{"id":7925,"date":"2023-05-07T23:06:52","date_gmt":"2023-05-07T15:06:52","guid":{"rendered":"https:\/\/www.cyberbiz.io\/blog\/?p=7925"},"modified":"2023-09-22T14:48:30","modified_gmt":"2023-09-22T06:48:30","slug":"%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/","title":{"rendered":"\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u8981\u6295\u591a\u5c11\u624d\u662f\u5c0d\u7684\uff1f\u9019\u908a\u4e0d\u85cf\u79c1\u544a\u8a34\u4f60\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8a31\u591a\u96fb\u5546\u8001\u95c6\u61c9\u8a72\u90fd\u5f88\u597d\u5947\u81ea\u5df1\u7684\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u8981\u6295\u591a\u5c11\u624d\u662f\u300c\u5c0d\u7684\u300d\uff0c\u4eca\u5929\u9019\u7bc7\u6587\u7ae0\u5c07\u6703\u4e0d\u85cf\u79c1\u7684\u544a\u8a34\u4f60\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u958b\u59cb\u4e4b\u524d\uff0c\u5e0c\u671b\u4f60\u5011\u90fd\u5df2\u7d93\u77ad\u89e3\u4e86\u5ee3\u544a\u7684\u57fa\u672c\u64cd\u4f5c\u3002\u9084\u4e0d\u6e05\u695a\u7684\uff0c\u6211\u4e4b\u524d\u6709\u5728\u300c<\/span><a href=\"https:\/\/www.cyberbiz.io\/blog\/%E5%BB%A3%E5%91%8A%E4%BB%A3%E6%93%8D\/\"><span style=\"font-weight: 400;\">\u95dc\u65bc\u5ee3\u544a\u4ee3\u64cd\uff0c\u4e00\u6b21\u641e\u61c2\u5fc5\u5099\u57fa\u790e\u77e5\u8b58\uff01<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u8ddf\u5927\u5bb6\u7a0d\u5fae\u89e3\u8aaa\u904e\u4e86\uff0c\u5efa\u8b70\u53ef\u4ee5\u82b1\u4e09\u5230\u4e94\u5206\u9418\u53bb\u8907\u7fd2\uff0c\u4eca\u5929\u9019\u7bc7\u6587\u7ae0\u5247\u6703\u91dd\u5c0d\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u591a\u52a0\u7422\u78e8\uff01<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #474747;color:#474747\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #474747;color:#474747\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 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href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#%E4%BA%8C%E3%80%81%E6%83%B3%E5%88%A9%E7%94%A8%E5%BB%A3%E5%91%8A%E8%A1%8C%E9%8A%B7%EF%BC%9F%E5%85%88%E6%90%9E%E6%87%82%E9%80%99%E4%B8%89%E5%80%8B%E6%95%B8%E6%93%9A\" title=\"\u4e8c\u3001\u60f3\u5229\u7528\u5ee3\u544a\u884c\u92b7\uff1f\u5148\u641e\u61c2\u9019\u4e09\u500b\u6578\u64da\">\u4e8c\u3001\u60f3\u5229\u7528\u5ee3\u544a\u884c\u92b7\uff1f\u5148\u641e\u61c2\u9019\u4e09\u500b\u6578\u64da<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#1%E6%8A%95%E8%B3%87%E5%9B%9E%E5%A0%B1%E7%8E%87_ROI%EF%BC%88Return_on_Investment%EF%BC%89\" title=\"1.\u6295\u8cc7\u56de\u5831\u7387 ROI\uff08Return on Investment\uff09\">1.\u6295\u8cc7\u56de\u5831\u7387 ROI\uff08Return on Investment\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#2%E7%9B%AE%E6%A8%99%E5%BB%A3%E5%91%8A%E6%94%AF%E5%87%BA%E5%9B%9E%E5%A0%B1%E7%8E%87_ROAS%EF%BC%88Return_on_Ad_Spend%EF%BC%89\" title=\"2.\u76ee\u6a19\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 ROAS\uff08Return on Ad Spend\uff09\">2.\u76ee\u6a19\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 ROAS\uff08Return on Ad Spend\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#3%E6%AF%9B%E5%88%A9%E7%8E%87%EF%BC%88gross_margin%EF%BC%89\" title=\"3.\u6bdb\u5229\u7387\uff08gross margin\uff09\">3.\u6bdb\u5229\u7387\uff08gross margin\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#4%E5%BB%A3%E5%91%8A%E5%85%AC%E5%8F%B8%E8%A9%B1%E8%A1%93%E5%88%86%E6%9E%90\" title=\"4.\u5ee3\u544a\u516c\u53f8\u8a71\u8853\u5206\u6790\">4.\u5ee3\u544a\u516c\u53f8\u8a71\u8853\u5206\u6790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#%E4%BA%8C%E3%80%81%E5%A4%A7%E5%93%89%E5%95%8F%EF%BC%8C%E5%BB%A3%E5%91%8A%E8%A1%8C%E9%8A%B7%E8%B2%BB%E7%94%A8%E6%80%8E%E9%BA%BC%E7%AE%97%E5%87%BA%E4%BE%86%E7%9A%84%EF%BC%9F\" title=\"\u4e8c\u3001\u5927\u54c9\u554f\uff0c\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97\u51fa\u4f86\u7684\uff1f\">\u4e8c\u3001\u5927\u54c9\u554f\uff0c\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97\u51fa\u4f86\u7684\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#%E4%B8%89%E3%80%81%E6%8F%90%E5%8D%87%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%E7%9A%84%E4%B8%89%E5%A4%A7%E9%97%9C%E9%8D%B5%E7%A7%98%E5%AF%86\" title=\"\u4e09\u3001\u63d0\u5347\u5ee3\u544