{"id":470,"date":"2019-07-08T10:00:17","date_gmt":"2019-07-08T02:00:17","guid":{"rendered":"https:\/\/blog.cyberbiz.co\/?p=470"},"modified":"2023-09-04T10:31:58","modified_gmt":"2023-09-04T02:31:58","slug":"%e9%a1%a7%e5%ae%a2%e8%a9%95%e5%83%b9%e8%83%bd%e8%ae%93%e9%9b%bb%e5%95%86%e8%bd%89%e6%8f%9b%e7%8e%87%e6%8f%90%e5%8d%87-3-8-%e5%80%8d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/%e9%a1%a7%e5%ae%a2%e8%a9%95%e5%83%b9%e8%83%bd%e8%ae%93%e9%9b%bb%e5%95%86%e8%bd%89%e6%8f%9b%e7%8e%87%e6%8f%90%e5%8d%87-3-8-%e5%80%8d%ef%bc%9f\/","title":{"rendered":"\u9867\u5ba2\u8a55\u50f9\u80fd\u8b93\u96fb\u5546\u8f49\u63db\u7387\u63d0\u5347 3.8 \u500d\uff1f"},"content":{"rendered":"\r\n<p><a href=\"https:\/\/spiegel.medill.northwestern.edu\/online-reviews\/\">Spiegel Research Center 2017 \u5e74\u7684\u8abf\u67e5<\/a>\u986f\u793a\uff0c\u6709\u9867\u5ba2\u8a55\u50f9\u7684\u5546\u54c1\u7684\u8f49\u63db\u6bd4\u6c92\u6709\u9867\u5ba2\u8a55\u50f9\u7684\u5546\u54c1\u7684\u8f49\u63db\u7387\u9ad8\u51fa 1.9\u500d\u301c3.8 \u500d\u3002SEO \u5de5\u5177 <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal \u5728 2018 \u7684\u8abf\u67e5<\/a>\u4e5f\u6307\u51fa\u6709 86% \u7684\u6d88\u8cbb\u8005\u6703\u95b1\u8b80\u9867\u5ba2\u8a55\u50f9\uff0c\u4e14\u5e73\u5747\u6703\u95b1\u8b80 10 \u5247\u8a55\u50f9\uff0c\u800c 91% \u4ecb\u65bc 18-34 \u6b72\u6d88\u8cbb\u8005\u5c0d\u7dda\u4e0a\u9867\u5ba2\u8a55\u50f9\u7684\u4fe1\u4efb\u5ea6\u7b49\u540c\u4ed6\u4eba\u7684\u63a8\u85a6\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u65e5\u672c\u7684<a href=\"https:\/\/marketing-rc.com\/article\/20180319.html#03\"> Marketing Research Camp 2017 \u5e74\u7684\u8abf\u67e5<\/a>\u4e2d\u4e5f\u63d0\u5230\uff0c\u5728\u96fb\u5546\u7db2\u7ad9\u4e0a\u6d88\u8cbb\u6642\uff0c\u6700\u80fd\u4fc3\u9032\u6d88\u8cbb\u610f\u9858\u7684\u662f\u5176\u4ed6\u8cb7\u5bb6\u7684\u8a55\u50f9 \uff08\u4f54 36.3%\uff09\u3002\u65e2\u7136\u6709\u9019\u9ebc\u591a\u6d88\u8cbb\u8005\u90fd\u6703\u53c3\u8003\u9867\u5ba2\u8a55\u50f9\uff0c\u96fb\u5546\u8ce3\u5bb6\u600e\u9ebc\u80fd\u4e0d\u91cd\u8996\u5462\uff1f<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"491\" class=\"wp-image-1403\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2019\/06\/Spiegel-Research-Center.png\" alt=\"\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/Spiegel-Research-Center.png 550w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/Spiegel-Research-Center-300x268.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\r\n<figcaption><a href=\"https:\/\/spiegel.medill.northwestern.edu\/online-reviews\/\">Spiegel Research Center 2017 \u5e74\u7684\u8abf\u67e5<\/a>\u986f\u793a\uff0c\u6709\u9867\u5ba2\u8a55\u50f9\u7684\u5546\u54c1\u7684\u8f49\u63db\u9ad8\u51fa 1.9\u500d\u301c3.8 \u500d<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/marketing-rc.com\/wp-content\/uploads\/2018\/02\/fa_report-ec2017-20180228.pdf-000492.png\" alt=\"\" \/>\r\n<figcaption><a href=\"https:\/\/marketing-rc.com\/article\/20180319.html#03\">Marketing Research Camp 2017 \u5e74\u7684\u8abf\u67e5<\/a>\u4e2d\u63d0\u5230\uff0c\u5728\u96fb\u5546\u7db2\u7ad9\u4e0a\u6d88\u8cbb\u6642\uff0c<br \/>\u6700\u80fd\u4fc3\u9032\u6d88\u8cbb\u610f\u9858\u7684\u662f\u5176\u4ed6\u8cb7\u5bb6\u7684\u8a55\u50f9 \uff08\u4f54 36.3%\uff09<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>\u56e0\u6b64\uff0c\u9019\u4e00\u7bc7\u6587\u7ae0\u6211\u5011\u8981\u4f86\u8ac7\u8ac7\u9867\u5ba2\u8a55\u50f9\uff01<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #474747;color:#474747\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 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href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%a1%a7%e5%ae%a2%e8%a9%95%e5%83%b9%e8%83%bd%e8%ae%93%e9%9b%bb%e5%95%86%e8%bd%89%e6%8f%9b%e7%8e%87%e6%8f%90%e5%8d%87-3-8-%e5%80%8d%ef%bc%9f\/#%E9%A1%A7%E5%AE%A2%E7%95%99%E4%B8%8B%E8%B2%A0%E9%9D%A2%E8%A9%95%E5%83%B9%E6%80%8E%E9%BA%BC%E8%BE%A6%EF%BC%9F\" title=\"\u9867\u5ba2\u7559\u4e0b\u8ca0\u9762\u8a55\u50f9\u600e\u9ebc\u8fa6\uff1f\">\u9867\u5ba2\u7559\u4e0b\u8ca0\u9762\u8a55\u50f9\u600e\u9ebc\u8fa6\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A1%A7%E5%AE%A2%E8%A9%95%E5%83%B9%E5%88%86%E7%82%BA%E5%93%AA%E5%85%A9%E7%A8%AE%EF%BC%9F\"><\/span>\u9867\u5ba2\u8a55\u50f9\u5206\u70ba\u54ea\u5169\u7a2e\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u7dda\u4e0a\u9867\u5ba2\u8a55\u50f9\u53ef\u4ee5\u7c97\u7565\u5730\u5206\u70ba\u5167\u90e8\u8207\u5916\u90e8\u5169\u7a2e\uff0c\u5167\u90e8\u7684\u9867\u5ba2\u8a55\u50f9\u5c31\u662f\u5728\u7db2\u7ad9\u5167\u90e8\u7684\uff08\u5982 Amazon\u3001Uniqlo\u3001Agoda \u7b49\u7b49\uff09\uff0c\u5916\u90e8\u7684\u5247\u662f\u5728\u7b2c\u4e09\u65b9\u7db2\u7ad9\u4e0a\uff08\u5982 Google\u3001UrCosme\u3001FashionGuide \u7b49\u7b49\uff09\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a31\u591a\u96fb\u5546\u8ce3\u5bb6\u6703\u5728\u7b2c\u4e09\u65b9\u7db2\u7ad9\u4e0a\u505a\u7f6e\u5165\u4ee5\u53ca\u696d\u914d\uff0c\u4f46\u537b\u5ffd\u7565\u5728\u81ea\u5df1\u7684\u96fb\u5546\u7db2\u7ad9\u4e0a\u589e\u52a0\u5167\u90e8\u8a55\u50f9\uff0c\u4f46\u5176\u5be6\u9019\u5169\u7a2e\u9867\u5ba2\u8a55\u50f9\u540c\u7b49\u91cd\u8981\uff0c\u5c24\u5176<span style=\"color: ea6172;\">\u7db2\u7ad9\u5167\u90e8\u7684\u9867\u5ba2\u8a55\u50f9\u53ef\u4ee5\u589e\u52a0\u7db2\u7ad9\u8207\u5546\u54c1\u53ef\u4fe1\u5ea6\uff0c\u512a\u5316 SEO\uff08Search Engine Optimization\uff0c\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\uff09\uff0c\u4e5f\u80fd\u52a0\u5f37\u6d88\u8cbb\u8005\u5c0d\u6574\u500b\u54c1\u724c\u7684\u5370\u8c61\u3002<\/span><\/p>\r\n\r\n\r\n\r\n<p>\u6211\u5011\u5f9e\u7b2c\u4e00\u6bb5\u4e2d Spiegel Research Center 2017 \u5e74\u7684\u8abf\u67e5\u7d50\u679c\uff08\u5716\u4e00\u7684\u9577\u689d\u5716\uff09\u53ef\u4ee5\u770b\u51fa\uff0c \u6709\u9867\u5ba2\u8a55\u50f9\u6642\uff0c\u9ad8\u50f9\u5546\u54c1\u7684\u8f49\u63db\u7387\u63d0\u5347\u53ef\u9ad8\u9054 3.8 \u500d\uff0c\u56e0\u6b64\u8ca9\u552e\u9ad8\u50f9\u5546\u54c1\u7684\u54c1\u724c\u5011\u66f4\u8981\u7279\u5225\u6ce8\u91cd\u9867\u5ba2\u8a55\u50f9\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%A7%E9%83%A8%E9%A1%A7%E5%AE%A2%E8%A9%95%E5%83%B9\"><\/span>\u5167\u90e8\u9867\u5ba2\u8a55\u50f9<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"560\" class=\"wp-image-1400\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2019\/06\/amazon-review-1024x560.png\" alt=\"\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/amazon-review-1024x560.png 