{"id":206,"date":"2018-07-27T11:40:44","date_gmt":"2018-07-27T03:40:44","guid":{"rendered":"https:\/\/blog.cyberbiz.co\/?p=206"},"modified":"2023-09-04T10:41:56","modified_gmt":"2023-09-04T02:41:56","slug":"%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/","title":{"rendered":"\u96fb\u5546\u82f1\u6587\u767e\u79d1\u5168\u96c6\uff0c10\u500b\u5fc5\u61c2\u7684\u82f1\u6587\u7c21\u5beb"},"content":{"rendered":"<blockquote><p>\u9019\u4e9b\u8d85\u5e38\u898b\u7684\u96fb\u5546\u82f1\u6587\uff0c\u5b78\u8d77\u4f86\u6e9d\u901a\u66f4\u9806\u66a2\uff01<\/p><\/blockquote>\n<p>\u4e00\u5b9a\u6709\u4eba\u6703\u554f\u5c0f\u7de8\uff0c\u53ea\u662f\u505a\u500b\u96fb\u5546\u70ba\u4ec0\u9ebc\u9084\u8981\u5b78\u82f1\u6587\uff1f\u6587\u7ae0\u958b\u59cb\u524d\u6211\u5011\u5148\u4f86\u5b9a\u7fa9\uff0c\u96fb\u5546\u8981\u641e\u61c2\u7684\u300c\u82f1\u6587\u300d\u662f\u4ec0\u9ebc\uff1f\u9019\u88e1\u4e0d\u662f\u8981\u4f60\u56de\u53bb\u7ffb\u4f60\u7684\u570b\u5c0f\u82f1\u6587\u8ab2\u672c\uff0c\u5f9eapple,orange\u958b\u59cb\u8907\u7fd2\uff0c\u800c\u662f\u90a3\u4e9b\u5728\u505a\u96fb\u5b50\u5546\u52d9\u904e\u7a0b\uff0c\u4f60\u5e38\u5e38\u6703\u770b\u5230\u7684\u4e00\u4e9b\u82f1\u6587\u7c21\u5beb\u8ddf\u55ae\u5b57\u3002\u6709\u4e9b\u662f\u4f60\u6295\u5ee3\u544a\u7684\u6642\u5019\u6703\u770b\u5230\uff0c\u6709\u4e9b\u5728\u4f60\u770bGA\u7684\u6642\u5019\u6703\u5192\u51fa\u4f86\uff0c\u66f4\u591a\u6642\u5019\u662f\u5728\u8ddf\u5718\u968a\u6e9d\u901a\u7684\u904e\u7a0b\uff0c\u4f60\u5011\u9700\u8981\u6709\u4e00\u500b\u540d\u8a5e\u4f86\u5b9a\u7fa9\u8a0e\u8ad6\u7684\u6210\u6548\u6307\u6a19\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #474747;color:#474747\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #474747;color:#474747\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#%E5%BB%A3%E5%91%8A%E9%A1%9E%E9%9B%BB%E5%AD%90%E5%95%86%E5%8B%99%E8%8B%B1%E6%96%87\" title=\"\u5ee3\u544a\u985e\u96fb\u5b50\u5546\u52d9\u82f1\u6587\">\u5ee3\u544a\u985e\u96fb\u5b50\u5546\u52d9\u82f1\u6587<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#CPC_Cost_Per_Click_%E6%AF%8F%E6%AC%A1%E9%BB%9E%E6%93%8A%E6%88%90%E6%9C%AC\" title=\"CPC (Cost Per Click) \u6bcf\u6b21\u9ede\u64ca\u6210\u672c\">CPC (Cost Per Click) \u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#CPM_Cost_Per_1000_Impression_%E5%8D%83%E6%AC%A1%E6%9B%9D%E5%85%89%E6%88%90%E6%9C%AC\" title=\"CPM (Cost Per 1000 Impression) \u5343\u6b21\u66dd\u5149\u6210\u672c\">CPM (Cost Per 1000 Impression) \u5343\u6b21\u66dd\u5149\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#CPACost_Per_Action_%E6%AF%8F%E6%AC%A1%E5%AE%8C%E6%88%90%E8%A1%8C%E5%8B%95%E6%88%90%E6%9C%AC\" title=\"CPA(Cost