{"id":4445,"date":"2020-10-13T10:48:47","date_gmt":"2020-10-13T02:48:47","guid":{"rendered":"https:\/\/www.cyberbiz.co\/blog\/?p=4445"},"modified":"2023-09-04T11:33:14","modified_gmt":"2023-09-04T03:33:14","slug":"martech","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/martech\/","title":{"rendered":"\u4ec0\u9ebc\u662f MarTech\uff1f\u65b0\u96f6\u552e\u6642\u4ee3\u4e0d\u80fd\u6c92\u6709\u7684\u884c\u92b7\u79d1\u6280\u601d\u7dad"},"content":{"rendered":"<p>\u9019\u5e7e\u5e74\uff0c\u884c\u92b7\u696d\u754c\u6380\u8d77\u884c\u92b7\u79d1\u6280\u71b1\u6f6e\uff0c MarTech \u4e0d\u4f46\u6210\u70ba\u5708\u5167\u986f\u5b78\uff0c\u66f4\u662f\u79d1\u6280\u65b0\u5275\u7684\u71b1\u9580\u984c\u76ee\uff0c\u6839\u64da\u7f8e\u570b\u884c\u92b7\u79d1\u6280\u7db2\u7ad9 chiefmartec \u8cc7\u6599\u7d71\u8a08\uff0c\u76f8\u8f032011\u5e74\uff0cMarTech \u76f8\u95dc\u89e3\u6c7a\u65b9\u6848\u7684\u516c\u53f8\u5c31\u5f9e 150 \u5bb6\u6210\u9577\u5230\u8d85\u904e 7,000 \u5bb6\u3002\u5404\u7a2e \uff2darTech \u5de5\u5177\u8b93\u516c\u53f8\u884c\u92b7\u4eba\u54e1\u8ffd\u5f97\u6688\u982d\u8f49\u5411\uff0c\u7136\u800c\u6211\u5011\u82e6\u82e6\u8ffd\u8d95\u7684\u5230\u5e95\u662f\u4ec0\u9ebc\uff1f\u7a76\u7adf MarTech \u6240\u70ba\u4f55\u4e8b\uff1f\u771f\u7684\u80fd\u5e6b\u6211\u5011\u628a\u884c\u92b7\u505a\u5f97\u66f4\u597d\uff1f<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #474747;color:#474747\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" 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title=\"\u300c\u500b\u4eba\u5316\u9ad4\u9a57\u300d\u8207\u300c\u81ea\u52d5\u5316\u884c\u92b7\u300d\">\u300c\u500b\u4eba\u5316\u9ad4\u9a57\u300d\u8207\u300c\u81ea\u52d5\u5316\u884c\u92b7\u300d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech\/#%E5%80%8B%E4%BA%BA%E5%8C%96%E7%9A%84%E9%A1%A7%E5%AE%A2%E9%AB%94%E9%A9%97\" title=\"\u500b\u4eba\u5316\u7684\u9867\u5ba2\u9ad4\u9a57\">\u500b\u4eba\u5316\u7684\u9867\u5ba2\u9ad4\u9a57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech\/#%E8%87%AA%E5%8B%95%E5%8C%96%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%B5%81%E7%A8%8B\" title=\"\u81ea\u52d5\u5316\u7684\u884c\u92b7\u6d41\u7a0b\">\u81ea\u52d5\u5316\u7684\u884c\u92b7\u6d41\u7a0b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech\/#MarTech_%E6%A1%88%E4%BE%8B%EF%BC%8C%E5%93%81%E7%89%8C%E5%A6%82%E4%BD%95%E6%87%89%E7%94%A8%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E5%84%AA%E5%8C%96%E9%8A%B7%E5%94%AE\" title=\"MarTech \u6848\u4f8b\uff0c\u54c1\u724c\u5982\u4f55\u61c9\u7528\u884c\u92b7\u79d1\u6280\u512a\u5316\u92b7\u552e\">MarTech \u6848\u4f8b\uff0c\u54c1\u724c\u5982\u4f55\u61c9\u7528\u884c\u92b7\u79d1\u6280\u512a\u5316\u92b7\u552e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech\/#%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E7%9A%84%E7%9B%AE%E7%9A%84%EF%BC%8C%E4%BB%8D%E5%9C%A8%E6%96%BC%E7%99%BC%E7%8F%BE%E4%BA%BA%E6%80%A7\" title=\"\u884c\u92b7\u79d1\u6280\u7684\u76ee\u7684\uff0c\u4ecd\u5728\u65bc\u767c\u73fe\u4eba\u6027\">\u884c\u92b7\u79d1\u6280\u7684\u76ee\u7684\uff0c\u4ecd\u5728\u65bc\u767c\u73fe\u4eba\u6027<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%89%80%E4%BB%A5%E5%88%B0%E5%BA%95%E4%BB%80%E9%BA%BC%E6%98%AF_MarTech%EF%BC%9F\"><\/span>\u6240\u4ee5\u5230\u5e95\u4ec0\u9ebc\u662f MarTech\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MarTech \u5373 Marketing \u8207 Technology \u5169\u5b57\u7684\u7e2e\u5beb\u7d50\u5408\uff0c\u610f\u6307\u70ba\u4e86\u884c\u92b7\u800c\u751f\u7684\u5404\u7a2e\u79d1\u6280\u5de5\u5177\uff0c\u6280\u8853\u6a23\u614b\u4e94\u82b1\u516b\u9580\uff0c\u800c\u61c9\u7528\u5c64\u9762\u5247\u5927\u6982\u53ef\u5206\u70ba\u4ee5\u4e0b\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E8%88%87%E4%BF%83%E9%8A%B7\"><\/span>\u5ee3\u544a\u8207\u4fc3\u92b7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8457\u91cd\u61c9\u7528\u79d1\u6280\u9054\u5230\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e\uff0c\u5305\u542b\u63d0\u4f9b\u66f4\u591a\u7684\u5831\u8868\u8cc7\u8a0a\uff0c\u6216\u900f\u904e\u6f14\u7b97\u6cd5\u8b93\u7cfb\u7d71\u81ea\u884c\u512a\u5316\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%A7%E5%AE%B9%E8%88%87%E9%AB%94%E9%A9%97\"><\/span>\u5167\u5bb9\u8207\u9ad4\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6307\u7684\u662f\u901a\u904e\u79d1\u6280\u5275\u9020\u66f4\u8b93\u6d88\u8cbb\u8005\u611f\u8208\u8da3\u7684\u5167\u5bb9\u548c\u66f4\u597d\u7684\u9ad4\u9a57\uff0c\u4f8b\u5982 AR \u3001\u5404\u7a2e\u7dda\u4e0a\u7dda\u4e0b\u4e92\u52d5\u88dd\u7f6e\u7b49\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%A4%BE%E7%BE%A4%E8%88%87%E5%AE%A2%E6%88%B6%E9%97%9C%E4%BF%82\"><\/span>\u793e\u7fa4\u8207\u5ba2\u6236\u95dc\u4fc2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u884c\u92b7\u79d1\u6280\u70ba\u793e\u7fa4\u7d93\u71df\u5e36\u4f86\u66f4\u591a\u53ef\u80fd\uff0c\u63d0\u4f9b\u66f4\u591a\u7684\u4e92\u52d5\u65b9\u5f0f\u6216\u60c5\u5883\uff0c\u4f8b\u5982\u7dda\u4e0a\u5927\u578b\u7814\u8a0e\u6703 Webinar \u5de5\u5177\uff0c\u4ee5\u53ca\u66f4\u7d30\u7dfb\u7684 CRM \u5206\u7fa4\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A5%AD%E9%8A%B7%E5%94%AE%E8%88%87%E7%AE%A1%E7%90%86\"><\/span>\u5546\u696d\u92b7\u552e\u8207\u7ba1\u7406<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u884c\u92b7\u8ab2\u6280\u9664\u4e86\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u63a5\u89f8\u6d88\u8cbb\u8005\uff0c\u9084\u80fd\u63d0\u4f9b\u5f8c\u7aef\u5f8c\u7aef\u696d\u52d9\u3001\u8ca1\u52d9\u7ba1\u7406\uff0c\u6216\u7b2c\u4e09\u65b9\u6574\u5408\u884c\u92b7\uff0c\u4f8b\u5982\u806f\u76df<a