{"id":7335,"date":"2024-05-27T17:00:55","date_gmt":"2024-05-27T09:00:55","guid":{"rendered":"https:\/\/www.cyberbiz.io\/blog\/?p=7335"},"modified":"2024-12-23T11:19:55","modified_gmt":"2024-12-23T03:19:55","slug":"edm","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/edm\/","title":{"rendered":"2025\u3010EDM\u884c\u92b7\u653b\u7565\u3011\u7528\u5c0dEDM\u518d\u884c\u92b7\uff0c\u6293\u4f4f\u8001\u9867\u5ba2\u7684\u773c\u7403\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4f60\u7684\u4fe1\u7bb1\u88e1\u662f\u5426\u6709\u8a31\u591a\u5f9e\u6c92\u6709\u9ede\u958b\u904e\u7684\u4fe1\u4ef6\u5462\uff1f\u6487\u9664\u4e0d\u60f3\u56de\u7684\u516c\u52d9\u5167\u5bb9\uff0c\u61c9\u8a72\u6709\u7d55\u5927\u90e8\u5206\u7684\u672a\u8b80\u4fe1\u4ef6\u90fd\u662f\u4f86\u81ea\u54c1\u724c\u5b98\u7db2\u7684\u63a8\u64ad\u8a0a\u606f\u5427\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6216\u8a31\u4f60\u5e73\u5e38\u6839\u672c\u770b\u90fd\u4e0d\u770b\u4e00\u773c\uff0c\u4f46\u67d0\u4e00\u65e5\u537b\u88ab\u5176\u4e2d\u4e00\u5c01\u7684\u6a19\u984c\u5438\u5f15\u800c\u9ede\u958b\uff0c\u9032\u800c\u5c0e\u56de\u4ed6\u5011\u5bb6\u5b98\u7db2\u3002\u8a92\uff01\u9019\u6642\u5019\u9019\u5c01EDM\u8a0a\u606f\u5c31\u53ef\u4ee5\u8aaa\u662f\u6210\u529f\u7684\u3002<\/span><b>\u90a3\u9ebc\u554f\u984c\u5c31\u4f86\u4e86\uff0c\u70ba\u4ec0\u9ebc\u6295\u4e0b\u6d77\u91cf\u7684\u8a0a\u606f\uff0c\u6210\u529f\u7387\u9019\u9ebc\u4f4e\uff0c\u54c1\u724c\u5b98\u7db2\u90fd\u9084\u662f\u8981\u6301\u7e8c\u505a\u9019\u4ef6\u4e8b\u5462\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">EDM\u662f\u4ec0\u9ebc\uff1f\u5b83\u53c8\u5728\u7d05\u4ec0\u9ebc\uff1f\u6211\u5011\u63a5\u8457\u770b\u4e0b\u53bb\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#EDM%E5%9C%A8%E7%B4%85%E4%BB%80%E9%BA%BC%EF%BC%9F\" title=\"EDM\u5728\u7d05\u4ec0\u9ebc\uff1f\">EDM\u5728\u7d05\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#B2B%E3%80%81B2C%E9%83%BD%E9%81%A9%E7%94%A8%E7%9A%84%E9%9B%BB%E5%AD%90%E5%A0%B1%E8%A1%8C%E9%8A%B7\" title=\"B2B\u3001B2C\u90fd\u9069\u7528\u7684\u96fb\u5b50\u5831\u884c\u92b7\">B2B\u3001B2C\u90fd\u9069\u7528\u7684\u96fb\u5b50\u5831\u884c\u92b7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#EDM%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%96%AE%E5%A6%82%E4%BD%95%E8%92%90%E9%9B%86%EF%BC%9F\" title=\"EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6\uff1f\">EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#%E5%AE%98%E7%B6%B2%E6%9C%83%E5%93%A1%E8%B3%87%E8%A8%8A\" title=\"\u5b98\u7db2\u6703\u54e1\u8cc7\u8a0a\">\u5b98\u7db2\u6703\u54e1\u8cc7\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#%E5%88%A9%E7%94%A8%E7%A4%BE%E7%BE%A4%E5%B9%B3%E5%8F%B0\" title=\"\u5229\u7528\u793e\u7fa4\u5e73\u53f0\">\u5229\u7528\u793e\u7fa4\u5e73\u53f0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#%E6%89%8B%E5%8B%95%E5%A1%AB%E8%A1%A8\" title=\"\u624b\u52d5\u586b\u8868\">\u624b\u52d5\u586b\u8868<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#EDM%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F4%E7%A8%AE%E5%B7%A5%E5%85%B7%E6%AF%94%E8%BC%83%EF%BC%81\" title=\"EDM\u884c\u92b7\u5de5\u5177\u6709\u54ea\u4e9b\uff1f4\u7a2e\u5de5\u5177\u6bd4\u8f03\uff01\">EDM\u884c\u92b7\u5de5\u5177\u6709\u54ea\u4e9b\uff1f4\u7a2e\u5de5\u5177\u6bd4\u8f03\uff01<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#1Convertkit\" title=\"1.Convertkit\">1.Convertkit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#2Benchmark\" title=\"2.Benchmark\">2.Benchmark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#3MailChimp\" title=\"3.MailChimp\">3.MailChimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#4%E9%9B%BB%E5%AD%90%E8%B1%B9\" title=\"4.\u96fb\u5b50\u8c79\">4.\u96fb\u5b50\u8c79<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#%E8%A7%80%E5%AF%9FEDM%E6%88%90%E6%95%88%EF%BC%8C%E4%BD%A0%E5%85%88%E8%A6%81%E7%9F%A5%E9%81%93%E7%9A%8410%E5%A4%A7%E5%B0%88%E6%9C%89%E5%90%8D%E8%A9%9E\" title=\"\u89c0\u5bdfEDM\u6210\u6548\uff0c\u4f60\u5148\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e\">\u89c0\u5bdfEDM\u6210\u6548\uff0c\u4f60\u5148\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#1%E7%99%BC%E4%BF%A1%E6%95%B8_Email_sent\" title=\"1.\u767c\u4fe1\u6578 (Email sent)\u00a0\">1.\u767c\u4fe1\u6578 (Email sent)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#2%E5%88%B0%E9%81%94%E7%8E%87_Email_delivery_rate\" title=\"2.\u5230\u9054\u7387 (Email delivery rate)\u00a0\">2.\u5230\u9054\u7387 (Email delivery rate)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#3%E7%B8%BD%E9%96%8B%E4%BF%A1%E7%8E%87Open_rate_%E4%B8%8D%E9%87%8D%E8%A4%87%E9%96%8B%E4%BF%A1%E7%8E%87Unique_open_rate\" title=\"3.\u7e3d\u958b\u4fe1\u7387(Open rate) \/\u4e0d\u91cd\u8907\u958b\u4fe1\u7387(Unique open rate)\u00a0\">3.\u7e3d\u958b\u4fe1\u7387(Open rate) \/\u4e0d\u91cd\u8907\u958b\u4fe1\u7387(Unique open rate)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#4%E9%BB%9E%E6%93%8A%E7%8E%87\" title=\"4.\u9ede\u64ca\u7387\">4.\u9ede\u64ca\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#5%E6%B0%B8%E4%B9%85%E6%80%A7%E9%80%80%E4%BF%A1_Hard_Bounced%E6%9A%AB%E6%99%82%E6%80%A7%E9%80%80%E4%BF%A1_Soft_Bounced\" title=\"5.\u6c38\u4e45\u6027\u9000\u4fe1 (Hard Bounced)\/\u66ab\u6642\u6027\u9000\u4fe1 (Soft Bounced)\">5.\u6c38\u4e45\u6027\u9000\u4fe1 (Hard Bounced)\/\u66ab\u6642\u6027\u9000\u4fe1 (Soft Bounced)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#6%E6%8A%B1%E6%80%A8Spam_Complaint\" title=\"6.\u62b1\u6028(Spam Complaint)\">6.\u62b1\u6028(Spam Complaint)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#7EDM%E8%BD%89%E6%8F%9B%E7%8E%87Conversion_rate\" title=\"7.EDM\u8f49\u63db\u7387(Conversion rate)\">7.EDM\u8f49\u63db\u7387(Conversion rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#8EDM%E7%87%9F%E6%94%B6RPE\" title=\"8.EDM\u71df\u6536(RPE)\">8.EDM\u71df\u6536(RPE)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#9EDM%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87ROI\" title=\"9.EDM\u6295\u8cc7\u5831\u916c\u7387(ROI)\">9.EDM\u6295\u8cc7\u5831\u916c\u7387(ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#10%E5%8F%96%E6%B6%88%E8%A8%82%E9%96%B1_Unsubscribed\" title=\"10.