Per Action) \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c\">CPA(Cost Per Action) \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#CVRConversion_Rate%E5%BB%A3%E5%91%8A%E8%BD%89%E6%8F%9B%E7%8E%87\" title=\"CVR(Conversion Rate)\u5ee3\u544a\u8f49\u63db\u7387\">CVR(Conversion Rate)\u5ee3\u544a\u8f49\u63db\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#ROI_Return_On_Investment_%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87\" title=\"ROI (Return On Investment) \u6295\u8cc7\u5831\u916c\u7387\">ROI (Return On Investment) \u6295\u8cc7\u5831\u916c\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#ROASReturn_on_AD_Spending_%E5%BB%A3%E5%91%8A%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87\" title=\"ROAS(Return on AD Spending)\u00a0\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\">ROAS(Return on AD Spending)\u00a0\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#%E6%95%B8%E6%93%9A%E9%A1%9E%E9%9B%BB%E5%AD%90%E5%95%86%E5%8B%99%E8%8B%B1%E6%96%87\" title=\"\u6578\u64da\u985e\u96fb\u5b50\u5546\u52d9\u82f1\u6587\">\u6578\u64da\u985e\u96fb\u5b50\u5546\u52d9\u82f1\u6587<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#Session%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B5\" title=\"Session(\u5de5\u4f5c\u968e\u6bb5)\">Session(\u5de5\u4f5c\u968e\u6bb5)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#Page_View%E7%80%8F%E8%A6%BD%E9%87%8F\" title=\"Page View(\u700f\u89bd\u91cf)\">Page View(\u700f\u89bd\u91cf)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#Bounce_rate%E8%B7%B3%E5%87%BA%E7%8E%87\" title=\"Bounce rate(\u8df3\u51fa\u7387)\">Bounce rate(\u8df3\u51fa\u7387)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#Exit_rate%E9%9B%A2%E9%96%8B%E7%8E%87\" title=\"Exit rate(\u96e2\u958b\u7387)\">Exit rate(\u96e2\u958b\u7387)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/#Landing_page%E8%91%97%E9%99%B8%E9%A0%81\" title=\"Landing page(\u8457\u9678\u9801)\">Landing page(\u8457\u9678\u9801)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E9%A1%9E%E9%9B%BB%E5%AD%90%E5%95%86%E5%8B%99%E8%8B%B1%E6%96%87\"><\/span><strong>\u5ee3\u544a\u985e\u96fb\u5b50\u5546\u52d9\u82f1\u6587<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-211\" src=\"https:\/\/blog.cyberbiz.co\/wp-content\/uploads\/2018\/07\/social-media-763731_1280.jpg\" alt=\"\" width=\"1280\" height=\"850\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2018\/07\/social-media-763731_1280.jpg 1280w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2018\/07\/social-media-763731_1280-300x199.