{"id":5156,"date":"2022-07-29T17:30:16","date_gmt":"2022-07-29T09:30:16","guid":{"rendered":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156"},"modified":"2025-05-14T16:47:20","modified_gmt":"2025-05-14T08:47:20","slug":"utm%e8%a8%ad%e5%ae%9a%e6%95%99%e5%ad%b8%ef%bc%9a%e5%88%86%e9%a1%9egoogle-analytics-%e6%b5%81%e9%87%8f%e4%be%86%e6%ba%90","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156","title":{"rendered":"UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90"},"content":{"rendered":"\n<figure>\n<img decoding=\"async\" src=\"https:\/\/www.cyberbiz.io\/helpcenter\/wp-content\/uploads\/\u4e00\u822c\u72483.png\" style=\"width:200PX;height:40px\" alt=\"\" >\n<img decoding=\"async\" src=\"https:\/\/www.cyberbiz.io\/helpcenter\/wp-content\/uploads\/PLUS\u72483.png\" style=\"width:250PX;height:40px\" alt=\"\">\n<\/figure>\n\n\n\n<span class=\"page_title\"><b>\u770b\u4e86\u6b64\u6587\u4ef6\uff0c\u60a8\u53ef\u4ee5\uff1a<\/b><\/span><br>\r\n<div class=\"notice_block0\">\r\n<span class=\"article\">\r\n<ul>\r\n<li>\u4e86\u89e3 UTM \u662f\u4ec0\u9ebc\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u5e6b\u52a9\u7db2\u7ad9\u8ffd\u8e64\u6d41\u91cf\u4f86\u6e90\u8207\u884c\u92b7\u6210\u6548\u3002<\/li>\r\n<li>\u719f\u6089 UTM \u5404\u53c3\u6578\u7684\u529f\u80fd\u8207\u6b63\u78ba\u4f7f\u7528\u683c\u5f0f\u3002<\/li>\r\n<li>\u4f7f\u7528\u5de5\u5177 Campaign URL Builder \u5feb\u901f\u7522\u751f\u53ef\u8ffd\u8e64\u7684 UTM \u9023\u7d50\u3002<\/li>\r\n<li>\u5c07\u7522\u751f\u7684 UTM \u61c9\u7528\u65bc\u5ee3\u544a\u3001\u793e\u7fa4\u6216 EDM \u7b49\u9023\u7d50\u4e2d\u3002<\/li>\r\n<li>\u5728 GA4 \u4e2d\u67e5\u770b UTM \u6578\u64da\u8207\u4f86\u6e90\u5a92\u4ecb\u5831\u8868\uff0c\u5206\u6790\u5404\u6e20\u9053\u6210\u6548\u8207\u4f7f\u7528\u8005\u884c\u70ba\u3002<\/li>\r\n<\/ul><\/span>\r\n<\/div>\n\n\n\n<p class=\"page_title\"><b>\u64cd\u4f5c\u76ee\u9304\uff1a<\/b><\/p>\r\n<div class=\"page_gray_border\"><span class=\"article\">\r\n<ul>\r\n\r\n<li class=\"ahref\"><a href=\"#a\" class=\"a_move\">\u4ec0\u9ebc\u662f UTM<\/a><\/li>\r\n<li class=\"ahref\"><a href=\"#b\" class=\"a_move\">UTM \u7db2\u5740\u7d50\u69cb\u8207\u53c3\u6578\u4ecb\u7d39<\/a>\r\n<li class=\"ahref\"><a href=\"#c\" class=\"a_move\">UTM \u53c3\u6578\u683c\u5f0f\u8207\u4f7f\u7528\u6280\u5de7<\/a><\/li>\r\n<li class=\"ahref\"><a href=\"#d\" class=\"a_move\">UTM \u8a2d\u5b9a\u5de5\u5177\uff1aCampaign URL Builder<\/a><\/li>\r\n<li class=\"ahref\"><a href=\"#e\" class=\"a_move\">\u65bc GA4 \u4e2d\u8ffd\u8e64 UTM \u6578\u64da<\/a><\/li>\r\n\r\n\r\n\r\n<\/ul>\r\n<\/span><\/div>\n\n\n\n<div class=\"page_notice_block\">\r\n<span class=\"page_important_ti\">\u6ce8\u610f\u4e8b\u9805:<\/span>\r\n<br>\r\n<span class=\"article\">\r\n<ul style=\"line-height:200%\">\r\n<li>\u6b64\u6559\u5b78\u6587\u4ef6\u50c5\u63d0\u4f9b\u53c3\u8003\uff0c\u8a73\u7d30\u64cd\u4f5c\u8207\u6700\u65b0\u5f8c\u53f0\u756b\u9762\u4ee5 Google \u5b98\u65b9\u70ba\u4e3b\u3002<\/li>\r\n<li>GA4 \u5075\u6e2c\u5230\u4f7f\u7528\u8005\u884c\u70ba\u5f8c\uff0c\u9700\u8981\u6642\u9593\u9032\u884c\u8cc7\u6599\u6536\u96c6\u8207\u8655\u7406\uff0c<b>\u8cc7\u6599\u66f4\u65b0\u9593\u9694\u70ba 24~48 \u5c0f\u6642\u4e0d\u7b49<\/b>\u3002\u8a73\u60c5\u53ef\u53c3\u8003 <a href=\"https:\/\/support.google.com\/analytics\/answer\/11198161\" class=\"article_href\" target=\"_blank\" rel=\"noopener\">Google \u5b98\u65b9\u6587\u4ef6\uff1a[GA4]\u8cc7\u6599\u66f4\u65b0\u9593\u9694<\/a>\u3002<\/li>\r\n\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<\/span><\/div>\r\n<br>\n\n\n\n<h2 class=\"article_1\" id=\"a\">\ud83d\udccc \u4ec0\u9ebc\u662f UTM<\/h2><br>\r\n<span class=\"article\">\r\n\r\nUTM\uff08Urchin Tracking Module\uff09 \u662f\u4e00\u7a2e\u7528\u4f86\u5728\u7db2\u5740\u4e0a\u6a19\u8a18\u4f86\u6e90\u8cc7\u8a0a\u7684\u5c0f\u578b\u53c3\u6578\u3002\u5b83\u80fd\u5e6b\u52a9\u7db2\u7ad9\u5206\u6790\u5de5\u5177\uff08\u5982 Google Analytics\uff09\u6e96\u78ba\u8a18\u9304\u4f7f\u7528\u8005\u5f9e\u54ea\u500b\u5ee3\u544a\u3001\u6d3b\u52d5\u6216\u5a92\u4ecb\u9032\u5165\u7db2\u7ad9\uff0c\u662f\u5efa\u7acb\u8de8\u5e73\u53f0\u884c\u92b7\u6210\u6548\u5206\u6790\u3001\u6d41\u91cf\u4f86\u6e90\u6b78\u56e0\u7684\u91cd\u8981\u5de5\u5177\u3002\u4ee5\u4e0b\u70ba\u5e38\u898b\u4f7f\u7528\u60c5\u5883\uff1a<br><br>\r\n\r\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\" style=\"border-collapse: collapse; width: 100%;\">\r\n  <thead style=\"background-color: #f0f0f0;\">\r\n    <tr>\r\n      <th>\u4f7f\u7528\u60c5\u5883<\/th>\r\n      <th>\u5be6\u969b\u6548\u679c<\/th>\r\n    <\/tr>\r\n  <\/thead>\r\n  <tbody>\r\n    <tr>\r\n      <td><strong>\u63d0\u5347\u6d41\u91cf\u6b78\u56e0\u6e96\u78ba\u6027<\/strong><\/td>\r\n      <td>\u5c07\u4e0d\u540c\u5ee3\u544a\u3001\u793e\u7fa4\u3001EDM\u3001\u806f\u76df\u884c\u92b7\u4f86\u6e90\u6b63\u78ba\u5206\u985e\u3002<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td><strong>\u6bd4\u8f03\u5404\u6e20\u9053\u6210\u6548<\/strong><\/td>\r\n      <td>\u5206\u6790 Facebook\u3001LINE\u3001Google\u3001Email \u5404\u81ea\u5e36\u4f86\u7684\u9ede\u64ca\u91cf\u3001\u8f49\u63db\u6578\u3002<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td><strong>\u652f\u63f4A\/B\u6e2c\u8a66<\/strong><\/td>\r\n      <td>\u6e05\u695a\u6bd4\u8f03\u4e0d\u540c\u5ee3\u544a\u7d20\u6750\u3001\u6587\u6848\u7248\u672c\u7684\u6548\u679c\u5dee\u7570\u3002<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td><strong>\u63d0\u5347\u8cc7\u6599\u6cbb\u7406\u8207\u5831\u8868\u81ea\u52d5\u5316\u80fd\u529b<\/strong><\/td>\r\n      <td>\u914d\u5408\u7d71\u4e00\u547d\u540d\u898f\u5247\uff0c\u53ef\u642d\u914d GA4\u88fd\u4f5c\u6a19\u6e96\u5316\u6210\u6548\u5831\u8868\u3002<\/td>\r\n    <\/tr>\r\n\r\n  <\/tbody>\r\n<\/table>\r\n\r\n\r\n<\/span><hr\/>\n\n\n\n<h2 class=\"article_1\" id=\"b\">\ud83d\udccc UTM \u7db2\u5740\u7d50\u69cb\u8207\u53c3\u6578\u4ecb\u7d39<\/h2><br>\r\n<span class=\"article\">\r\nUTM \u6703\u9644\u52a0\u5728\u9023\u7d50\u7db2\u5740\u5f8c\uff0c\u770b\u8d77\u4f86\u683c\u5f0f\u5982\u4e0b\uff1a<br>\r\n<code style=\"color:black\">https:\/\/www.example.com\/<\/code><code>?utm_source=facebook&utm_medium=social<\/code><br><br>\r\n\r\n\u5e38\u7528\u53c3\u6578\u6b04\u4f4d\u8207\u5c0d\u61c9\u529f\u80fd\uff1a<br>\r\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\" style=\"border-collapse: collapse; width: 100%;\">\r\n  <thead style=\"background-color: #f0f0f0;\">\r\n    <tr>\r\n      <th>\u53c3\u6578<\/th>\r\n      <th>\u529f\u80fd\u8aaa\u660e<\/th>\r\n      <th>\u8209\u4f8b<\/th>\r\n    <\/tr>\r\n  <\/thead>\r\n  <tbody>\r\n    <tr>\r\n      <td><code>utm_source<\/code><\/td>\r\n      <td>\u6d41\u91cf\u4f86\u6e90\uff08\u5982\u5e73\u53f0\/\u7db2\u7ad9\uff09<\/td>\r\n      <td>facebook\u3001google\u3001newsletter<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td><code>utm_medium<\/code><\/td>\r\n      <td>\u6d41\u91cf\u5a92\u4ecb\uff08\u5982\u5ee3\u544a\u5f62\u5f0f\uff09<\/td>\r\n      <td>social\u3001email<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td><code>utm_campaign<\/code><\/td>\r\n      <td>\u884c\u92b7\u6d3b\u52d5\u540d\u7a31<\/td>\r\n      <td>summer_sale\u3001blackfriday<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td><code>utm_term<\/code><\/td>\r\n      <td>\u95dc\u9375\u5b57<\/td>\r\n      <td>shoes\u3001new_arrival<\/td>\r\n    <\/tr>\r\n    <tr>\r\n      <td><code>utm_content<\/code><\/td>\r\n      <td>\u5167\u5bb9\u7d30\u7bc0\uff08\u53ef\u7528\u65bcA\/B\u7248\u672c\u5340\u5206\uff09<\/td>\r\n      <td>banner1\u3001textlink_b<\/td>\r\n    <\/tr>\r\n\r\n\r\n  <\/tbody>\r\n<\/table>\r\n\r\n<\/span><hr\/>\n\n\n\n<h2 class=\"article_1\" id=\"c\">\ud83d\udccc UTM \u53c3\u6578\u683c\u5f0f\u8207\u4f7f\u7528\u6280\u5de7<\/h2><br>\r\n<span class=\"article\">\r\n\r\n<ol>\r\n<li><b>\u53c3\u6578\u82f1\u6587\u5927\u5c0f\u5beb\u4e00\u81f4<\/b>\uff1a\u82e5\u51fa\u73fe Facebook \/ facebook \uff0cGA4 \u6703\u5206\u958b\u7d71\u8a08\u3002<\/li>\r\n<li><b>\u907f\u514d\u7a7a\u683c\u8207\u7279\u6b8a\u7b26\u865f<\/b>\uff1a\u4ee5\u5e95\u7dda\u6216\u77ed\u6a6b\u7dda\u4ee3\u66ff\u7a7a\u683c\uff0c\u4f8b\u5982 summer_sale\u3002<\/li>\r\n<li><b>\u4f7f\u7528\u82f1\u6587\u8207\u6a19\u6e96\u7e2e\u5beb<\/b>\uff1a\u907f\u514d\u4e2d\u6587\u53c3\u6578\u4e82\u78bc\u6216\u5f71\u97ff\u8cc7\u6599\u89e3\u6790\u3002<\/li>\r\n<li><b>\u5efa\u7acb UTM \u547d\u540d\u8868<\/b>\uff1a\u7d71\u4e00\u5718\u968a\u5167\u547d\u540d\u898f\u5247\uff0c\u4fbf\u65bc\u8cc7\u6599\u6574\u7406\u8207\u5206\u6790\u3002<\/li>\r\n<\/ol>\r\n<\/span><hr\/>\n\n\n\n<h2 class=\"article_1\" id=\"d\">\ud83d\udccc UTM \u8a2d\u5b9a\u5de5\u5177\uff1aCampaign URL Builder<\/h2><br>\r\n<span class=\"article\">\r\nCampaign URL Builder \u662f Google \u63d0\u4f9b\u7684\u7dda\u4e0a UTM \u751f\u6210\u5668\uff0c\u7576\u60a8\u8f38\u5165\u5404\u6b04\u4f4d\u5f8c\uff0c\u53ef\u81ea\u52d5\u7522\u751f\u53ef\u8ffd\u8e64\u7684\u9023\u7d50\u3002<br><br>\r\n\r\n<ol>\r\n<li>\u9032\u5165 <a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\" class=\"article_href\" target=\"_blank\" rel=\"noopener\">Campaign URL Builder<\/a>\uff0c\u8cbc\u4e0a\u60f3\u9032\u884c UTM \u8ffd\u8e64\u7684\u7db2\u5740\uff0c\u4f9d\u9700\u6c42\u586b\u5165\u53c3\u6578\u540d\u7a31\u3002<br><a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/UTM\u8a2d\u5b9a\u6559\u5b7802.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/UTM\u8a2d\u5b9a\u6559\u5b7802.png\" style=\"width:70%\" alt=\"\u8a2d\u5b9autm\"><\/a><\/li>\r\n<li>\u4e0b\u65b9\u6703\u5373\u6642\u751f\u6210\u542b\u6709 UTM \u53c3\u6578\u7684\u7db2\u5740\u3002<br><a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/UTM\u8a2d\u5b9a\u6559\u5b7803.