\u53d6\u6d88\u8a02\u95b1 (Unsubscribed)\">10.\u53d6\u6d88\u8a02\u95b1 (Unsubscribed)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#EDM%E6%88%90%E6%95%88%E4%B8%8D%E8%A6%8B%E8%B5%B7%E8%89%B2%EF%BC%8C%E6%8F%90%E4%BE%9B%E4%BD%A03%E5%A5%97%E8%A7%A3%E6%B3%95\" title=\"EDM\u6210\u6548\u4e0d\u898b\u8d77\u8272\uff0c\u63d0\u4f9b\u4f603\u5957\u89e3\u6cd5\">EDM\u6210\u6548\u4e0d\u898b\u8d77\u8272\uff0c\u63d0\u4f9b\u4f603\u5957\u89e3\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#1%E3%80%8C%E6%9C%89%E5%83%B9%E5%80%BC%E3%80%81%E6%9C%89%E8%B6%A3%E7%9A%84%E5%85%A7%E5%AE%B9%E3%80%8D%E6%89%8D%E6%98%AF%E9%A1%A7%E5%AE%A2%E6%83%B3%E8%A6%81%E7%9C%8B%E7%9A%84\" title=\"1.\u300c\u6709\u50f9\u503c\u3001\u6709\u8da3\u7684\u5167\u5bb9\u300d\u624d\u662f\u9867\u5ba2\u60f3\u8981\u770b\u7684\">1.\u300c\u6709\u50f9\u503c\u3001\u6709\u8da3\u7684\u5167\u5bb9\u300d\u624d\u662f\u9867\u5ba2\u60f3\u8981\u770b\u7684<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#2%E5%B0%8D%E7%9A%84%E6%99%82%E9%96%93%E5%AF%84%E5%87%BA%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%81\" title=\"2.\u5c0d\u7684\u6642\u9593\u5bc4\u51fa\u5f88\u91cd\u8981\uff01\">2.\u5c0d\u7684\u6642\u9593\u5bc4\u51fa\u5f88\u91cd\u8981\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#3%E5%96%84%E7%94%A8AB_test_%E5%BE%88%E6%9C%89%E6%95%88\" title=\"3.\u5584\u7528A\/B test \u5f88\u6709\u6548\">3.\u5584\u7528A\/B test \u5f88\u6709\u6548<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/#%E5%96%84%E7%94%A8EDM%E5%86%8D%E8%A1%8C%E9%8A%B7_%E6%8F%90%E5%8D%87%E9%A1%A7%E5%AE%A2%E5%9B%9E%E8%B3%BC%E7%8E%87\" title=\"\u5584\u7528EDM\u518d\u884c\u92b7 \u63d0\u5347\u9867\u5ba2\u56de\u8cfc\u7387\">\u5584\u7528EDM\u518d\u884c\u92b7 \u63d0\u5347\u9867\u5ba2\u56de\u8cfc\u7387<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E5%AE%83%E5%8F%88%E5%9C%A8%E7%B4%85%E4%BA%9B%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><b>EDM\u662f\u4ec0\u9ebc\uff1f\u5b83\u53c8\u5728\u7d05\u4e9b\u4ec0\u9ebc\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"EDM%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><b>EDM\u662f\u4ec0\u9ebc\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-7345\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u662f\u4ec0\u9ebc-scaled.jpg\" alt=\"EDM\u662f\u4ec0\u9ebc\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u662f\u4ec0\u9ebc-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u662f\u4ec0\u9ebc-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u662f\u4ec0\u9ebc-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u662f\u4ec0\u9ebc-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u662f\u4ec0\u9ebc-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u662f\u4ec0\u9ebc-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><b>EDM\u5c31\u662f\u6211\u5011\u4e2d\u6587\u5e38\u8aaa\u7684\u96fb\u5b50\u5831\u884c\u92b7\u53c8\u6216\u662fEmail\u884c\u92b7\uff0c\u5229\u7528\u767c\u9001Email\u9032\u800c\u9054\u5230\u54c1\u724c\u8a0a\u606f\u63a8\u64ad\u3001\u518d\u884c\u92b7\u7b49\u76ee\u7684\u3002<\/b><span style=\"font-weight: 400;\">\u807d\u5230\u9019\u4f60\u6216\u8a31\u6703\u60f3\uff0c\u90fd\u4ec0\u9ebc\u5e74\u4ee3\u4e86\uff0c\u70ba\u4ec0\u9ebc\u9084\u8981\u7528EDM\u9019\u7a2e\u884c\u92b7\u624b\u6bb5\uff0c\u771f\u7684\u6709\u4eba\u6703\u770b\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ea\u8981\u5920\u5438\u5f15\u4eba\uff0c\u9084\u771f\u7684\u6709\uff0c\u800c\u4e14\u4e0d\u5c11\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"EDM%E5%9C%A8%E7%B4%85%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><b>EDM\u5728\u7d05\u4ec0\u9ebc\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7342\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u5728\u7d05\u4ec0\u9ebc\uff1f-scaled.jpg\" alt=\"EDM\u5728\u7d05\u4ec0\u9ebc\uff1f\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u5728\u7d05\u4ec0\u9ebc\uff1f-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u5728\u7d05\u4ec0\u9ebc\uff1f-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u5728\u7d05\u4ec0\u9ebc\uff1f-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u5728\u7d05\u4ec0\u9ebc\uff1f-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u5728\u7d05\u4ec0\u9ebc\uff1f-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u5728\u7d05\u4ec0\u9ebc\uff1f-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u64daStatista<\/span><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7d71\u8a08<\/span><\/a><span style=\"font-weight: 400;\">\uff0c<\/span><b>2025\u5e74\u5168\u7403email\u7684\u4f7f\u7528\u6236\u6703\u4f86\u523046\u5104<\/b><span style=\"font-weight: 400;\">\uff0c\u53ea\u589e\u4e0d\u6e1b\u7684email\u7528\u6236\uff0c\u4e5f\u5c31\u8c61\u5fb5\u8457EDM\u884c\u92b7\u9019\u4ef6\u4e8b\u5728\u5f80\u5f8c\u7684\u65e5\u5b50\u9084\u6703\u662f\u5168\u7403\u8da8\u52e2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c<\/span><span style=\"font-weight: 400;\">\u96fb\u5546\u7814<\/span><span style=\"font-weight: 400;\">\u7a76\u6a5f\u69cb DMA research\u5728 2019\u5e74<\/span><span style=\"font-weight: 400;\">\u6574\u7406\u7684<\/span><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u8cc7\u6599<\/span><\/a><span style=\"font-weight: 400;\">\u986f\u793a\uff0c\u96fb\u5b50\u5831\u7684\u5e73\u5747 ROI\uff08\u6295\u8cc7\u56de\u5831\u7387\uff09\u9ad8\u905442\u3002<\/span><b>\u76f8\u7576\u65bc\u6bcf1\u5143\u7684\u6295\u5165\u53ef\u4ee5\u5e36\u56de 42 \u5143\u7684\u71df\u696d\u984d<\/b><span style=\"font-weight: 