a\u6210\u6548\u7684\u4e09\u5927\u95dc\u9375\u79d8\u5bc6\">\u4e09\u3001\u63d0\u5347\u5ee3\u544a\u6210\u6548\u7684\u4e09\u5927\u95dc\u9375\u79d8\u5bc6<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#%E5%84%AA%E5%8C%96%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%E9%97%9C%E9%8D%B5%E4%B8%80%E3%80%81%E8%A3%BD%E4%BD%9C%E5%87%BA%E8%B6%85%E5%8E%B2%E5%AE%B3%E7%9A%84%E8%91%97%E9%99%B8%E9%A0%81\" title=\"\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e00\u3001\u88fd\u4f5c\u51fa\u8d85\u53b2\u5bb3\u7684\u8457\u9678\u9801\">\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e00\u3001\u88fd\u4f5c\u51fa\u8d85\u53b2\u5bb3\u7684\u8457\u9678\u9801<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#%E5%84%AA%E5%8C%96%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%E9%97%9C%E9%8D%B5%E4%BA%8C%E3%80%81%E5%90%B8%E7%9D%9B%E7%9A%84%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90\" title=\"\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e8c\u3001\u5438\u775b\u7684\u5ee3\u544a\u7d20\u6750\">\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e8c\u3001\u5438\u775b\u7684\u5ee3\u544a\u7d20\u6750<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#%E5%84%AA%E5%8C%96%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%E9%97%9C%E9%8D%B5%E4%B8%89%E3%80%81%E7%B2%BE%E6%BA%96%E9%8E%96%E5%AE%9A%E7%9B%AE%E6%A8%99%E5%8F%97%E7%9C%BE\" title=\"\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e09\u3001\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u53d7\u773e\">\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e09\u3001\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u53d7\u773e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/#%E5%9B%9B%E3%80%81%E5%B0%8F%E7%B5%90\" title=\"\u56db\u3001\u5c0f\u7d50\">\u56db\u3001\u5c0f\u7d50<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E5%BB%A3%E5%91%8A%E8%A1%8C%E9%8A%B7%E8%B2%BB%E7%94%A8%E9%80%9A%E5%B8%B8%E9%83%BD%E5%A4%9A%E5%B0%91%EF%BC%9F\"><\/span><b>\u4e00\u3001\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u901a\u5e38\u90fd\u591a\u5c11\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-7926\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u901a\u5e38\u90fd\u591a\u5c11-1024x535.jpeg\" alt=\"\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u901a\u5e38\u90fd\u591a\u5c11\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u901a\u5e38\u90fd\u591a\u5c11-1024x535.jpeg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u901a\u5e38\u90fd\u591a\u5c11-300x157.jpeg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u901a\u5e38\u90fd\u591a\u5c11-768x402.jpeg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u901a\u5e38\u90fd\u591a\u5c11.jpeg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>\u95dc\u65bc\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u5230\u5e95\u90fd\u591a\u5c11\uff0c\u9019\u908a\u5148\u8aaa\u7d50\u8ad6\uff0c\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u6c92\u6709\u4e00\u500b\u6e96\u78ba\u7684\u6578\u5b57\u3002\u53ea\u80fd\u544a\u8a34\u4f60\u666e\u904d\u4f86\u8aaa\u4e00\u500b\u67083\u842c\u8d77\u6b65\uff0c\u770b\u4f60\u662f\u76f4\u63a5\u67083\u842c\u8d77\u6b65\u7136\u5f8c\u4e00\u6b21\u7c3d\u4e00\u5b63\uff0c\u6216\u662f\u6bd4\u8f03\u4fdd\u5b88\uff0c\u5148\u5e7e\u5343\u584a\u8a66\u55ae\uff08\u770b\u516c\u53f8\uff09\u518d\u4f863\u842c\u8d77\u6b65\u65b9\u6848\u4e0b\u53bb\u8dd1\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u597d\uff0c\u73fe\u5728\u4f60\u77e5\u9053\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u7684\u7b54\u6848\u4e86\u3002\u4f46\u7576\u7db2\u8def\u5ee3\u544a\u516c\u53f8\u8ddf\u4f60\u8aaa\uff1a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u300c<\/span><b>\u563f\u8001\u95c6\uff0c\u9019\u500b\u6708\u82b1\u4e8612\u842c\u5143\uff0cROAS 