{"id":4678,"date":"2020-10-23T13:44:36","date_gmt":"2020-10-23T05:44:36","guid":{"rendered":"https:\/\/www.cyberbiz.co\/blog\/?p=4678"},"modified":"2023-09-02T21:55:46","modified_gmt":"2023-09-02T13:55:46","slug":"martech%e9%9b%bb%e5%95%86","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/","title":{"rendered":"MarTech\u6d6a\u6f6e\u4f86\u8972\uff0c\u52a9\u653b\u96fb\u5546\u958b\u5275\u667a\u6167\u96f6\u552e\u5546\u6a5f"},"content":{"rendered":"<p>\u7e7c\u4e0a\u4e00\u7bc7&lt;<a href=\"https:\/\/www.cyberbiz.co\/blog\/%e4%bb%80%e9%ba%bc%e6%98%af-martech%ef%bc%9f%e6%96%b0%e9%9b%b6%e5%94%ae%e6%99%82%e4%bb%a3%e4%b8%8d%e8%83%bd%e6%b2%92%e6%9c%89%e7%9a%84%e8%a1%8c%e9%8a%b7%e7%a7%91%e6%8a%80%e6%80%9d%e7%b6%ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ec0\u9ebc\u662f MarTech\uff1f\u65b0\u96f6\u552e\u6642\u4ee3\u4e0d\u80fd\u6c92\u6709\u7684\u884c\u92b7\u79d1\u6280\u601d\u7dad<\/a>&gt;\u4e00\u6587\u4e2d\uff0c\u6211\u5011\u8a0e\u8ad6\u5230\u300c\u500b\u4eba\u5316\u9ad4\u9a57\u300d\u8207\u300c\u81ea\u52d5\u5316\u884c\u92b7\u300d\u7684\u610f\u7fa9\u8207\u672a\u4f86\u8da8\u52e2\uff0c\u5728\u5168\u7403\u4e0d\u65b7\u6578\u4f4d\u5316\u7684\u60c5\u6cc1\u4e0b\uff0c\u52a0\u4e0a\u53d7\u5230\u65b0\u51a0\u80ba\u708e\u8086\u8650\u76842020 \u5e74\uff0c\u884c\u92b7\u79d1\u6280\uff08MarTech\uff09\u61c9\u7528\u5de5\u5177\u5982\u96e8\u5f8c\u6625\u7b4d\u822c\u8a95\u751f\uff0c\u9762\u81e8\u7d93\u6fdf\u7dca\u7e2e\u7684\u56f0\u5883\uff0c\u8a72\u5982\u4f55\u904b\u7528 MarTech \u7a81\u7834\u91cd\u570d\uff0c\u505a\u5230\u66f4\u7cbe\u6e96\u3001\u6709\u6548\u7387\u7684\u884c\u92b7\uff0c\u6253\u9020\u66f4\u512a\u8cea\u7684\u7528\u6236\u9ad4\u9a57\u3002\u672c\u7bc7\u5c07\u63a5\u8457\u4ecb\u7d39\u5be6\u969b\u7684\u5e7e\u7a2eMarTech \u96fb\u5546\u61c9\u7528\u8207\u89e3\u6c7a\u65b9\u6848\uff0c\u70ba\u96fb\u5b50\u5546\u52d9\u5e36\u4f86\u7121\u7aae\u7684\u6f5b\u529b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #474747;color:#474747\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" 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title=\"MarTech\u76f8\u95dc\u71b1\u9580\u8a5e\u5f59\u8207\u96fb\u5546\u61c9\u7528\">MarTech\u76f8\u95dc\u71b1\u9580\u8a5e\u5f59\u8207\u96fb\u5546\u61c9\u7528<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#CDP%E5%AE%A2%E6%88%B6%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0\" title=\"CDP(\u5ba2\u6236\u6578\u64da\u5e73\u53f0)\">CDP(\u5ba2\u6236\u6578\u64da\u5e73\u53f0)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#CDP%E7%9