400;\">\uff0c\u8d85\u904e\u4e86SEO\u3001\u5167\u5bb9\u884c\u92b7\u6240\u5e36\u4f86\u7684\u6578\u5b57\u3002\u8a31\u591a\u884c\u92b7\u4eba\u4e5f\u90fd\u516c\u8a8d\uff0c<\/span><b>\u96fb\u5b50\u5831\u662f\u884c\u92b7\u5de5\u5177\u4e2dROI\u6700\u9ad8\u7684\uff01<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u63db\u500b\u89d2\u5ea6\uff0c\u4f60\u4e5f\u53ef\u4ee5\u767c\u73fe\uff0c\u76f8\u8f03Line\u3001FB\uff0c<\/span><b>Email\u5c0d\u65bc\u5927\u5bb6\u800c\u8a00\u53cd\u800c\u4e0d\u662f\u9019\u9ebc\u79c1\u9818\u57df<\/b><span style=\"font-weight: 400;\">\uff0c\u5c0d\u65bc\u9867\u5ba2\u800c\u8a00\u53ea\u8981\u4f60\u4e0d\u662f\u760b\u72c2\u8f5f\u70b8\u5f0f\uff0c\u90fd\u6bd4\u8f03\u4e0d\u6703\u88ab\u76f4\u63a5\u7684\u6253\u64fe\uff01\u6240\u4ee5\u884c\u92b7\u4eba\u624d\u6703\u8aaa\u96fb\u5b50\u5831\u884c\u92b7\u662f\u518d\u884c\u92b7\u7684\u597d\u5e6b\u624b\uff0c\u7528\u4ee5\u7dad\u6301\u8207\u820a\u5ba2\u6236\u9593\u7684\u95dc\u4fc2\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"B2B%E3%80%81B2C%E9%83%BD%E9%81%A9%E7%94%A8%E7%9A%84%E9%9B%BB%E5%AD%90%E5%A0%B1%E8%A1%8C%E9%8A%B7\"><\/span><b>B2B\u3001B2C\u90fd\u9069\u7528\u7684\u96fb\u5b50\u5831\u884c\u92b7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u540c\u4e0a\u8ff0\u6240\u8aaa\u7684\uff0cEDM\u5341\u5206\u9069\u5408\u4f5c\u70ba\u8207\u820a\u5ba2\u6236\u9593\u7684\u95dc\u4fc2\u7dad\u8b77\u3002\u4e0d\u50cf\u662f\u793e\u7fa4\u5a92\u9ad4\u8f03\u9069\u5408\u7528\u5728B2C\uff0c<\/span><b>EDM\u884c\u92b7\u7121\u8ad6\u662fB2C\u53c8\u6216\u662fB2B\u7aef\u90fd\u9069\u7528<\/b><span style=\"font-weight: 400;\">\uff0c\u638c\u63e1\u597d\u96fb\u5b50\u5831\u5167\u5bb9\uff0c\u8207<\/span><a href=\"https:\/\/www.smartm.com.tw\/article\/35343539cea3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u767c\u4fe1\u6642\u9593<\/span><\/a><span style=\"font-weight: 400;\">\u5c31\u53ef\u4ee5\u88fd\u9020\u9ad8\u8d85\u7684\u6210\u6548\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8aaa\u5230\u9019\uff0c\u6211\u5011\u5c31\u8981\u63a5\u8457\u804a\u804aEDM\u884c\u92b7\u5177\u9ad4\u61c9\u8a72\u8981\u600e\u9ebc\u505a\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%96%AE%E5%A6%82%E4%BD%95%E8%92%90%E9%9B%86%EF%BC%9F\"><\/span><b>EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7343\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6-scaled.jpg\" alt=\"EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDM\u884c\u92b7\u540d\u55ae\u5982\u4f55\u8490\u96c6-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3EDM\u884c\u92b7\u771f\u7684\u4e26\u975e\u8001\u6389\u7259\u7684\u884c\u92b7\u5de5\u5177\uff0c\u800c\u662f\u6709\u5176\u6240\u9577\u5f8c\uff0c\u6211\u5011\u8981\u4f86\u4ecb\u7d39\u8490\u96c6Email\u540d\u55ae\u7684\u79d8\u8a23\uff01\u4ee5\u6b64\uff0c\u624d\u80fd\u9032\u800c\u5c07\u5176\u5c0e\u5165\u9032\u4f60\u7684EDM\u884c\u92b7\u5de5\u5177\u4e2d\u505a\u767c\u9001\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u4f86\uff0c\u7121\u8ad6\u662fB2B\u53c8\u6216\u662fB2C\u7684\u4f01\u696d\u64cd\u4f5cEDM\u884c\u92b7\uff0c\u90fd\u6703\u85c9\u7531\u7d66\u990c\u9019\u500b\u52d5\u4f5c\uff0c\u5982\uff1a\u6298\u50f9\u5238\u3001\u96fb\u5b50\u66f8\u3001\u6298\u6263\u78bc\u7b49\u7b49\uff0c\u9032\u800c\u8b93\u5ba2\u6236\u7559\u4e0bEmail\u3002\u9664\u6b64\u4e4b\u5916\uff0cEmail\u540d\u55ae\u7684\u8490\u96c6\u4e5f\u80fd\u900f\u904e\u4ee5\u4e0b\u4e09\u7a2e\u6a21\u5f0f\u9032\u884c\u8490\u96c6\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AE%98%E7%B6%B2%E6%9C%83%E5%93%A1%E8%B3%87%E8%A8%8A\"><\/span><b>\u5b98\u7db2\u6703\u54e1\u8cc7\u8a0a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u6211\u5011\u5bb6CYBERBIZ\u70ba\u4f8b\uff0c\u53ef\u4ee5\u85c9\u7531\u9867\u5ba2\u5728\u8a3b\u518a\u6703\u54e1\u6642\u8490\u96c6Email\uff0c\u9032\u800c\u4f5c\u70ba\u5728\u505aEDM\u767c\u9001\u6642\u7684\u540d\u55ae\u3002\u53e6\u5916\uff0c\u5e97\u5bb6\u4e5f\u53ef\u4ee5\u8003\u616e\u505a\u985e\u4f3c\u8a02\u95b1\u63a8\u85a6\u5831\u7684\u5f48\u51fa\u5f0f\u53c8\u6216\u662f\u84cb\u677f\u5f0f\u8868\u55ae\uff0c\u5728\u8a2a\u5ba2\u9032\u5165\u6216\u96e2\u958b\u7db2\u7ad9\u6642\u589e\u52a0\u89f8\u53ca\u7387\uff0c\u8b93\u8a2a\u5ba2\u6309\u4e0b\u8a02\u95b1\u9215\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8%E7%A4%BE%E7%BE%A4%E5%B9%B3%E5%8F%B0\"><\/span><b>\u5229\u7528\u793e\u7fa4\u5e73\u53f0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u6709\u5728\u7d93\u71df\u793e\u7fa4\u7684\u5e97\u5bb6\u800c\u8a00\uff0c\u7121\u8ad6\u4eca\u5929\u662fFB\u3001IG\u53c8\u6216\u662fYT\uff0c\u90fd\u53ef\u4ee5\u653e\u4e0a\u300c\u52a0\u5165\u8a02\u95b1\u300d\u8868\u55ae\u7684\u9023\u7d50\uff01\u9019\u6a23\u5e73\u5e38\u6709\u5728\u8ffd\u8e64\u7684\u6d88\u8cbb\u8005\u3001\u7c89\u7d72\u8a02\u95b1\u5f8c\uff0c\u53c8\u9032\u800c\u641c\u522e\u4e00\u6ce2\u6f5b\u5728\u5ba2\u6236\u7684\u540d\u55ae\u5566\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%89%8B%E5%8B%95%E5%A1%AB%E8%A1%A8\"><\/span><b>\u624b\u52d5\u586b\u8868<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u696d\u52d9\u5e73\u5e38\u51fa\u53bb\u8dd1\u696d\u52d9\uff0c\u6536\u5230\u6700\u591a\u7684\u662f\u4ec0\u9ebc\uff1f\u4e00\u5b9a\u662f\u4e00\u758a\u53c8\u4e00\u758a\u7684\u540d\u55ae\uff01\u5343\u842c\u4e0d\u8981\u5c0f\u77a7\u9019\u4e9b\u540d\u55ae\uff0c\u591a\u52a0\u5584\u7528\u6216\u8a31\u5c31\u53ef\u4ee5\u9806\u5229\u5e6b\u696d\u52d9\u4e00\u500b\u5fd9\uff0c\u62c9\u5230\u5927\u55ae\u4e5f\u4e0d\u4e00\u5b9a\u3002\u5c0d\u65bc\u9019\u7a2e\u7d19\u672c\u540d\u55ae\uff0c\u6700\u7c21\u55ae\u3001\u7c97\u66b4\u7684\u65b9\u5f0f\u5c31\u662f\u624b\u52d5\u586b\u8868\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9059\u60f3\u6211\u672c\u4eba\u65e9\u671f\u7684\u4e00\u4efd\u5de5\u8b80\u5c31\u662f\u4e00\u500b\u500b\u624b\u52d5\u8f38\u5165email\u4fe1\u7bb1\uff0c\u96d6\u7136\u7d2f\uff0c\u4f46\u9019\u4e9b\u91cd\u8981\u8cc7\u8a0a\u5316\u70ba\u96fb\u5b50\u8cc7\u8a0a\u771f\u7684\u6703\u65b9\u4fbf\u591a\u5566\u3002<\/span><b>\u4e0d\u904e\u8981\u6ce8\u610f\uff0c\u586b\u55ae\u4e4b\u524d\u8981\u8acb\u696d\u52d9\u5011\u78ba\u8a8d\u9019\u4e9b\u5ba2\u6236\u662f\u5426\u6709\u610f\u9858\u6536