7\u5594\uff01\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u77e5\u9053\u9019\u662f\u600e\u9ebc\u56de\u4e8b\u55ce\uff1f\u5230\u5e95\u9019\u6a23\u4f60\u5ee3\u544a\u6295\u51fa\u53bb\u662f\u8cfa\u9084\u662f\u8ce0\u5462\uff1f\u4e0b\u9762\uff0c\u5c31\u8b93\u6211\u4f86\u628a\u5b8c\u6574\u7b54\u6848\u544a\u8a34\u4f60\u5427\uff01<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E6%83%B3%E5%88%A9%E7%94%A8%E5%BB%A3%E5%91%8A%E8%A1%8C%E9%8A%B7%EF%BC%9F%E5%85%88%E6%90%9E%E6%87%82%E9%80%99%E4%B8%89%E5%80%8B%E6%95%B8%E6%93%9A\"><\/span><b>\u4e8c\u3001\u60f3\u5229\u7528\u5ee3\u544a\u884c\u92b7\uff1f\u5148\u641e\u61c2\u9019\u4e09\u500b\u6578\u64da<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-7927\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u4e09\u500b\u6578\u64da-1024x535.jpeg\" alt=\"\u4e09\u500b\u6578\u64da\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u4e09\u500b\u6578\u64da-1024x535.jpeg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u4e09\u500b\u6578\u64da-300x157.jpeg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u4e09\u500b\u6578\u64da-768x402.jpeg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u4e09\u500b\u6578\u64da.jpeg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u60f3\u77e5\u9053\u82b1\u51fa\u53bb\u7684\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u6709\u6c92\u6709\u8cfa\u9322\uff1f\u4f60\u5f97\u5148\u5e6b\u6211\u641e\u61c2\u9019\u4e09\u500b\u6578\u64da\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%E6%8A%95%E8%B3%87%E5%9B%9E%E5%A0%B1%E7%8E%87_ROI%EF%BC%88Return_on_Investment%EF%BC%89\"><\/span><b>1.<\/b><a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E6%8A%95%E8%B3%87%E5%A0%B1%E9%85%AC%E7%8E%87\"><b>\u6295\u8cc7\u56de\u5831\u7387 ROI\uff08Return on Investment\uff09<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5ee3\u544a\u6295\u653e\u6548\u679c\u56de\u5831\u548c\u7e3d\u6210\u672c\u6295\u5165\u6bd4\u3002<\/span><\/p>\n<p><b>(1)\u8a08\u7b97\u516c\u5f0f\uff1a<\/b><span style=\"font-weight: 400;\">ROI=<\/span><span style=\"font-weight: 400;\">\u7e3d\u5229\u6f64\u00f7\u7e3d\u6210\u672c*100%<\/span><\/p>\n<p><b>(2)\u7bc4\u4f8b\uff1a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u67d0\u7522\u54c1\u6210\u672c$60\uff0c\u552e\u50f9$120\uff0c\u552e\u51fa10\u4ef6\uff0c\u5247\u92b7\u552e\u6536\u5165$1200\uff0c\u5982\u679c\u5ee3\u544a\u82b1\u8cbb$400\u3002\u7e3d\u6210\u672c=1000(60*10+400)\uff0c\u7e3d\u5229\u6f64=200(1200-1000)\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">ROI=200\u00f71000*100%\uff1d20\uff05<\/span><\/p>\n<p><b>(3)\u89e3\u91cb\uff1a\u5f88\u76f4\u89ba\u3002\u7576<\/b><b>ROI\u8d8a\u9ad8\uff0c\u5c31\u8868\u793a\u4f60\u7684\u5229\u6f64\u8d8a\u9ad8\uff01<\/b><span style=\"font-weight: 400;\">\u82e5ROI\u5927\u65bc0\uff0c\u5247\u8868\u793a\u662f\u8cfa\u9322\u7684\uff0c\u82e5ROI\u5c0f\u65bc0\uff0c\u5247\u8b49\u660e\u4f60\u7684\u5ee3\u544a\u662f\u8667\u640d\u72c0\u614b\u3002\u900f\u904eROI\u9019\u500b\u8a08\u7b97\u5ee3\u544a\u76c8\u8667\u7684\u6578\u64da\u6307\u6a19\uff0c\u4f60\u5c31\u53ef\u4ee5\u6e05\u695a\u5730\u4e86\u89e3\u81ea\u5df1\u7684\u76c8\u8667\u60c5\u6cc1\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E7%9B%AE%E6%A8%99%E5%BB%A3%E5%91%8A%E6%94%AF%E5%87%BA%E5%9B%9E%E5%A0%B1%E7%8E%87_ROAS%EF%BC%88Return_on_Ad_Spend%EF%BC%89\"><\/span><b>2.\u76ee\u6a19\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 ROAS\uff08Return on Ad Spend\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7528\u65bc\u8861\u91cf\u6bcf\u7d44\u5ee3\u544a\u82b1\u8cbb\u80fd\u5e36\u4f86\u591a\u5c11\u6536\u5165\u3002<\/span><\/p>\n<p><b>(1)\u8a08\u7b97\u516c\u5f0f\uff1a<\/b><span style=\"font-weight: 400;\">ROAS=\u7e3d\u6536\u5165\u00f7\u5ee3\u544a\u82b1\u8cbb*100%<\/span><\/p>\n<p><b>(2)\u7bc4\u4f8b\uff1a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u67d0\u7522\u54c1\u6210\u672c$60\uff0c\u552e\u50f9$120\uff0c\u552e\u51fa10\u4ef6\uff0c\u5247\u92b7\u552e\u6536\u5165$1200\uff0c\u5982\u679c\u5ee3\u544a\u82b1\u8cbb$400\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROAS=1200\u00f7400*100%=300%<\/span><\/p>\n<p><b>(3)\u89e3\u91cb\uff1a<\/b><span style=\"font-weight: 