{"id":228,"date":"2019-03-08T17:44:39","date_gmt":"2019-03-08T09:44:39","guid":{"rendered":"https:\/\/www.cyberbiz.co\/support\/?p=228"},"modified":"2025-04-28T18:31:00","modified_gmt":"2025-04-28T10:31:00","slug":"google-2","status":"publish","type":"post","link":"https:\/\/www.cyberbiz.io\/support\/?p=228","title":{"rendered":"Google Tag Manager \u6559\u5b78"},"content":{"rendered":"\n<div class=\"tag\">\n        <div class=\"tagimg\"><img decoding=\"async\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/\u9069\u7528\u7ad9\u5225.png\"><\/div>\n        <div class=\"tagimg\"><a href=\"https:\/\/www.cyberbiz.io\/support\/?page_id=2490\"><img decoding=\"async\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/\u53f0\u7063\u7ad9.png\"><\/a><\/div>\n     <!--  <div class=\"tagimg\"><a href=\"https:\/\/www.cyberbiz.io\/support\/?page_id=32080\"><img decoding=\"async\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/\u5317\u7f8e\u7ad9.png\"><\/a><\/div>\n        <div class=\"tagimg\"><a href=\"\"><img decoding=\"async\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/\u65e5\u672c\u7ad9.png\"><\/a><\/div>\n-->\n  <\/div><br>\n\n\n\n<span class=\"page_title\"><b>\u770b\u5b8c\u6b64\u6587\u4ef6\uff0c\u60a8\u53ef\u4ee5\uff1a<\/b><\/span><br>\n<div class=\"notice_block0\">\n<span class=\"article\">\n<ul>\n<li>\u521d\u6b65\u4e86\u89e3 Google Tag Manager\u3002<\/li>\n<li>\u5efa\u7acb Google Tag Manager \u5e33\u6236\u3002<\/li>\n<li>\u5c07 Google Tag Manager \u4ee3\u78bc\u7d81\u5b9a\u5b98\u7db2\u5f8c\u53f0\u3002<\/li>\n\n\n<\/ul><\/span>\n<\/div>\n\n\n\n<p class=\"page_title\"><b>\u64cd\u4f5c\u76ee\u9304\uff1a<\/b><\/p>\n<div class=\"page_gray_border\"><span class=\"article\">\n\n<ul>\n\n<li class=\"ahref\"><a href=\"#a\" class=\"a_move\">\u4ec0\u9ebc\u662f Google Tag Manager<\/a><\/li>\n\n<li class=\"ahref\"><a href=\"#b\" class=\"a_move\">\u5982\u4f55\u5efa\u7acb GMC \u5e33\u6236\u4e26\u4e32\u63a5\u5b98\u7db2\u5f8c\u53f0<\/a><\/li>\n\n\n<\/ul>\n<\/span><\/div>\n\n\n\n<div class=\"page_notice_block\">\n<span class=\"page_important_ti\">\u6ce8\u610f\u4e8b\u9805:<\/span>\n<br>\n<span class=\"article\">\n<ul>\n<li>\u6b64\u6559\u5b78\u6587\u4ef6\u50c5\u70ba\u5354\u52a9\u53c3\u8003\u4e4b\u7528\uff0c\u5be6\u969b\u64cd\u4f5c\u8207\u8a2d\u5b9a\u65b9\u5f0f\u8acb\u4ee5 Google \u5b98\u65b9\u8cc7\u8a0a\u70ba\u6e96\u3002\u82e5\u6709\u7591\u554f\uff0c\u8acb\u6d3d\u8a62 Google \u5b98\u65b9\u652f\u63f4\u3002<\/li>\n\n<\/ul>\n<\/span>\n<\/div>\n\n\n\n<h2 class=\"article_1\" id=\"a\">\ud83d\udccc \u4ec0\u9ebc\u662f Google Tag Manager<\/h2><br>\n\n<span class=\"article\">\nGoogle Tag Manager\uff08GTM\uff09 \u662f Google \u63d0\u4f9b\u7684\u4e00\u5957\u514d\u8cbb\u6a19\u7c64\u7ba1\u7406\u7cfb\u7d71\uff0c\u5c08\u9580\u7528\u4f86\u5354\u52a9\u7db2\u7ad9\u7ba1\u7406\u8005\u3001\u884c\u92b7\u4eba\u54e1\uff0c\u5728\u4e0d\u9700\u76f4\u63a5\u4fee\u6539\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u7684\u60c5\u6cc1\u4e0b\uff0c\u5feb\u901f\u5b89\u88dd\u3001\u7ba1\u7406\u3001\u66f4\u65b0\u5404\u7a2e\u8ffd\u8e64\u4ee3\u78bc\uff08\u6a19\u7c64\uff09\u3002<br><br>\n\n\u9019\u4e9b\u8ffd\u8e64\u4ee3\u78bc\uff08\u6a19\u7c64\uff09\u901a\u5e38\u5305\u62ec\uff1a\n<ul>\n<li>\u7db2\u7ad9\u5206\u6790\u5de5\u5177<\/li>\n<li>\u5ee3\u544a\u8f49\u63db\u8ffd\u8e64<\/li>\n<li>\u518d\u884c\u92b7\u4ee3\u78bc<\/li>\n<li>\u4e8b\u4ef6\u8ffd\u8e64\uff08\u5982\u9ede\u64ca\u6309\u9215\u3001\u6ed1\u52d5\u9801\u9762\u3001\u586b\u5beb\u8868\u55ae\uff09<\/li>\n<\/ul>\n\n\n\u2794 \u5728\u6c92\u6709 GTM \u7684\u60c5\u6cc1\u4e0b\uff0c\u6bcf\u6b21\u9700\u8981\u65b0\u589e\u3001\u4fee\u6539\u3001\u6216\u522a\u9664\u9019\u4e9b\u8ffd\u8e64\u8a2d\u5b9a\uff0c\u901a\u5e38\u90fd\u9700\u8981\u8acb\u5de5\u7a0b\u5e2b\u5354\u52a9\u9032\u884c\u7db2\u7ad9\u539f\u59cb\u78bc\u8abf\u6574\u3002<br>\n\u2794 \u800c\u4f7f\u7528 GTM\uff0c\u53ea\u9700\u5728\u7db2\u7ad9\u4e0a\u5b89\u88dd\u4e00\u6b21 GTM \u4ee3\u78bc\uff0c\u5f8c\u7e8c\u6240\u6709\u8ffd\u8e64\u9700\u6c42\uff0c\u90fd\u53ef\u4ee5\u5728 GTM \u7684\u5f8c\u53f0\u9032\u884c\u8a2d\u5b9a\u8207\u8abf\u6574\uff0c\u5927\u5e45\u63d0\u5347\u5f48\u6027\u8207\u7ba1\u7406\u6548\u7387\u3002<br><br>\n\n<b>\u8acb\u6ce8\u610f\uff01\u4ee5\u4e0b\u5de5\u5177\u5df2\u7531 CYBERBIZ \u7cfb\u7d71\u5efa\u7f6e\u5c08\u5c6c\u4e32\u63a5\u65b9\u5f0f\u3002\u8acb\u5546\u5bb6\u52d9\u5fc5\u4f9d\u7167\u5f8c\u53f0\u63d0\u4f9b\u7684\u8a2d\u5b9a\u8def\u5f91\u9032\u884c\u4e32\u63a5<\/b>\uff0c\u8acb\u52ff\u53e6\u884c\u4f7f\u7528 GTM \u7d81\u5b9a\uff0c\u4ee5\u78ba\u4fdd\u8cc7\u6599\u7d00\u9304\u7684\u6b63\u78ba\u6027\u3002\u4e32\u63a5\u5de5\u5177\u5217\u8868\u8207\u6559\u5b78\u9023\u7d50\u5982\u4e0b\uff1a\n<ul>\n<li> <a href=\"https:\/\/www.cyberbiz.io\/support\/?p=165\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/li>\n<li> <a href=\"https:\/\/www.cyberbiz.io\/support\/?p=232\" target=\"_blank\" rel=\"noopener\">Google Ads \u8f49\u63db\u8ffd\u8e64<\/a><\/li>\n<li> <a href=\"https:\/\/www.cyberbiz.io\/support\/?p=11341\" target=\"_blank\" rel=\"noopener\">Meta Pixel<\/a><\/li>\n<\/ul>\n\n\n<\/span>\n\n\n\n<h2 class=\"article_1\" id=\"b\">\ud83d\udccc \u5982\u4f55\u5efa\u7acb GMC \u5e33\u6236\u4e26\u4e32\u63a5\u5b98\u7db2\u5f8c\u53f0<\/h2><br>\n\n<span class=\"article\">\n<ol>\n<li>\u767b\u5165 <a href=\"https:\/\/tagmanager.google.com\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a>\uff0c\u9ede\u64ca\u300c\u5efa\u7acb\u5e33\u6236\u300d\u3002<\/li>\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7801.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7801.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\n\n<li>\u65bc\u300c\u5e33\u6236\u8a2d\u5b9a\u300d\u8f38\u5165\u5e33\u6236\u540d\u7a31\uff0c\u9078\u64c7\u570b\u5bb6\/\u5730\u5340\u3002<br>\n<ul>\n<li>\u5e33\u6236\u662f\u6700\u4e0a\u5c64\u7684\u7ba1\u7406\u55ae\u4f4d\uff0c\u901a\u5e38\u5c0d\u61c9\u5230\u4e00\u5bb6\u516c\u53f8\u6216\u54c1\u724c\u3002\u5e33\u6236\u5e95\u4e0b\u4e3b\u8981\u7ba1\u7406\u591a\u500b\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\uff08\u5373\u5bb9\u5668\uff09\uff0c\u4e0d\u6703\u5f71\u97ff\u5be6\u969b\u8ffd\u8e64\u529f\u80fd\u3002<\/li>\n<li>\u5546\u5bb6\u53ef\u4f7f\u7528\u60a8\u7684\u516c\u53f8\u540d\u7a31\u6216\u54c1\u724c\u540d\u7a31\u4f86\u547d\u540d\u5e33\u6236\u3002<\/li>\n<\/ul><br>\n\n\u65bc\u300c\u5bb9