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2018\/07\/social-media-763731_1280-768x510.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2018\/07\/social-media-763731_1280-1024x680.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u9996\u5148\u662f\u5ee3\u544a\u985e\u7684\u7684\u96fb\u5b50\u5546\u52d9\u82f1\u6587\uff0c\u5ee3\u544a\u6700\u4e3b\u8981\u6211\u5011\u9396\u5b9a\u5728\u73fe\u5728\u8cb4\u5230\u5687\u6b7b\u4eba\u7684 FB\u3002\u6295\u5ee3\u544a\u9810\u7b97\u9019\u9ebc\u9ad8\uff0c\u4e0d\u597d\u597d\u4e86\u89e3\u5176\u4e2d\u540d\u8a5e\u7684\u5b9a\u7fa9\uff0c\u8981\u600e\u9ebc\u78ba\u5b9a\u9322\u6703\u82b1\u5728\u5200\u53e3\u4e0a\uff1f\u4e0b\u9762\u6211\u5011\u4f86\u4ecb\u7d39\u516d\u500b\u8ddf\u5ee3\u544a\u6295\u653e\u6709\u95dc\u7684\u82f1\u6587\u7c21\u5beb\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPC_Cost_Per_Click_%E6%AF%8F%E6%AC%A1%E9%BB%9E%E6%93%8A%E6%88%90%E6%9C%AC\"><\/span><strong>CPC (Cost Per Click) \u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff0c\u767d\u8a71\u4f86\u8aaa\u5c31\u662fFB\u5e6b\u4f60\u5438\u5f15\u53d7\u773e\u4f86\u9ede\u64ca\u4f60\u7684\u5ee3\u544a\u6216\u6587\u6848\uff0c\u6bcf\u4e00\u6b21\u9ede\u64caFB\u8981\u8ddf\u62bd\u670d\u52d9\u8cbb\u7684\u610f\u601d\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPM_Cost_Per_1000_Impression_%E5%8D%83%E6%AC%A1%E6%9B%9D%E5%85%89%E6%88%90%E6%9C%AC\"><\/span><strong>CPM (Cost Per 1000 Impression) \u5343\u6b21\u66dd\u5149\u6210\u672c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u66dd\u5149\u6210\u672c\u4ee5\u5343\u70ba\u55ae\u4f4d\u4f86\u8a08\u7b97\uff0c\u53bb\u4f30\u7b97\u4f60\u7684\u5ee3\u544a\u60f3\u8981\u6709\u591a\u5927\u91cf\u7684\u66dd\u5149\uff0c\u4e00\u6a23FB\u6703\u8ddf\u4f60\u6536\u4e00\u7b46\u670d\u52d9\u8cbb(\u6210\u672c)\u3002\u7b97\u6cd5\u6703\u662f\u5ee3\u544a\u8cbb\u7528\/\u66dd\u5149\u6578x 1000\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPACost_Per_Action_%E6%AF%8F%E6%AC%A1%E5%AE%8C%E6%88%90%E8%A1%8C%E5%8B%95%E6%88%90%E6%9C%AC\"><\/span><strong>CPA(Cost Per Action) \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6211\u6700\u5e38\u807d\u5230\u5927\u5bb6CPA\u4f86CPA\u53bb\u4e86\uff0c\u90a3\u5230\u5e95CPA\u7684\u6210\u672c\u662f\u5728\u54ea\u7a2e\u57fa\u790e\u4e0a\u8a08\u7b97\u7684\uff1f\u6709\u770b\u5230\u88e1\u9762\u7684Action\u9019\u500b\u5b57\u55ce\uff1fCPA\u9019\u500b\u6210\u672c\u82b1\u8cbb\u7684\u76ee\u7684\uff0c\u662f\u8981\u8b93\u6d88\u8cbb\u8005\u63a1\u53d6\u884c\u52d5(Action)\uff0c\u9019\u500b\u884c\u52d5\u53ef\u4ee5\u662f\u4ed6\u5c0d\u4f60\u7