400;\">ROAS\u7684\u512a\u9ede\u5c31\u662f\u5f88\u597d\u5728FB\u3001Google\u5f8c\u53f0\u8ffd\u8e64\u3002\u4f46\u4e00\u822c\u6211\u5011\u53ea\u6703\u628aROAS\u9019\u500b\u6307\u6a19\u62ff\u4f86\u7576\u4f5c\u5ee3\u544a\u6548\u679c\u7684\u53c3\u8003\u3002\u539f\u56e0\u5728\u65bc\u5b83\u5f88\u5bb9\u6613\u81a8\u8139\uff0c\u4f60\u7522\u54c1\u55ae\u50f9\u4e00\u9ad8\uff0c\u5b83\u5c31\u9ad8\u3002\u5be6\u969b\u76c8\u8667\u5982\u4f55\u9084\u662f\u8981\u53c3\u8003ROI\u3002<\/span><\/p>\n<p><b>(4)\u5ef6\u4f38\u554f\u984c\uff1a\u65e2\u7136ROAS\u6bd4\u8f03\u597d\u8ffd\u8e64\uff0c\u600e\u9ebc\u77e5\u9053ROAS\u4fdd\u6301\u591a\u5c11\u4ee5\u4e0a\u624d\u662f\u8cfa\u9322\u7684\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u525b\u525b\u6211\u5011\u5047\u8a2d\u67d0\u7522\u54c1\u6210\u672c$60\uff0c\u552e\u50f9$120\u3002\u4ee3\u8868\u4f60\u8ce3\u4e00\u55ae\u7684\u6210\u672c\u53ea\u8981\u4f4e\u65bc$60\u5c31\u53ef\u4ee5\u76c8\u5229\uff0c\u4e5f\u5c31\u662f\u8aaa\u5ee3\u544a\u8cbb\u4e00\u55ae$60\u525b\u597d\u8655\u65bc\u76c8\u8667\u7dda\u3002\u90a3\u9ebc120\u00f760*100%=200%\uff0c\u4f60ROAS 2\u4ee5\u4e0a\u5c31\u662f\u8cfa\u7684\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E6%AF%9B%E5%88%A9%E7%8E%87%EF%BC%88gross_margin%EF%BC%89\"><\/span><b>3.<\/b><a href=\"https:\/\/zh.wikipedia.org\/zh-tw\/%E6%AF%9B%E5%88%A9%E7%8E%87\"><b>\u6bdb\u5229\u7387<\/b><\/a><b>\uff08gross margin\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee3\u8868\u7522\u54c1\u7684\u6210\u672c\u4ee5\u53ca\u6536\u5165\u7684\u95dc\u4fc2\u3002<\/span><\/p>\n<p><b>(1)\u8a08\u7b97\u516c\u5f0f\uff1a<\/b><span style=\"font-weight: 400;\">\u6bdb\u5229\u7387\uff1d\uff08\u92b7\u552e\u6536\u5165\u2212\u92b7\u552e\u6210\u672c\uff09\u00f7\u92b7\u552e\u6536\u5165*100%<\/span><\/p>\n<p><b>(2)\u7bc4\u4f8b\uff1a<\/b><span style=\"font-weight: 400;\">\u4f60\u4e00\u4ef6\u8863\u670d\u8ce3$500\u5143\uff0c\u92b7\u552e\u6210\u672c$350\uff08\u92b7\u552e\u6210\u672c\uff1d\u6703\u6839\u64da\u552e\u51fa\u7522\u54c1\u6578\u91cf\u7b49\u6bd4\u4f8b\u589e\u52a0\u7684\u6210\u672c\uff0c\u5982\uff1a\u6750\u6599\u3001\u5305\u88dd\u3001\u9032\u8ca8\u6210\u672c\uff09\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6bdb\u5229\u7387\uff1d(500-350)\u00f7500*100%\uff1d30\uff05<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>(3)\u5ef6\u4f38\u554f\u984c\uff1a\u6bdb\u5229\u738730%\uff0cROAS\u8981\u591a\u5c11\u624d\u80fd\u7372\u5229\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7e7c\u7e8c\u6cbf\u7528\u4e0a\u8ff0\u7684\u7bc4\u4f8b\u3002\u4f60\u4eca\u5929\u7684\u6bdb\u5229\u984d\u70ba150\u5143\uff0c\u82e5\u8981\u62ff\u4f86\u90fd\u6295\u5ee3\u544a\uff0c\u90a3\u9ebcROAS\uff1d500\u00f7150*100%=333%\uff0c\u4f60ROAS\u81f3\u5c11\u89813\u30014\u624d\u80fd\u7372\u5229\u3002<\/span><span style=\"font-weight: 400;\">\u6578\u5b78\u4e0d\u592a\u597d\u7684\uff0c\u7db2\u8def\u4e0a\u4e5f\u6709<\/span><a href=\"https:\/\/profit.0123456789.tw\"><span style=\"font-weight: 400;\">\u8a08\u7b97\u6a5f<\/span><\/a><span style=\"font-weight: 400;\">\u53ef\u4ee5\u5e6b\u5fd9\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4%E5%BB%A3%E5%91%8A%E5%85%AC%E5%8F%B8%E8%A9%B1%E8%A1%93%E5%88%86%E6%9E%90\"><\/span><b>4.\u5ee3\u544a\u516c\u53f8\u8a71\u8853\u5206\u6790<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u597d\uff0c\u90a3\u6211\u5011\u56de\u5230\u524d\u9762\u7684\u8a71\u8853\uff1a\u300c<\/span><b>\u563f\u8001\u95c6\uff0c\u9019\u500b\u6708\u82b1\u4e8610\u842c\u5143\uff0cROAS 7\u5594\uff01\u300d<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">ROAS\u7684\u6578\u64da\uff0c\u5ee3\u544a\u516c\u53f8\u6703\u8ddf\u4f60\u8aaa\uff0c\u4f46\u5be6\u969b\u5546\u54c1\u7684\u6bdb\u5229\u7387\u53ea\u6709\u4f60\u81ea\u5df1\u77e5\u9053\u3002\u5047\u8a2d\u8aaa\u4f60\u4eca\u5929\u516c\u53f8\u6bdb\u5229\u7387\u662f30\uff05\uff0cROAS\u9700\u8981\u52303\u30014\u4ee5\u4e0a\u624d\u80fd\u7372\u5229\u3002\u90a3\u5ee3\u544a\u516c\u53f8\u9019\u6a23\u56de\u5831\uff0c\u4f60\u5230\u5e95\u6709\u6c92\u6709\u8cfa\u9322\u5462\uff1f<\/span><b>\u7576\u7136\u6709\u554a\uff0c\u800c\u4e14\u5f88\u8cfa\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60ROAS\u52303\u30014\u5c31\u958b\u59cb\u8cfa\u9322\uff0c\u90a310\u842c\u5143\u7684\u5ee3\u544a\u8cbb\uff0c\u53ea\u8981\u5230\u4e8630\u300140\u842c\u5143\u5c31\u958b\u59cb\u7372\u5229\u3002\u5ee3\u544a\u516c\u53f8\u5df2\u7d93\u5e6b\u4f60\u628aROAS\u5f04\u52307\u4e86\uff0c\u4e0d\u662f\u8d85\u8cfa\uff1f\u9019\u6642\u5019\u5c31\u662f\u8d81\u52dd\u8ffd\u64ca\uff0c\u76f4\u5230ROAS\u4e0b\u964d\u52303\u30014\u5de6\u53f3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u6211\u8ddf\u4f60\u8aaa\u300c<\/span><b>\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u6c92\u6709\u4e00