href=\"https:\/\/www.cyberbiz.co\/blog\/%E5%88%86%E6%BD%A4%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E6%83%B3%E6%8E%A8%E6%96%B0%E9%9B%B6%E5%94%AE%E7%9A%84%E5%BA%97%E5%AE%B6%E5%8F%AF%E4%BB%A5%E6%80%8E%E9%BA%BC%E9%81%8B%E7%94%A8%E5%88%86%E6%BD%A4\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u884c\u92b7\u5206\u6f64<\/a>\u7cfb\u7d71\u7b49\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A\"><\/span>\u6578\u64da<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6240\u6709\u7684\u6578\u4f4d\u79d1\u6280\u90fd\u812b\u96e2\u4e0d\u4e86\u6578\u64da\u7684\u61c9\u7528\uff0c\u800c\u884c\u92b7\u79d1\u6280\u5247\u7279\u5225\u8457\u91cd\u6d88\u8cbb\u8005\u6578\u64da\u8cc7\u6599\u7684\u8490\u96c6\u8207\u61c9\u7528\uff0c\u5c0d\u96fb\u5546\u4f86\u8aaa\uff0c\u6700\u91cd\u8981\u7684\u9084\u662f\u900f\u904e\u884c\u92b7\u79d1\u6280\u4f86\u5275\u9020\u300c\u500b\u4eba\u5316\u9ad4\u9a57\u300d\u548c\u300c\u81ea\u52d5\u5316\u6d41\u7a0b\u300d\u3002<\/p>\n<figure id=\"attachment_4448\" aria-describedby=\"caption-attachment-4448\" style=\"width: 1770px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4448 size-full\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u53489.33.50.png\" alt=\"MarTech\u884c\u92b7\u79d1\u6280\" width=\"1770\" height=\"1212\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u53489.33.50.png 1770w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u53489.33.50-300x205.png 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u53489.33.50-1024x701.png 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u53489.33.50-768x526.png 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u53489.33.50-1536x1052.png 1536w\" sizes=\"(max-width: 1770px) 100vw, 1770px\" \/><figcaption id=\"caption-attachment-4448\" class=\"wp-caption-text\">\u25b2 MarTech \u884c\u92b7\u79d1\u6280\u61c9\u7528\u4e94\u82b1\u516b\u9580\uff0c\u4f46\u7121\u8ad6\u4f55\u7a2e\u61c9\u7528\uff0c\u6838\u5fc3\u4ecd\u5728\u65bc\u6578\u64da\u3002<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E5%80%8B%E4%BA%BA%E5%8C%96%E9%AB%94%E9%A9%97%E3%80%8D%E8%88%87%E3%80%8C%E8%87%AA%E5%8B%95%E5%8C%96%E8%A1%8C%E9%8A%B7%E3%80%8D\"><\/span>\u300c\u500b\u4eba\u5316\u9ad4\u9a57\u300d\u8207\u300c\u81ea\u52d5\u5316\u884c\u92b7\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u73fe\u5728\u96fb\u5546\u6700\u5927\u7684\u8ab2\u984c\uff0c\u5c31\u662f\u5ee3\u544a\u8cbb\u7528\u8d8a\u4f86\u8d8a\u8cb4\uff0c\u5c0e\u81f4\u7372\u5ba2\u6210\u672c\u8b8a\u9ad8\uff0c\u5927\u5e45\u58d3\u7e2e\u96fb\u5546\u5229\u6f64\u3002\u900f\u904e\u884c\u92b7\u79d1\u6280 MarTech \uff0c\u53ef\u4ee5\u5275\u9020\u66f4\u7cbe\u6e96\u7684\u6295\u653e\u8207\u66f4\u6709\u6548\u7684\u4e92\u52d5\uff0c\u4e26\u4e14\u901a\u904e\u81ea\u52d5\u5316\uff0c\u9054\u6210\u66f4\u6709\u6548\u7387\u7684\u884c\u92b7\u6d41\u7a0b\uff0c\u964d\u4f4e\u6574\u9ad4\u884c\u92b7\u9810\u7b97\u82b1\u8cbb\u3002<\/p>\n<p>\u6839\u64da<a href=\"https:\/\/www.gartner.com\/en\/webinars\/27121\/gartner-cmo-spend-survey-2019-2020\" target=\"_blank\" rel=\"noopener