{"id":6805,"date":"2023-09-14T12:00:47","date_gmt":"2023-09-14T04:00:47","guid":{"rendered":"https:\/\/www.cyberbiz.io\/blog\/?p=6805"},"modified":"2024-12-27T14:07:23","modified_gmt":"2024-12-27T06:07:23","slug":"utm","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/utm\/","title":{"rendered":"UTM\u662f\u4ec0\u9ebc\uff1f\u5f9eUTM\u8a2d\u5b9a\u5230\u7522\u751f\u624b\u628a\u624b\u5e36\u4f60\u505a\uff0c\u96fb\u5546\u884c\u92b7\u5fc5\u8b80\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u7d93\u71df\u4e86\u7db2\u7ad9\u5f8c\uff0c\u4f60\u6709\u60f3\u904e\u7db2\u7ad9\u7684\u53d7\u773e\u8207\u7528\u6236\u90fd\u662f\u5f9e\u54ea\u88e1\u4f86\u7684\u55ce\uff1f\u9019\u6642\u5019<a href=\"https:\/\/zh.wikipedia.org\/zh-tw\/UTM%E5%8F%82%E6%95%B0\" target=\"_blank\" rel=\"noopener\">UTM<\/a>\u5c31\u6703\u662f\u4f60\u6700\u597d\u7684\u5e6b\u624b\uff01\u6709\u4e86UTM\u5f8c\uff0c\u5c31\u80fd\u7d00\u9304\u7528\u6236\u5011\u4f86\u81ea\u65bc<a href=\"https:\/\/zh.wikipedia.org\/wiki\/Facebook\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u3001<a href=\"https:\/\/www.line.me\/tw\/\" target=\"_blank\" rel=\"noopener\">LINE<\/a>\u3001Blog\u7b49\u7ba1\u9053\u985e\u578b\uff0c\u4e26\u91dd\u5c0d\u7528\u6236\u63d0\u4f9b\u76f8\u5c0d\u61c9\u7684\u5167\u5bb9\u6d3b\u52d5\uff0c\u8b93\u4f60\u7684\u7db2\u7ad9\u7d93\u71df\u66f4\u5230\u4f4d\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u7bc7\u6587\u9019\u6b21\u8981\u544a\u8a34\u4f60UTM\u662f\u4ec0\u9ebc\u3001\u5982\u4f55\u4f7f\u7528UTM\u4ee5\u53caUTM\u7522\u51fa\u8207\u61c9\u7528\u7684\u91cd\u9ede\uff0c\u5e6b\u52a9\u7db2\u7ad9\u7d93\u71df\u8005\u7cbe\u78ba\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span 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class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cyberbiz.io\/blog\/utm\/#1UTM%E4%B8%AD%E7%9A%84%E5%8F%83%E6%95%B8%E8%8B%B1%E6%96%87%E5%A4%A7%E5%B0%8F%E5%AF%AB%E4%B8%80%E8%87%B4\" title=\"1.UTM\u4e2d\u7684\u53c3\u6578\u82f1\u6587\u5927\u5c0f\u5beb\u4e00\u81f4\">1.UTM\u4e2d\u7684\u53c3\u6578\u82f1\u6587\u5927\u5c0f\u5beb\u4e00\u81f4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cyberbiz.io\/blog\/utm\/#2UTM%E4%B8%AD%E4%B8%8D%E6%87%89%E8%A9%B2%E6%9C%89%E7%A9%BA%E6%A0%BC%E6%88%96%E7%89%B9%E6%AE%8A%E7%AC%A6%E8%99%9F\" title=\"2.UTM\u4e2d\u4e0d\u61c9\u8a72\u6709\u7a7a\u683c\u6216\u7279\u6b8a\u7b26\u865f\">2.UTM\u4e2d\u4e0d\u61c9\u8a72\u6709\u7a7a\u683c\u6216\u7279\u6b8a\u7b26\u865f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.cyberbiz.io\/blog\/utm\/#3%E5%BB%BA%E7%AB%8B%E4%B8%80%E5%80%8BUTM%E7%B8%BD%E8%A1%A8\" title=\"3.\u5efa\u7acb\u4e00\u500bUTM\u7e3d\u8868\">3.\u5efa\u7acb\u4e00\u500bUTM\u7e3d\u8868<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.cyberbiz.io\/blog\/utm\/#%E5%96%84%E7%94%A8UTM%E5%8F%83%E6%95%B8%EF%BC%8C%E7%B2%BE%E7%A2%BA%E8%BF%BD%E8%B9%A4%E7%B6%B2%E7%AB%99%E6%B5%81%E9%87%8F%E4%BE%86%E6%BA%90\" title=\"\u5584\u7528UTM\u53c3\u6578\uff0c\u7cbe\u78ba\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90\">\u5584\u7528UTM\u53c3\u6578\uff0c\u7cbe\u78ba\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"UTM%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><b>UTM\u662f\u4ec0\u9ebc\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/zh.wikipedia.org\/zh-tw\/UTM%E5%8F%82%E6%95%B0\" target=\"_blank\" rel=\"noopener\">UTM<\/a>\u5168\u540d\u662fUrchin