\u500b\u6e96\u78ba\u7684\u6578\u5b57\u300d\uff0c\u666e\u904d\u4e00\u500b\u67083\u842c\u8d77\u8df3\u6c92\u932f\u3002\u4f46\u5728\u9019\u7a2e\u6642\u5019\u52a0\u78bc\u5230\u597d\u5e7e\u767e\u842c\u7684\u4e5f\u4e0d\u5728\u8a71\u4e0b\uff01<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-7928\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5c0f\u6e2c\u9a57-1024x535.jpeg\" alt=\"\u5c0f\u6e2c\u9a57\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5c0f\u6e2c\u9a57-1024x535.jpeg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5c0f\u6e2c\u9a57-300x157.jpeg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5c0f\u6e2c\u9a57-768x402.jpeg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5c0f\u6e2c\u9a57.jpeg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u78ba\u8a8d\u81ea\u5df1\u6709\u6c92\u6709\u641e\u61c2\uff1f\u9019\u908a\u51fa\u4e00\u500b\u5c0f\u529f\u8ab2\uff0c\u5047\u8a2d\u4f60\u6bdb\u5229\u738756%\uff0cROAS\u5230177%\u5c31\u7372\u5229\uff0c\u5ee3\u544a\u516c\u53f8\u544a\u8a34\u4f60\uff0c<\/span><b>\u300c\u563f\u8001\u95c6\uff0c\u9019\u500b\u6708\u82b1\u4e8650\u842c\u5143\uff0cROAS 0.5 \u5594\uff01\u300d\uff0c<\/b><span style=\"font-weight: 400;\">\u4f60\u601d\u8003\u4e00\u4e0b\u662f\u8cfa\u9084\u8ce0\uff1f\u89e3\u7b54\u6211\u5011\u653e\u5f8c\u9762\u5c0f\u7d50\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E5%A4%A7%E5%93%89%E5%95%8F%EF%BC%8C%E5%BB%A3%E5%91%8A%E8%A1%8C%E9%8A%B7%E8%B2%BB%E7%94%A8%E6%80%8E%E9%BA%BC%E7%AE%97%E5%87%BA%E4%BE%86%E7%9A%84%EF%BC%9F\"><\/span><b>\u4e8c\u3001\u5927\u54c9\u554f\uff0c\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97\u51fa\u4f86\u7684\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7929\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97-1024x535.jpeg\" alt=\"\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97-1024x535.jpeg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97-300x157.jpeg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97-768x402.jpeg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u600e\u9ebc\u7b97.jpeg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136\u4f60\u61c2\u5f97\u5ee3\u544a\u884c\u92b7\u7684\u57fa\u672c\u6578\u64da\u8ddf\u8a71\u8853\uff0c\u90a3\u6211\u5011\u518d\u56de\u904e\u982d\u8aaa\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u666e\u904d\u4e00\u500b\u67083\u842c\u8d77\u6b65\u662f\u600e\u9ebc\u7b97\u7684\u3002\u4e3b\u8981\u53ef\u4ee5\u6b78\u56e0\u70ba\u7db2\u8def\u5ee3\u544a\u7684\u6700\u4f4e\u904b\u884c\u6210\u672c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u5e95\u4e0b\u5c31\u5305\u542b\u6240\u8b02\u7684\u5ee3\u544a\u6295\u653e\u8cbb\u7528\u3002\u50cf\u662f<a href=\"https:\/\/zh-tw.facebook.com\/\">Facebook<\/a>\u3001<a href=\"https:\/\/www.google.com\/?hl=zh_tw\">Google<\/a>\u548c<a href=\"https:\/\/line.me\/zh-hant\/\">LINE<\/a> \u7684\u5ee3\u544a\u90fd\u662f\u63a1\u7528\u7af6\u50f9\u6a21\u5f0f\uff0c\u800c\u5ee3\u544a\u4e3b\u7684\u5ee3\u544a\u6d3b\u52d5\u54c1\u8cea\u4e5f\u6703\u5f71\u97ff\u5230\u8a72\u5ee3\u544a\u8cbb\u7528\uff0c\u56e0\u6b64\u53ef\u4ee5\u8aaa\u5ee3\u544a\u6295\u653e\u6c92\u6709\u4e00\u500b\u56fa\u5b9a\u50f9\u683c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u6642\u5019\u4f60\u53ef\u80fd\u6703\u8ddf\u6211\u8aaa\uff1a\u300c\u90a3\u5f88\u597d\u554a\uff0cFB\u5ee3\u544a\u3001Google\u5ee3\u543f\u90fd\u8aaa\u6211\u53ef\u4ee5\u81ea\u5df1\u6c7a\u5b9a\u5ee3\u544a\u9810\u7b97\uff0c\u90a3\u6211\u4e00\u5929\u6295\u500b100\u5143\u5c31\u597d\uff01\u300d\u6c92\u932f\uff0c\u4f60\u7576\u7136\u53ef\u4ee5\u9019\u9ebc\u505a\uff0c\u4f46\u662f\u4f60\u8981\u77e5\u9053\u9019\u57fa\u672c\u4e0a\u4e0d\u6703\u6709\u4efb\u4f55\u6210\u6548\uff0c\u5141\u5176\u8981\u9019\u6a23\u4e0b\uff0c\u5012\u4e0d\u5982\u5225\u4e0b\u4e86\u3002<\/span><\/p>\n<p><b>\u5c31\u7d50\u8ad6\u800c\u8a00\uff0c\u5ee3\u544a\u6295\u653e\u96d6\u6c92\u6709\u4e00\u500b\u56fa\u5b9a\u50f9\u683c\uff0c\u4f46\u57fa\u672c\u4e0a\u4e00\u5929\u8981\u71d2\u500b\u4e00\u5343\u584a\u624d\u6703\u6709\u6210\u6548\u8dd1\u51fa\u4f86\u3002\u60f3\u77e5\u9053\u66f4\u8a73\u7d30\u7684\u8a08\u50f9\u65b9\u5f0f\u300c<\/b><a