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/UTM\u8a2d\u5b9a\u6559\u5b7803.png\" style=\"width:70%\" alt=\"\u8a2d\u5b9autm\"><\/a><\/li>\r\n<\/ol>\r\n<\/span><hr\/>\n\n\n\n<h2 class=\"article_1\" id=\"e\">\ud83d\udccc \u65bc GA4 \u4e2d\u8ffd\u8e64 UTM \u6578\u64da<\/h2><br>\n<span class=\"article\">\n\n<ol>\n<li>\u767b\u5165 <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">GA4<\/a>\uff0c\u65bc\u5074\u908a\u6b04\u9ede\u9078 <span class=\"article_path\">\u300c\u5831\u8868\u300d\u2192\u300c\u696d\u52d9\u76ee\u6a19\u300d\u2192\u300c\u7522\u751f\u5f85\u958b\u767c\u5ba2\u6236\u300d\u2192\u300c\u6d41\u91cf\u958b\u767c\u300d<\/span>\uff0c\u9078\u64c7\u300c\u5de5\u4f5c\u968e\u6bb5\u4f86\u6e90\/\u5a92\u4ecb\u300d\u5831\u8868\u3002\n<ul><li>\u8acb\u5148\u78ba\u5b9a\u5b8c\u6210 <a href=\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=678\" class=\"article_href\" target=\"_blank\" rel=\"noopener\"> GA4 \u8207\u5b98\u7db2\u7684\u4e32\u63a5<\/a>\uff0c\u65b9\u53ef\u65bc GA4 \u67e5\u770b\u5b98\u7db2\u6d41\u91cf\u8cc7\u8a0a\u3002<\/li><\/ul>\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/UTM\u8a2d\u5b9a\u6559\u5b7804.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/UTM\u8a2d\u5b9a\u6559\u5b7804.png\" alt=\"\u8a2d\u5b9autm\"><\/a><\/li><br>\n\n<li>\u53ef\u65bc\u5831\u8868\u4e2d\u67e5\u770b\u7db2\u7ad9\u6d41\u91cf\u4f86\u6e90\u985e\u578b\u3001\u4f7f\u7528\u8005\u884c\u70ba\u8207 UTM \u53c3\u6578\u6578\u64da\u3002<br>\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/UTM\u8a2d\u5b9a\u6559\u5b7805.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/UTM\u8a2d\u5b9a\u6559\u5b7805.png\" alt=\"\u8a2d\u5b9autm\"><\/a><\/li>\n\n<\/ol>\n\n<\/span><hr\/>\n","protected":false},"excerpt":{"rendered":"<p>\u8a2d\u5b9a UTM \u7d00\u9304\u7528\u6236\u5011\u4f86\u81ea\u65bc Facebook\u3001Line\u3001Blog\u2026\u7b49\u7ba1\u9053\u3002<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12,10],"tags":[65,64],"class_list":["post-5156","post","type-post","status-publish","format-standard","hentry","category-google","category-platforms","tag-ga","tag-utm"],"featured_image_src":null,"author_info":{"display_name":"Ann","author_link":"https:\/\/www.cyberbiz.io\/helpcenter\/?author=29"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90 - CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90 - CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6\" \/>\n<meta property=\"og:description\" content=\"\u8a2d\u5b9a UTM \u7d00\u9304\u7528\u6236\u5011\u4f86\u81ea\u65bc Facebook\u3001Line\u3001Blog\u2026\u7b49\u7ba1\u9053\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156\" \/>\n<meta property=\"og:site_name\" content=\"CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-29T09:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T08:47:20+00:00\" \/>\n<meta name=\"author\" content=\"Ann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156\",\"url\":\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156\",\"name\":\"UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90 - CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6\",\"isPartOf\":{\"@id\":\"https:\/\/www.cyberbiz.io\/helpcenter\/#website\"},\"datePublished\":\"2022-07-29T09:30:16+00:00\",\"dateModified\":\"2025-05-14T08:47:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.cyberbiz.io\/helpcenter\/#\/schema\/person\/f49fb2b231b2c63813973894ee8ea0da\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cyberbiz.io\/helpcenter\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cyberbiz.io\/helpcenter\/#website\",\"url\":\"https:\/\/www.cyberbiz.io\/helpcenter\/\",\"name\":\"CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cyberbiz.io\/helpcenter\