a\u9ebc\uff1f\u5982\u4f55\u4f7f\u7528\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>UTM \u53c3\u6578\u5168\u540d\u70ba Urchin Tracking Module \uff0c\u662f GA \u63d0\u4f9b\u7d66\u5206\u6790\u4eba\u54e1\u81ea\u8a02\u5beb\u5165\u7684\u9023\u7d50\u6a19\u8a18\uff0c\u7c21\u800c\u8a00\u4e4b\uff0c\u91dd\u5c0d\u4e0d\u540c\u6d41\u91cf\u4f86\u6e90\u57cb\u5165 UTM \u53c3\u6578\u6587\u5b57\uff0c\u5f62\u6210\u65b0\u7684\u7db2\u5740\u4e4b\u5f8c\uff0c\u5c31\u80fd\u900f\u904e GA \u6aa2\u8996\u6d41\u91cf\u5728\u7db2\u7ad9\u7684\u884c\u70ba\uff0c\u9032\u800c\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u6210\u6548\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_%E5%8F%83%E6%95%B85%E5%A4%A7%E5%85%83%E7%B4%A0%E6%98%AF%E7%94%9A%E9%BA%BC%EF%BC%9F%E5%85%A7%E5%AE%B9%E8%A6%81%E5%A1%AB%E7%94%9A%E9%BA%BC%EF%BC%9F\"><\/span><span style=\"color: #303f6e;\">UTM \u53c3\u65785\u5927\u5143\u7d20\u662f\u751a\u9ebc\uff1f\u5167\u5bb9\u8981\u586b\u751a\u9ebc\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u4f7f\u7528 UTM \u524d\uff0c\u53ef\u8981\u5148\u8a8d\u8b58 5 \u5927\u5143\u7d20\u53ca\u8a02\u51fa\u586b\u5165\u5167\u5bb9\uff1a<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Source_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E4%BE%86%E6%BA%90\"><\/span><span style=\"color: #303f6e;\">Campaign Source \u5ee3\u544a\u6d3b\u52d5\u4f86\u6e90<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u8868\u793a\u70ba\u4f60\u5e36\u4f86\u6d41\u91cf\u7684\u7db2\u7ad9\u3001\u641c\u5c0b\u5f15\u64ce\u6216\u5176\u4ed6\u4f86\u6e90\uff0c\u4f8b\u5982\uff1autm_source=google<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Medium_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%AA%92%E4%BB%8B\"><\/span><span style=\"color: #303f6e;\">Campaign Medium \u5ee3\u544a\u6d3b\u52d5\u5a92\u4ecb<\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u6307\u7684\u662f\u884c\u92b7\u6216\u5ee3\u544a\u7684\u5a92\u4ecb\uff0c\u4f8b\u5982 : CPC \u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\uff0cutm_medium=cpc<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Name_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%90%8D%E7%A8%B1\"><\/span><span style=\"color: #303f6e;\">Campaign Name \u5ee3\u544a\u6d3b\u52d5\u540d\u7a31<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u8868\u793a\u5ee3\u544a\u6d3b\u52d5\u7684\u5f62\u5f0f\uff0c\u5982\u884c\u92b7\u6a94\u671f\u3001\u4fc3\u92b7\u5546\u54c1\u6216\u6d3b\u52d5\u540d\u7a31&#8230;&#8230;\u7b49\uff0c\u4f8b\u5982utm_campaign=double11_sale<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Term_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%AD%97%E8%A9%9E\"><\/span><span style=\"color: #303f6e;\">Campaign Term \u5ee3\u544a\u6d3b\u52d5\u5b57\u8a5e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u901a\u5e38\u662f\u6307Google\u4ed8\u8cbb\u95dc\u9375\u5b57\u5ee3\u544a\u6240\u4f7f\u7528\u7684\u5b57\u8a5e\u3001\u9023\u7d50\u540d\u7a31\u6216\u5716\u7247\u7684\u66ff\u4ee3\u6587\u5b57\uff0c\u4f8b\u5982\uff1autm_term=double11<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Content_%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E5%85%A7%E5%AE%B9\"><\/span><span style=\"color: #303f6e;\">Campaign Content \u5ee3\u544a\u6d3b\u52d5\u5167\u5bb9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u5927\u90e8\u5206\u7528\u65bc\u8fa8\u8b58 A \/ B Test\u7684\u6307\u5b9a\u5167\u5bb9\u5ee3\u544a\u6d3b\u52d5\uff0c\u8868\u793a\u9023\u5230\u540c\u4e00\u500b\u7db2\u5740\u7684\u4e0d\u540c\u5ee3\u544a\u6216\u9023\u7d50\uff0c\u4f8b\u5982\uff1autm_content=textlink, utm_contetnt=logolink<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"559\" class=\"wp-image-1426\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2019\/07\/UTM-1024x559.jpg\" alt=\"\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM-1024x559.