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/amazon-review-300x164.png 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/amazon-review-768x420.png 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/amazon-review.png 1106w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption><a href=\"https:\/\/www.amazon.com\/\">Amazon <\/a>\u7db2\u7ad9\u5167\u7684\u9867\u5ba2\u8a55\u50f9<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"580\" height=\"589\" class=\"wp-image-1399\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2019\/06\/uniqlo-review.jpg\" alt=\"\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/uniqlo-review.jpg 580w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/uniqlo-review-295x300.jpg 295w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/uniqlo-review-60x60.jpg 60w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\r\n<figcaption><a href=\"http:\/\/www.uniqlo.com\/tw\/\">Uniqlo <\/a>\u7db2\u7ad9\u5167\u7684\u9867\u5ba2\u8a55\u50f9<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%96%E9%83%A8%E9%A1%A7%E5%AE%A2%E8%A9%95%E5%83%B9\"><\/span>\u5916\u90e8\u9867\u5ba2\u8a55\u50f9<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"461\" class=\"wp-image-1398\" src=\"https:\/\/www.cyberbiz.co\/blog\/wp-content\/uploads\/2019\/06\/\u8033\u9177-review.jpg\" alt=\"\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/\u8033\u9177-review.jpg 494w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2019\/06\/\u8033\u9177-review-300x280.jpg 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/>\r\n<figcaption><a href=\"https:\/\/www.acousdea.com\/\">\u8033\u9177\u9ede\u5b50<\/a>\u5728 Google \u4e0a\u7684\u8a55\u50f9<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%8E%E9%BA%BC%E7%82%BA%E8%87%AA%E5%B7%B1%E7%9A%84%E7%B6%B2%E7%AB%99%E5%A2%9E%E5%8A%A0%E9%A1%A7%E5%AE%A2%E8%A9%95%E5%83%B9%EF%BC%9F\"><\/span>\u600e\u9ebc\u70ba\u81ea\u5df1\u7684\u7db2\u7ad9\u589e\u52a0\u9867\u5ba2\u8a55\u50f9\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>\u78ba\u4fdd\u7db2\u7ad9\u4e0a\u6709\u5730\u65b9\u8b93\u9867\u5ba2\u7559\u8a00<\/strong><br \/>\u53ef\u9078\u7528\u5167\u5efa\u7559\u8a00\u8207\u8a55\u50f9\u529f\u80fd\u7684\u96fb\u5546\u7cfb\u7d71<br \/>\uff08CYBERBIZ \u4f01\u696d\u7248\u7528\u6236\u53ef\u4ee5\u806f\u7e6b\u5ba2\u670d\u5354\u52a9\u958b\u901a\u6b64\u529f\u80fd\u5594\uff01\uff09<br \/>\u6216\u81ea\u884c\u5728\u7db2\u7ad9\u4e2d\u5d4c\u5165\u7559\u8a00\u7cfb\u7d71\uff08\u5982 Facebook Comments\uff09<br \/>\uff08CYBERBIZ \u7684\u5546\u5bb6\u5247\u53ef\u5728\u5f8c\u53f0\u76f4\u63a5\u555f\u7528 Facebook Comments\uff09 <br \/><span style=\"color: #ffffff;\">_<\/span><\/li>\r\n<li><strong>\u9f13\u52f5\u9867\u5ba2\u7559\u8a00\uff0c\u589e\u52a0\u9867\u5ba2\u53c3\u8207\u611f<\/strong><br \/>\u9664\u4e86\u5728\u7db2\u7ad9\u4e0a\u6216\u7528 APP \u63a8\u64ad\u9f13\u52f5\u9867\u5ba2\u7559\u8a00\u5916\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\uff08\u5982 Facebook\u7c89\u7d72\u5718\u3001LINE@\u3001Instagram\uff09\u7b49\u4e0d\u540c\u7ba1\u9053\u63d0\u9192\u9867\u5ba2\uff0c\u4e26\u5728\u9867\u5ba2\u7559\u8a00\u5f8c\u8d08\u9001 