A%84%E9%9B%BB%E5%95%86%E6%87%89%E7%94%A8\" title=\"CDP\u7684\u96fb\u5546\u61c9\u7528\">CDP\u7684\u96fb\u5546\u61c9\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#CDP%E7%9A%84%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\" title=\"CDP\u7684\u89e3\u6c7a\u65b9\u6848\">CDP\u7684\u89e3\u6c7a\u65b9\u6848<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#CHATBOT_%E8%81%8A%E5%A4%A9%E6%A9%9F%E5%99%A8%E4%BA%BA\" title=\"CHATBOT (\u804a\u5929\u6a5f\u5668\u4eba)\">CHATBOT (\u804a\u5929\u6a5f\u5668\u4eba)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#CHATBOT%E7%9A%84%E9%9B%BB%E5%95%86%E6%87%89%E7%94%A8\" title=\"CHATBOT\u7684\u96fb\u5546\u61c9\u7528\">CHATBOT\u7684\u96fb\u5546\u61c9\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#CHATBOT%E7%9A%84%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\" title=\"CHATBOT\u7684\u89e3\u6c7a\u65b9\u6848\">CHATBOT\u7684\u89e3\u6c7a\u65b9\u6848<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#OMNI-CHANNEL_%E5%85%A8%E9%80%9A%E8%B7%AF%E8%A1%8C%E9%8A%B7\" title=\"OMNI-CHANNEL (\u5168\u901a\u8def\u884c\u92b7)\">OMNI-CHANNEL (\u5168\u901a\u8def\u884c\u92b7)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#OMNI-CHANNEL%E7%9A%84%E9%9B%BB%E5%95%86%E6%87%89%E7%94%A8\" title=\"OMNI-CHANNEL\u7684\u96fb\u5546\u61c9\u7528\">OMNI-CHANNEL\u7684\u96fb\u5546\u61c9\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cyberbiz.io\/blog\/martech%e9%9b%bb%e5%95%86\/#OMNI-CHANNEL%E7%9A%84%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\" title=\"OMNI-CHANNEL\u7684\u89e3\u6c7a\u65b9\u6848\">OMNI-CHANNEL\u7684\u89e3\u6c7a\u65b9\u6848<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"MarTech%E7%9B%B8%E9%97%9C%E7%86%B1%E9%96%80%E8%A9%9E%E5%BD%99%E8%88%87%E9%9B%BB%E5%95%86%E6%87%89%E7%94%A8\"><\/span>MarTech\u76f8\u95dc\u71b1\u9580\u8a5e\u5f59\u8207\u96fb\u5546\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u82e5\u8ad6\u8d77\u7db2\u8def\u884c\u92b7\u7684\u65b0\u8208\u8a5e\u5f59\uff0c\u90a3\u9ebc\u975eMarTech\u83ab\u5c6c\uff0c\u7136\u800c\u5728MarTech\u65d7\u4e0b\u7684\u61c9\u7528\u79d1\u6280\u5de5\u5177\uff0c\u5982CDP\u3001\u884c\u92b7\u81ea\u52d5\u5316\u3001\u804a\u5929\u6a5f\u5668\u4eba\u7b49\u540d\u8a5e\u4e5f\u56e0\u6b64\u61c9\u904b\u800c\u751f\uff0c\u4f01\u696d\u53ef\u4f9d\u5be6\u969b\u9700\u6c42\u5f48\u6027\u9078\u64c7\u5408\u9069\u7684MarTech\u5de5\u5177\uff0c \u6316\u6398\u66f4\u591a\u6578\u64da\u65b0\u50f9\u503c\u6210\u70ba\u672a\u4f86\u7684\u884c\u92b7\u8da8\u52e2\u3002\u4ee5\u4e0b\u5c07\u4ecb\u7d39\u4e09\u7a2e\u5e38\u898b\u7684\u884c\u92b7\u79d1\u6280\u71b1\u9580\u8a5e\u5f59\u8207\u5c0d\u61c9\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CDP%E5%AE%A2%E6%88%B6%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0\"><\/span>CDP(\u5ba2\u6236\u6578\u64da\u5e73\u53f0)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8fd1\u5e74\u4f86CDP\u6210\u70baMarTech\u754c\u7684\u65b0\u661f\uff0c\u4e00\u5b9a\u8a31\u591a\u4eba\u5b58\u6709\u7591\u554f\uff0cCDP\u8207CRM\u540c\u6a23\u662f\u6d88\u8cbb\u8005\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u5b83\u5011\u6709\u4f55\u4e0d\u540c\uff1f\u524d\u8005\u5c6c\u65bc\u884c\u92b7\u4eba\u54e1\u8d85\u524d\u90e8\u7f72\uff0c\u5148\u6d1e\u5bdf\u6f5b\u5728\u6d88\u8cbb\u8005\u884c\u70ba\u4ee5\u4fbf\u5236\u5b9a\u5f8c\u7e8c\u7b56\u7565\uff1b\u5f8c\u8005\u5247\u662f\u8457\u91cd\u65bc\u5ba2\u6236\u6210\u4ea4\u5f8c\u7684\u8ffd\u8e64\u8207\u5206\u6790\u3002\u70ba\u4e86\u89e3\u6c7a\u8cc7\u6599\u96e2\u6563\u7684\u7a98\u5883\uff0cCDP\u6574\u5408\u4f86\u81eaPOS\u3001CRM\u3001\u5ba2\u6236\u4e92\u52d5\u7d00\u9304\u7b49360\u5ea6\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u6709\u52a9\u65bc\u884c\u92b7\u4eba\u54e1\u63cf\u7e6a\u51fa\u66f4\u7cbe\u6e96\u7684\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u518d\u5229\u7528\u9019\u4e9b\u8cc7\u8a0a\u9032\u884c\u66f4\u7d30\u7dfb\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CDP%E7%9A%84%E9%9B%BB%E5%95%86%E6%87%89%E7%94%A8\"><\/span>CDP\u7684\u96fb\u5546\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u4f60\u77e5\u9053\u55ce\uff1f\u5728\u73fe\u4eca\u7db2\u8cfc\u7684\u60c5\u5f62\uff0c\u6709\u5c07\u8fd1\uff17\u6210\u7684\u5546\u54c1\u88ab\u653e\u9032\u8cfc\u7269\u8eca\uff0c\u537b\u906d\u5230\u6d88\u8cbb\u8005\u653e\u68c4\uff01\u5728\u904b\u71df\u96fb\u5546\u9019\u584a\uff0cCDP\u6700\u5e38\u88ab\u61c9\u7528\u65bc\u8cfc\u7269\u8eca\u672a\u7d50\u5e33\u7684\u60c5\u6cc1\uff0c\u900f\u904eCDP\u529b\u633d\u72c2\u703e\uff0c\u4e26\u7d50\u5408\u591a\u6e20\u9053\u5982Email \u518d\u884c\u92b7\uff0c\u767c\u9001\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u63d0\u9192\u300d\u559a\u56de\u6d88\u8cbb\u8005\u518d\u56de\u4f86\u5b8c\u6210\u8cfc\u7269\uff0c\u6709\u6548\u63d0\u5347\u696d\u7e3e\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CDP%E7%9A%84%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\"><\/span>CDP\u7684\u89e3\u6c7a\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>1. \u4e00\u7ad9\u5f0f\u6574\u5408\u5206\u6790<br \/>\nBIG