noreferrer\">\u570b\u5916\u8abf\u67e5\u5831\u544a<\/a>\u9810\u6e2c\uff0c\u516c\u53f8\u6295\u5165\u6574\u9ad4\u884c\u92b7\u9810\u7b97\u5c07\u9010\u6f38\u964d\u4f4e\uff0c\u5176\u4e2d\u5305\u542b\u884c\u92b7\u4eba\u54e1\u7684\u8058\u50f1\uff0c\u4f46\u540c\u6642\uff0c\u516c\u53f8\u4e5f\u5c07\u6295\u5165\u8d8a\u4f86\u8d8a\u591a\u9810\u7b97\u5728\u884c\u92b7\u79d1\u6280\u5de5\u5177\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u672a\u4f86\u516c\u53f8\u5c07\u9010\u6b65\u671d\u5411\u904b\u7528 Martech \u505a\u5230\u66f4\u52a0\u7cbe\u6e96\u3001\u6709\u6548\u7387\u7684\u884c\u92b7\uff0c\u8b93\u6211\u5011\u770b\u770b\u8a72\u5982\u4f55\u505a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%80%8B%E4%BA%BA%E5%8C%96%E7%9A%84%E9%A1%A7%E5%AE%A2%E9%AB%94%E9%A9%97\"><\/span>\u500b\u4eba\u5316\u7684\u9867\u5ba2\u9ad4\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u96fb\u5546\u6230\u570b\u6642\u4ee3\uff0c\u6d88\u8cbb\u8005\u5c0d\u5927\u91cf\u4fc3\u92b7\u8a0a\u606f\u5df2\u7d93\u611f\u5230\u53ad\u5026\u6216\u9ebb\u6728\u3002\u800c MarTech \u8b93\u6211\u5011\u53ef\u4ee5\u8ffd\u8e64\u6d88\u8cbb\u8005\u7684\u5404\u7a2e\u6d88\u8cbb\u884c\u70ba\uff0c\u642d\u914d\u884c\u92b7\u4eba\u54e1\u7684\u6d1e\u5bdf\uff0c\u5c31\u80fd\u6839\u64da\u9867\u5ba2\u9700\u6c42\u505a\u5206\u7fa4\uff0c\u9032\u800c\u5728\u5c0d\u7684\u6642\u9593\u63d0\u4f9b\u6b63\u78ba\u7684\u8cc7\u8a0a\u7d66\u6709\u9700\u8981\u7684\u53d7\u773e\uff0c\u6d88\u8cbb\u8005\u5c31\u53ef\u4ee5\u4e0d\u518d\u88ab\u5927\u91cf\u5ee3\u544a\u8a0a\u606f\u8f5f\u70b8\uff0c\u800c\u662f\u5728\u6709\u9700\u8981\u7684\u6642\u5019\uff0c\u300c\u525b\u597d\u770b\u5230\u300d\u6b63\u78ba\u7684\u8cc7\u8a0a\u3002<\/p>\n<p>\u4f8b\u5982\u5ee3\u544a\u64cd\u4f5c\u4eba\u54e1\u900f\u904e\u57cb\u8a2d Facebook Pixel \u50cf\u7d20\uff0c\u8ffd\u8e64\u54c1\u724c\u5b98\u7db2\u8a2a\u5ba2\u7684\u9020\u8a2a\u884c\u70ba\uff0c\u50cf\u662f\u700f\u89bd\u7279\u5b9a\u985e\u578b\u5546\u54c1\uff0c\u505c\u7559\u6642\u9593\u6216\u9801\u6578\u7b49\u7b49\uff0c\u884c\u92b7\u4eba\u54e1\u6839\u64da\u53d7\u773e\u884c\u70ba\u76ee\u7684\u9032\u884c\u5206\u773e\uff0c\u518d\u6295\u653e\u5c0d\u6d88\u8cbb\u8005\u6709\u610f\u7fa9\u7684\u518d\u884c\u92b7\u8a0a\u606f\u3002<\/p>\n<p>\u6216\u4ee5 CYBERBIZ \u7684\u54c1\u724c\u5b98\u7db2\u70ba\u4f8b\uff0c\u696d\u8005\u53ef\u4ee5\u5728\u5f8c\u53f0\u91dd\u5c0d\u6703\u54e1\u8cfc\u8cb7\u54c1\u9805\u3001\u54c1\u724c\u3001\u8cfc\u8cb7\u983b\u7387\u3001\u91d1\u984d\u751a\u81f3\u662f\u5be6\u9ad4\u9580\u5e02\u6d88\u8cbb\u9ede\u7b49\uff0c\u7be9\u9078\u51fa\u4e0d\u540c\u9867\u5ba2\uff0c\u6216\u81ea\u884c\u91dd\u5c0d\u7279\u5b9a\u884c\u70ba\u5c0d\u6d88\u8cbb\u8005\u505a\u8cbc\u6a19\uff0c\u91dd\u5c0d\u5176\u9700\u6c42\u6216\u504f\u597d\u4ee5 EDM \u6216\u7c21\u904b\u63a8\u64ad\u6709\u6548\u7684\u5206\u7fa4\u8cc7\u8a0a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%87%AA%E5%8B%95%E5%8C%96%E7%9A%84%E8%A1%8C%E9%8A%B7%E6%B5%81%E7%A8%8B\"><\/span>\u81ea\u52d5\u5316\u7684\u884c\u92b7\u6d41\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9664\u4e86\u63d0\u5347\u9867\u5ba2\u9ad4\u9a57\uff0cMarTech \u7684\u53e6\u4e00\u9805\u512a\u52e2\u5728\u65bc\u53ef\u4ee5\u6700\u5927\u5316\u69d3\u687f\u6548\u76ca\uff0c\u7528\u81ea\u52d5\u5316\u7684\u65b9\u5f0f\u4f86\u6e1b\u5c11\u4eba\u529b\u8cc7\u6e90\u7684\u6295\u5165\uff0c\u6bd4\u65b9\u5148\u524d\u5341\u5206\u706b\u7d05\u7684\u300c\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u300d\u6982\u5ff5\uff0c\u8b1b\u7684\u5c31\u662f\u900f\u904e\u96fb\u8166\u7a0b\u5f0f\u81ea\u52d5\u5206\u6790\u3001\u904b\u7b97\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u5c07\u5ee3\u544a\u6295\u653e\u5230\u6b63\u78ba\u7684\u5a92\u9ad4\u6216\u7db2\u7ad9\u4e2d\uff0c\u900f\u904e\u81ea\u52d5\u5316\uff0c\u8b93\u884c\u92b7\u6d3b\u52d5\u80fd\u5920\u66f4\u7cbe\u6e96\u7684\u66dd\u5149\u3002<\/p>\n<p>\u6216\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u5148\u8a2d\u8a08\u4e00\u5957\u6709\u6548\u7684\u884c\u92b7\u6d41\u7a0b\u5287\u672c\uff0c\u4f8b\u5982\u6211\u5011\u6240\u8ca9\u552e\u7684\u5546\u54c1\u6709 A\u3001B\u3001C \u4e09\u7a2e\u985e\u5225\uff0c\u6211\u5011\u53ef\u4ee5\u5148\u91dd\u5c0d\u6bcf\u4f4d\u6703\u54e1\uff0c\u767c\u9001\u4e00\u5247\u5305\u542b A\u3001\uff22\u3001C \u4e09\u7a2e\u5167\u5bb9\u9023\u7d50\u7684 EDM\uff0c\u4e26\u6839\u64da\u6703\u54e1\u6240\u9ede\u64ca\u7684\u9023\u7d50\uff0c\u5728\u5f8c\u7e8c\u6839\u64da\u4ed6\u5011\u7684\u6f5b\u5728\u9700\u6c42\uff0c\u6301\u7e8c\u767c\u9001\u4e0d\u540c\u7684\u5167\u5bb9\u8cc7\u8a0a\u3002\u4ee5\u9867\u5ba2\u6578\u64da\u5e73\u53f0 OmniSegment \u70ba\u4f8b\uff0c\u5c31\u53ef\u4ee5\u8b93\u884c\u92b7\u4eba\u54e1\u91dd\u5c0d\u7279\u5b9a\u53d7\u773e\u8a2d\u5b9a\u81ea\u52d5\u5316 EDM \u767c\u9001\uff0c\u4e26\u8ffd\u8e64\u9867\u5ba2\u884c\u70ba\uff0c\u91cd\u65b0\u8cbc\u6a19\u518d\u767c\u9001\u7279\u5b9a\u5167\u5bb9\u3002<\/p>\n<p>\u904b\u7528 MarTech \u9032\u884c\u9867\u5ba2\u8cc7\u8a0a\u8490\u96c6\u3001\u5206\u7fa4\u8cbc\u6a19\u5230\u518d\u884c\u92b7\uff0c\u4e26\u4ee5\u81ea\u52d5\u5316\u5de5\u5177\u767c\u52d5\u8a2d\u8a08\u597d\u7684\u884c\u92b7\u5287\u672c\uff0c\u5c31\u80fd\u5920\u69d3\u687f\u51fa\u6700\u5927\u884c\u92b7\u6548\u76ca\u3002<\/p>\n<figure id=\"attachment_4449\" aria-describedby=\"caption-attachment-4449\" style=\"width: 1912px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4449 size-full\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u534810.26.48.png\" alt=\"MarTech\u81ea\u52d5\u5316\u6d41\u7a0b\" width=\"1912\" height=\"1072\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u534810.26.48.png 1912w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u534810.26.48-300x168.png 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u534810.26.48-1024x574.png 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u534810.26.48-768x431.png 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u622a\u5716-2020-10-12-\u4e0a\u534810.26.48-1536x861.png 1536w\" sizes=\"(max-width: 1912px) 100vw, 1912px\" \/><figcaption