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM-300x164.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM-768x419.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM.jpg 1234w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">Google Analytics \u7db2\u5740\u7522\u751f\u5668\u9ede\u6211\u9032\u5165\uff01<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>CYBERBIZ\u8cbc\u5fc3\u63d0\u9192\uff1a<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">\u5fc5\u586b\u8cc7\u8a0a<\/h5>\r\n\r\n\r\n\r\n<p>Source\u3001Medium \u53ca Name \u70ba\u5fc5\u586b\u8cc7\u8a0a\uff0c\u800c Term \u8207 Content \u5247\u53ef\u4f9d\u64da\u9700\u6c42\uff0c\u9078\u64c7\u6027\u586b\u5beb\u3002<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span style=\"color: #303f6e;\">\u7a7a\u683c\u548c\u7b26\u865f\u90fd\u4e0d\u80fd\u52a0\u5165 UTM \u4e2d<\/span><\/h5>\r\n\r\n\r\n\r\n<p>\u7a7a\u9694\u6216\u7b26\u865f\uff0c\u4f8b\u5982\uff1a\uff1f\u548c &amp;\uff0c\u5728\u53c3\u6578\u8a2d\u5b9a\u4e2d\u4ee3\u8868\u5176\u4ed6\u610f\u7fa9\uff0c\u56e0\u6b64\u4e0d\u8ad6\u662f UTM \u6a19\u7c64\u6216\u662f\u7db2\u5740\uff08 URL \uff09\uff0c\u7a7a\u683c\u548c\u7b26\u865f\u90fd\u4e0d\u80fd\u52a0\u5165\uff0c\u624d\u4e0d\u6703\u5c0e\u81f4\u4e82\u78bc\u7522\u751f\uff0c\u5fc5\u9700\u8981\u4f7f\u7528\u6642\u5efa\u8b70\u53ef\u7528\u5e95\u7dda\u7b26\u865f &#8220;_&#8221;\u3002<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span style=\"color: #303f6e;\">\u6d3b\u52d5\u540d\u7a31\u56fa\u5b9a\u683c\u5f0f<\/span><\/h5>\r\n\r\n\r\n\r\n<p>UTM \u540d\u7a31\u908f\u8f2f\u9700\u4e00\u81f4\u8207\u6e05\u695a\uff0c\u5728\u5efa\u7acb\u5ee3\u544a\u6d3b\u52d5\u540d\u7a31\u6642\uff0c\u5efa\u8b70\u4ee5\u56fa\u5b9a\u683c\u5f0f\u4f5c\u547d\u540d\uff0c\u5982\u6b64\u624d\u80fd\u5728 GA \u5f8c\u53f0\u5831\u8868\u7be9\u9078\u6642\u8fc5\u901f\u627e\u51fa\u4e0d\u540c\u5ee3\u544a\u6d3b\u52d5\u7684\u6578\u64da\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"430\" class=\"wp-image-1427\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2019\/07\/UTM_2-1024x430.jpg\" alt=\"\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM_2-1024x430.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM_2-300x126.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM_2-768x322.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM_2.jpg 1471w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span style=\"color: #303f6e;\">\u5927\u5c0f\u5beb\u76e1\u91cf\u4e00\u81f4<\/span><\/h5>\r\n\r\n\r\n\r\n<p>Google \u5c0d\u65bc\u82f1\u6587\u5927\u5c0f\u5beb\u7684\u654f\u611f\u5ea6\u9ad8\uff0c\u82e5\u8a2d\u5b9a\u53c3\u6578\u6642\u5927\u5c0f\u5beb\u4e0d\u4e00\u81f4\uff0c \u5c07\u6703\u88ab\u8996\u70ba\u4e0d\u540c\u7684\u4f86\u6e90\u3002\u4f8b\u5982\uff1a Email \u548c email \u6703\u88ab\u7576\u6210\u4e0d\u540c\u7684\u4f86\u6e90\uff0c\u56e0\u6b64\u5728\u8a2d\u5b9a\u5a92\u9ad4\u4f86\u6e90\u6642\u4ee5\u7d71\u4e00\u65b9\u5f0f\u6a19\u793a\uff0c\u624d\u80fd\u5927\u5e45\u63d0\u5347\u7ba1\u7406\u6210\u6548\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A8%AD%E5%AE%9A_UTM_%E5%8F%83%E6%95%B8%EF%BC%9F%E9%96%8B%E5%A7%8B%E6%93%8D%E4%BD%9C%E5%90%A7%EF%BC%81\"><\/span><span style=\"color: #303f6e;\">\u5982\u4f55\u8a2d\u5b9a UTM \u53c3\u6578\uff1f\u958b\u59cb\u64cd\u4f5c\u5427\uff01<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u4e86\u89e3\u908f\u8f2f\u8207\u898f\u5247\u5f8c\uff0c\u73fe\u5728\u5c31\u8ddf\u8457CYBERBIZ\u64cd\u4f5c\u4e00\u6b21\uff0c\u958b\u59cb\u8ffd\u8e64\u884c\u92b7\u6d3b\u52d5\u6210\u6548\u5427\uff01<\/p>\r\n\r\n\r\n\r\n<p>Step1. \u9ede\u5165 Google \u7db2\u5740\u7522\u751f\u5668\u5de5\u5177\uff0c\u4e26\u586b\u5165\u76f8\u61c9\u8cc7\u8a0a\ud83d\udc49 <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a><\/p>\r\n\r\n\r\n\r\n<p>Step2. \u6309\u4e0b &#8220;Convert URL to Short Link&#8221; \u7e2e\u77ed\u7db2\u5740<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"302\" class=\"wp-image-1428\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2019\/07\/UTM_3.jpg\" alt=\"\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM_3.jpg 805w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM_3-300x113.