DATA\u6642\u4ee3\u4f86\u8972\uff0c\u8981\u89c0\u6e2c\u9f90\u5927\u6578\u64da\u4f86\u6e90\u986f\u5f97\u66f4\u8017\u6642\u8cbb\u529b\uff0c\u6578\u64da\u904e\u5ea6\u5206\u6563\u65bc\u5404\u500b\u5e73\u53f0\uff0c\u4f7f\u5f97\u4f01\u696d\u7121\u6cd5\u8f15\u6613\u9032\u884c\u8cc7\u6599\u4ea4\u53c9\u6bd4\u5c0d\uff0c\u6b64\u6642\u8de8\u5e73\u53f0\u7684\u6578\u64da\u5206\u6790\u4fbf\u53ef\u4ee5\u6d3e\u4e0a\u7528\u5834\uff0c\u4e32\u63a5\u7dda\u4e0a\u7dda\u4e0b\u6578\u64da\uff0c\u5305\u542b POS\u3001ERP\u3001CRM\u3001Chatbot\u3001\u5ba2\u670d\u7b49\uff0c\u4e0d\u8ad6\u662f\u540d\u55ae\u8490\u96c6\u3001\u6210\u6548\u5206\u6790\u6216\u5831\u8868\u6574\u7406\uff0c\u901a\u901a\u53ef\u4ee5\u900f\u904eCDP\u638c\u63e1\u6d88\u8cbb\u8005\u52d5\u5411\u3002<\/p>\n<p>2.\u63cf\u7e6a\u51fa\u5ba2\u6236360\u00b0\u5168\u8c8c<br \/>\n\u56e0\u53d7\u773e\u767e\u767e\u7a2e\u96e3\u4ee5\u9396\u5b9a\u7cbe\u6e96\u7684\u9867\u5ba2\uff0c\u85c9\u7531CDP\u69cb\u5efa\u5ba2\u6236360\u5168\u57df\u8996\u5716\u80fd\u529b\uff0c\u4f7f\u5f97\u4f01\u696d\u53ef\u4ee5\u6574\u5408\u6240\u6709\u8cc7\u8a0a\uff0c\u6e05\u6670\u6d1e\u5bdf\u6d88\u8cbb\u8005\u50f9\u503c\uff0c\u9032\u884c\u5b9a\u6027\u7684\u5206\u6790\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CHATBOT_%E8%81%8A%E5%A4%A9%E6%A9%9F%E5%99%A8%E4%BA%BA\"><\/span>CHATBOT (\u804a\u5929\u6a5f\u5668\u4eba)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5927\u5bb6\u5c0d\u804a\u5929\u6a5f\u5668\u4eba\u4e00\u5b9a\u4e0d\u964c\u751f\uff0c\u5e38\u5e38\u5728\u81c9\u66f8\u4e0a\u770b\u5230\u300c\u7559\u8a00+1\uff0c\u5c0f\u5e6b\u624b\u5c31\u6703\u79c1\u8a0a\u4f60\u300d\u7684\u793e\u7fa4\u4e92\u52d5\uff0c\u5c31\u662fCHATBOT\u61c9\u7528\u7684\u4e00\u7a2e\u3002\u70ba\u4e86\u6e1b\u8f15\u771f\u4eba\u5ba2\u670d\u7684\u5de5\u4f5c\u91cf\uff0c\u804a\u5929\u6a5f\u5668\u4eba\u7684\u6280\u8853\u53ef\u4f9d\u64da\u53d7\u773e\u505a\u5ba2\u88fd\u5316\u670d\u52d9\uff0c\u7531\u6a5f\u5668\u4eba\u63d0\u4f9b\u5236\u5f0f\u56de\u8986\uff0c\u4f7f\u6d88\u8cbb\u8005\u80fd\u7acb\u5373\u5f97\u5230\u7b54\u6848\uff0c\u5275\u9020\u66f4\u5feb\u901f\u7684\u6d88\u8cbb\u9ad4\u9a57\u3002<\/p>\n<p>\u96d6\u713624\u5c0f\u6642\u5f85\u547d\u7684\u804a\u5929\u6a5f\u5668\u4eba\u4e0d\u8f38\u771f\u4eba\u5ba2\u670d\uff0c\u4ecd\u7121\u6cd5\u5b8c\u5168\u53d6\u4ee3\u4eba\u985e\uff0c\u67d0\u4e9b\u8907\u96dc\u7684\u5ba2\u670d\u4e8b\u4ef6\uff0c\u4f9d\u7136\u9700\u8981\u771f\u4eba\u88dc\u5f37\uff0c\u6240\u4ee5\u5728\u5206\u8eab\u4e4f\u8853\u4e4b\u969b\uff0c\u5982\u4f55\u5229\u7528\u4eba\u8207\u6a5f\u5668