684\u7c89\u7d72\u5c08\u696d\u6309\u8b9a\u3001\u5728\u4f60\u7684\u81c9\u66f8\u5712\u5730\u4e0a\u586b\u5beb\u4e00\u4e9b\u76f8\u95dc\u8868\u683c\u3001\u6216\u662f\u85c9\u7531FB\u6210\u70ba\u6703\u54e1\uff0c\u9019\u4e9b\u90fd\u662f\u6240\u8b02\u7684Action\u3002\u800c\u9019\u4e9b\u884c\u52d5\u90fd\u6703\u8b93\u4ed6\u5011\u9032\u5230\u4f60\u7684TA\u88e1\uff0c\u7576\u7136\u76f8\u5c0d\u91cd\u8981\u56c9\uff01\u6700\u5f8c\u5225\u5fd8\u4e86\uff0cCPA\u7684\u7b97\u6cd5\u662f\u5ee3\u544a\u8cbb\u7528\/\u884c\u52d5\u6b21\u6578\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CVRConversion_Rate%E5%BB%A3%E5%91%8A%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span><strong>CVR(Conversion Rate)\u5ee3\u544a\u8f49\u63db\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8f49\u63db\u7387\u5728\u5f88\u591a\u5730\u65b9\u90fd\u770b\u904e\u5c0d\u4e0d\u5c0d\uff1f\u9019\u88e1\u4f86\u7279\u5225\u8b1b\u5230\u5ee3\u544a\u7684\u8f49\u63db\u7387\u5230\u5e95\u662f\u5728\u8f49\u4ec0\u9ebc\u3002\u5ee3\u544a\u8f49\u63db\u7387\u5c31\u662f\u5728\u89c0\u5bdf\u4f60\u5011\u4e0b\u7684\u5ee3\u544a\uff0c\u53ef\u4ee5\u5e36\u4f86\u591a\u5c11\u6210\u4ea4\u8a02\u55ae\u7684\u6982\u5ff5\u3002\u5047\u8a2d\u4f60\u4eca\u5929\u8a2d\u8a08\u4e86\u4e00\u5247\u5ee3\u544a\uff0c\u670980\u500b\u4eba\u9ede\u64ca\uff0c\u800c\u5176\u4e2d\u670910\u500b\u8cfc\u8cb7\u4e86\u5ee3\u544a\u88e1\u7684\u5546\u54c1\uff0c\u5ee3\u544a\u8f49\u63db\u7387\u5c31\u6703\u662f (10\/80) x 100%\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ROI_Return_On_Investment_%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87\"><\/span><strong>ROI (Return On Investment) \u6295\u8cc7\u5831\u916c\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9019\u500b\u61c9\u8a72\u662f\u4eca\u5929\u8b1b\u5230\u5927\u5bb6\u6700\u6709\u611f\u7684\u82f1\u6587\u7c21\u5beb\u4e86\u3002\u5c0f\u7de8\u4ee5\u524d\u5728FB\u6295\u5ee3\u544a\uff0c\u6bcf\u5929\u8981\u4ea4\u51fa\u4f86\u7684\u6210\u7e3e\u5c31\u662fROI\u554a\uff0c\u5982\u679c\u9084\u6709\u4eba\u4e0d\u8a8d\u8b58ROI\u662f\u4ec0\u9ebc\uff0c\u8acb\u4e00\u5b9a\u8981\u5728\u4eca\u5929\u628a\u4ed6\u5b78\u8d77\u4f86\uff01\u5ee3\u544a\u88e1\u7684ROI\u8a0e\u8ad6\u7684\u662f\u4eca\u5929\u4f60\u7051\u4e86\u5927\u628a\u9322\u7d66FB(\u6210\u672c)\uff0c\u5f8c\u671f\u8f49\u63db\u7684\u7d50\u679c\u4f60\u56de\u6536\u4e86\u591a\u5c11(\u6de8\u5229\u6f64)\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ROASReturn_on_AD_Spending_%E5%BB%A3%E5%91%8A%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87\"><\/span><strong>ROAS(Return on AD