Tracking Module\uff0c\u662f Google Analytics \u63d0\u4f9b\u7d66\u6578\u64da\u5206\u6790\u54e1\u80fd\u5920\u81ea\u884c\u586b\u5165\u7684\u9023\u7d50\u6a19\u8a18\uff0c\u5728\u539f\u672c\u7684\u7db2\u5740\u4e2d\u52a0\u5165\u9069\u7576\u7684\u53c3\u6578\uff0c\u65b9\u4fbf\u5728Google Analytics \u5f8c\u53f0\u67e5\u8a62\u6578\u64da\u7684\u5167\u5bb9\uff0c\u4f8b\u5982\u6d41\u91cf\u7684\u9ede\u64ca\u6b21\u6578\uff0c\u6574\u9ad4\u6d3b\u52d5\u6210\u6548\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7c21\u55ae\u4f86\u8aaa\uff0c\u6211\u8209\u500b\u4f8b\u5b50\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1.\u4f60\u5beb\u597d\u6587\u7ae0\u66dd\u5149\u5728FB\u7c89\u5c08\u4e0a\uff0c\u767c\u73fe\u9019\u7bc7\u6587\u7ae0\u6700\u8fd1\u7684\u700f\u89bd\u6578\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u9019\u6642\u5019\u4f60\u8981\u600e\u9ebc\u77e5\u9053\u9019\u7bc7\u6587\u7ae0\u7528\u6236\u4f86\u6e90\u662f\u54ea\u88e1\uff1fFB\u3001LINE\u9084\u662f\u81ea\u7136\u6d41\u91cf\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2.\u53c8\u6216\u662f\u4f60\u8acb\u4e86\u597d\u5e7e\u500bKOL\u5e6b\u5fd9\u5beb\u6587\u7ae0\uff0c\u60f3\u77e5\u9053\u54ea\u7bc7\u6587\u7ae0\u7684\u6548\u76ca\u6bd4\u8f03\u597d\uff0c\u96e3\u9053\u4f60\u9084\u8981\u4e00\u7bc7\u7bc7\u6587\u7ae0\u8a18\u6a19\u984c\u540d\u7a31\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3.\u8209\u8fa6\u4e00\u5834\u6d3b\u52d5\uff0c\u4f60\u767c\u4e86\u4e00\u5806\u7684\u793e\u7fa4\u8cbc\u6587\u3001EDM\u66dd\u5149\uff0c\u53c8\u8981\u600e\u9ebc\u77e5\u9053\u90a3\u4e9b\u5ba2\u4eba\u662f\u5f9e\u54ea\u500b\u7ba1\u9053\u4f86\u7684\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5982\u679c\u4f60\u57cb\u597d\u4e86UTM\uff0c\u4f60\u5c31\u80fd\u5920\u77e5\u9053\u9019\u4e9b\u554f\u984c\u7684\u7b54\u6848\uff0c\u50cf\u662f\u6d41\u91cf\u53ef\u80fd\u6e90\u81ea\u65bcGoogle\u641c\u5c0b\u5f15\u64ce\u3001<a href=\"https:\/\/www.cyberbiz.io\/blog\/%e7%b6%b2%e8%b7%af%e8%a1%8c%e9%8a%b7%e9%80%99%e6%a8%a3%e5%81%9a-%e6%93%8d%e4%bd%9c%e7%b6%b2%e7%b4%85%e8%a1%8c%e9%8a%b7%e7%9a%84%e8%a9%b2%e8%88%87%e4%b8%8d%e8%a9%b2\/\" target=\"_blank\" rel=\"noopener\">KOL<\/a>\u4e00\u865f\u7279\u5225\u53b2\u5bb3\u5beb\u5f97\u7279\u5225\u6703\u5c0e\u6d41\u53c8\u6216\u662f\u5927\u591a\u6578\u559c\u6b61\u9019\u5834\u6d3b\u52d5\u7684\u5ba2\u4eba\u90fd\u662fFB\u7c89\u5c08\u4e0a\u7684\u7c89\u7d72\u7b49\uff0c\u8f15\u800c\u6613\u8209\u5c31\u80fd\u5229\u7528GA\u66f4\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\u6578\u64da\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E9%9C%80%E8%A6%81%E4%BD%BF%E7%94%A8UTM%EF%BC%9F\"><\/span><strong>\u70ba\u4ec0\u9ebc\u9700\u8981\u4f7f\u7528UTM\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u884c\u92b7\u63a8\u5ee3\u4e2d\uff0c\u4e86\u89e3\u6bcf\u500b\u7ba1\u9053\u7684\u8868\u73fe\u662f\u63d0\u5347\u6210\u6548\u7684\u95dc\u9375\u3002\u4f60\u662f\u5426\u66fe\u56f0\u60d1\u65bc\u6d41\u91cf\u5f9e\u4f55\u800c\u4f86\uff1f\u6216\u662f\u597d\u5947\u54ea\u4e9b\u884c\u92b7\u6d3b\u52d5\u771f\u6b63\u5e36\u4f86\u8f49\u63db\uff1f\u9019\u6642\u5019\uff0cUTM\u5c31\u662f\u4f60\u7684\u6700\u4f73\u52a9\u624b\uff01\u900f\u904eUTM\u8ffd\u8e64\uff0c\u4e0d\u50c5\u53ef\u4ee5\u89e3\u7b54\u9019\u4e9b\u554f\u984c\uff0c\u9084\u80fd\u8b93\u4f60\u7684\u884c\u92b7\u7b56\u7565\u66f4\u7