\u5b8c\u7f8e\u914d\u5408\uff0c\u5c07\u662f\u4f01\u696d\u9762\u81e8\u7684\u91cd\u8981\u8ab2\u984c\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CHATBOT%E7%9A%84%E9%9B%BB%E5%95%86%E6%87%89%E7%94%A8\"><\/span>CHATBOT\u7684\u96fb\u5546\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u73fe\u4ecaCHATBOT\u7684\u61c9\u7528\u5341\u5206\u5ee3\u6cdb\uff0c\u4e0d\u7ba1\u662f Facebook \u3001LINE\u3001APP\u3001\u96fb\u5b50\u5831\u6216\u662f\u96fb\u5546\u5e73\u53f0\uff0c\u90fd\u63a1\u7528\u804a\u5929\u6a5f\u5668\u4eba\u8207\u4f7f\u7528\u8005\u5c0d\u8ac7\uff0c\u513c\u7136\u6210\u70ba\u4f01\u696d\u548c\u793e\u7fa4\u6700\u71b1\u9580\u7684\u6e9d\u901a\u5de5\u5177\u3002\u6700\u7d93\u5178\u7684\u6848\u4f8b\u5c31\u662f<a href=\"https:\/\/www.cyberbiz.co\/blog\/%E5%8F%B0%E7%81%A3%E9%9B%BB%E5%95%86\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53f0\u7063\u96fb\u5546<\/a>\u9f8d\u982d\u8766\u76ae\u5c0e\u5165\u804a\u5929\u6a5f\u5668\u4eba\uff0c\u6642\u5e38\u904b\u7528\u8cbc\u6587\u7559\u8a00\u81ea\u52d5\u56de\u8986\u7684\u529f\u80fd\uff0c\u8209\u8fa6\u731c\u8b0e\u3001\u4e92\u52d5\u4ee5\u589e\u52a0\u7c89\u7d72\u9ecf\u8457\u5ea6\uff0c\u9032\u800c\u9054\u6210\u5c0e\u8cfc\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"CHATBOT%E7%9A%84%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\"><\/span>CHATBOT\u7684\u89e3\u6c7a\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>1. \u7bc0\u7701\u4eba\u529b\u8cc7\u6e90<br \/>\n\u8eab\u8655\u9f90\u5927\u7684\u8a0a\u606f\u6d77\uff0c\u8d85\u64ec\u771f\u7684\u804a\u5929\u6a5f\u5668\u4eba\u4e00\u63a8\u51fa\u9996\u7576\u5176\u885d\u7684\u662f\u5ba2\u670d\u4eba\u54e1\uff0c\u56e0\u54e1\u5de5\u4e0d\u53ef\u80fd\u96a8\u6642\u5728\u7dda\u5354\u52a9\u5ba2\u6236\u89e3\u6c7a\u5404\u7a2e\u7591\u96e3\u96dc\u75c7\uff0c\u8a31\u591a\u4f01\u696d\u70ba\u4e86\u7bc0\u7701\u4eba\u529b\u8cc7\u6e90\uff0c\u904b\u7528\u667a\u6167\u5316\u5ba2\u670d24\u5c0f\u6642\u5373\u6642\u670d\u52d9\u5ba2\u6236\u7684\u7279\u6027\uff0c\u4f86\u964d\u4f4e\u71df\u904b\u6210\u672c\u3002<\/p>\n<p>2. \u5ba2\u88fd\u5316\u56de\u8986<br \/>\n\u900f\u904eAI\u4eba\u5de5\u667a\u6167\u8490\u96c6\u6578\u64da\uff0c\u6a21\u64ec\u771f\u4eba\u8207\u4f7f\u7528\u8005\u5c0d\u8a71\uff0c\u4e26\u5c07\u56fa\u5b9a\u7b54\u6848\u7684\u554f\u984c\u5f59\u6574\u6210\u8cc7\u6599\u5eab\uff0c\u900f\u904e\u7cfb\u7d71\u5316\u7684\u8a2d\u8a08\uff0c\u70ba\u4e0d\u540c\u554f\u984c\u505a\u51fa\u76f8\u5c0d\u61c9\u7684\u56de\u61c9\uff0c\u5b9b\u5982\u5c08\u4eba\u89aa\u81ea\u5c0d\u8a71\u7684\u611f\u53d7\uff0c\u5feb\u901f\u63d0\u4f9b\u4f7f\u7528\u8005\u89e3\u7b54\u3002<\/p>\n<p>3. \u589e\u52a0\u89f8\u53ca\u7387<br \/>\n\u85c9\u7531\u804a\u5929\u6a5f\u5668\u4eba\u6d3b\u8e8d\u8207\u7c89\u7d72\u4e92\u52d5\uff0c\u5728\u7b2c\u4e00\u6642\u9593\u7acb\u5373\u56de\u8986\u7c89\u7d72\u8a0a\u606f\uff0c\u63d0\u9ad8\u81ea\u7136\u89f8\u53ca\u7387\u3002 \u7576\u7136\u8d8a\u591a\u4eba\u89f8\u53ca\u3001\u8d8a\u591a\u4eba\u5206\u4eab\u8f49\u767c\uff0c\u4e5f\u80fd\u63d0\u9ad8\u7c89\u5c08\u8cbc\u6587\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u5206\u6578\uff0c\u5982\u6b64\u9084\u80fd\u6709\u6548\u964d\u4f4e\u5ee3\u544a\u6295\u653e\u6210\u672c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"OMNI-CHANNEL_%E5%85%A8%E9%80%9A%E8%B7%AF%E8%A1%8C%E9%8A%B7\"><\/span>OMNI-CHANNEL (\u5168\u901a\u8def\u884c\u92b7)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u96a8\u8457\u667a\u6167\u624b\u6a5f\u666e\u53ca\uff0c\u5168\u7403\u5439\u8d77\u4e86\u300cOmni-Channel\u300d\u7684\u865f\u89d2\uff0c\u9806\u8457O2O\u7684\u884c\u92b7\u8da8\u52e2\uff0c\u5f9e\u7dda\u4e0a\u8de8\u8db3\u7dda\u4e0b\u3001\u7dda\u4e0b\u7d50\u5408\u7dda\u4e0a\uff0c\u9019\u7a2e\u6574\u5408\u865b\u64ec\u548c\u5be6\u9ad4\u901a\u8def\u7684\u65b0\u96f6\u552e\u6a21\u5f0f\uff0c\u5546\u5bb6\u5fc5\u9808\u638c\u63e1\u865b\u5be6\u5546\u5e97\u7684\u512a\u52e2\uff0c\u8b93\u6d88\u8cbb\u8005\u5feb\u901f\u8cb7\u55ae\u3002<\/p>\n<p>\u4e8b\u5be6\u4e0a\uff0cOmni-Channel\u5df2\u5728\u5168\u7403\u884c\u92b7\u5ee3\u70ba\u4f7f\u7528\uff0c\u50cf\u662f\u751f\u6d3b\u4e2d\u5e38\u898b\u5be6\u9ad4\u5e97\u4e3b\u52d5\u63d0\u4f9b\u4e0a\u7db2\u88dd\u7f6e\uff0c\u8b93\u6d88\u8cbb\u8005\u73fe\u5834\u6bd4\u50f9\uff1b\u6216\u662f\u5728\u5b98\u7db2\u4e0b\u55ae\uff0c\u9580\u5e02\u4e5f\u80fd\u53d6\u8ca8\u7684\u670d\u52d9\uff1b\u4e0d\u7ba1\u662f\u5728\u7db2\u8def\u6216\u5be6\u9ad4\u5e97\u4e5f\u80fd\u4e00\u8d77\u7d2f\u8a08\u6d88\u8cbb\u91d1\u984d\u7b49\u3002\u96a8\u8457\u8cfc\u7269\u6a21\u5f0f\u65e5\u6f38\u591a\u5143\u5316\uff0c\u9019\u4e9b\u865b\u5be6\u5408\u4e00\u7684\u6d88\u8cbb\u884c\u70ba\u8d8a\u4f86\u8d8a\u666e\u904d\uff0c\u4e5f\u4f7f\u4e0d\u5c11\u96f6\u552e\u696d\u8005\u8207\u96fb\u5546\u7d1b\u7d1b\u8d70\u5411\u5168\u901a\u8def\u884c\u92b7\uff0c\u6253\u9020\u7dda\u4e0a\u7dda\u4e0b\u878d\u5408\u7684\u65b0\u96f6\u552e\u9ad4\u9a57\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"OMNI-CHANNEL%E7%9A%84%E9%9B%BB%E5%95%86%E6%87%89%E7%94%A8\"><\/span>OMNI-CHANNEL\u7684\u96fb\u5546\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u77e5\u540d\u7537\u88dd\u670d\u98fe\u54c1\u724cLIFE8\uff0c\u539f\u5f9e<a