Spending)\u00a0\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ROI\u8ddfROAS\u4e0d\u53ea\u9577\u5f97\u50cf\uff0c\u5176\u5be6\u5b9a\u7fa9\u4e5f\u5f88\u50cf\u3002\u4f46\u6700\u5927\u7684\u5dee\u7570\u5728ROI\u770b\u7684\u662f\u6bdb\u5229\u3001ROAS\u770b\u7684\u662f\u71df\u6536\uff0c\u71df\u6536\u4e26\u6c92\u6709\u6263\u6389\u6210\u672c\uff0c\u6240\u4ee5\u4e0d\u6703\u662f\u771f\u7684\u6700\u7d42\u4f60\u56de\u6536\u4e86\u591a\u5c11\u5229\u6f64\u7684\u6bd4\u4f8b\u3002\u4f46ROAS\u53ef\u4ee5\u770b\u7684\u662f\u6295\u653e\u5ee3\u544a\u7bb1\u5c0d\u71df\u6536\u7684\u8f49\u63db\u72c0\u6cc1\uff0c\u662f\u53e6\u4e00\u7a2e\u53ef\u4ee5\u53c3\u8003\u7684\u6578\u503c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E9%A1%9E%E9%9B%BB%E5%AD%90%E5%95%86%E5%8B%99%E8%8B%B1%E6%96%87\"><\/span><strong>\u6578\u64da\u985e\u96fb\u5b50\u5546\u52d9\u82f1\u6587<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-210\" src=\"https:\/\/blog.cyberbiz.co\/wp-content\/uploads\/2018\/07\/analytics-1925495_1280.png\" alt=\"\" width=\"1280\" height=\"959\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2018\/07\/analytics-1925495_1280.png 1280w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2018\/07\/analytics-1925495_1280-300x225.png 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2018\/07\/analytics-1925495_1280-768x575.png 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2018\/07\/analytics-1925495_1280-1024x767.png 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u7b2c\u4e8c\u985e\u4f86\u5230\u8ddf\u6d41\u91cf\u76f8\u95dc\u7684\u82f1\u6587\uff0c\u4e0b\u4f60\u6703\u5f88\u5e38\u5728GA\u4ecb\u9762\u770b\u5230\u9019\u4e9b\u55ae\u5b57\u3002\u9019\u908a\u7684\u82f1\u6587\u5c31\u90fd\u4e0d\u662f\u7c21\u5beb\uff0c\u800c\u4e14\u5b57\u7fa9\u4e5f\u76f8\u5c0d\u6bd4\u8f03\u76f4\u63a5\u660e\u77ad\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Session%E5%B7%A5%E4%BD%9C%E9%9A%8E%E6%AE%B5\"><\/span><strong>Session(\u5de5\u4f5c\u968e\u6bb5)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5de5\u4f5c\u968e\u6bb5\u662f\u5728GA\u88e1\u9762\u6703\u7b2c\u4e00\u773c\u770b\u5230\u7684\u540d\u8a5e\uff0c\u5176\u5be6\u6307\u7684\u5c31\u662f\u6d88\u8cbb\u8005\u9ede\u9032\u4f60\u7684\u7db2\u7ad9\u4e26\u700f\u89bd\u7684\u671f\u9593\u3002\u4e00\u500bSession\u5c31\u4ee3\u8868\u4e00\u500b\u6d88\u8cbb\u8005\u5728\u4f60\u7684\u7db2\u7ad9\u9032\u884c\u7684\u4e92\u52d5\u671f\u9593\u3002\u6240\u8b02\u4e92\u52d5\uff0c\u5305\u542b\u4e86\u7db2\u9801\u700f\u89bd\u3001\u9ede\u64ca\u9019\u4e9b\u52d5\u4f5c\u3002\u5728<\/p>\n<p>\u4e00\u500b\u5de5\u4f5c\u968e\u6bb5\u4ee3\u8868\u4e00\u500b\u8a2a\u5ba2\u5728\u7db2\u7ad9\u5167\