cbe\u6e96\u3001\u66f4\u6709\u6548\u7387\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%B8%85%E6%A5%9A%E6%8E%8C%E6%8F%A1%E5%AE%A2%E6%88%B6%E4%BE%86%E6%BA%90\"><\/span><strong>\u6e05\u695a\u638c\u63e1\u5ba2\u6236\u4f86\u6e90<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>UTM\u53ef\u4ee5\u5354\u52a9\u7db2\u7ad9\u7d00\u9304\u6d41\u91cf\u7684\u4f86\u6e90\u8207\u5a92\u4ecb\uff0c\u5305\u62ec\u793e\u7fa4\u5e73\u53f0\u3001\u7db2\u7ad9\u3001EDM\u3001LINE\u63a8\u64ad\u7b49\u3002\u900f\u904eUTM\uff0c\u4f60\u80fd\u7cbe\u78ba\u4e86\u89e3\u54ea\u4e9b\u7ba1\u9053\u70ba\u7db2\u7ad9\u5e36\u4f86\u6700\u591a\u8a2a\u5ba2\uff0c\u6216\u662f\u54ea\u4f4dKOL\u3001\u7db2\u7d05\u7684\u63a8\u5ee3\u6548\u679c\u6700\u597d\uff0c\u6709\u52a9\u65bc\u5236\u5b9a\u66f4\u5177\u91dd\u5c0d\u6027\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%80%B2%E8%A1%8CAB%E6%B8%AC%E8%A9%A6\"><\/span><strong>\u9032\u884cA\/B\u6e2c\u8a66<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u900f\u904e\u5728\u4e0d\u540c\u7684\u884c\u92b7\u7d20\u6750\u3001\u6587\u6848\u6216\u4ee3\u8a00\u4eba\u63a8\u5ee3\u4e2d\u4f7f\u7528\u4e0d\u540c\u7684UTM\u53c3\u6578\uff0c\u53ef\u4ee5\u5728Google Analytics\u4e2d\u9032\u884c\u4ea4\u53c9\u6aa2\u6e2c\u3002\u9019\u8b93\u4f60\u80fd\u8f15\u9b06\u6bd4\u8f03\u4e0d\u540c\u7b56\u7565\u7684\u6548\u679c\uff0c\u9032\u4e00\u6b65\u512a\u5316\u884c\u92b7\u5167\u5bb9\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%9C%89%E6%95%88%E5%88%86%E9%85%8D%E8%A1%8C%E9%8A%B7%E8%B3%87%E6%BA%90\"><\/span><strong>\u6709\u6548\u5206\u914d\u884c\u92b7\u8cc7\u6e90<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u900f\u904eUTM\u7684\u6578\u64da\u5206\u6790\uff0c\u5546\u5bb6\u53ef\u4ee5\u6e96\u78ba\u5224\u65b7\u5404\u500b\u884c\u92b7\u7ba1\u9053\u7684\u6548\u76ca\uff0c\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u5ee3\u544a\u652f\u51fa\u3002\u5c07\u8cc7\u6e90\u96c6\u4e2d\u5728\u5e36\u4f86\u6700\u5927\u6536\u76ca\u7684\u7ba1\u9053\u4e0a\uff0c\u6709\u6548\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff0c\u4e26\u66f4\u7cbe\u6e96\u5730\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"UTM%E8%A6%81%E5%A6%82%E4%BD%95%E7%9C%8B%EF%BC%9F\"><\/span><b>UTM\u8981\u5982\u4f55\u770b\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u5728\u4e86\u89e3UTM\u5982\u4f55\u770b\u524d\uff0c\u4f60\u8981\u5148\u4e86\u89e3UTM\u6bcf\u500b\u53c3\u6578\u6240\u4ee3\u8868\u7684\u542b\u7fa9\uff0c\u4e86\u89e3\u53c3\u6578\u66f4\u5bb9\u6613\u5728 GA \u5f8c\u53f0\u8fa8\u5225\u51fa\u6bcf\u500b\u6578\u64da\u6240\u64c1\u6709\u7684\u610f\u7fa9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #ff0000;\"><strong>\u800cUTM\u53c3\u6578\u6709\u4e94\u5927\u985e\u578bsource\u3001medium\u3001campaign\u3001term\u3001content<\/strong><\/span>\uff0c\u800c\u6700\u9700\u8981\u4f7f\u7528\u7684\u5df2\u7d93\u5e6b\u4f60\u6848\u9806\u5e8f\u7531\u4e0a\u81f3\u4e0b\u5217\u51fa\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u53c3\u6578\u9805\u76ee<\/span><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u53c3\u6578\u542b\u7fa9<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u7bc4\u4f8b<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5ee3\u544a\u6d3b\u52d5\u4f86\u6e90<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaign Source<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff08\u5fc5\u586b\uff09<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7db2\u7ad9\u7684\u6d41\u91cf\u4f86\u6e90\u3001\u5c0e\u6d41\u91cf\u7684\u7db2\u7ad9\u3002\u4f8b\u5982\uff1aGoogle\u641c\u5c0b\u5f15\u64ce\u3001Facebook\u3001\u90e8\u843d\u683c\u7b49\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">utm_source=blog<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5ee3\u544a\u6d3b\u52d5\u5a92\u4ecb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaign Medium<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff08\u5fc5\u586b\uff09<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u4f7f\u7528\u7684\u7db2\u7ad9\u6d41\u91cf\u5a92\u4ecb\uff0c\u8b93\u4f60\u5206\u8fa8\u8b58\u54ea\u500b\u88dd\u7f6e\u9ede\u64ca\u3002\u4f8b\u5982\uff1aEmail\u3001\u95dc\u9375\u5b57\u5ee3\u544a\u3001Banner\u7b49\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">utm_medium=cpc<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5ee3\u544a\u6d3b\u52d5\u540d\u7a31<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Campaign Name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\uff08\u5efa\u8b70\u586b\u5beb\uff09<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u9019\u6b21\u6d3b\u52d5\u5ee3\u544a\u7684\u540d\u7a31\uff0c\u8b93\u4f60\u80fd\u5728\u5f8c\u53f0\u6578\u64da\u4e2d\u8f03\u597d\u5206\u8fa8\u6d3b\u52d5\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">utm_campaign=utm_post<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u4ed8\u8cbb\u95dc\u9375\u5b57\u5ee3\u544a\u5b57\u8a5eCampaign Term<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff08\u958b\u653e\u5f0f\u586b\u5beb\uff09<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u901a\u5e38\u662f\u70ba\u4e86\u9019\u7d44\u5ee3\u544a\u4e0b\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u5b57\u8a5e\u3001\u9023\u7d50\u540d\u7a31\u6216\u662f\u66ff\u6848\u5716\u7247\u6587\u5b57\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">utm_term=utm+how<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5ee3\u544a\u6d3b\u52d5\u5167\u5bb9<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaign Content<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff08\u958b\u653e\u5f0f\u586b\u5beb\uff09<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7528\u4f86\u8b58\u5225\u4e00\u500b\u5ee3\u544a\u88e1\u9762\u6703\u6709\u5169\u7a2e\u5167\u5bb9\uff08A\/B Test\u6642\uff09\u9023\u7d50\u7db2\u7ad9\uff0c\u65b9\u4fbf\u8fa8\u5225\u4e8c\u8005\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">utm_content=photolink<\/span><\/p>\n<p><span style=\"font-weight: 400;\">utm_content=ctalink<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7c21\u55ae\u7684\u63cf\u8ff0\u5982\u4e0a\u8868\u6240\u793a\uff0c\u4e0d\u904e\u56e0\u70ba\u9019\u6a23\u5beb\u4f60\u53ef\u80fd\u9084\u662f\u6c92\u6709\u611f\u89ba\uff0c\u4e0b\u7bc0\u6211\u5011\u9032\u5165\u5be6\u969b\u64cd\u4f5c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u908a\u5beb\u908a\u505a\uff0c\u8b93\u4f60\u66f4\u6709\u611f\uff01<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"UTM%E8%A6%81%E5%A6%82%E4%BD%95%E8%A8%AD%E5%AE%9A%EF%BC%9F\"><\/span><b>UTM\u8981\u5982\u4f55\u8a2d\u5b9a\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5f9e\u6c92\u8a2d\u5b9a\u904eUTM\u7684\u4eba\u521d\u6b21\u505a\u4e00\u5b9a\u4ec0\u9ebc\u90fd\u4e0d\u61c2\uff0c\u96d6\u