coupon \u512a\u60e0\u5238\u6216\u7d05\u5229\u9ede\u6578\u7b49\u7b49<br \/><span style=\"color: #ffffff;\">_<\/span><\/li>\r\n<li>\u5982\u679c\u9867\u5ba2\u771f\u7684\u4e0d\u559c\u6b61\u7559\u8a00\u600e\u9ebc\u8fa6\uff1f<br \/><strong>\u516c\u53f8\u5167\u90e8\u4eba\u54e1\u4e5f\u53ef\u4ee5\u767c\u8868\u611f\u60f3<\/strong>\uff0c\u4f8b\u5982\u300c\u8eab\u9ad8 163\uff0c\u9ad4\u91cd 53 \u7684 A \u5c0f\u7de8\uff0c\u7a7f M \u865f\u8212\u9069\uff0cS 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class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u6709\u4e9b\u8ce3\u5bb6\u6703\u56e0\u70ba\u5bb3\u6015\u8ca0\u9762\u8a55\u50f9\u5c0e\u81f4\u8f49\u63db\u7387\u4e0b\u964d\uff0c\u4f46\u5176\u5be6\u88ab\u59a5\u5584\u5c0d\u61c9\u7684\u8ca0\u9762\u8a55\u50f9\u53cd\u800c\u80fd\u5920\u589e\u52a0\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u597d\u611f\uff0c\u540c\u6642\u63a5\u6536\u5230\u8ca0\u9762\u8a55\u50f9\u5c0d\u54c1\u724c\u4f86\u8aaa\u4e5f\u662f\u4e00\u500b\u81ea\u6211\u6aa2\u8a0e\u8207\u6539\u5584\u7684\u5951\u6a5f\u3002\u7576\u7136\u5982\u679c\u771f\u7684\u5f88\u64d4\u5fc3\u8ca0\u9762\u8a55\u50f9\uff0c\u5247\u53ef\u4ee5\u9078\u64c7\u6709\u5be9\u6838\u6a5f\u5236\u7684\u7559\u8a00\u7cfb\u7d71\uff0c\u9019\u6a23\u5c31\u80fd\u78ba\u4fdd\u88ab\u516c\u958b\u7684\u8a55\u50f9\u90fd\u662f\u81ea\u5df1\u78ba\u8a8d\u904e\u7684\u5167\u5bb9\u4e86\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0a\u5c31\u662f CYBERBIZ \u91dd\u5c0d\u9867\u5ba2\u8a55\u50f9\u8207\u8f49\u63db\u7387\u95dc\u806f\u6027\u505a\u7684\u7c21\u55ae\u6574\u7406\uff0c\u66f4\u591a\u63d0\u5347\u8f49\u63db\u7387\u7684\u65b9\u6cd5\u9084\u53ef\u4ee5\u8b80\u9019\u7bc7\u6587\u7ae0\uff1a<a href=\"https:\/\/www.cyberbiz.co\/blog\/%e6%b5%81%e9%87%8f%e8%ae%8a%e7%8f%be%e2%86%97%e6%8f%90%e5%8d%87%e9%9b%bb%e5%95%86%e8%bd%89%e6%8f%9b%e7%8e%87%e2%86%97%e7%9a%84-7-%e5%80%8b%e5%b0%8f%e7%a7%98%e8%a8%a3%ef%bc%81\/\">\u6d41\u91cf\u8b8a\u73fe\u2197\u63d0\u5347\u96fb\u5546\u8f49\u63db\u7387\u2197\u7684 7 \u500b\u5c0f\u79d8\u8a23\uff01<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Spiegel Research Center 2017 \u5e74\u7684\u8abf\u67e5\u986f\u793a\uff0c\u6709\u9867\u5ba2\u8a55\u50f9\u7684\u5546\u54c1\u7684\u8f49\u63db\u6bd4\u6c92\u6709\u9867\u5ba2\u8a55\u50f9\u7684 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e9%a1%a7%e5%ae%a2%e8%a9%95%e5%83%b9%e8%83%bd%e8%ae%93%e9%9b%bb%e5%95%86%e8%bd%89%e6%8f%9b%e7%8e%87%e6%8f%90%e5%8d%87-3-8-%e5%80%8d%ef%bc%9f\/\"> <span class=\"screen-reader-text\">\u9867\u5ba2\u8a55\u50f9\u80fd\u8b93\u96fb\u5546\u8f49\u63db\u7387\u63d0\u5347 3.8 \u500d\uff1f<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":36,"featured_media":8730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[358],"tags":[146,170,31,50,148],"class_list":["post-470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-cvr","tag-170","tag-31","tag-50","tag-148"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u9867\u5ba2\u8a55\u50f9\u80fd\u8b93\u96fb\u5546\u8f49\u63db\u7387\u63d0\u5347 3.8 \u500d\uff1f - CYBERBIZ 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