u6240\u9020\u6210\u7684\u4e00\u7d44\u4e92\u52d5\uff0c\u9019\u7d44\u4e92\u52d5\u5305\u542b\u7db2\u9801\u700f\u89bd\u3001\u9ede\u64ca\u7b49\uff0c\u4f46\u5982\u679c\u9019\u4e9b\u4e92\u52d5\u52d5\u4f5c\u662f\u572830\u5206\u9418\u5f8c\u624d\u9032\u884c\uff0c\u5c31\u6703\u88ab\u8996\u70ba\u300c\u903e\u6642\u300d\uff0c\u6703\u88ab\u8a08\u7b97\u6210\u4e00\u7d44\u65b0\u7684\u5de5\u4f5c\u968e\u6bb5\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Page_View%E7%80%8F%E8%A6%BD%E9%87%8F\"><\/span><strong>Page View(\u700f\u89bd\u91cf)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Page View \u5c31\u662f\u884c\u92b7\u4eba\u8d85\u611b\u8b1b\u7684PV\u6578\uff0c\u6307\u7684\u662f\u7db2\u9801\u88ab\u700f\u89bd\u7684\u6b21\u6578\u91cf\u3002\u6211\u9ede\u9032\u4e00\u500b\u7db2\u7ad9\u700f\u89bd\u4e00\u500bPT\u9801(\u5546\u54c1\u9801)\uff0c\u5c31\u6703\u88ab\u8a08\u7b97\u6210\u4e00\u500bPV\u3002PV\u6578\u4e0d\u53ea\u53ef\u4ee5\u5206\u6790\u7db2\u7ad9\u6d41\u91cf\u7e3d\u9ad4\u5927\u5c0f\uff0c\u9084\u53ef\u4ee5\u7d30\u90e8\u53bb\u770b\u4f60\u7684\u54ea\u4e00\u500b\u9801\u9762PV\u6578\u6bd4\u8f03\u9ad8\uff0c\u9019\u662f\u5206\u6790\u7db2\u7ad9\u7684\u4e00\u5927\u6307\u6a19\u4e4b\u4e00\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u4eca\u5929\u6211\u5728\u7db2\u7ad9\u4e0aON\u4e00\u500b\u884c\u92b7\u6a94\u671f\uff0c\u6211\u8b93\u4ed6\u66dd\u5149\u5728\u9996\u9801Banner\u3002\u7576\u6a94\u671f\u5728on\u7684\u6642\u5019\uff0c\u6211\u5c31\u53ef\u4ee5\u89c0\u5bdfPV\u6578\uff0c\u4f86\u770b\u770b\u6709\u591a\u5c11\u6d88\u8cbb\u8005\u5f9eBanner\u9ede\u9032\u6211\u7684\u884c\u92b7\u6a94\u671f\uff0c\u6216\u662f\u770b\u6709\u8ab0\u662f\u5f9eFB\u5ee3\u544a\u4f86\u6e90\u9ede\u9032\u6211\u7684\u884c\u92b7\u6d3b\u52d5\u9801\uff0c\u9019\u4e9b\u4f86\u6e90\u7684\u7e3d\u548c\u5c31\u6703\u662f\u4f60\u7684PV\u6578\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bounce_rate%E8%B7%B3%E5%87%BA%E7%8E%87\"><\/span><strong>Bounce rate(\u8df3\u51fa\u7387)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8df3\u51fa\u7387\u5728\u7db2\u9801\u5206\u6790\u4e0a\u4e5f\u662f\u8d85\u91cd\u8981\u7684\u5206\u6790\u6307\u6a19\uff0c\u5982\u679c\u4e00\u500b\u7db2\u9801\u7684\u8df3\u51fa\u7387\u5f88\u9ad8\uff0c\u8868\u793a\u5927\u591a\u6578\u7684\u8a2a\u5ba2\u9ede\u9032\u4f60\u7684\u7db2\u9801\u4e4b\u5f8c\uff0c\u6c92\u6709\u57f7\u884c\u4efb\u4f55\u700f\u89bd\u6216\u9ede\u64ca\u5c31\u76f4\u63a5\u6309\u5de6\u4e0a\u89d2\u7684x\u96e2\u958b\u7db2\u7ad9\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u88ab\u8a08\u7b97\u5728\u8df3\u51fa\u7387\u7684\u9019\u4e9b\u8a2a\u5ba2\u53ea\u6709