7136\u4e86\u89e3UTM\u53c3\u6578\u7684\u542b\u7fa9\u4f46\u537b\u4e0d\u61c2\u5f97\u5982\u4f55\u904b\u7528\uff1f\u9019\u6642\u5019\u6700\u5efa\u8b70\u7684\u5c31\u662f\u5f9e\u5df2\u7d93\u505a\u597d\u7684\u7bc4\u672c\u4e2d\u9032\u884c\u89e3\u6790\uff0c\u900f\u904e\u89e3\u6790\u624d\u80fd\u8b93\u4f60\u66f4\u5feb\u4e86\u89e3\u5167\u5bb9\u3002<\/span><\/p>\n<p><strong>\u7bc4\u4f8b\uff1a<\/strong><\/p>\n<p><strong>https:\/\/www.cyberbiz.io\/blog?utm_medium=post&amp;utm_source=facebook&amp;utm_campaign=210409\u5967\u672c\u96fb\u526a<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #800000;\"><strong>utm_source=facebook<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4ee3\u8868\u6d41\u91cf\u7684\u4f86\u6e90\u4f86\u81ea\u65bc Facebook \u7ba1\u9053\uff0c\u5927\u591a\u6578\u7684\u53d7\u773e\u90fd\u5728\u7c89\u5c08\u4e0a\u3002<\/span><\/p>\n<p><span style=\"color: #800000;\"><strong>utm_medium=post<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4ee3\u8868\u4f7f\u7528\u7684\u6d41\u91cf\u5a92\u4ecb\u662f\u900f\u904e\u8cbc\u6587\u4f86\u9ede\u64ca\u9032\u5165\u3002<\/span><\/p>\n<p><span style=\"color: #800000;\"><strong>utm_campaign=210409\u5967\u672c\u96fb\u526a<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4ee3\u8868\u9019\u6b21\u7684\u5ee3\u544a\u6d3b\u52d5\u53eb\u505a210409\u5967\u672c\u96fb\u526a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u5e38\u90fd\u6703\u5efa\u8b70\u5728\u5ee3\u544a\u6d3b\u52d5\u524d\u9762\u52a0\u6d3b\u52d5\u65e5\u671f\uff0c\u9019\u6a23\u4f60\u5728GA\u5f8c\u53f0\u6578\u64da\u6aa2\u67e5\u6642\u6bd4\u8f03\u65b9\u4fbf\u53c8\u5feb\u901f\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u591a\u6578\u6642\u5019\u4f86\u6e90\u8ddf\u5a92\u4ecb\u90fd\u6703\u4e0b\u76f8\u8fd1\u7684\uff0c\u50cf\u662f\u4f86\u6e90\u662fFB\u3001\u5a92\u4ecb\u53ef\u80fd\u662ffbpost\u3001\u4f86\u6e90Yahoo\u8207\u5a92\u4ecbBanner\u7b49\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"UTM%E5%A6%82%E4%BD%95%E7%94%A2%E7%94%9F%EF%BC%9F\"><\/span><b>UTM\u5982\u4f55\u7522\u751f\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f46UTM\u53c8\u8a72\u5982\u4f55\u751f\u7522\u51fa\u4f86\uff1f\u5343\u842c\u4e0d\u8981\u50bb\u50bb\u7684\u81ea\u5df1\u4e00\u5c64\u4e00\u5c64\u6162\u6162\u5beb\uff0c\u7db2\u8def\u4e0a\u53ef\u662f\u6709\u5f88\u591a\u76f8\u95dc\u7684\u5de5\u5177\u53ef\u4ee5\u76f4\u63a5\u5e6b\u52a9\u4f60\u88fd\u4f5cUTM\uff01\u751a\u81f3\u586b\u5b8c\u4f60\u7684\u4ee3\u78bc\u5c31\u80fd\u5feb\u901f\u7c21\u55ae\u7528\u5b8c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B7%9A%E4%B8%8A%E5%BF%AB%E9%80%9FUTM%E7%94%A2%E7%94%9F%E5%99%A8%EF%BC%9ACampaign_URL_Builder\"><\/span><b>\u7dda\u4e0a\u5feb\u901fUTM\u7522\u751f\u5668\uff1a<a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">Campaign URL Builder<\/a><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6807\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/campaign-URL-builder.jpg\" alt=\"campaign URL builder\" width=\"1883\" height=\"858\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/campaign-URL-builder.jpg 1883w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/campaign-URL-builder-300x137.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/campaign-URL-builder-1024x467.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/campaign-URL-builder-768x350.