id=\"caption-attachment-4449\" class=\"wp-caption-text\">\u25b2 \u904b\u7528\u81ea\u52d5\u5316\u7cfb\u7d71\u8cbc\u6a19\u53ca\u5206\u773e\uff0c\u9054\u5230\u9ad8\u6548\u76ca\u884c\u92b7\uff0c\u5716\u53d6\u81ea Omnisegment \u5b98\u7db2\u3002<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"MarTech_%E6%A1%88%E4%BE%8B%EF%BC%8C%E5%93%81%E7%89%8C%E5%A6%82%E4%BD%95%E6%87%89%E7%94%A8%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E5%84%AA%E5%8C%96%E9%8A%B7%E5%94%AE\"><\/span>MarTech \u6848\u4f8b\uff0c\u54c1\u724c\u5982\u4f55\u61c9\u7528\u884c\u92b7\u79d1\u6280\u512a\u5316\u92b7\u552e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u73a9\u5177\u5c08\u6ac3\u9e97\u5b30\u570b\u969b Funbox \u70ba\u4f8b\uff0c\u5728\u5168\u53f0\u7063\u64c1\u6709 84 \u5bb6\u5be6\u9ad4\u5e97\u9762\u53ca\u6ac3\u9ede\u7684Funbox\uff0c\u8fd1\u5e7e\u5e74\u7a4d\u6975\u64cd\u4f5c\u865b\u5be6\u6574\u5408\uff0c\u5148\u662f\u63d0\u4f9b\u6d88\u8cbb\u8005\u7dda\u4e0b\u7dda\u4e0a\u7121\u5dee\u5225\u7684\u8cfc\u7269\u9ad4\u9a57\uff0c\u4f7f\u5f97\u6703\u54e1\u6578\u5927\u5e45\u589e\u52a0\uff0c\u518d\u6574\u5408\u7dda\u4e0b\u7dda\u4e0a\u6578\u64da\u5728\u55ae\u4e00\u5e73\u53f0\uff0c\u9032\u4e00\u6b65\u5c0d\u6703\u54e1\u9032\u884c\u5206\u773e\u548c\u8cbc\u6a19\uff0c\u7531\u65bc\u6578\u64da\u88ab\u6574\u5408\u9032\u55ae\u4e00\u5e73\u53f0\uff0c\u751a\u81f3\u53ef\u91dd\u5c0d\u9867\u5ba2\u8cfc\u8cb7\u5546\u54c1\u7684\u5c08\u6ac3\u505a\u8cbc\u6a19\uff0c\u63d0\u4f9b\u7b26\u5408\u6d88\u8cbb\u8005\u9700\u8981\u7684\u4fc3\u92b7\u8cc7\u8a0a\uff0c\u7e2e\u77ed\u6d88\u8cbb\u8def\u5f91\uff0c\u9032\u4e00\u6b65\u6d3b\u5316\u6703\u54e1\u3002<\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.cyberbiz.co\/blog\/%e5%8d%8a%e5%b9%b4%e7%8c%9b%e5%a2%9e4%e5%80%8d%e6%9c%83%e5%93%a1%ef%bc%81%e9%ba%97%e5%ac%b0%e5%9c%8b%e9%9a%9b%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e9%9b%b2%e7%ab%afpos%e7%9e%84%e6%ba%96%e6%9c%83\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u534a\u5e74\u731b\u589e4\u500d\u6703\u54e1\uff01\u9e97\u5b30\u570b\u969b\u5982\u4f55\u5229\u7528\u96f2\u7aefPOS\u7784\u6e96\u6703\u54e1\u7d93\u71df\uff0c\u6253\u9020\u5168\u901a\u8def\u96f6\u552e\uff1f<\/a><\/p>\n<p>\u518d\u770b\u770b\u53f0\u7063\u672c\u571f\u85e5\u599d\u54c1\u724c Dr. Hseih \u9054\u7279\u91ab\uff0c\u5148\u900f\u904e\u5927\u5e45\u5ea6\u4fc3\u92b7\u7684\u6298\u6263\u6d3b\u52d5\uff0c\u5438\u5f15\u6d88\u8cbb\u8005\u8cfc\u8cb7\u4e26\u6210\u70ba\u6703\u54e1\uff0c\u7d00\u9304\u5176\u6d88\u8cbb\u884c\u70ba\uff0c\u518d\u9032\u884c\u5206\u773e\u518d\u884c\u92b7\uff0c\u5c31\u6210\u529f\u885d\u51fa\u904e\u5f80\u56db\u500d\u4ee5\u4e0a\u696d\u7e3e\u3002<\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.cyberbiz.co\/blog\/%e7%9c%8b%e6%9c%ac%e5%9c%9f%e8%97%a5%e5%a6%9d%e5%93%81%e7%89%8c-dr-hsieh-%e9%81%94%e7%89%b9%e9%86%ab%e5%a6%82%e4%bd%95%e7%b5%90%e5%90%88%e7%94%a2%e5%93%81%e3%80%81%e7%87%9f%e9%81%8b%e3%80%81%e6%95%b8\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u770b\u672c\u571f\u85e5\u599d\u54c1\u724c