\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u700f\u89bd\u4e00\u9801\u3002<\/p>\n<p>\u8df3\u51fa\u7387\u7684\u7a2e\u8981\u8861\u91cf\u6307\u6a19\u5728\u65bc\uff0c\u89c0\u5bdf\u6709\u591a\u5c11\u6d41\u91cf\u4e26\u6c92\u6709\u9032\u4e00\u6b65\u8ddf\u4f60\u7684\u7db2\u7ad9\u4e92\u52d5\uff0c\u7528\u9019\u500b\u73fe\u8c61\u4f86\u6aa2\u8996\u4f60\u6d41\u91cf\u7684\u54c1\u8cea\uff0c\u8a55\u4f30\u4f60\u7684\u53d7\u773e\u6709\u6c92\u6709\u4e0b\u5c0d\u3001TA\u6709\u6c92\u6709\u9396\u5b9a\u597d\uff0c\u4ee5\u53ca\u4f60\u7684Landing Page\u662f\u4e0d\u662f\u6709\u78ba\u5be6\u9054\u5230\u884c\u92b7\u6e9d\u901a\u7684\u6548\u679c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Exit_rate%E9%9B%A2%E9%96%8B%E7%8E%87\"><\/span><strong>Exit rate(\u96e2\u958b\u7387)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bounce rate \u8ddf Exit rate \u662f\u5169\u500b\u5f88\u5bb9\u6613\u6df7\u6dc6\u7684\u6578\u64da\u6307\u6a19\u3002Exit rate \u6307\u7684\u662f\u5f9e\u67d0\u500b\u7279\u5b9a\u9801\u9762\u96e2\u958b\u7db2\u7ad9\u3001\u6309\u4e0b\u5de6\u4e0a\u89d2x\u7684\u6bd4\u7387\u3002\u8ddfBounce rate\u4e0d\u4e00\u6a23\u7684\u5730\u65b9\u662f\uff0cExit\u662f\u5728\u7db2\u7ad9\u4e0a\u6709\u505c\u7559\u3001\u4e26\u4e14\u6709\u9032\u884c\u700f\u89bd\u6216\u9ede\u64ca\u52d5\u4f5c\u624d\u96e2\u958b\uff0c\u8ddf\u9ede\u9032\u53bb\u76f4\u63a5\u8df3\u8d70\u662f\u4e0d\u540c\u7684\u3002<\/p>\n<p>Exit rate\u4e0d\u4e00\u5b9a\u9ad8\u5c31\u662f\u4e0d\u597d\u7684\uff0c\u4e00\u5b9a\u8981\u770b\u662f\u5728\u54ea\u500bPage\u96e2\u958b\u7684\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5728\u8a02\u55ae\u5b8c\u6210\u8a02\u8cfc\u9801\u9762\uff0c\u96e2\u958b\u7387\u9ad8\u662f\u5f88\u5408\u7406\u7684\u3002\u4ed6\u5df2\u7d93\u5b8c\u6210\u8a02\u8cfc\u4e86\uff0c\u4ed6\u4e0b\u4e00\u500b\u52d5\u4f5c\u53ef\u80fd\u662f\u96e2\u958b\u7db2\u7ad9\uff0c\u7e7c\u7e8c\u53bb\u505a\u5225\u7684\u4e8b\u60c5\u3002\u4f46\u5982\u679c\u5728\u8cfc\u7269\u8eca\u9801\u3001\u7d50\u5e33\u9801\u6709\u5f88\u9ad8\u7684Exit rate\uff0c\u5c31\u4ee3\u8868\u4f60\u7684\u6d88\u8cbb\u8005\u5e38\u5e38\u5728\u9019\u4e00\u9801\u5c31\u96e2\u958b\u4f60\u7684\u7db2\u7ad9\uff0c\u9020\u6210\u8cfc\u7269\u8eca\u672a\u7d50\uff0c\u8b93\u8fd1\u5728\u54ab\u5c3a\u7684\u8a02\u55ae\u98db\u4e86\u3002\u9019\u6642\u5019\u5c31\u5fc5\u9808\u53bb\u5f88\u8a8d\u771f\u601d\u8003\uff0c\u4f60\u7684\u8cfc\u7269\u8eca\u6216\u7d50\u5e33\u9801\uff0c\u51fa\u4e86\u4ec0\u9ebc\u554f\u984c\uff0c\u8b93\u6d88\u8cbb\u8005\u4e0d\u9858\u610f\u4e0b\u55ae\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Landing_page%E8%91%97%E9%99%B8%E9%A0%81\"><\/span><strong>Landing