\u5230\u96fb\u5b50\u5831\uff0c\u6216\u5728\u96fb\u5b50\u5831\u4e2d\u63d0\u4f9b\u4ed6\u5011\u53d6\u6d88\u8a02\u95b1\u7684\u9078\u9805\u5466\uff01<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\uff0c\u82e5\u662f\u4f60\u7684\u5e97\u5bb6\u6709\u5be6\u9ad4\u5e97\u9762\uff0c\u4e5f\u53ef\u4ee5\u85c9\u7531\u5e97\u5167\u7684\u6ac3\u6aaf\u6216\u6d77\u5831\u770b\u677f\uff0c\u516c\u4f48\u8a02\u95b1\u96fb\u5b50\u5831\u7684\u8cc7\u8a0a\uff0c\u5982\uff1a\u7368\u5bb6\u6298\u6263\u3001\u9031\u5e74\u6176\u6d3b\u52d5\u3001\u751f\u65e5\u79ae\u7b49\u7b49\u7684\u8a0a\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u7136\u9019\u908a\u8981\u518d\u6b21\u547c\u7c72\uff0c\u4e0d\u662f\u624b\u4e0a\u6709\u4fe1\u7bb1\u5c31\u90fd\u586b\u4e0a\u53bb\uff0c<\/span><b>\u9084\u662f\u8981\u597d\u597d\u5224\u65b7\u3001\u904e\u6ffe\u9019\u4e9b\u540d\u55ae\u662f\u4e0d\u662f\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4\uff0c<\/b><b>\u624d\u80fd\u6709\u6548\u7559\u4f4f\u8001\u5ba2\u6236\u3001\u589e\u52a0\u6d88\u8cbb\u8005\u9ecf\u6027\u4e14\u5438\u5f15\u6f5b\u5728\u6d88\u8cbb\u8005\uff0c\u70ba\u4f60\u7684EDM\u884c\u92b7\u5e36\u4f86\u6700\u4f73\u6548\u679c\u5594\uff01<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F4%E7%A8%AE%E5%B7%A5%E5%85%B7%E6%AF%94%E8%BC%83%EF%BC%81\"><\/span><b>EDM\u884c\u92b7\u5de5\u5177\u6709\u54ea\u4e9b\uff1f4\u7a2e\u5de5\u5177\u6bd4\u8f03\uff01<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7337\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/4\u5927EDM\u884c\u92b7\u5de5\u5177\u6bd4\u8f03-scaled.jpg\" alt=\"4\u5927EDM\u884c\u92b7\u5de5\u5177\u6bd4\u8f03\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/4\u5927EDM\u884c\u92b7\u5de5\u5177\u6bd4\u8f03-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/4\u5927EDM\u884c\u92b7\u5de5\u5177\u6bd4\u8f03-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/4\u5927EDM\u884c\u92b7\u5de5\u5177\u6bd4\u8f03-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/4\u5927EDM\u884c\u92b7\u5de5\u5177\u6bd4\u8f03-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/4\u5927EDM\u884c\u92b7\u5de5\u5177\u6bd4\u8f03-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/4\u5927EDM\u884c\u92b7\u5de5\u5177\u6bd4\u8f03-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u4e86\u8490\u96c6\u540d\u55ae\u7684\u65b9\u6cd5\u5f8c\uff0c\u6211\u4e5f\u66ff\u4f60\u6574\u7406\u4e86\u73fe\u5728\u5e02\u9762\u4e0a\u4e09\u7a2e\u5be6\u7528\u7684EDM\u884c\u92b7\u5de5\u5177\uff0c\u57fa\u672c\u50f9\u683c\u3001\u7279\u8272\u529f\u80fd\u4e00\u6b21\u67e5\u597d\uff0c\u8b93\u4f60\u80fd\u66f4\u5feb\u7684\u9078\u64c7\u5408\u9069\u7684\u5de5\u5177\uff0c\u76f4\u63a5\u4e0a\u624b\u5566\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u591a\u8aaa\uff0c\u9019\u6b21\u6211\u4ecb\u7d39\u7684\u56db\u7a2e\u5de5\u5177\u5206\u5225\u70ba\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Convertkit\"><\/span><b>1.<\/b><a href=\"https:\/\/convertkit.com\" target=\"_blank\" rel=\"noopener\"><b>Convertkit<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u5bb6\u7279\u8272\u5728\u65bc\u4e3b\u6253\u70ba\u7db2\u8def\u5275\u9020\u8005\u800c\u8a2d\uff0c\u5176<\/span><b>\u4f7f\u7528\u8005\u64cd\u4f5c\u4ecb\u9762\u7c21\u55ae\u597d\u4e0a\u624b<\/b><span style=\"font-weight: 400;\">\uff0c\u4e26\u4e14\u63d0\u4f9b\u591a\u90e8\u5f71\u7247\u6559\u5b78\uff01\u5728\u5e73\u53f0\u6574\u5408\u4e0a\uff0c\u4e5f\u8207shopify\u3001crowdcast\u7b49\u96fb\u5546\u3001\u5f71\u97f3\u5e73\u53f0\u6574\u5408\u3002\u4e3b\u8981\u7684\u7f3a\u9ede\u662f\u50c5\u63d0\u4f9b\u4e09\u7a2eemail\u6a21\u677f\u4f7f\u7528\uff0c\u50f9\u9322\u4e5f\u662f\u56db\u6b3e\u4e4b\u4e2d\u6700\u9ad8\u7684\u3002<\/span><\/p>\n<p><b>\u57fa\u672c\u50f9\u683c\uff1a1,000\u4f4d\u540d\u55ae\u6536\u8cbb\uff0c $29\u7f8e\u91d1\/\u6708\u00a0<\/b><\/p>\n<p><b>\u8a3b\uff1a\u4ecb\u9762\u5168\u82f1\u6587<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2Benchmark\"><\/span><b>2.<\/b><a href=\"https:\/\/www.benchmarkemail.com\" target=\"_blank\" rel=\"noopener\"><b>Benchmark<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7340\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/benchmark\u65b9\u6848-scaled.jpg\" alt=\"benchmark\u65b9\u6848\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/benchmark\u65b9\u6848-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/benchmark\u65b9\u6848-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/benchmark\u65b9\u6848-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/benchmark\u65b9\u6848-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/benchmark\u65b9\u6848-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/benchmark\u65b9\u6848-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u5bb6\u7684\u7279\u8272\u5728\u65bc<\/span><b>\u652f\u63f4\u591a\u570b\u8a9e\u8a00<\/b><span style=\"font-weight: 400;\">\uff0c\u6240\u4ee5\u5982\u679c\u4f60\u662f\u5c0d\u65bc\u82f1\u6587\u6c92\u6709\u90a3\u9ebc\u719f\u6089\u7684\u4f7f\u7528\u8005\uff0c\u9019\u6b3e\u5c31\u9084\u883b\u63a8\u85a6\u4f60\u7684\uff01\u6b64\u5916\uff0c\u5e73\u53f0\u6574\u5408\u90e8\u5206\u5171\u6574\u5408wordpress\u3001FB\u3001Google\u7b491500\u5bb6\u4ee5\u4e0a\u7684\u5e73\u53f0\u3002\u540c\u6642\u4e5f\u9644\u6709\u8cbc\u5fc3\u7684\u5b98\u65b9\u5f71\u7247\u6559\u5b78\u548c\u624b\u6a5fRWD\u529f\u80fd\uff0c\u8b93\u4f60\u7684email\u6392\u7248\u4e0d\u6703\u8dd1\u6389<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><b>\u57fa\u672c\u50f9\u683c\uff1a500\u4f4d\u540d\u55ae\u6536\u8cbb\uff0c$13\u7f8e\u91d1\/\u6708<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3MailChimp\"><\/span><b>3.