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/campaign-URL-builder-1536x700.jpg 1536w\" sizes=\"(max-width: 1883px) 100vw, 1883px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics \u63d0\u4f9b\u7684\u984d\u5916\u5de5\u5177\uff0c\u8b93\u4f60\u5728\u88fd\u4f5cUTM\u6642\u80fd\u5920\u66f4\u5feb\u901f\u7684\u5f97\u5230\u5ee3\u544a\u4ee3\u78bc\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ea\u8981\u5728\u76f8\u5c0d\u61c9\u7684\u8868\u683c\u4e2d\u586b\u5165\u8cc7\u8a0a\u5373\u53ef\uff0c\u5f9e\u4e0a\u5230\u4e0b\u4f9d\u5e8f\u586b\u5165\uff1a\u7db2\u5740\u3001\u4f86\u6e90\u3001\u5a92\u4ecb\u3001\u540d\u7a31\uff08\u524d\u8005\u63a5\u5fc5\u586b\uff09\uff0c\u95dc\u9375\u5b57\u5ee3\u544a\u5b57\u8a5e\u8207\u5167\u5bb9\u90fd\u662f\u8996\u60c5\u6cc1\u6c7a\u5b9a\u662f\u5426\u586b\u5beb\u7684\u5537\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5728\u6700\u4e0b\u9762\u4e2d\uff0c\u56e0\u70ba\u6709\u6642\u5019UTM\u6703\u56e0\u70ba\u57cb\u5165\u7684\u53c3\u6578\u592a\u591a\u800c\u6574\u500b\u7db2\u5740\u8b8a\u9577\uff0c\u6240\u4ee5\u4e5f\u53ef\u4ee5\u6309\u53f3\u908a\u7684\u6309\u9215\u300cConvert URL to Short Link (authorization required)\u300d\u8b93\u9023\u7d50\u7d93\u904e<a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener\">bitly<\/a>\u58d3\u7e2e\u5f8c\uff0c\u8b93\u7db2\u5740\u8b8a\u77ed\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6808\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/utmtest.jpg\" alt=\"utm_test\" width=\"606\" height=\"780\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/utmtest.jpg 606w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/utmtest-233x300.jpg 233w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u5e38\u6211\u5011\u767c\u5e03\u5728\u8cbc\u6587\u4e0a\u7684\u9023\u7d50\uff0c\u5927\u591a\u6578\u90fd\u6703\u7d93\u904e\u7e2e\u7db2\u5740\u7684\u6b65\u9a5f\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c Campaign URL Builder \u4e5f\u6709\u51fa\u63d2\u4ef6\u7248\uff0c\u76f4\u63a5\u6210\u70ba\u4f60\u7db2\u9801\u4e2d\u7684\u53f3\u4e0a\u5c0f\u529f\u80fd\u6b04\u4e5f\u662f\u53ef\u4ee5\u7684\u3002<\/span><\/p>\n<p><strong>\u4f60\u4e0d\u7528\u96e2\u958b\u8a72\u7db2\u9801\u5c31\u53ef\u4ee5\u908a\u586b\u5beb\u908a\u88fd\u4f5cUTM\u4e86\uff01<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Campaign URL Builder \u63d2\u4ef6\u7248\u4e0b\u8f09\u4f4d\u7f6e\uff1a<\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-url-buil\/gaidpiakchgkapdgbnoglpnbccdepnpk\"><span style=\"font-weight: 400;\">\u7db2\u9801\u63d2\u4ef6\u7248<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"UTM%E7%9A%84%E6%95%B8%E6%93%9A%E5%A6%82%E4%BD%95%E5%9C%A8GA%E4%B8%AD%E6%AA%A2%E8%A6%96%EF%BC%9F\"><\/span><b>UTM\u7684\u6578\u64da\u5982\u4f55\u5728GA\u4e2d\u6aa2\u8996\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u8a2d\u7acb\u4e86\u4e00\u7cfb\u5217\u7684UTM\u6578\u64da\uff0c\u6700\u91cd\u8981\u7684\u5c31\u662f\u6aa2\u8996\u9019\u4e9b\u6578\u64da\u7684\u72c0\u614b\u56c9\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8eab\u70ba\u884c\u92b7\u4eba\u4e00\u5b9a\u5c0d <a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> \u5f88\u719f\u6089\uff0c\u800c\u5229\u7528GA\u6aa2\u8996\u6578\u64da\u4f60\u80fd\u5920\u5feb\u901f\u4e86\u89e3\u5230\u6d3b\u52d5\u4e3b\u8981\u7684\u4f86\u6e90\u53ef\u80fd\u662f\u5f9e\u54ea\u88e1\u7522\u51fa\uff0c\u53c8\u6216\u662f\u6d3b\u52d5\u9801\u9762\u7684<a