{"id":689,"date":"2019-09-19T17:02:55","date_gmt":"2019-09-19T09:02:55","guid":{"rendered":"https:\/\/www.cyberbiz.co\/helpcenter\/?p=689"},"modified":"2025-04-29T11:48:00","modified_gmt":"2025-04-29T03:48:00","slug":"google-tag-manager-%e6%95%99%e5%ad%b8","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/helpcenter\/?p=689","title":{"rendered":"Google Tag Manager \u6559\u5b78"},"content":{"rendered":"\n<figure>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cyberbiz.io\/helpcenter\/wp-content\/uploads\/\u4e00\u822c\u72483.png\" alt=\"\" width=\"200\" height=\"30\">\n<img decoding=\"async\" src=\"https:\/\/www.cyberbiz.io\/helpcenter\/wp-content\/uploads\/PLUS\u72483.png\" style=\"width:250PX;height:40px\" alt=\"\">\n<\/figure>\n\n\n\n<span class=\"page_title\"><b>\u770b\u5b8c\u6b64\u6587\u4ef6\uff0c\u60a8\u53ef\u4ee5\uff1a<\/b><\/span><br>\r\n<div class=\"notice_block0\">\r\n<span class=\"article\">\r\n<ul>\r\n<li>\u521d\u6b65\u4e86\u89e3 Google Tag Manager\u3002<\/li>\r\n<li>\u5efa\u7acb Google Tag Manager \u5e33\u6236\u3002<\/li>\r\n<li>\u5c07 Google Tag Manager \u4ee3\u78bc\u7d81\u5b9a\u5b98\u7db2\u5f8c\u53f0\u3002<\/li>\r\n\r\n\r\n<\/ul><\/span>\r\n<\/div>\n\n\n\n<p class=\"page_title\"><b>\u64cd\u4f5c\u76ee\u9304\uff1a<\/b><\/p>\r\n<div class=\"page_gray_border\"><span class=\"article\">\r\n\r\n<ul>\r\n\r\n<li class=\"ahref\"><a href=\"#a\" class=\"a_move\">\u4ec0\u9ebc\u662f Google Tag Manager<\/a><\/li>\r\n\r\n<li class=\"ahref\"><a href=\"#b\" class=\"a_move\">\u5982\u4f55\u5efa\u7acb GMC \u5e33\u6236\u4e26\u4e32\u63a5\u5b98\u7db2\u5f8c\u53f0<\/a><\/li>\r\n\r\n\r\n<\/ul>\r\n<\/span><\/div>\n\n\n\n<div class=\"page_notice_block\">\r\n<span class=\"page_important_ti\">\u6ce8\u610f\u4e8b\u9805:<\/span>\r\n<br>\r\n<span class=\"article\">\r\n<ul>\r\n<li>\u6b64\u6559\u5b78\u6587\u4ef6\u50c5\u70ba\u5354\u52a9\u53c3\u8003\u4e4b\u7528\uff0c\u5be6\u969b\u64cd\u4f5c\u8207\u8a2d\u5b9a\u65b9\u5f0f\u8acb\u4ee5 Google \u5b98\u65b9\u8cc7\u8a0a\u70ba\u6e96\u3002\u82e5\u6709\u7591\u554f\uff0c\u8acb\u6d3d\u8a62 Google \u5b98\u65b9\u652f\u63f4\u3002<\/li>\r\n\r\n<\/ul>\r\n<\/span>\r\n<\/div>\n\n\n\n<h2 class=\"article_1\" id=\"a\">\ud83d\udccc \u4ec0\u9ebc\u662f Google Tag Manager<\/h2><br>\n\n<span class=\"article\">\nGoogle Tag Manager\uff08GTM\uff09 \u662f Google \u63d0\u4f9b\u7684\u4e00\u5957\u514d\u8cbb\u6a19\u7c64\u7ba1\u7406\u7cfb\u7d71\uff0c\u5c08\u9580\u7528\u4f86\u5354\u52a9\u7db2\u7ad9\u7ba1\u7406\u8005\u3001\u884c\u92b7\u4eba\u54e1\uff0c\u5728\u4e0d\u9700\u76f4\u63a5\u4fee\u6539\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u7684\u60c5\u6cc1\u4e0b\uff0c\u5feb\u901f\u5b89\u88dd\u3001\u7ba1\u7406\u3001\u66f4\u65b0\u5404\u7a2e\u8ffd\u8e64\u4ee3\u78bc\uff08\u6a19\u7c64\uff09\u3002<br><br>\n\n\u9019\u4e9b\u8ffd\u8e64\u4ee3\u78bc\uff08\u6a19\u7c64\uff09\u901a\u5e38\u5305\u62ec\uff1a\n<ul>\n<li>\u7db2\u7ad9\u5206\u6790\u5de5\u5177<\/li>\n<li>\u5ee3\u544a\u8f49\u63db\u8ffd\u8e64<\/li>\n<li>\u518d\u884c\u92b7\u4ee3\u78bc<\/li>\n<li>\u4e8b\u4ef6\u8ffd\u8e64\uff08\u5982\u9ede\u64ca\u6309\u9215\u3001\u6ed1\u52d5\u9801\u9762\u3001\u586b\u5beb\u8868\u55ae\uff09<\/li>\n<\/ul>\n\n\n\u2794 \u5728\u6c92\u6709 GTM \u7684\u60c5\u6cc1\u4e0b\uff0c\u6bcf\u6b21\u9700\u8981\u65b0\u589e\u3001\u4fee\u6539\u3001\u6216\u522a\u9664\u9019\u4e9b\u8ffd\u8e64\u8a2d\u5b9a\uff0c\u901a\u5e38\u90fd\u9700\u8981\u8acb\u5de5\u7a0b\u5e2b\u5354\u52a9\u9032\u884c\u7db2\u7ad9\u539f\u59cb\u78bc\u8abf\u6574\u3002<br>\n\u2794 \u800c\u4f7f\u7528 GTM\uff0c\u53ea\u9700\u5728\u7db2\u7ad9\u4e0a\u5b89\u88dd\u4e00\u6b21 GTM \u4ee3\u78bc\uff0c\u5f8c\u7e8c\u6240\u6709\u8ffd\u8e64\u9700\u6c42\uff0c\u90fd\u53ef\u4ee5\u5728 GTM \u7684\u5f8c\u53f0\u9032\u884c\u8a2d\u5b9a\u8207\u8abf\u6574\uff0c\u5927\u5e45\u63d0\u5347\u5f48\u6027\u8207\u7ba1\u7406\u6548\u7387\u3002<br><br>\n\n<b>\u8acb\u6ce8\u610f\uff01\u4ee5\u4e0b\u5de5\u5177\u5df2\u7531 CYBERBIZ \u7cfb\u7d71\u5efa\u7f6e\u5c08\u5c6c\u4e32\u63a5\u65b9\u5f0f\u3002\u8acb\u5546\u5bb6\u52d9\u5fc5\u4f9d\u7167\u5f8c\u53f0\u63d0\u4f9b\u7684\u8a2d\u5b9a\u8def\u5f91\u9032\u884c\u4e32\u63a5<\/b>\uff0c\u8acb\u52ff\u53e6\u884c\u4f7f\u7528 GTM \u7d81\u5b9a\uff0c\u4ee5\u78ba\u4fdd\u8cc7\u6599\u7d00\u9304\u7684\u6b63\u78ba\u6027\u3002\u4e32\u63a5\u5de5\u5177\u5217\u8868\u8207\u6559\u5b78\u9023\u7d50\u5982\u4e0b\uff1a\n<ul>\n<li> <a href=\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=678\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/li>\n<li> <a href=\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=756\" target=\"_blank\" rel=\"noopener\">Google Ads \u8f49\u63db\u8ffd\u8e64<\/a><\/li>\n<li> <a href=\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=2870\" target=\"_blank\" rel=\"noopener\">Meta Pixel<\/a><\/li>\n<\/ul>\n\n\n<\/span>\n\n\n\n<h2 class=\"article_1\" id=\"b\">\ud83d\udccc \u5982\u4f55\u5efa\u7acb GMC \u5e33\u6236\u4e26\u4e32\u63a5\u5b98\u7db2\u5f8c\u53f0<\/h2><br>\r\n\r\n<span class=\"article\">\r\n<ol>\r\n<li>\u767b\u5165 <a href=\"https:\/\/tagmanager.google.com\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a>\uff0c\u9ede\u64ca\u300c\u5efa\u7acb\u5e33\u6236\u300d\u3002<\/li>\r\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7801.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7801.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\r\n\r\n<li>\u65bc\u300c\u5e33\u6236\u8a2d\u5b9a\u300d\u8f38\u5165\u5e33\u6236\u540d\u7a31\uff0c\u9078\u64c7\u570b\u5bb6\/\u5730\u5340\u3002<br>\r\n<ul>\r\n<li>\u5e33\u6236\u662f\u6700\u4e0a\u5c64\u7684\u7ba1\u7406\u55ae\u4f4d\uff0c\u901a\u5e38\u5c0d\u61c9\u5230\u4e00\u5bb6\u516c\u53f8\u6216\u54c1\u724c\u3002\u5e33\u6236\u5e95\u4e0b\u4e3b\u8981\u7ba1\u7406\u591a\u500b\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\uff08\u5373\u5bb9\u5668\uff09\uff0c\u4e0d\u6703\u5f71\u97ff\u5be6\u969b\u8ffd\u8e64\