<\/b><a href=\"https:\/\/mailchimp.com\/?gclsrc=aw.ds&amp;gclid=Cj0KCQjwkZiFBhD9ARIsAGxFX8BPxAS2tmDuBcX5PNg5LjDFtHSeGh4dui_vYh58wGP5cwAbYpU-QuYaAmPkEALw_wcB\" target=\"_blank\" rel=\"noopener\"><b>MailChimp<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7347\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/mailchimp\u65b9\u6848-scaled.jpg\" alt=\"mailchimp\u65b9\u6848\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/mailchimp\u65b9\u6848-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/mailchimp\u65b9\u6848-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/mailchimp\u65b9\u6848-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/mailchimp\u65b9\u6848-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/mailchimp\u65b9\u6848-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/mailchimp\u65b9\u6848-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u5bb6\u7b97\u662f\u5f88\u65e9\u5c31\u5728\u505aEDM\u884c\u92b7\u7684\uff0c\u4f7f\u7528\u8005\u4ecb\u9762\u7c21\u55ae\u4e0a\u624b\u4f46\u662f\u529f\u80fd\u5206\u985e\u6bd4\u8f03\u8907\u96dc\uff0c\u82e5\u6709\u554f\u984c\u4e5f\u8981\u81ea\u5df1\u4e0a\u7db2\u722c\u6587\u3002\u4e0d\u904e\uff0c\u5b83\u63d0\u4f9b\u591a\u9054100\u7a2e\u7684email\u6a21\u677f\uff0c\u5728\u8abf\u6574\u8a2d\u8a08\u4e0a\u4e5f\u975e\u5e38\u7c21\u55ae\uff0c\u53ef\u4ee5\u9078\u64c7\u52a0\u5165\u6587\u5b57\u3001\u5716\u50cf\u3001CTA\u6309\u9215\uff0c\u50f9\u683c\u4e5f\u7b97\u9019\u56db\u5bb6\u4e4b\u4e2d\u4fbf\u5b9c\u7684\uff01<\/span><\/p>\n<p><b>\u57fa\u672c\u50f9\u683c\uff1a500\u4f4d\u540d\u55ae\u6536\u8cbb\uff0c $9.99\u7f8e\u91d1\/\u6708<\/b><\/p>\n<p><b>\u8a3b\uff1a\u4ecb\u9762\u5168\u82f1\u6587<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4%E9%9B%BB%E5%AD%90%E8%B1%B9\"><\/span><b>4.<\/b><a href=\"https:\/\/newsleopard.com\/newsleopard\" target=\"_blank\" rel=\"noopener\"><b>\u96fb\u5b50\u8c79<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7338\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u96fb\u5b50\u8c79\u65b9\u6848-scaled.jpg\" alt=\"\u96fb\u5b50\u8c79\u65b9\u6848\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u96fb\u5b50\u8c79\u65b9\u6848-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u96fb\u5b50\u8c79\u65b9\u6848-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u96fb\u5b50\u8c79\u65b9\u6848-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u96fb\u5b50\u8c79\u65b9\u6848-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u96fb\u5b50\u8c79\u65b9\u6848-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u96fb\u5b50\u8c79\u65b9\u6848-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u5bb6\u5728\u53f0\u7063\u672c\u571f\u5f88\u6709\u540d\uff0c\u6709\u5f88\u591a\u77e5\u540d\u7684\u5927\u5ba2\u6236\uff0c\u5982\uff1a\u9ed1\u677e\u3001\u9707\u65e6\u96c6\u5718\u3002\u5373\u6642\u5728\u5730\u652f\u63f4\u8207\u62d6\u653e\u5f0f\u6a21\u677f\u662f\u5176\u4e3b\u8981\u7279\u8272\u3002\u800c\u76ee\u524d\u6574\u5408\u529f\u80fd\u4e3b\u8981\u70baGA\u7684\u4e32\u63a5\uff01\u4e3b\u8981\u6709\u5169\u7a2e\u4e0d\u540c\u7522\u54c1\uff0c\u5206\u5225\u91dd\u5c0dEDM\u884c\u92b7\u9700\u6c42\u4ee5\u53ca\u81ea\u52d5\u5316\u60c5\u5883\u89f8\u767c\u9700\u6c42\uff08\u5982\uff1a\u6d88\u8cbb\u8005\u7d50\u5e33\u672a\u5b8c\u6210\u901a\u77e5\uff09\u3002<\/span><\/p>\n<p><b>\u57fa\u672c\u50f9\u683c\uff1a\u4ee5\u5c01\u8a08\u50f9\uff0cNT$1000\/2500\u5c01<\/b><\/p>\n<p><b>\u8a3b\uff1a\u9019\u908a\u4e5f\u63a8\u85a6\u4ed6\u5011\u5bb6\u7684<\/b><a href=\"https:\/\/blog.newsleopard.com\" target=\"_blank\" rel=\"noopener\"><b>\u90e8\u843d\u683c<\/b><\/a><b>\uff0c\u5f88\u591a\u5be6\u7528\u7684EDM\u884c\u92b7\u6280\u5de7<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A7%80%E5%AF%9FEDM%E6%88%90%E6%95%88%EF%BC%8C%E4%BD%A0%E5%85%88%E8%A6%81%E7%9F%A5%E9%81%93%E7%9A%8410%E5%A4%A7%E5%B0%88%E6%9C%89%E5%90%8D%E8%A9%9E\"><\/span><b>\u89c0\u5bdfEDM\u6210\u6548\uff0c\u4f60\u5148\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7339\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u89c0\u5bdf-EDM-\u4f60\u9700\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e-scaled.jpg\" alt=\"\u89c0\u5bdf EDM \u4f60\u9700\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u89c0\u5bdf-EDM-\u4f60\u9700\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u89c0\u5bdf-EDM-\u4f60\u9700\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u89c0\u5bdf-EDM-\u4f60\u9700\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u89c0\u5bdf-EDM-\u4f60\u9700\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u89c0\u5bdf-EDM-\u4f60\u9700\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/\u89c0\u5bdf-EDM-\u4f60\u9700\u8981\u77e5\u9053\u768410\u5927\u5c08\u6709\u540d\u8a5e-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u4e00\u5207\u5c31\u7dd2\u5f8c\uff0c\u4f60\u8981\u505a\u7684\u5c31\u662f\u53bb\u89c0\u5bdf\u73fe\u6709EDM\u7684\u6210\u6548\u5982\u4f55\u3002\u4e0d\u904e\u82e5\u70ba\u65b0\u624b\uff0c\u76f8\u4fe1\u4f60\u6253\u958bEDM\u5f8c\u53f0\u5f8c\uff0c\u6703\u767c\u73fe\u6709\u8a31\u591a\u4e4b\u524d\u770b\u90fd\u6c92\u6709\u770b\u904e\u7684\u5c08\u6709\u540d\u8a5e\uff0c\u70ba\u4e86\u907f\u514d\u4f60\u5728\u9019\u7a2e\u6642\u5019\u9727\u715e\u715e\uff0c\u4ee5\u4e0b\u5e6b\u4f60\u6574\u7406\u4e86\u5341\u5927\u5c08\u6709\u540d\u8a5e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u770b\u61c2EDM\u6210\u6548\uff0c\u4f60\u9700\u8981\u5148\u77e5\u9053\u7684\u6709\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%E7%99%BC%E4%BF%A1%E6%95%B8_Email_sent\"><\/span><b>1.\u767c\u4fe1\u6578 (Email sent)\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u7e3d\u767c\u4fe1\u6578\u91cf\u3002\u8981\u7279\u5225\u6ce8\u610f\u7684\u662f\u4e0d\u662f\u6108\u591a\u6108\u597d\uff01\u800c\u662f\u8981\u8b93\u540d\u55ae\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E5%88%B0%E9%81%94%E7%8E%87_Email_delivery_rate\"><\/span><b>2.\u5230\u9054\u7387 (Email delivery rate)<\/b><b>\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c31\u662f\u5230\u9054\u6578 \/ \u767c\u4fe1\u6578\uff0c\u4e5f\u5c31\u662f\u4f60\u767c\u9001\u7684\u90f5\u4ef6\u4e2d\u6709\u591a\u5c11\u4eba\u662f\u6709\u63a5\u53d7\u5230\u8a0a\u606f\u7684\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E7%B8%BD%E9%96%8B%E4%BF%A1%E7%8E%87Open_rate_%E4%B8%8D%E9%87%8D%E8%A4%87%E9%96%8B%E4%BF%A1%E7%8E%87Unique_open_rate\"><\/span><b>3.