href=\"https:\/\/www.cyberbiz.io\/blog\/4%e5%80%8b%e6%ad%a5%e9%a9%9f%e5%84%aa%e5%8c%96%e9%9b%bb%e5%95%86%e7%b6%b2%e7%ab%99%e8%b7%b3%e5%87%ba%e7%8e%87%ef%bc%8c%e6%95%91%e5%9b%9e%e4%bd%a0%e7%9a%84%e9%9b%bb%e5%95%86%e6%a5%ad%e7%b8%be%ef%bc%81\/\" target=\"_blank\" rel=\"noopener\">\u8df3\u51fa\u7387<\/a>\u3001\u4f7f\u7528\u8005\u9032\u884c\u4e86\u5e7e\u500b\u5de5\u4f5c\u968e\u6bb5\u7b49\uff0c\u90fd\u80fd\u5920\u4e00\u76ee\u4e86\u7136\uff0c\u4e5f\u53ef\u4ee5\u77e5\u9053\u7e3d\u5171\u8f49\u63db\u4e86\u591a\u5c11\u7b46\u8a02\u55ae\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA\u5f8c\u53f0\u8a72\u5982\u4f55\u89c0\u770b\uff0c\u5176\u5be6\u5f88\u7c21\u55ae\uff0c\u6253\u958b\u4f60\u7684GA\u6578\u64da\u5f8c\u53f0\u3002<br \/>\n<\/span><strong>\u67e5\u770b\u6b65\u9a5f\uff1a\u5ba2\u6236\u958b\u767c &gt; \u6240\u6709\u6d41\u91cf &gt; \u4f86\u6e90\/\u5a92\u4ecb\uff08\u5982\u5716\uff09<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6809\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/\u5f9eGA\u5f8c\u53f0\u770bUTM\u6578\u64da.jpg\" alt=\"\u5f9eGA\u5f8c\u53f0\u770bUTM\u6578\u64da\" width=\"1127\" height=\"737\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/\u5f9eGA\u5f8c\u53f0\u770bUTM\u6578\u64da.jpg 1127w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/\u5f9eGA\u5f8c\u53f0\u770bUTM\u6578\u64da-300x196.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/\u5f9eGA\u5f8c\u53f0\u770bUTM\u6578\u64da-1024x670.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/04\/\u5f9eGA\u5f8c\u53f0\u770bUTM\u6578\u64da-768x502.jpg 768w\" sizes=\"(max-width: 1127px) 100vw, 1127px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8UTM%E7%9A%84%E6%8A%80%E5%B7%A7\"><\/span><b>\u4f7f\u7528UTM\u7684\u6280\u5de7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u9019\u908a\u7d66\u4f60\u4e00\u4e9b\u95dc\u65bcUTM\u5728\u4f7f\u7528\u4e0a\u7684\u6280\u5de7\u5c0f\u5efa\u8b70\uff0c\u8981\u77e5\u9053\u5dee\u4e00\u500b\u6578\u5b57\u6216\u7b26\u865f\u90fd\u6703\u5c0e\u81f4\u4f60\u7684\u53c3\u6578\u6703\u8b8a\u6210\u53e6\u5916\u7368\u7acb\u7684\u53c3\u6578\u3001\u53c8\u6216\u662f\u4f7f\u7528\u67d0\u4e9b\u7b26\u865f\u5c31\u6703\u8b93\u4f60\u7684\u6578\u64da\u8ffd\u8e64\u4e0d\u4e86\uff0c\u9019\u908a\u5c31\u4f86\u544a\u8a34\u4f60\u9019\u4e9b\u5c0f\u91cd\u9ede\u5011\u5427\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1UTM%E4%B8%AD%E7%9A%84%E5%8F%83%E6%95%B8%E8%8B%B1%E6%96%87%E5%A4%A7%E5%B0%8F%E5%AF%AB%E4%B8%80%E8%87%B4\"><\/span><b>1.UTM\u4e2d\u7684\u53c3\u6578\u82f1\u6587\u5927\u5c0f\u5beb\u4e00\u81f4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">UTM\u53c3\u6578\u7684\u5927\u5c0f\u5beb\u6703\u5f71\u97ff\u5b83\u5728GA\u5f8c\u53f0\u4e2d\u7684\u6578\u64da\u6210\u6548\u986f\u73fe\uff0c\u50cf\u662f\u81c9\u66f8\u7684\u53c3\u6578\u61c9\u7528\uff1aFB\u3001Facebook\u3001facebook\u5efa\u8b70\u7d71\u4e00\u4f7f\u7528\u4e00\u7a2e\u6a21\u5f0f\u6bd4\u8f03\u597d\uff0c\u9019\u6a23\u6578\u64da\u7684\u5448\u73fe\u624d\u6703\u7d71\u4e00\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2UTM%E4%B8%AD%E4%B8%8D%E6%87%89%E8%A9%B2%E6%9C%89%E7%A9%BA%E6%A0%BC%E6%88%96%E7%89%B9%E6%AE%8A%E7%AC%A6%E8%99%9F\"><\/span><b>2.UTM\u4e2d\u4e0d\u61c9\u8a72\u6709\u7a7a\u683c\u6216\u7279\u6b8a\u7b26\u865f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">UTM\u53c3\u6578\u4e2d\u5982\u679c\u542b\u6709\u7a7a\u683c\u8207\u7279\u6b8a\u7b26\u865f\u5f88\u5bb9\u6613\u9020\u6210\u5224\u65b7\u5931\u6548\uff0c\u50cf\u662f\u7a7a\u683c\u6703\u8b93\u7db2\u5740\u7522\u751f\u4e82\u78bc\uff0c\u800c\u67d0\u4e9b\u7279\u6b8a\u7b26\u865f\u5728 UTM \u683c\u5f0f\u4e2d\u542b\u6709\u81ea\u5df1\u7684\u610f\u601d\uff0c\u4f8b\u5982\uff1a\u300c?