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cyberbiz.io\/helpcenter\/#\/schema\/person\/f49fb2b231b2c63813973894ee8ea0da\",\"name\":\"Ann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/www.cyberbiz.io\/helpcenter\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/21b2f088b7a0c068b765f60e9f002eee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/21b2f088b7a0c068b765f60e9f002eee?s=96&d=mm&r=g\",\"caption\":\"Ann\"},\"url\":\"https:\/\/www.cyberbiz.io\/helpcenter\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90 - CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156","og_locale":"zh_TW","og_type":"article","og_title":"UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90 - CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6","og_description":"\u8a2d\u5b9a UTM \u7d00\u9304\u7528\u6236\u5011\u4f86\u81ea\u65bc Facebook\u3001Line\u3001Blog\u2026\u7b49\u7ba1\u9053\u3002","og_url":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156","og_site_name":"CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6","article_published_time":"2022-07-29T09:30:16+00:00","article_modified_time":"2025-05-14T08:47:20+00:00","author":"Ann","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"Ann","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156","url":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156","name":"UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90 - CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6","isPartOf":{"@id":"https:\/\/www.cyberbiz.io\/helpcenter\/#website"},"datePublished":"2022-07-29T09:30:16+00:00","dateModified":"2025-05-14T08:47:20+00:00","author":{"@id":"https:\/\/www.cyberbiz.io\/helpcenter\/#\/schema\/person\/f49fb2b231b2c63813973894ee8ea0da"},"breadcrumb":{"@id":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=5156#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cyberbiz.io\/helpcenter"},{"@type":"ListItem","position":2,"name":"UTM\u8a2d\u5b9a\u6559\u5b78\uff1a\u5206\u985eGoogle Analytics \u6d41\u91cf\u4f86\u6e90"}]},{"@type":"WebSite","@id":"https:\/\/www.cyberbiz.io\/helpcenter\/#website","url":"https:\/\/www.cyberbiz.io\/helpcenter\/","name":"CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cyberbiz.io\/helpcenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.cyberbiz.io\/helpcenter\/#\/schema\/person\/f49fb2b231b2c63813973894ee8ea0da","name":"Ann","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.cyberbiz.io\/helpcenter\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/21b2f088b7a0c068b765f60e9f002eee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/21b2f088b7a0c068b765f60e9f002eee?s=96&d=mm&r=g","caption":"Ann"},"url":"https:\/\/www.cyberbiz.io\/helpcenter\/?author=29"}]}},"modified_by":"Ann","_links":{"self":[{"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=\/wp\/v2\/posts\/5156"}],"collection":[{"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5156"}],"version-history":[{"count":2,"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=\/wp\/v2\/posts\/5156\/revisions"}],"predecessor-version":[{"id":12170,"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=\/wp\/v2\/posts\/5156\/revisions\/12170"}],"wp:attachment":[{"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberbiz.io\/helpcenter\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}