href=\"https:\/\/www.cyberbiz.io\/blog\/%E5%BB%A3%E5%91%8A%E4%BB%A3%E6%93%8D\/\"><b>\u95dc\u65bc\u5ee3\u544a\u4ee3\u64cd\uff0c\u4e00\u6b21\u641e\u61c2\u5fc5\u5099\u57fa\u790e\u77e5\u8b58\uff01<\/b><\/a><b>\u300d\u90fd\u6709\u689d\u5217\u51fa\u4f86\u4e86\uff0c\u5efa\u8b70\u53bb\u770b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u518d\u8005\uff0c\u5ee3\u544a\u516c\u53f8\u4e5f\u6709\u4ed6\u5011\u4eba\u529b\u6210\u672c\u7684\u8003\u91cf\uff0c\u4f60\u4e00\u5929100\u5143\u7684\u9810\u7b97\u8981\u4eba\u5bb6\u5ee3\u544a\u516c\u53f8\u51fa\u5f88\u591a\u529b\uff0c\u60f3\u60f3\u90fd\u8d85\u4e0d\u503c\u5f97\uff0c\u4e7e\u8106\u4e0d\u8981\u4f60\u9019\u500b\u5ba2\u4eba\u9084\u6bd4\u8f03\u65b9\u4fbf\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u8a31\u591a\u5ee3\u544a\u516c\u53f8\u4e0d\u63a5\u9810\u7b97\u8d85\u4f4e\u7684\u6848\u5b50\uff0c\u56e0\u70ba\u6210\u6548\u8dd1\u4e0d\u51fa\u4f86\u4e4b\u5916\u9084\u6703\u88ab\u5ba2\u6236\u7f75\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u6709\u60f3\u627e\u5ee3\u544a\u4ee3\u7406\u5546\u7684\u6253\u7b97\u5c31\u8981\u77e5\u9053\u9019\u500b\u5ee3\u544a\u82b1\u8cbb\u7684\u6f5b\u898f\u5247\uff0c\u4e0d\u7136\u4f60\u4e00\u5929100\u584a\u7684\u5ee3\u544a\u9810\u7b97\u771f\u7684\u6c92\u4ec0\u9ebc\u4eba\u6703\u7406\u4f60\u3002\u9084\u5728\u601d\u8003\u5ee3\u544a\u4ee3\u7406\u5546\u8981\u627e\u54ea\u5bb6\u7684\u53ef\u4ee5\u770b\u770b\u9019\u7bc7\u6211\u5e6b\u4f60\u5011\u6574\u7406\u597d\u7684\u300c<\/span><a href=\"https:\/\/www.cyberbiz.io\/blog\/%E5%BB%A3%E5%91%8A%E4%BB%A3%E7%90%86%E5%95%86\/\"><span style=\"font-weight: 400;\">\u60f3\u627e\u5ee3\u544a\u4ee3\u7406\u5546\uff1f\u9019\u908a\u6559\u4f60\u5e7e\u62db\u4e0d\u8e29\u96f7\uff01<\/span><\/a><span style=\"font-weight: 400;\">\u300d\uff0c\u88e1\u982d\u9084\u6709\u4e00\u4e9b\u627e\u5ee3\u544a\u4ee3\u7406\u5546\u7684\u6280\u5de7\u53ef\u4ee5\u53c3\u8003\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E6%8F%90%E5%8D%87%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%E7%9A%84%E4%B8%89%E5%A4%A7%E9%97%9C%E9%8D%B5%E7%A7%98%E5%AF%86\"><\/span><b>\u4e09\u3001\u63d0\u5347\u5ee3\u544a\u6210\u6548\u7684\u4e09\u5927\u95dc\u9375\u79d8\u5bc6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u6211\u5011\u4e86\u89e3\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u7684\u904b\u7b97\u6a21\u5f0f\uff0c\u6700\u5f8c\u4e00\u90e8\u5206\u5c31\u8b93\u6211\u5011\u56de\u5230\u7db2\u8def\u5ee3\u544a\u884c\u92b7\u7684\u6838\u5fc3\u300c\u5ee3\u544a\u6210\u6548\u300d\u3002\u8981\u60f3\u8b93\u5ee3\u544a\u9322\u6295\u51fa\u53bb\u662f\u6709\u7528\u7684\uff0c\u6700\u91cd\u8981\u7684\u9084\u662f\u8981\u56de\u5230\u5ee3\u544a\u672c\u8eab\uff0c\u63a5\u4e0b\u53bb\u6211\u5011\u5c31\u4f86\u770b\u63d0\u5347\u5ee3\u544a\u6210\u6548\u7684\u4e09\u5927\u95dc\u9375\u79d8\u5bc6\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%E9%97%9C%E9%8D%B5%E4%B8%80%E3%80%81%E8%A3%BD%E4%BD%9C%E5%87%BA%E8%B6%85%E5%8E%B2%E5%AE%B3%E7%9A%84%E8%91%97%E9%99%B8%E9%A0%81\"><\/span><b>\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e00\u3001\u88fd\u4f5c\u51fa\u8d85\u53b2\u5bb3\u7684\u8457\u9678\u9801<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7930\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u8457\u9678\u9801-1024x535.jpeg\" alt=\"\u8457\u9678\u9801\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u8457\u9678\u9801-1024x535.jpeg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u8457\u9678\u9801-300x157.jpeg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u8457\u9678\u9801-768x402.jpeg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u8457\u9678\u9801.jpeg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e4b\u524d\u5728\u5f88\u591a\u6587\u7ae0\u90fd\u6709\u63d0\u904e\uff0c\u8457\u9678\u9801\u662f\u5f71\u97ff\u7db2\u7ad9\u8df3\u51fa\u7387\u7684\u4e3b\u56e0\uff08\u5f71\u97ff\u7db2\u7ad9\u8df3\u51fa\u7387\u7684\u5176\u4ed6\u56e0\u7d20\u4e5f\u5728\u300c<\/span><a href=\"https:\/\/www.cyberbiz.io\/blog\/4%E5%80%8B%E6%AD%A5%E9%A9%9F%E5%84%AA%E5%8C%96%E9%9B%BB%E5%95%86%E7%B6%B2%E7%AB%99%E8%B7%B3%E5%87%BA%E7%8E%87%EF%BC%8C%E6%95%91%E5%9B%9E%E4%BD%A0%E7%9A%84%E9%9B%BB%E5%95%86%E6%A5%AD%E7%B8%BE%EF%BC%81\/\"><span style=\"font-weight: 