\u7e3d\u958b\u4fe1\u7387(Open rate)<\/b><b> \/\u4e0d\u91cd\u8907\u958b\u4fe1\u7387(Unique open rate)\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6240\u8b02\u7684\u7e3d\u958b\u4fe1\u7387\uff08Open Rate\uff09\u4ee3\u8868\u8457<\/span><span style=\"font-weight: 400;\">\u5e73\u5747\u4e00\u500b\u4eba\u958b\u4e86\u540c\u4e00\u5c01\u96fb\u5b50\u5831\u5e7e\u6b21\uff0c\u9019\u500b\u6307\u6a19\u53ef\u4ee5\u986f\u793a\u51fa\u9019\u4e00\u5c01\u4fe1\u7684\u4e3b\u65e8\u548c\u5167\u5bb9\u4e3b\u984c\u662f\u5426\u6210\u529f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u4e0d\u91cd\u8907\u958b\u4fe1\u7387 (Unique open rate) \u662f\u4e0d\u91cd\u8907\u958b\u4fe1\u6578 \/ \u5230\u9054\u6578\uff0c\u9019\u500b\u6307\u6a19\u548c\u4e0a\u8ff0\u7684\u91cd\u8907\u958b\u4fe1\u7387\u985e\u4f3c\uff0c\u4f46<\/span><b>\u4f86\u81ea\u540c\u4e00\u500b\u6536\u4ef6\u8005\u7684\u958b\u4fe1\u884c\u70ba\u6703\u88ab\u5ffd\u7565<\/b><span style=\"font-weight: 400;\">\uff0c\u53ef\u4ee5\u85c9\u7531\u4e0d\u91cd\u8907\u958b\u4fe1\u7387\u770b\u51fa\u300c\u6709\u591a\u5c11\u4eba\u770b\u904e\u9019\u5c01\u96fb\u5b50\u5831\u300d\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4%E9%BB%9E%E6%93%8A%E7%8E%87\"><\/span><span style=\"font-weight: 400;\">4.<\/span><b>\u9ede\u64ca\u7387<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53c8\u5340\u5206\u70ba\u4ee5\u4e0b\u4e09\u7a2e\u5f62\u5f0f\uff0c<\/span><\/p>\n<p><b>(1)\u7e3d\u9ede\u64ca\u7387 (Click-through rate)\u00a0<\/b><\/p>\n<p><b>\u7e3d\u9ede\u64ca\u6578 \/ \u767c\u4fe1\u6578\uff0c<\/b><span style=\"font-weight: 400;\">\u900f\u904e\u9019\u500b\u6307\u6a19\u53ef\u4ee5\u770b\u51fa\u4e00\u500b\u6536\u4ef6\u8005\u9ede\u64ca\u8a72\u5c01\u4fe1\u5167\u7684\u9023\u7d50\u5e7e\u6b21\u3002<\/span><\/p>\n<p><b>(2)\u4e0d\u91cd\u8907\u9ede\u64ca\u7387 (Unique click-through rate)<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u4e0d\u91cd\u8907\u9ede\u64ca\u6578 \/ \u767c\u4fe1\u6578\uff0c\u8ddf\u4e0a\u8ff0\u7684\u4e0d\u91cd\u8907\u958b\u4fe1\u7387\u6982\u5ff5\u5f88\u50cf\u3002\u9019\u500b<\/b><span style=\"font-weight: 400;\">\u6307\u6a19\u53ef\u4ee5\u770b\u51fa\u6709\u591a\u5c11\u4eba\u66fe\u7d93\u9ede\u64ca\u4fe1\u5167\u7684\u9023\u7d50\u3002\u6bd4\u5982\u8aaa\uff0c\u4e00\u500b\u4eba\u9ede\u64ca\u540c\u4e00\u500b\u6d3b\u52d5\u9023\u7d50\u591a\u6b21\uff0c\u5247\u53ea\u8996\u70ba\u4e00\u6b21\u4e0d\u91cd\u8907\u9ede\u64ca\u3002<\/span><\/p>\n<p><b>(3)\u958b\u4fe1\u5f8c\u9ede\u64ca\u7387 (Click-to-open Rate)\u00a0<\/b><\/p>\n<p><b>\u4e0d\u91cd\u8907\u9ede\u64ca \/ \u4e0d\u91cd\u8907\u958b\u4fe1\uff0c<\/b><span style=\"font-weight: 400;\">\u9019\u500b\u6578\u5b57\u53ef\u4ee5\u770b\u51fa\u5728\u4e0d\u91cd\u8907\u958b\u4fe1\u6578\u4e2d\uff0c\u6709\u591a\u5c11\u4f7f\u7528\u8005\u9ede\u64ca\u4e86\u9023\u7d50\uff0c\u53ef\u4ee5\u85c9\u7531\u6b64\u6307\u6a19\u53ef\u4ee5\u770b\u51fa\u96fb\u5b50\u5831\u7684\u5167\u5bb9\u662f\u5426\u80fd\u5920\u6210\u529f\u5f15\u5c0e\u958b\u4fe1\u8005\u9ede\u64ca\u9023\u7d50\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5%E6%B0%B8%E4%B9%85%E6%80%A7%E9%80%80%E4%BF%A1_Hard_Bounced%E6%9A%AB%E6%99%82%E6%80%A7%E9%80%80%E4%BF%A1_Soft_Bounced\"><\/span><b>5.\u6c38\u4e45\u6027\u9000\u4fe1 (Hard Bounced)\/\u66ab\u6642\u6027\u9000\u4fe1 (Soft Bounced)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6240\u8b02\u7684\u6c38\u4e45\u6027\u9000\u4fe1\uff0c<\/span><span style=\"font-weight: 400;\">\u53ef\u80fd\u662f\u56e0\u70ba\u4f60\u5bc4\u5230\u7121\u6548\u7684 Email \u5730\u5740\uff0c\u4f3a\u670d\u5668\u627e\u4e0d\u5230\u53ef\u50b3\u9001\u7684\u76ee\u6a19\u800c\u9000\u56de\uff0c\u5982\uff1a\u6253\u5b57\u932f\u8aa4\u3001\u5c0d\u65b9\u4fe1\u7bb1\u88ab\u522a\u9664\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u66ab\u6642\u6027\u9000\u4fe1\u5247\u4ee3\u8868\uff0c\u4f60\u7684email\u5bc4\u5230\u5c0d\u7684\u5730\u5740\uff0c\u4f46\u53ef\u80fd\u56e0\u70ba\u5c0d\u65b9\u4fe1\u7bb1\u6eff\u4e86\u7b49\u66ab\u6642\u6027\u539f\u56e0\u800c\u88ab\u9000\u56de\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6%E6%8A%B1%E6%80%A8Spam_Complaint\"><\/span><b>6.\u62b1\u6028<\/b><b>(Spam Complaint)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u908a\u8981\u6ce8\u610f\uff0c\u5982\u679c\u4f60\u4fe1\u5167\u6c92\u6709\u653e\u53d6\u6d88\u8a02\u95b1\u9023\u7d50\uff0c\u5c31\u5f88\u5bb9\u6613\u88ab\u62b1\u6028\uff0c\u9032\u800c\u5f71\u97ff\u5230<\/span><b>\u90f5\u4ef6\u4fe1\u8b7d<\/b><span style=\"font-weight: 400;\">\uff0c\u56b4\u91cd\u7684\u8a71<\/span><span style=\"font-weight: 400;\">Yahoo\u3001Google\u7b49\u6709\u4fe1\u7bb1\u529f\u80fd\u7684\u7db2\u8def\u670d\u52d9\u696d\u8005\uff08ISP\uff09\u5c31\u6703\u628a\u4f60\u7684\u96fb\u5b50\u5831\u90fd\u4e1f\u9032\u5783\u573e\u4fe1\u7bb1<\/span><span style=\"font-weight: 400;\">\u3002\u9019\u500b\u6307\u6a19\u5c31\u5728\u544a\u8a34\u4f60\u6709\u591a\u5c11\u4eba\u5c07\u4f60\u7684\u4fe1\u56de\u5831\u70ba\u5783\u573e\u90f5\u5bc4\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7EDM%E8%BD%89%E6%8F%9B%E7%8E%87Conversion_rate\"><\/span><b>7.EDM\u8f49\u63db\u7387(<\/b><b>Conversion rate<\/b><b>)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u505a\u96fb\u5546\u7684\u4f60\u61c9\u8a72\u4e0d\u964c\u751f\uff0c\u5c31\u662f\u8f49\u63db\u7387\u3002\u61c9\u7528\u5728EDM\u4e0a\u5c31\u662f\u8f49\u63db\u6578 \/ \u767c\u4fe1\u6578\uff0c\u7576\u4f60\u9019\u5c01\u4fe1\u7684\u76ee\u7684\u662f\u5f15\u5c0e\u4ed6\u5011\u505a\u67d0\u4e00\u4ef6\u4e8b\uff0c\u5982\uff1a\u5831\u540d\u53c3\u52a0\u6d3b\u52d5\uff0c\u5c31\u53ef\u4ee5\u7528\u9019\u500b\u6578\u5b57\u4f86\u6aa2\u8996\u6210\u679c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8EDM%E7%87%9F%E6%94%B6RPE\"><\/span><b>8.EDM\u71df\u6536(<\/b><b>RPE)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u70ba\u96fb\u5b50\u5831\u7e3d\u71df\u6536 \/ \u767c\u4fe1\u6578\u3002\u6b64\u6307\u6a19\u4ee3\u8868\u8457<\/span><span style=\"font-weight: 400;\">\u4f5c\u70ba\u884c\u92b7\u7ba1\u9053\u7684\u6bcf\u5c01EDM\u884c\u92b7\u6d3b\u52d5\uff0c\u70ba\u4f60\u8ca2\u737b\u4e86\u591a\u5c11\u71df\u696d\u984d\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9EDM%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87ROI\"><\/span><b>9.EDM\u6295\u8cc7\u5831\u916c\u7387<\/b><b>(ROI)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8861\u91cf\u884c\u92b7\u7ba1\u9053\u6548\u7387\u6642\u6700\u5e38\u4f7f\u7528\u7684\u6307\u6a19\uff01\u4e5f\u5c31\u662f\u6211\u5011\u524d\u9762\u6240\u63d0\u5230\u7684\uff0c\u5728\u884c\u92b7\u5de5\u5177\u4e2d\uff0cEDM\u7b97\u662f\u662fROI\u5f88\u9ad8\u7684\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10%E5%8F%96%E6%B6%88%E8%A8%82%E9%96%B1_Unsubscribed\"><\/span><b>10.