\u5668\u8a2d\u5b9a\u300d\u8f38\u5165\u5bb9\u5668\u540d\u7a31\uff0c\u9078\u64c7\u300c\u7db2\u8def\u300d\u3002<br>\n\n<ul>\n<li>\u5bb9\u5668\u662f\u6307\u5be6\u969b\u8981\u88dd\u8f09\u8ffd\u8e64\u6a19\u7c64\uff08Tag\uff09\u7684\u5730\u65b9\uff0c\u901a\u5e38\u5c0d\u61c9\u5230\u4e00\u500b\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u3002\u5bb9\u5668\u5167\u53ef\u4ee5\u8a2d\u5b9a\u6240\u6709\u60f3\u8981\u5b89\u88dd\u7684\u8ffd\u8e64\u5de5\u5177\u3002<\/li>\n<li>\u5546\u5bb6\u53ef\u4f7f\u7528\u5c0d\u61c9\u7684\u5b98\u7db2\u7db2\u5740\u6216\u5e73\u53f0\u540d\u7a31\u4f86\u547d\u540d\u5bb9\u5668\u3002<\/li>\n<\/ul>\n\n<\/li>\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7802.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7802.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\n\n<li>\u540c\u610f\u670d\u52d9\u689d\u6b3e\uff0c\u9ede\u9078\u300c\u662f\u300d\u3002<\/li>\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7803.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7803.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\n\n<li>\u53d6\u5f97\u7a0b\u5f0f\u78bc\u8cc7\u8a0a\uff0c\u8acb\u627e\u5230 GTM \u4ee3\u78bc\u4e26\u8907\u88fd\u3002<\/li>\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7804.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7804.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\n\n<li>\u9032\u5165\u5b98\u7db2\u5f8c\u53f0\uff0c\u627e\u5230\u300cGoogle Tag Manager\u300d\u5340\u57df\uff0c\u5c07 GTM \u4ee3\u78bc\u8cbc\u81f3\u300c\u8ffd\u8e64\u7de8\u865f\u542bGTM\u300d\u6b04\u4f4d\u3002<br>\n<span class=\"article_path0\">\u5f8c\u53f0\u8def\u5f91 : <\/span><span class=\"article_path\"> \u300c\u7b2c\u4e09\u65b9\u6574\u5408\u300d\u2192\u300c\u8c37\u6b4cGoogle\u8a2d\u5b9a\u300d<\/span><br><\/li>\n<a href=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7805.png\"><img decoding=\"async\" class=\"box-shadow1\" src=\"https:\/\/www.cyberbiz.io\/support\/wp-content\/uploads\/Google-Tag-Manager-\u6559\u5b7805.png\" alt=\"Google Tag Manager \u6559\u5b78\"><\/a>\n<\/ol>\n<\/span>\n<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_228\" class=\"pvc_stats all  \" data-element-id=\"228\" style=\"\"><i class=\"pvc-stats-icon small\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" 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class=\"pvc_clear\"><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[12,1,8],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-google","category-qa","category-platforms"],"featured_image_src":null,"author_info":{"display_name":"Caca","author_link":"https:\/\/www.cyberbiz.io\/support\/?author=2"},"_links":{"self":[{"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=\/wp\/v2\/posts\/228"}],"collection":[{"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228"}],"version-history":[{"count":20,"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":48646,"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=\/wp\/v2\/posts\/228\/revisions\/48646"}],"wp:attachment":[{"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberbiz.io\/support\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}