400;\">4\u500b\u6b65\u9a5f\u512a\u5316\u96fb\u5546\u7db2\u7ad9\u8df3\u51fa\u7387\uff0c\u6551\u56de\u4f60\u7684\u96fb\u5546\u696d\u7e3e\uff01<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u901a\u7bc7\u6587\u7ae0\u8ddf\u5927\u5bb6\u8aaa\u904e\u4e86\uff0c\u5efa\u8b70\u53c3\u8003\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u6b64\u4e4b\u5916\uff0c\u8457\u9678\u9801\u7adf\u4e5f\u6703\u5f71\u97ff\u5ee3\u544a\u6210\u6548\uff1f\u4f60\u60f3\u60f3\uff0c\u82e5\u662f\u5ee3\u544a\u6295\u51fa\u53bb\uff0c\u9867\u5ba2\u4e00\u9ede\u9032\u4f86\u770b\u5230\u4e00\u500b\u505a\u5f97\u8d85\u967d\u6625\u7684\u9801\u9762\uff0c\u771f\u7684\u6703\u60f3\u6d88\u8cbb\u55ce\uff1f\u4e0d\u6703\u3002\u6cbf\u7528\u9019\u500b\u908f\u8f2f\uff0c\u4f60\u8981\u505a\u51fa\u7684\u8457\u9678\u9801\u5c31\u662f\u8981\u6d17\u8166\u9867\u5ba2\uff0c\u8b93\u4ed6\u5011\u901b\u4e00\u901b\u5c31\u6703\u4e0d\u81ea\u89ba\u624b\u6ed1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u600e\u9ebc\u505a\u51fa\u53b2\u5bb3\u8457\u9678\u9801\uff1f\u5e73\u5e38\u5c31\u53ef\u4ee5\u8a13\u7df4\u3002\u4f60\u6bcf\u901b\u5230\u8b93\u4f60\u8166\u6ce2\u7a81\u7136\u5f31\u7684\u7db2\u7ad9\u5c31\u8d95\u7dca\u505a\u7b46\u8a18\uff0c\u770b\u770b\u4eba\u5bb6\u54ea\u88e1\u704c\u4f60\u8ff7\u85e5\u4e86\uff0c\u4e00\u65b9\u9762\u62ff\u4f86\u7576\u53c3\u8003\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u5e6b\u52a9\u4f60\u627e\u56de\u7406\u667a\u3001\u6551\u56de\u8377\u5305\u541b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%E9%97%9C%E9%8D%B5%E4%BA%8C%E3%80%81%E5%90%B8%E7%9D%9B%E7%9A%84%E5%BB%A3%E5%91%8A%E7%B4%A0%E6%9D%90\"><\/span><b>\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e8c\u3001\u5438\u775b\u7684\u5ee3\u544a\u7d20\u6750<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7931\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u7d20\u6750-1024x535.jpeg\" alt=\"\u5ee3\u544a\u7d20\u6750\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u7d20\u6750-1024x535.jpeg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u7d20\u6750-300x157.jpeg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u7d20\u6750-768x402.jpeg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u5ee3\u544a\u7d20\u6750.jpeg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5ee3\u544a\u672c\u8eab\u7684\u57fa\u672c\u9762\u6c92\u505a\u597d\uff0c\u5f8c\u9762\u8ac7\u4ec0\u9ebc\u6578\u64da\u5206\u6790\u90fd\u662f\u591a\u7684\u3002\u5ee3\u544a\u6700\u91cd\u8981\u7684\u4e00\u90e8\u5206\u5c31\u662f\u8981\u8b93\u4f60\u7684\u53d7\u773e\uff08\u7b49\u7b49\u6703\u8ac7\uff09\u9ede\u9032\u53bb\uff0c\u9664\u6b64\u4e4b\u5916\u6c92\u5225\u7684\u3002\u8ddf\u524d\u9762\u8457\u9678\u9801\u7684\u610f\u601d\u76f8\u8fd1\uff0c\u919c\u7684\u5ee3\u544a\u5716\u4e0d\u6703\u5438\u5f15\u4f60\u7684\u53d7\u773e\u6309\u4e0b\u9ede\u64ca\u9375\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u770b\u4f60\u73fe\u5728\u7684\u5ee3\u544a\u7d20\u6750\u662f\u4e0d\u662f\u6709\u6eff\u8db3\u4e86\u53d7\u773e\u7684\u5be9\u7f8e\uff0c\u5c31\u770b<\/span><a href=\"https:\/\/zh.wikipedia.org\/zh-tw\/%E9%BB%9E%E6%93%8A%E7%8E%87\"><span style=\"font-weight: 400;\">\u9ede\u64ca\u7387\uff08CTR\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u8981\u662f\u4f60\u7684\u5ee3\u544a\u9ede\u64ca\u7387\u5e73\u5747\u843d\u57280.5%-2%\u4e4b\u9593\uff0c\u5c31\u4ee3\u8868\u9084\u6709\u512a\u5316\u7684\u7a7a\u9593\uff0c\u5efa\u8b70\u4f60\u627e\u500b\u5177\u7f8e\u8853\u80cc\u666f\u7684\u4eba\u4f86\u5e6b\u5fd9\u505a\u770b\u770b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96%E5%BB%A3%E5%91%8A%E6%88%90%E6%95%88%E9%97%9C%E9%8D%B5%E4%B8%89%E3%80%81%E7%B2%BE%E6%BA%96%E9%8E%96%E5%AE%9A%E7%9B%AE%E6%A8%99%E5%8F%97%E7%9C%BE\"><\/span><b>\u512a\u5316\u5ee3\u544a\u6210\u6548\u95dc\u9375\u4e09\u3001\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u53d7\u773e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7932\" src=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u76ee\u6a19\u53d7\u773e-1024x535.jpeg\" alt=\"\u76ee\u6a19\u53d7\u773e\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u76ee\u6a19\u53d7\u773e-1024x535.jpeg 1024w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u76ee\u6a19\u53d7\u773e-300x157.jpeg 300w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u76ee\u6a19\u53d7\u773e-768x402.jpeg 