\u53d6\u6d88\u8a02\u95b1 (Unsubscribed)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u61c9\u8a72\u4e0d\u7528\u6211\u591a\u8aaa\u3002\u5c31\u662f\u5c0d\u4f60\u7684\u5167\u5bb9\u4e0d\u611f\u8208\u8da3\uff0c\u4e26\u4e0d\u60f3\u7e7c\u7e8c\u6536\u5230\u4f86\u81ea\u65bc\u4f60\u4fe1\u4ef6\u7684\u7528\u6236\u6578\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"EDM%E6%88%90%E6%95%88%E4%B8%8D%E8%A6%8B%E8%B5%B7%E8%89%B2%EF%BC%8C%E6%8F%90%E4%BE%9B%E4%BD%A03%E5%A5%97%E8%A7%A3%E6%B3%95\"><\/span><b>EDM\u6210\u6548\u4e0d\u898b\u8d77\u8272\uff0c\u63d0\u4f9b\u4f603\u5957\u89e3\u6cd5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7346\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDN\u6210\u6548\u4e0d\u898b\u8d77\u8272-\u63d0\u4f9b\u4f60\u4e09\u5957\u89e3\u6cd5-scaled.jpg\" alt=\"EDN\u6210\u6548\u4e0d\u898b\u8d77\u8272 \u63d0\u4f9b\u4f60\u4e09\u5957\u89e3\u6cd5\" width=\"2560\" height=\"1340\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDN\u6210\u6548\u4e0d\u898b\u8d77\u8272-\u63d0\u4f9b\u4f60\u4e09\u5957\u89e3\u6cd5-scaled.jpg 2560w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDN\u6210\u6548\u4e0d\u898b\u8d77\u8272-\u63d0\u4f9b\u4f60\u4e09\u5957\u89e3\u6cd5-300x157.jpg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDN\u6210\u6548\u4e0d\u898b\u8d77\u8272-\u63d0\u4f9b\u4f60\u4e09\u5957\u89e3\u6cd5-1024x536.jpg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDN\u6210\u6548\u4e0d\u898b\u8d77\u8272-\u63d0\u4f9b\u4f60\u4e09\u5957\u89e3\u6cd5-768x402.jpg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDN\u6210\u6548\u4e0d\u898b\u8d77\u8272-\u63d0\u4f9b\u4f60\u4e09\u5957\u89e3\u6cd5-1536x804.jpg 1536w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/05\/EDN\u6210\u6548\u4e0d\u898b\u8d77\u8272-\u63d0\u4f9b\u4f60\u4e09\u5957\u89e3\u6cd5-2048x1072.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u597d\u5566\uff0c\u8aaa\u5b8c\u4ee5\u4e0a\u9019\u9ebc\u591aEDM\u884c\u92b7\u529f\u80fd\u4e4b\u5f8c\uff0c\u6211\u5011\u9019\u908a\u8981\u4f86\u56de\u7b54\u4e00\u500b\u6838\u5fc3\u7684\u554f\u984c\u3002\u8981\u662f\u4f60\u4eca\u5929\u767c\u4e86\u597d\u5e7e\u5c01\u4fe1\uff0c\u6210\u6548\u537b\u90fd\u8d85\u7d1a\u4e0d\u597d\uff0c\u9084\u8981\u7e7c\u7e8c\u64cd\u4f5c\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u5bc4\u51fa\u4e00\u5c01\u597d\u7684EDM\uff0c\u53ef\u4ee5\u8aaa\u662f\u91cd\u8cea\u4e0d\u91cd\u91cf\uff01\u6210\u6548\u4e0d\u898b\u8d77\u8272\uff0c\u9019\u908a\u63d0\u4f9b\u4f603\u7a2e\u89e3\u6cd5\uff0c\u5f9e\u9019\u4e9b\u5730\u65b9\u53bb\u505a\u512a\u5316\uff0c\u7d55\u5c0d\u53ef\u4ee5\u770b\u898b\u4f60\u7684EDM\u70ba\u4f60\u5e36\u4f86\u610f\u60f3\u4e0d\u5230\u7684\u6548\u679c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%E3%80%8C%E6%9C%89%E5%83%B9%E5%80%BC%E3%80%81%E6%9C%89%E8%B6%A3%E7%9A%84%E5%85%A7%E5%AE%B9%E3%80%8D%E6%89%8D%E6%98%AF%E9%A1%A7%E5%AE%A2%E6%83%B3%E8%A6%81%E7%9C%8B%E7%9A%84\"><\/span><b>1.\u300c\u6709\u50f9\u503c\u3001\u6709\u8da3\u7684\u5167\u5bb9\u300d\u624d\u662f\u9867\u5ba2\u60f3\u8981\u770b\u7684<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4eca\u5929\u662f\u4f60\u6536\u5230\u4e00\u5c01\u5168\u6587\u90fd\u5728\u8b9a\u63da\u81ea\u5df1\u7684\u54c1\u724c\u591a\u597d\u3001\u591a\u68d2\u7684\u4fe1\u4ef6\u6703\u60f3\u6253\u958b\u55ce\uff1f\u6211\u60f3\u61c9\u8a72\u53ea\u6703\u60f3\u8aaa\u9019\u5230\u5e95\u95dc\u4f60\u4ec0\u9ebc\u4e8b\u5427\uff1f<\/span><b>\u5207\u8a18\uff0c\u5bc4\u51fa\u7684\u5167\u5bb9\u662f\u8981\u5c0d\u9867\u5ba2\u300c\u6709\u50f9\u503c\u7684\u300d\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u908a\u8209\u5e7e\u500b\u4f8b\uff0c\u50cf\u6211\u5011\u5bb6CYBERBIZ\u53ef\u4ee5\u5728\u5f8c\u53f0\u5c07\u6703\u54e1\u5206\u7d1a\uff0c\u4f60\u5c31\u53ef\u4ee5\u5229\u7528\u9019\u500b\u529f\u80fd\uff0c<\/span><b>\u53bb\u767c\u9001\u4e0d\u540c\u7684\u5167\u5bb9\u3001\u512a\u60e0\u6298\u6263\u7d66\u4e0d\u540c\u5c64\u7d1a\u7684\u6703\u54e1\u3002<\/b><span style=\"font-weight: 400;\">\u8b93\u4f60\u7684\u820a\u5ba2\u6236\u767c\u73fe\uff1a\u8a92\uff01\u4f60\u5011\u6709\u5728\u95dc\u6ce8\u6211\uff0c\u9032\u800c\u63d0\u9ad8\u4ed6\u5011\u5c0d\u54c1\u724c\u7684\u8a8d\u540c\u611f\uff0c\u4f7f\u56de\u8cfc\u7684\u6a5f\u7387\u5927\u5e45\u63d0\u9ad8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\uff0c\u5047\u8a2d\u4f60\u4eca\u5929\u5728\u505a\u6587\u5275\u96fb\u5546\u7684\uff0c\u8ce3\u7684\u662f\u7d19\u81a0\u5e36\uff0c\u5728\u4f60\u7684EDM\u4e2d\u5c31\u53ef\u4ee5\u63d0\u5230\u300c\u5982\u4f55\u7528\u7d19\u81a0\u5e36\u505a\u624b\u5e33\u7b46\u8a18\u300d\u3001\u300c\u60c5\u4eba\u7bc0\u5361\u7247\u7d19\u81a0\u5e36\u9019\u6a23\u7528\u5927\u52a0\u5206\u300d\u4e4b\u985e\u7684\u5167\u5bb9\u3002<\/span><b>\u642d\u914d\u5167\u5bb9\u884c\u92b7\uff0c\u8b93\u5ba2\u6236\u89ba\u5f97\u9019\u5c01\u4fe1\u4ef6\u597d\u50cf\u5f88\u5be6\u7528\uff0c\u9032\u800c\u9ede\u958b\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u8f49\u63db\u7387\u7684\u63d0\u9ad8\u3002<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E5%B0%8D%E7%9A%84%E6%99%82%E9%96%93%E5%AF%84%E5%87%BA%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%81\"><\/span><b>2.