page(\u8457\u9678\u9801)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Landing page\u53c8\u53eb\u8457\u9304\u9801\uff0c\u4ed6\u662f\u4f7f\u7528\u8005\u9020\u8a2a\u7db2\u7ad9\u7684\u7b2c\u4e00\u9801\uff0c\u66f4\u767d\u8a71\u4f86\u8aaa\uff0c\u5c31\u662f\u4f60\u5728\u901b\u7db2\u62cd\u9ede\u9032\u7db2\u7ad9\u6703\u770b\u5230\u7684\u7b2c\u4e00\u9801\u3002\u901a\u5e38\u9996\u9801\u6703\u662f\u5e38\u898b\u7684 Landing Page\uff0c\u4f46\u7576\u6211\u5011\u8b1b\u5230FB\u5ee3\u544a\uff0c\u4f60\u5728\u5ee3\u544a\u6587\u6848\u4e0a\u8cbc\u7684\u9023\u7d50\u4e5f\u6703\u662f\u4f60\u7684Landing Page\u3002\u6240\u4ee5\u6709\u6c92\u6709\u767c\u73feLanding Page\u5176\u5be6\u6307\u7684\u5c31\u662f\u5916\u90e8\u9023\u7d50\u9ede\u9032\u4f86\u7684\u7b2c\u4e00\u9801\u3002\u9019\u5728\u5ee3\u544a\u6295\u653e\u6216\u662f\u7c21\u8a0a\u3001EDM\u767c\u9001\u662f\u5f88\u91cd\u8981\u7684\uff0c\u5f88\u591a\u4eba\u6700\u5e38\u72af\u7684\u932f\u8aa4\u5c31\u662f\u9023\u6700\u57fa\u672c\u7684Landing Page\u9023\u7d50\u90fd\u4e0b\u932f\u3002\u9019\u9ede\u5c0f\u7de8\u4ee5\u524d\u4e5f\u66fe\u72af\u904e\uff0c\u4e0d\u50c5\u6703\u56b4\u91cd\u5f71\u97ff\u5230\u5ee3\u544a\u8f49\u63db\u6548\u679c\uff0c\u66f4\u56b4\u91cd\u53ef\u80fd\u6703\u9020\u6210\u5ba2\u6236\u6d41\u5931\u3002<\/p>\n<p><!-- \/wp:image --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9019\u4e9b\u8d85\u5e38\u898b\u7684\u96fb\u5546\u82f1\u6587\uff0c\u5b78\u8d77\u4f86\u6e9d\u901a\u66f4\u9806\u66a2\uff01 \u4e00\u5b9a\u6709\u4eba\u6703\u554f\u5c0f\u7de8\uff0c\u53ea\u662f\u505a\u500b\u96fb\u5546\u70ba\u4ec0\u9ebc\u9084\u8981\u5b78\u82f1\u6587\uff1f\u6587\u7ae0\u958b\u59cb\u524d\u6211\u5011\u5148\u4f86\u5b9a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%9b%bb%e5%95%86%e8%8b%b1%e6%96%87%e7%99%be%e7%a7%91%e5%85%a8%e9%9b%86%ef%bc%8c50%e5%80%8b%e5%bf%85%e6%87%82%e7%9a%84%e8%8b%b1%e6%96%87%e7%b0%a1%e5%af%ab\/\"> <span class=\"screen-reader-text\">\u96fb\u5546\u82f1\u6587\u767e\u79d1\u5168\u96c6\uff0c10\u500b\u5fc5\u61c2\u7684\u82f1\u6587\u7c21\u5beb<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":9,"featured_media":8287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1111],"tags":[43,42,24],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ec","tag-43","tag-42","tag-24"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u96fb\u5546\u82f1\u6587\u767e\u79d1\u5168\u96c6\uff0c10\u500b\u5fc5\u61c2\u7684\u82f1\u6587\u7c21\u5beb - CYBERBIZ \u96fb\u5546\u90e8\u843d\u683c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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