href=\"https:\/\/www.cyberbiz.co\/blog\/\u7db2\u8def\u958b\u5e97\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7db2\u8def\u958b\u5e97<\/a>\u8d77\u5bb6\uff0c\u5f9e\u7dda\u4e0a\u7d93\u71df\u96fb\u5546\u5230\u7dda\u4e0b\u958b\u8a2d\u5e38\u99d0\u578b\u9ad4\u9a57\u5e97\uff0c\u6210\u529f\u5be6\u73fe\u4e86\u5168\u901a\u8def\u884c\u92b7\u7684\u771f\u8ae6\uff0c\u9664\u4e86\u6253\u9020\u8212\u9069\u7684\u8cfc\u7269\u74b0\u5883\uff0c\u4e5f\u53ef\u4ee5\u76f4\u63a5\u6383\u63cf\u5546\u54c1\u4e0a\u7684QR Code\uff0c\u6216\u5728\u5e97\u5167\u73fe\u5834\u64cd\u4f5c\u96fb\u8166\u4e0b\u55ae\u3002\u5229\u7528\u7dda\u4e0a\u7dda\u4e0b\u76f8\u4e92\u501f\u529b\uff0c\u5982\u6b64\u4e00\u4f86\u6d88\u8cbb\u8005\u4e0d\u50c5\u80fd\u5be6\u969b\u770b\u5230\u5546\u54c1\u6750\u8cea\u3001\u7248\u578b\uff0c\u9ad4\u9a57\u5be6\u9ad4\u8cfc\u7269\u7684\u6a02\u8da3\uff0c\u53c8\u53ef\u907f\u514d\u63d0\u8ca8\u7684\u52de\u9813\uff0c\u4eab\u53d7\u76f4\u63a5\u5b85\u914d\u5230\u5e9c\u7684\u4fbf\u5229\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"OMNI-CHANNEL%E7%9A%84%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88\"><\/span>OMNI-CHANNEL\u7684\u89e3\u6c7a\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>1.\u6574\u5408\u591a\u7a2e\u901a\u8def\u7684\u92b7\u552e<br \/>\n\u6d88\u8cbb\u8005\u53ef\u900f\u904e\u7db2\u8def\u5e73\u53f0\u3001\u5be6\u9ad4\u5e97\u3001\u96fb\u8a71\u7b49\u5404\u7a2e\u65b9\u5f0f\u5411\u540c\u4e00\u5bb6\u4f01\u696d\u8cfc\u8cb7\u5546\u54c1\u3002<\/p>\n<p>2.\u6253\u9020\u7dca\u5bc6\u5354\u4f5c\u7684\u6d88\u8cbb\u9ad4\u7cfb<br \/>\n\u5728\u865b\u64ec\u548c\u5be6\u9ad4\u901a\u8def\u53d6\u5f97\u5e73\u8861\u3001\u4e92\u76f8\u8f14\u52a9\uff0c\u5982\u63d0\u4f9b\u96fb\u5b50\u6298\u50f9\u5238\u3001\u4e0b\u8f09\u96fb\u5546App\u3001\u81ea\u52a9\u7d50\u5e33\u7b49\u670d\u52d9\uff0c\u5927\u5e45\u63d0\u5347\u9867\u5ba2\u8cfc\u8cb7\u7387\u3002<\/p>\n<p>3.\u63d0\u4f9b\u66f4\u7cbe\u7dfb\u7684\u500b\u4eba\u5316\u670d\u52d9<br \/>\n\u4e0d\u7ba1\u662f\u5be6\u9ad4\u5e97\u9762\u3001\u96fb\u5546\u3001\u793e\u7fa4\u5a92\u9ad4\uff0c\u4f01\u696d\u5fc5\u9808\u540c\u6642\u7ba1\u7406\u6240\u6709\u5ba2\u6236\u7684\u63a5\u89f8\u9ede\uff0c\u63d0\u4f9b\u4e00\u81f4\u4e14\u7f8e\u597d\u7684\u4e92\u52d5\u9ad4\u9a57\u3002<\/p>\n<p>\u884c\u92b7\u79d1\u6280\u5e02\u5834\u6b63\u5728\u98db\u901f\u6210\u9577\uff0c\u5982\u4f55\u900f\u904e\u5ee3\u6cdb\u591a\u5143\u7684MarTech 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