\u5c0d\u7684\u6642\u9593\u5bc4\u51fa\u5f88\u91cd\u8981\uff01<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u5c0d\u7684\u6642\u9593\u9ede\u5bc4\u51fa\u5f88\u91cd\u8981\uff0c\u5047\u8a2d\u8aaa\u4f60\u4eca\u5929\u7684\u540d\u55ae\u4e2d\u90fd\u662f\u696d\u52d9\u5c45\u591a\uff0c\u5927\u90e8\u5206\u516c\u53f8\u7684\u696d\u52d9\u90fd\u6703\u5728\u9031\u4e00\u958b\u91cd\u8981\u7684\u696d\u52d9\u9031\u6703\uff0c\u4f60\u60f3\u60f3\u770b\u5728\u90a3\u5929\u5bc4\u4fe1\u7684\u958b\u4fe1\u7387\u6703\u9ad8\u55ce\uff1f\u4e0d\u6703\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u524d\u9762\u63d0\u5230\u7684EDM\u884c\u92b7\u5de5\u5177\u90fd\u6709\u5f8c\u53f0\u6578\u64da\u53ef\u4ee5\u770b\uff0c<\/span><b>\u4f60\u53ef\u4ee5\u900f\u904e\u6578\u64da\u53bb\u89c0\u6e2c\u4f60\u5927\u591a\u6578\u7528\u6236\u7684\u958b\u4fe1\u6642\u9593\u662f\u4ec0\u9ebc\u6642\u5019\uff0c\u4ed6\u5011\u7684\u8077\u696d\u6027\u8cea\u53c8\u6703\u9020\u6210\u5bc4\u9001\u6642\u9593\u4e0a\u6709\u54ea\u4e9b\u8abf\u6574\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6216\u8005\u662f\u591a\u53bb\u770b\u7814\u7a76\u5831\u544a\uff0c\u85c9\u7531\u4ed6\u5011\u7684\u5206\u6790\u53bb\u8abf\u6574\u4f60\u7684\u5bc4\u9001\u6642\u9593\uff0c\u770b\u770b\u6703\u6709\u4ec0\u9ebc\u4e0d\u4e00\u6a23\u7684\u8b8a\u5316\u3002\u4f8b\u5982\uff1aHubspot\u7684\u9019\u7bc7<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/best-time-to-send-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6587\u7ae0<\/span><\/a><span style=\"font-weight: 400;\">\u5c31\u6307\u51fa\u661f\u671f\u56db\u958b\u4fe1\u7387\u6700\u9ad8\u3002\u7576\u7136\uff0c\u9019\u908a\u56e0\u70ba\u7db2\u8def\u7684\u6587\u7ae0\u8cc7\u8a0a\u591a\u5143\uff0c\u9084\u662f\u8981\u591a\u5bb6\u6bd4\u5c0d\u81ea\u5bb6\u60c5\u6cc1\uff0c<\/span><b>\u4e0d\u65b7\u6e2c\u8a66\uff01<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E5%96%84%E7%94%A8AB_test_%E5%BE%88%E6%9C%89%E6%95%88\"><\/span><b>3.\u5584\u7528A\/B test \u5f88\u6709\u6548<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6240\u8b02\u7684A\/B\u6e2c\u8a66\u5c31\u662f\u900f\u904e\u767c\u9001\u5169\u7a2e\u4e0d\u540c\u7684\u4fe1\u4ef6\u5167\u5bb9\uff0c\u5c07\u5176\u5340\u5206\u70ba\u5be6\u9a57\u7d44\u548c\u5c0d\u7167\u7d44\uff0c\u9032\u800c\u89c0\u5bdf\u6536\u4fe1\u8005\u7684\u504f\u597d\uff0c\u4f60\u53ef\u4ee5\u8a66\u8457\u5fae\u8abf\u4e3b\u65e8\u3001\u5167\u5bb9\u751a\u81f3\u662fCTA\u6309\u9215\u984f\u8272\uff0c\u770b\u54ea\u4e00\u5c01\u7684\u958b\u4fe1\u7387\u6bd4\u8f03\u9ad8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7d50\u679c\u51fa\u7210\u5f8c\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u5f80\u5f8c\u7684\u4fe1\u4ef6\u98a8\u683c\uff0c\u53c8\u6216\u662f\u901a\u904e\u6e2c\u8a66\u5c0d\u6703\u54e1\u540d\u55ae\u4f5c\u5206\u773e\uff01\u597d\u63d0\u4f9b\u7d66\u4ed6\u5011\u5404\u81ea\u6709\u8208\u8da3\u7684\u5167\u5bb9\uff01<\/span><\/p>\n<p><b>\u597d\u5566\uff0c\u4ee5\u4e0a\u5c31\u662f\u9019\u6b21\u7684\u5167\u5bb9\uff0c\u5e0c\u671b\u4f60\u53ef\u4ee5\u5229\u7528\u4eca\u5929\u7684\u6587\u7ae0\uff0c\u512a\u5316\u4f60\u7684EDM\uff0c\u8e0f\u51fa\u4f60EDM\u884c\u92b7\u7684\u7b2c\u4e00\u6b65\uff01<\/b><\/p>\n<p><b>\u7576\u7136\u5982\u679c\u4f60\u60f3\u5229\u7528EDM\u884c\u92b7\u70ba\u7dad\u7e6b\u8207\u5ba2\u6236\u9593\u7684\u95dc\u4fc2\uff0c\u537b\u4e0d\u77e5\u9053\u8a72\u600e\u9ebc\u505a\uff0c\u90fd\u6b61\u8fce\u7acb\u5373\u806f\u7d61\u6211\u5011\u7684\u958b\u5e97\u9867\u554f\uff0c\u8b93\u6211\u5011\u5bb6CYBERBIZ\u5e6b\u52a9\u4f60\u7684\u96fb\u5546\u66f4\u4e0a\u4e00\u5c64\u3002<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8EDM%E5%86%8D%E8%A1%8C%E9%8A%B7_%E6%8F%90%E5%8D%87%E9%A1%A7%E5%AE%A2%E5%9B%9E%E8%B3%BC%E7%8E%87\"><\/span><strong>\u5584\u7528EDM<\/strong><strong>\u518d\u884c\u92b7 <\/strong><strong>\u63d0\u5347\u9867\u5ba2\u56de\u8cfc\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u73fe\u4eca\u7af6\u722d\u6fc0\u70c8\u7684\u96fb\u5546\u5e02\u5834\uff0c\u5982\u4f55\u63d0\u5347\u9867\u5ba2\u56de\u8cfc\u7387\u662f\u6bcf\u500b\u5546\u5bb6\u5fc5\u9808\u9762\u5c0d\u7684\u8ab2\u984c\u3002CYBERBIZ \u958b\u5e97\u5e73\u53f0\u900f\u904e\u6703\u54e1\u8cbc\u6a19\u8207 EDM \u529f\u80fd\uff0c\u8b93\u5546\u5bb6\u80fd\u4ee5\u7cbe\u6e96\u884c\u92b7\u7684\u65b9\u5f0f\uff0c\u5c07\u6700\u5408\u9069\u7684\u5167\u5bb9\u63a8\u9001\u7d66\u6700\u5c0d\u7684\u9867\u5ba2\uff0c\u5be6\u73fe\u9ad8\u6548\u7684\u518d\u884c\u92b7\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002<\/p>\n<p>CYBERBIZ 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href=\"https:\/\/www.cyberbiz.io\/blog\/edm-2\/\">EDM\u884c\u92b7CP\u503c\u8d85\u9ad8\uff1f\u904b\u75283\u6b65\u9a5f\u63d0\u5347\u8f49\u63db\u7387\uff01\u624b\u628a\u624b\u6559\u4f60\u88fd\u4f5cEDM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f60\u7684\u4fe1\u7bb1\u88e1\u662f\u5426\u6709\u8a31\u591a\u5f9e\u6c92\u6709\u9ede\u958b\u904e\u7684\u4fe1\u4ef6\u5462\uff1f\u6487\u9664\u4e0d\u60f3\u56de\u7684\u516c\u52d9\u5167\u5bb9\uff0c\u61c9\u8a72\u6709\u7d55\u5927\u90e8\u5206\u7684\u672a\u8b80\u4fe1\u4ef6\u90fd\u662f\u4f86\u81ea\u54c1\u724c\u5b98\u7db2\u7684\u63a8\u64ad &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.cyberbiz.io\/blog\/edm\/\"> <span class=\"screen-reader-text\">2025\u3010EDM\u884c\u92b7\u653b\u7565\u3011\u7528\u5c0dEDM\u518d\u884c\u92b7\uff0c\u6293\u4f4f\u8001\u9867\u5ba2\u7684\u773c\u7403\uff01<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":36,"featured_media":17415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[358],"tags":[],"class_list":["post-7335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025\u3010EDM\u884c\u92b7\u653b\u7565\u3011\u7528\u5c0dEDM\u518d\u884c\u92b7\uff0c\u6293\u4f4f\u8001\u9867\u5ba2\u7684\u773c\u7403\uff01 - CYBERBIZ \u96fb\u5546\u90e8\u843d\u683c<\/title>\n<meta name=\"description\" content=\"CYBERBIZ 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