Dr. HSIEH \u9054\u7279\u91ab\u5982\u4f55\u7d50\u5408\u7522\u54c1\u3001\u71df\u904b\u3001\u6578\u64da\uff0c\u885d\u51fa 483% \u92b7\u552e\u6210\u9577<\/a><\/p>\n<figure id=\"attachment_4450\" aria-describedby=\"caption-attachment-4450\" style=\"width: 1980px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4450 size-full\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2020\/10\/\u9e97\u5b30\u570b\u969b\u674e\u7d93\u7406.jpg\" alt=\"MarTech\u6848\u4f8b\uff1aFunbox\" width=\"1980\" height=\"1040\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u9e97\u5b30\u570b\u969b\u674e\u7d93\u7406.jpg 1980w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u9e97\u5b30\u570b\u969b\u674e\u7d93\u7406-300x158.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u9e97\u5b30\u570b\u969b\u674e\u7d93\u7406-1024x538.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u9e97\u5b30\u570b\u969b\u674e\u7d93\u7406-768x403.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2020\/10\/\u9e97\u5b30\u570b\u969b\u674e\u7d93\u7406-1536x807.jpg 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><figcaption id=\"caption-attachment-4450\" class=\"wp-caption-text\">\u25b2 Funbox \u6574\u5408\u7dda\u4e0a\u7dda\u4e0b\u6578\u64da\u65bc\u55ae\u4e00\u5e73\u53f0\uff0c\u7e2e\u77ed\u6d88\u8cbb\u8def\u5f91\uff0c\u9032\u4e00\u6b65\u6d3b\u5316\u6703\u54e1\u3002\u5716\u70ba\u4e3b\u5c0e\u6574\u5408\u7684\u9e97\u5b30\u570b\u969b\u674e\u6770\u9716\u7d93\u7406\u3002<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E7%9A%84%E7%9B%AE%E7%9A%84%EF%BC%8C%E4%BB%8D%E5%9C%A8%E6%96%BC%E7%99%BC%E7%8F%BE%E4%BA%BA%E6%80%A7\"><\/span>\u884c\u92b7\u79d1\u6280\u7684\u76ee\u7684\uff0c\u4ecd\u5728\u65bc\u767c\u73fe\u4eba\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>MarTech \u63d0\u4f9b\u6211\u5011\u5f37\u5927\u7684\u5de5\u5177\uff0c\u8b93\u6211\u5011\u80fd\u505a\u5230\u66f4\u7d30\u7dfb\u7684\u5206\u7fa4\u8207\u81ea\u52d5\u5316\uff0c\u751a\u81f3\u53ef\u4ee5\u85c9\u7531\u5e95\u5c64\u6a5f\u5668\u5b78\u7fd2\u7684 AI \u6f14\u7b97\u6cd5\u505a\u5230\u81ea\u6211\u512a\u5316\u3002\u4f46\u8d77\u59cb\u4ecd\u9700\u8981\u4ef0\u8cf4\u5177\u6709\u5c08\u696d\u8207\u6d1e\u898b\u7684\u884c\u92b7\u4eba\u54e1\uff0c\u8a2d\u8a08\u6574\u5957\u5287\u672c\u8207\u5167\u5bb9\u3002<\/p>\n<p>\u5982\u679c\u53ea\u662f\u5927\u91cf\u641c\u96c6\u6578\u64da\uff0c\u6216\u5728\u672a\u80fd\u6df1\u5165\u4e86\u89e3\u6d88\u8cbb\u8005\u9700\u6c42\uff0c\u5c31\u80e1\u4e82\u8cbc\u6a19\uff0c\u4e0d\u4f46\u7121\u6cd5\u5c07 MarTech \u7684\u6548\u76ca\u767c\u6703\u5230\u6700\u5927\uff0c\u4e00\u4e0d\u5c0f\u5fc3\u9084\u53ef\u80fd\u91c0\u6210\u5927\u932f\u3002<\/p>\n<p>\u4f8b\u5982\u671f\u5f85 Chatbot \u5ba2\u670d\u5e6b\u6211\u5011\u6e1b\u5c11\u4eba\u529b\u652f\u51fa\uff0c\u4f46\u6700\u8fd1\u5e7e\u5e74\u5c31\u5e38\u898b\u8a31\u591a\u4eba\u932f\u8aa4\u4f7f\u7528 