\u300d\u3001\u300c&amp;\u300d\u5c31\u6709\u672c\u8eab\u7684\u542b\u7fa9\uff0c\u4e0d\u5efa\u8b70\u4f7f\u7528\u3002\u5982\u679c\u60f3\u8981\u4f7f\u7528\u7279\u6b8a\u7b26\u865f\uff0cGoogle \u5b98\u65b9\u662f\u5efa\u8b70\u4f7f\u7528\u300c+\u300d\u3001\u300c_\u300d\u985e\u578b\u6bd4\u8f03\u9069\u5408\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E5%BB%BA%E7%AB%8B%E4%B8%80%E5%80%8BUTM%E7%B8%BD%E8%A1%A8\"><\/span><b>3.\u5efa\u7acb\u4e00\u500bUTM\u7e3d\u8868<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u4e0d\u6703\u8a18\u5f97\u6bcf\u500b\u505a\u597d\u7684UTM\u7e3d\u9577\u540d\u7a31\uff0c\u5c31\u7b97\u4f60\u8a18\u5f97\uff0c\u4f60\u7684\u5171\u540c\u4f7f\u7528\u8005\u4e5f\u4e0d\u4e00\u5b9a\u6703\u8a18\uff0c\u6700\u597d\u81f4\u505a\u4e00\u500bUTM\u7684\u7d9c\u5408\u5927\u8868\uff0c\u5c07\u4ee5\u5f80\u81f3\u4eca\u7684UTM\u90fd\u653e\u5728\u4e0a\u9762\uff0c\u8ffd\u8e64\u6210\u6548\u6642\u624d\u80fd\u66f4\u52a0\u65b9\u4fbf\u53c8\u5feb\u901f\uff01<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8UTM%E5%8F%83%E6%95%B8%EF%BC%8C%E7%B2%BE%E7%A2%BA%E8%BF%BD%E8%B9%A4%E7%B6%B2%E7%AB%99%E6%B5%81%E9%87%8F%E4%BE%86%E6%BA%90\"><\/span><strong>\u5584\u7528UTM\u53c3\u6578\uff0c\u7cbe\u78ba\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u958b\u59cb\u4f7f\u7528UTM\u9032\u884c\u6d41\u91cf\u8ffd\u8e64\u4e4b\u524d\uff0c\u64c1\u6709\u4e00\u500b\u7a69\u5b9a\u4e14\u9ad8\u6548\u7684\u7db2\u7ad9\u662f\u7b2c\u4e00\u6b65\u3002CYBERBIZ \u63d0\u4f9b\u7684\u5f8c\u53f0\u64cd\u4f5c\u76f8\u7576\u76f4\u89ba\uff0c\u4e0d\u50c5\u5728\u91d1\u7269\u6d41\u4e32\u63a5\u65b9\u9762\u975e\u5e38\u4fbf\u6377\uff0c\u9084\u80fd\u5e6b\u52a9\u4f60\u8f15\u9b06\u5b8c\u6210\u5ba2\u88fd\u5316\u7db2\u7ad9\u7684\u6392\u7248\u8207\u984f\u8272\u8a2d\u8a08\u3002\u7121\u8ad6\u662f\u4f60\u60f3\u6253\u9020\u5c08\u5c6c\u54c1\u724c\u7684\u8996\u89ba\u98a8\u683c\uff0c\u9084\u662f\u904b\u7528\u8d85\u904e 40 \u7a2e\u7684\u884c\u92b7\u6d3b\u52d5\u6a21\u7d44\uff0cCYBERBIZ 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href=\"https:\/\/www.cyberbiz.io\/trial\/\">\u514d\u8cbb\u8a66\u752830\u5929<\/a>\u76f4\u63a5\u64cd\u4f5c\u770b\u770b\uff01<\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.cyberbiz.io\/blog\/%E7%B6%B2%E8%B7%AF%E9%96%8B%E5%BA%97\/\">\u3010\u96fb\u5546\u767e\u554f05\u3011\u5982\u4f55\u6311\u9078\u958b\u5e97\u5e73\u53f0\uff1f 10\u5927\u958b\u5e97\u5e73\u53f0\u6bd4\u8f03\uff0c\u6559\u4f603\u500b\u6311\u9078\u91cd\u9ede<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7d93\u71df\u4e86\u7db2\u7ad9\u5f8c\uff0c\u4f60\u6709\u60f3\u904e\u7db2\u7ad9\u7684\u53d7\u773e\u8207\u7528\u6236\u90fd\u662f\u5f9e\u54ea\u88e1\u4f86\u7684\u55ce\uff1f\u9019\u6642\u5019UTM\u5c31\u6703\u662f\u4f60\u6700\u597d\u7684\u5e6b\u624b\uff01\u6709\u4e86UTM\u5f8c\uff0c\u5c31\u80fd\u7d00\u9304 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.cyberbiz.io\/blog\/utm\/\"> <span 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