768w, https:\/\/www.cyberbiz.io\/blog\/wp-content\/uploads\/2021\/06\/\u76ee\u6a19\u53d7\u773e.jpeg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u53d7\u773e\u4e0d\u7cbe\u6e96\uff0c\u4f60\u5c31\u6703\u82b1\u5de8\u91cf\u7684\u51a4\u6789\u9322\u3002\u60f3\u60f3\u770b\u628a\u8cb7\u623f\u5ee3\u544a\u6253\u5230\u7aae\u5b78\u751f\u53c8\u6216\u662f\u71b1\u8840\u624b\u904a\u5ee3\u544a\u6253\u5230\u4e2d\u5e74\u5a66\u5973\uff1f\u8981\u6709\u591a\u5927\u6210\u6548\uff0c\u771f\u7684\u5f88\u96e3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u521d\u671f\u4f60\u771f\u7684\u4e0d\u77e5\u9053\u600e\u9ebc\u6a23\u627e\u5230\u81ea\u5df1\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u9084\u883b\u5efa\u8b70\u53bb\u627e\u96fb\u5546\u9867\u554f\u5011\u8aee\u8a62\u770b\u770b\u7684\u3002\u76f8\u4fe1\u6211\uff0c\u6bd4\u8d77\u4f60\u5ee3\u544a\u4e00\u76f4\u6253\u6c34\u6f02\u7684\u640d\u5931\uff0c\u9019\u500b\u652f\u51fa\u771f\u7684\u503c\u591a\u4e86\u3002\u9084\u4e0d\u6e05\u695a\u96fb\u5546\u9867\u554f\u7684\uff0c\u300c<\/span><a href=\"https:\/\/www.cyberbiz.io\/blog\/%E9%9B%BB%E5%95%86%E9%A1%A7%E5%95%8F%E6%8E%A8%E8%96%A6\/\"><span style=\"font-weight: 400;\">\u96fb\u5546\u9867\u554f\u662f\u4ec0\u9ebc\uff1f\u5f9e\u884c\u92b7\u5230\u7d93\u71df\u4e00\u689d\u9f8d\u5e6b\u4f60\u8655\u7406\u597d<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u9019\u7bc7\u6587\u6709\u8a73\u7d30\u544a\u8a34\u4f60\u4ed6\u5011\u5728\u505a\u4ec0\u9ebc\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E5%B0%8F%E7%B5%90\"><\/span><b>\u56db\u3001\u5c0f\u7d50<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9084\u8a18\u5f97\u6211\u5011\u524d\u9762\u7684\u984c\u76ee\u55ce\uff1f\u5047\u8a2d\u4f60\u6bdb\u5229\u738756%\uff0cROAS\u5230177%\u5c31\u7372\u5229\uff0c\u5ee3\u544a\u516c\u53f8\u544a\u8a34\u4f60\uff0c<\/span><b>\u300c\u8001\u95c6\uff0c\u9019\u500b\u6708\u82b1\u4e8650\u842c\u5143\uff0cROAS 0.5 \u5594\uff01\u300d<\/b><span style=\"font-weight: 400;\">\u662f\u8cfa\u662f\u8ce0\uff1f\u8ce0\u554a\uff0c\u8acb\u4f60\u8003\u616e\u63db\u5bb6\uff0c\u6216\u662f\u53ef\u4ee5\u8ddf\u5ee3\u544a\u516c\u53f8\u6e9d\u901a\u4e00\u4e0b\u3002\u4f6050\u842c\u5143\u7684\u5ee3\u544a\u8cbb\u8981\u523088\u842c\u5143\u624d\u6703\u958b\u59cb\u7372\u5229\uff0c\u9019\u908a25\u842c\u6839\u672c\u4e0d\u5920\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e0c\u671b\u4f60\u900f\u904e\u9019\u7bc7\u6587\u7ae0\u53ef\u4ee5\u66f4\u61c2\u5f97\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u7684\u64cd\u4f5c\uff0c\u7576\u4f60\u672c\u4eba\u4e5f\u66f4\u61c2\u5f97\u5ee3\u544a\u7684\u904b\u4f5c\u3001\u5c08\u696d\u7528\u8a5e\uff0c\u4f60\u4e5f\u5c31\u66f4\u6709\u5e95\u6c23\u8ddf\u5ee3\u544a\u516c\u53f8\u6e9d\u901a\uff0c\u751a\u81f3\u662f\u81ea\u5df1\u52d5\u624b\u505a\u770b\u770b\u3002<\/span><span style=\"font-weight: 400;\">\u82e5\u662f\u4f60\u5c0d\u65bc\u9019\u90e8\u5206\u9084\u60f3\u4e86\u89e3\u66f4\u591a\uff0c\u6216\u662f\u60f3\u77e5\u9053\u81ea\u5df1\u9700\u4e0d\u9700\u8981\u5ee3\u544a\u6295\u653e\u76f8\u95dc\u7684\u512a\u5316\uff0c\u90fd\u53ef\u4ee5\u4f86\u8ddf\u6211\u5011\u7684<\/span><a href=\"https:\/\/www.cyberbiz.io\/brand-tp\/?utm_medium=post&amp;utm_source=blog&amp;utm_campaign=2105_act08\"><span style=\"font-weight: 400;\">\u96fb\u5546\u4ee3\u71df\u904b\u5718\u968a<\/span><\/a><span style=\"font-weight: 400;\">\u804a\u804a\uff0c\u4ed6\u5011\u53ef\u4ee5\u91dd\u5c0d\u4f60\u7684\u60c5\u6cc1\u7d66\u4f60\u66f4\u5b8c\u6574\u7684\u5efa\u8b70\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8a31\u591a\u96fb\u5546\u8001\u95c6\u61c9\u8a72\u90fd\u5f88\u597d\u5947\u81ea\u5df1\u7684\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u8981\u6295\u591a\u5c11\u624d\u662f\u300c\u5c0d\u7684\u300d\uff0c\u4eca\u5929\u9019\u7bc7\u6587\u7ae0\u5c07\u6703\u4e0d\u85cf\u79c1\u7684\u544a\u8a34\u4f60\uff01 \u958b\u59cb\u4e4b\u524d\uff0c\u5e0c &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.cyberbiz.io\/blog\/%e5%bb%a3%e5%91%8a%e8%a1%8c%e9%8a%b7%e8%b2%bb%e7%94%a8\/\"> <span class=\"screen-reader-text\">\u5ee3\u544a\u884c\u92b7\u8cbb\u7528\u8981\u6295\u591a\u5c11\u624d\u662f\u5c0d\u7684\uff1f\u9019\u908a\u4e0d\u85cf\u79c1\u544a\u8a34\u4f60\uff01<\/span> Read More 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