Chabot\uff0c\u8b93\u4e0d\u6b63\u78ba\u7684\u81ea\u52d5\u56de\u61c9\u8a0a\u606f\u89f8\u6012\u6d88\u8cbb\u8005\uff0c\u8b93\u4ed6\u5011\u611f\u5230\u554f\u984c\u4e0d\u4f46\u6c92\u6709\u88ab\u89e3\u6c7a\uff0c\u9084\u88ab\u5ee0\u5546\u7528\u6a5f\u5668\u4eba\u300c\u6577\u884d\u300d\u4e86\uff0c\u65bc\u662f\u539f\u5148\u4e00\u500b\u5c0f\u7684\u5ba2\u670d\u537b\u91c0\u6210\u5de8\u5927\u7684\u516c\u95dc\u5371\u6a5f\uff0c\u91cd\u5275\u54c1\u724c\u8072\u8b7d\u3002<\/p>\n<p>\u5c31\u50cf\u662f\u4e00\u53f0\u81ea\u52d5\u5f48\u594f\u7684\u92fc\u7434\uff0c\u5176\u6240\u5f48\u594f\u7684\u6a02\u7ae0\u7d42\u7a76\u662f\u7531\u4eba\u8b5c\u6210\u3002\u96d6\u6709\u5f37\u5927\u7684 MarTech \u5de5\u5177\uff0c\u4f46\u5f9e\u8cc7\u6599\u641c\u96c6\u7684\u7bc0\u9ede\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5b9a\u7fa9\u3001\u53d7\u773e\u7684\u5206\u7fa4\uff0c\u4ee5\u53ca\u6700\u91cd\u8981\u7684\u5167\u5bb9\u7684\u8a2d\u8a08\u7b49\uff0c\u5982\u4f55\u8a2d\u8a08\u51fa\u4e00\u5957\u9ad8\u8f49\u63db\u7684\u81ea\u52d5\u5316\u884c\u92b7\u5287\u672c\uff0c\u4ecd\u7136\u6709\u8cf4\u5c08\u696d\u7684\u884c\u92b7\u5718\u968a\u7684\u7d93\u9a57\u548c\u52aa\u529b\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u6211\u5011\u4e5f\u5206\u4eab<a href=\"https:\/\/www.cyberbiz.co\/blog\/martech\u96fb\u5546\/\" target=\"_blank\" rel=\"noopener noreferrer\">MarTech\u96fb\u5546<\/a>\u61c9\u7528\u6848\u4f8b\uff0c\u671f\u8a31\u54c1\u724c\u696d\u4e3b\u5011\u53ef\u4ee5\u66f4\u719f\u6089\u904b\u7528MarTech\u5de5\u5177\u52a9\u9577\u96fb\u5546\u71df\u696d\u984d\u3002<\/p>\n<p>&#8212;<\/p>\n<p>\u96fb\u5546\u7af6\u722d\u9010\u6f38\u767d\u71b1\u5316\uff0cMartech \u61c9\u7528\u8d8a\u4f86\u8d8a\u591a\uff0c\u5982\u4f55\u624d\u80fd\u6709\u6548\u6574\u5408\u3001\u61c9\u7528\u8cc7\u6e90\uff0c\u8b93\u5de5\u5177\u767c\u63ee\u6700\u5927\u6548\u76ca\uff0c\u6436\u653b\u65b0\u96f6\u552e\u4f48\u5c40\uff0c\u6b61\u8fce\u9ede\u64ca\u4e0b\u5716\u4e86\u89e3\u66f4\u591a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9019\u5e7e\u5e74\uff0c\u884c\u92b7\u696d\u754c\u6380\u8d77\u884c\u92b7\u79d1\u6280\u71b1\u6f6e\uff0c MarTech \u4e0d\u4f46\u6210\u70ba\u5708\u5167\u986f\u5b78\uff0c\u66f4\u662f\u79d1\u6280\u65b0\u5275\u7684\u71b1\u9580\u984c\u76ee\uff0c\u6839\u64da\u7f8e\u570b\u884c\u92b7\u79d1\u6280 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech\/\"> <span class=\"screen-reader-text\">\u4ec0\u9ebc\u662f MarTech\uff1f\u65b0\u96f6\u552e\u6642\u4ee3\u4e0d\u80fd\u6c92\u6709\u7684\u884c\u92b7\u79d1\u6280\u601d\u7dad<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":36,"featured_media":10770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u9ebc\u662f MarTech\uff1f\u65b0\u96f6\u552e\u6642\u4ee3\u4e0d\u80fd\u6c92\u6709\u7684\u884c\u92b7\u79d1\u6280\u601d\u7dad - CYBERBIZ \u96fb\u5546\u90e8\u843d\u683c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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