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/UTM_3-768x288.jpg 768w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u5c07\u7522\u751f\u51fa\u4f86\u7684\u7db2\u5740\u7e2e\u77ed\u5f8c\uff0c\u8907\u88fd\u5230\u76ee\u6a19\u9023\u7d50\u5167\uff0c\u5c31\u5b8c\u6210\u4e86\u57cb\u5165 UTM \u7684\u8a2d\u5b9a\uff01<\/p>\r\n\r\n\r\n\r\n<p>\u4eca\u5929CYBERBIZ\u96fb\u5546\u5c0f\u8fad\u5178\u5e36\u8001\u95c6\u5011\u8a8d\u8b58\u4e862\u500b\u5fc5\u61c2\u540d\u8a5e\uff0c\u5e0c\u671b\u8001\u95c6\u5011\u90fd\u638c\u63e1\u8a23\u7ac5\u4e86\uff01\u4e4b\u5f8c\u9084\u6709Part 3\u5537\uff0c\u8a18\u5f97\u6e96\u6642\u6536\u770b\uff01\u5fd8\u8a18\u7d93\u71df\u96fb\u554610\u500b\u5fc5\u61c2\u7684\u82f1\u6587\u7c21\u5beb\u4e86\u55ce\uff1f\u73fe\u5728\u5c31\u4f86\u8907\u7fd2\uff01<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.cyberbiz.co\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/\">\u96fb\u5546\u82f1\u6587\u767e\u79d1\u5168\u96c6\uff0c10\u500b\u5fc5\u61c2\u7684\u82f1\u6587\u7c21\u5beb <\/a><\/p>\r\n\r\n\r\n\r\n<p>\u7cbe\u9078\u5716\u7247\u4f86\u6e90\uff1aImage by Mudassar Iqbal from Pixabay<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u96f6\u552e\u4f01\u696d\u6578\u4f4d\u8f49\u578b\u6642\u4ee3\uff0c\u7d93\u71df\u54c1\u724c\u96fb\u5546\u7684\u8001\u95c6\u5011\uff0c\u5982\u679c\u641e\u4e0d\u5b9a\u96fb\u5546\u540d\u8a5e\uff0c\u4e0d\u4f46\u5167\u90e8\u6e9d\u901a\u6210\u672c\u589e\u52a0\uff0c\u5916\u90e8\u5ee0\u5546\u8ac7\u5408\u4f5c\u66f4\u6703\u5403\u8667\uff01 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.cyberbiz.io\/blog\/6%e5%80%8b%e9%9b%bb%e5%95%86%e8%a1%8c%e9%8a%b7%e5%bf%85%e6%87%82%e5%90%8d%e8%a9%9e%ef%bc%8c%e7%a0%b4%e8%a7%a3%e4%bd%8e%e5%88%a9%e6%bd%a4%e9%ab%98%e6%88%90%e6%9c%ac%e7%87%9f%e9%81%8b%e5%8d%b1-2\/\"> <span class=\"screen-reader-text\">6\u500b\u96fb\u5546\u884c\u92b7\u5fc5\u61c2\u540d\u8a5e\uff0c3\u79d2\u964d\u4f4e\u6210\u672c\u63d0\u9ad8\u71df\u6536\uff01 &#8211; PART 2<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":36,"featured_media":8325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[358],"tags":[146,189,187,188,98,145,50],"class_list":["post-1417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-cvr","tag-google-analytics","tag-kpi","tag-utm","tag-98","tag-145","tag-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6\u500b\u96fb\u5546\u884c\u92b7\u5fc5\u61c2\u540d\u8a5e\uff0c3\u79d2\u964d\u4f4e\u6210\u672c\u63d0\u9ad8\u71df\u6536\uff01 - PART 2 - CYBERBIZ \u96fb\u5546\u90e8\u843d\u683c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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6\u500b\u96fb\u5546\u884c\u92b7\u5fc5\u61c2\u540d\u8a5e\uff0c3\u79d2\u964d\u4f4e\u6210\u672c\u63d0\u9ad8\u71df\u6536\uff01 &#8211; PART 2 Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cyberbiz.io\/blog\/6\u500b\u96fb\u5546\u884c\u92b7\u5fc5\u61c2\u540d\u8a5e\uff0c\u7834\u89e3\u4f4e\u5229\u6f64\u9ad8\u6210\u672c\u71df\u904b\u5371-2\/\" \/>\n<meta property=\"og:site_name\" content=\"CYBERBIZ \u96fb\u5546\u90e8\u843d\u683c\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T03:15:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T08:32:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/07\/\u96fb\u5546\u540d\u8a5e\u61f6\u4eba\u5305.001.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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