u529f\u80fd\u3002<\/li>\r\n<li>\u5546\u5bb6\u53ef\u4f7f\u7528\u60a8\u7684\u516c\u53f8\u540d\u7a31\u6216\u54c1\u724c\u540d\u7a31\u4f86\u547d\u540d\u5e33\u6236\u3002<\/li>\r\n<\/ul><br>\r\n\r\n\u65bc\u300c\u5bb9\u5668\u8a2d\u5b9a\u300d\u8f38\u5165\u5bb9\u5668\u540d\u7a31\uff0c\u9078\u64c7\u300c\u7db2\u8def\u300d\u3002<br>\r\n\r\n<ul>\r\n<li>\u5bb9\u5668\u662f\u6307\u5be6\u969b\u8981\u88dd\u8f09\u8ffd\u8e64\u6a19\u7c64\uff08Tag\uff09\u7684\u5730\u65b9\uff0c\u901a\u5e38\u5c0d\u61c9\u5230\u4e00\u500b\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u3002\u5bb9\u5668\u5167\u53ef\u4ee5\u8a2d\u5b9a\u6240\u6709\u60f3\u8981\u5b89\u88dd\u7684\u8ffd\u8e64\u5de5\u5177\u3002<\/li>\r\n<li>\u5546\u5bb6\u53ef\u4f7f\u7528\u5c0d\u61c9\u7684\u5b98\u7db2\u7db2\u5740\u6216\u5e73\u53f0\u540d\u7a31\u4f86\u547d\u540d\u5bb9\u5668\u3002<\/li>\r\n<\/ul>\r\n\r\n<\/li>\r\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7802.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7802.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\r\n\r\n<li>\u540c\u610f\u670d\u52d9\u689d\u6b3e\uff0c\u9ede\u9078\u300c\u662f\u300d\u3002<\/li>\r\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7803.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7803.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\r\n\r\n<li>\u53d6\u5f97\u7a0b\u5f0f\u78bc\u8cc7\u8a0a\uff0c\u8acb\u627e\u5230 GTM \u4ee3\u78bc\u4e26\u8907\u88fd\u3002<\/li>\r\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7804.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7804.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\r\n\r\n<li>\u9032\u5165\u5b98\u7db2\u5f8c\u53f0\uff0c\u627e\u5230\u300cGoogle Tag Manager\u300d\u5340\u57df\uff0c\u5c07 GTM \u4ee3\u78bc\u8cbc\u81f3\u300c\u8ffd\u8e64\u7de8\u865f\u542bGTM\u300d\u6b04\u4f4d\u3002<br>\r\n<span class=\"article_path0\">\u5f8c\u53f0\u8def\u5f91 : <\/span><span class=\"article_path\"> \u300c\u7b2c\u4e09\u65b9\u6574\u5408\u300d\u2192\u300c\u8c37\u6b4cGoogle\u8a2d\u5b9a\u300d<\/span><br><\/li>\r\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7805.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7805.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\r\n<\/ol>\r\n<\/span>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager \u6559\u5b78<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12,10],"tags":[],"class_list":["post-689","post","type-post","status-publish","format-standard","hentry","category-google","category-platforms"],"featured_image_src":null,"author_info":{"display_name":"Chang Mirmo","author_link":"https:\/\/www.cyberbiz.io\/helpcenter\/?author=4"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tag Manager \u6559\u5b78 - CYBERBIZ \u4e00\u822c\u7248\u6559\u5b78\u6587\u4ef6<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cyberbiz.io\/helpcenter\/?p=689\" \/>\n<meta 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